The Musings Of An Opinionated Sod [Help Me Grow!]


A Year Like No Other …

So this is it. The final post of 2020.

Congratulations on making it to here. Especially after a year like this one.

I have to say it feels kind-of bitter sweet for me, because as I’ve written before – this year has been pretty special for me and my family.

Sure I turned 50.

Sure, Forest still fucked up the promotion hopes they’d held onto all season in the last 15 minutes of the last game of the whole season.

And sure I lost my job

But even though they’re all pains in the arse, compared to what others have – and are – suffering, it was nothing. Hell, even turning 50 gave me the chance to do this.

When I originally wrote this post, I’d listed all the things that had happened to me this year.

It was a very, very long list.

And while I am super grateful for each and every one of those things – from new jobs to new houses to family happiness to Paul doing Frothy Coffee full time – it just felt wrong.

Not just because there’s a whole host of people going through a terribly shit time right now. Nor the fact I’m a over the self-promoting, self-congratulatory, soapbox shouting by people on social media. Or even because the brilliant Mr Weigel wrote it better than I ever could achieve [as usual] … but because of something I read in The Guardian Newspaper a few weeks ago.

Specifically the very first sentence.

Which was – utterly bizarrely – about me.

No seriously, and it went like this.

On a sunny Tuesday afternoon in July, Rob Campbell, 50, received a Zoom call from his boss at the advertising firm where he worked as a head of strategy.

When I read it, the number 50 stood out.

Like it was 50 stories high.

It confused and confronted me.

Part of it was because I don’t think I am that age.

Part of it is knowing I am.

And maybe it was at that point I realised just how lucky I am.

Not that I was naive to it before, but it became more apparent.

Because losing your job at 50 is shit.

It doesn’t mean it’s all over, but it’s unusual to have so many good things happen and frankly, it all made me feel a bit embarrassed which is why I deleted the list of stuff.

It happened. I just don’t need to share it because I lived it.

And while it would only have been there to act as a reminder of all that happened should I – or Otis, later in his life – wanted to jog our memory about it, the spirit of this post and those before it say all that needs to be said.

So instead, I want to use the rest of this post to say thank you.

There’s so many people I am grateful to have in my life.

So many people who made the worst year, in many respects, one of my best.

People on here.
People in the industry – some I knew, some I didn’t.
People who just read my instagram and got in touch.

You may not realise it, but it made a huge difference to how I saw the future.

Then there is my amazing family. Their unconditional belief and support meant I never had to panic. I never had to worry. I mean, I did have moments of it – but that was all because of me, never them. Jill never expressed concern. She gave me confidence by simply being confident in me so the whole experience never felt scary – which is incredible when you think about it. Then there’s Otis. God, I love that kid. Seeing him come home from his new teeny-tiny school in the country filled with stories and giggles meant the house never had a chance to feel bad.

My mates were ace. A check-in here, a word of advice there, a dollop of pisstaking and a whole lot of love. They ensured I never felt alone, and while I was perfectly fine with the situation I found myself in, they made sure I stayed perfectly fine with the situation I found myself in.

Of course I can’t forget my old colleagues. Not just from R/GA … but also Deutsch, Wieden+Kennedy and Cynic. So many got in touch. Offered to help. Made me laugh. They didn’t have to do that – especially the way I had treated them when we worked together, hahaha – but they did and it meant more to me than they may ever know.

I want to give a particular shout out to Blake Harrop.

Not only is he the most handsome, clever man in the whole universe but he is also the MD of Wieden Amsterdam.

When he heard what had happened, he sent me an absolutely epic note. I’ve always regarded him as a special man, but this just took it to another level and I will keep that note forever.

And then my clients.

Past. Sort-of present. And now, future.

Fuck me … what an impact they had on my confidence.

Not just in their kind words, but in their actions. Signing long-term contracts, introducing me to others and – in the case of two in particular – collaborating with me to start Uncorporated. As I’ve noted in other posts, the work it has let me be a part of is unprecedented and I cannot say thank you to them enough.

Finally to the wonderful folk at Colenso.

To have one of the agencies I’ave always loved reach out and ask me to join them was simply the icing on the cake. They were open, warm, encouraging and honest throughout the process before topping it off with most well written job offer letter I’ve received in my life. Seriously, it was a work of art and if there was an award show for this sort of thing, it would be a Black Pencil winner for sure. I can’t thank Scott and the team enough for the opportunity to play with them and I can’t wait to be there in March and cause some trouble.

What all this means is that I have been surrounded by wonderful people.

Not just the ones I know, but people who just reached out to see if they could help.

I don’t know what I have done to deserve it all to be honest [it must be Jill and Otis] but I totally get why people say it’s better to be lucky than rich.

So to each and every one of you, I want to say thank you.

Jill, Otis, Paul, Michelle, Mr Weigel, Mercedes, Paula Bloodworth, David Lin, Carina, Winson and Wanshi, Nils, my wonderful old planning team at R/GA London, Lesley Cheng, Ryan and Sam, Mike and Sam, Trudie, Matt Tanter, Group Think, Scott and Levi and all at Colenso, Blake Harrop, Karrelle Dixon, John Rowe, Mr Ji, Richard Green, everyone at Q-Prime, Metallica, RHCP, Richard David James, Paul Colman, Flash, Rodion, Charinee, Debbie, Leon, Jorge Calleja, George, Andy, Baz, Lee Hill, Simon Pestridge, Steve Tsoi and PT Black, Patrick the Dirty Ram fan, Michael Roberts, Ben Major, Holly Day, Lindsey Evans, Dan Hill, Rach Mercer, Donn the grandpa jumper wearer, Ben Perreira, Maya, Chelsea, Bree, James Thorpe, Lani, Tarik at Onroad, Leigh, Nic Owen, Bassot, Judd Caraway, Gareth Kay, Pickens, Wes, Hoala, Brixton Finishing School, Mark Lester, Ros and Hiro, Lea Walker, Phil Jacobson, Maria Correa, Sam Clohesy, Ian Preston, Doddsy, Lee Hill, the inspirational Murray Calder, Wendy Clark and every single person who has insulted, laughed or ridiculed me on here.

While I am sure I’ve forgotten some names, I assure you I haven’t forgotten your kindness.

To be able to have all this at 50, in one of the worst years the World has seen is insane. I definitely feel some guilt over it so I hope that in 2021, everyone out there gets lucky … and if I can do anything to help that, give me a shout – because it COVID has reminded me of one thing, we’re better together than separate.

May you all have an amazing holiday season. Or as amazing as it can be.

I send you thanks, love and best wishes.

And I leave you with the 3 ads that gave me hope that creativity still is a more powerful and deadly weapon than all the frameworks, funnels and optimisation put together.

See you on the other side. Specifically on the 11th.



Christmas Countdown …

Contrary to retailers attempts, the official Christmas countdown starts now.

Of course, for some of you out there – including my wife and I – a loved one may also be having a birthday during this month as well, which just adds to the stress of what to get them.

Well I am here to help with a handy Christmas/Birthday guide …

Now just ‘any guide’ but something that will ensure you can give a gift that is tailor made for whoever you are buying it for.

All you have to do, is invest the time in knowing who they are, what they’re really interested in or what they wish eo explore.

Here it is.

You’re welcome.



Nature’s Prozac …

When I was growing up, our back garden was a disaster.

Overgrown.

Tall grass.

Brambles.

Bushes.

Beautiful mayhem.

As a kid, I thought it was amazing.

Me and Paul would run in there and it felt like we were in the jungle.

From playing hide and seek to pretending we were soldiers, it could all happen there.

Then around the age of 5, Mum and Dad had an extension put onto the house and because the loan they took out for it was a bit more than they needed to have it built, they spent the rest on the garden.

Oh how they loved it.

They spent hours there.

Creating it. Cultivating it. Nurturing it. Admiring it.

My god, the way my dad treated his ‘sweet peas’ was enough to make me think he loved them more than me sometimes.

And while I still could play softball tennis with Mum on the patio, I always felt I had had something robbed from me – despite the fact there was a massive park down the road and huge fields of nothingness around the house.

So from there on in, while I could appreciate a nice garden, I always saw them as something that pushed me away rather than welcomed me in.

Until now.

I readily admit I had nothing to do with the garden we have in the home we have just bought.

I readily admit part of its appeal is that it’s mature, so feels natural rather than contrived.

And I readily admit I am still as shit and unenthusiastic about gardening as I ever was.

But my god, I am shocked at how much I love it.

I can stare at it for hours.

Sit in it for days.

Doing nothing but looking at it’s beautiful vibrancy and shades.

Seeing Rosie the cat stretch out on the deck like she has just hit ‘peak cat life’.

Watching Otis play on the swing hanging from the tree then looking at Jill picking up all the apples that have fallen from Otis’ adventure. Turning them into pies that we scoff or give to the neighbours in an blatant attempt to mitigate the mayhem we’ve caused in the first few months of living here with huge moving trucks blocking the road and electrical blackouts that we absolutely, definitely did not cause.

The idea of all this is about as foreign to me as you could get.

I’m a city person.

I like noise and bustle not nature and quiet.

Yet … yet … this is something very special.

Something I feel a real privilege to experience, which I acknowledge is only possible because of the privileged position I am in.

And while all these feelings could all be because of my age or because this house is our family home – regardless of the incoming NZ adventure – the impact of a simple garden has been far more than I ever imagined.

Which makes me think it could also have something to do with making me feel closer to Mum and Dad.

You see while our little garden at home was nothing like this, it was incredibly special to them.

Sure it was beautiful. Sure it was the fruits of their hard work and care. But it seemed to be a place that let them feel everything was going to be OK, regardless of the challenges.

And over the years, our wonderful little family faced many – but that garden always gave them comfort and joy.

A little piece of heaven.

Blossoming into radiant beauty and colour even after the harshest of winters.

Reminding them that the darkest times will always welcome a new spring.

And while as a kid I didn’t really like how that garden had robbed me of my jungle, I grew to appreciate it.

I saw what it did for my parents.

I still remember how my Dad stared in wonder at it after his stroke.

He’d been in hospital for months and was finally allowed home.

And while he needed a lot of care from Mum, that garden was like medicine for him. Helping him forget the pain he was in. Helping him forget the turmoil he was going through.

No longer able to talk.

No longer able to walk properly.

But here, facing the fruits of his love and labour, all was forgotten.

He was safe.

He felt nourished.

He was connected to something his body was not able to let him enjoy anymore.

He and Mum could transport themselves to a time and place where everything was OK.

And while I hope I never face the tragedy my Father suffered – and acknowledge this garden is from the toil of others hands – I feel I get what nature was able to do for Mum and Dad.

Because it isn’t just what grows in the garden, but what it helps blossom within yourself.



Some People Light You Up More Than The Sun …

When we lived in LA, Otis met a little girl called Elodie.

Quickly they became inseparable.

While I didn’t write too much about them – though I did here – anyone who knew us in LA will know how deep their connection was.

To help you understand, here’s some evidence.

It was so beautiful. They protected each other, looked out for each other and – as much as a 3 year old can – loved each other.

In all honesty, the hardest thing for me moving from America was breaking the friendship Otis and Elodie had, so I was utterly thrilled when she and her Mum came to visit us in London in 2018.

While there was a hint of nervousness when they first saw each other, within minutes they were back to their old selves.

Now I don’t mind admitting that what has helped is Elodie’s Mum and Otis’ are best mates – so they stay in touch even if they didn’t want to. But what’s wonderful is it’s not ‘just staying in touch’ … it’s two people who share something special.

The same energy.

The same compassion.

The same – albeit shortly lived – history.

Which leads to the reason for this post.

A couple of weeks ago, Otis was playing Roblox when Elodie’s Mum facetimed Jill.

Now you have to understand Roblox is Otis’ god.

HE LOVES IT.

When he’s in the Roblox world, we basically have lost him to it.

But then he heard Elodie’s voice and immediately put his iPad down, ran to his Mum’s phone and started nattering away.

Talking about what they were doing.

How old they were.

Playing daft games that made them giggle.

Then they showed each other their cats.

Then their feet.

Then Otis showed Elodie around his new house.

His new bedroom.

And Elodie showed him her garden.

And it went on and on and on for ages.

Seeing and hearing 2 kids who have been in different countries for over 2 years – which is half their life – reconnect with the force as if they had never been away was absolutely beautiful.

Life for many people is a bit shit right now.

There’s not much good news out there … especially with insane politicians trying to make it worse for all of us.

So I’m just going to leave you with a photo.

A photo of Otis talking to his beloved Elodie and hopefully that smile on his face … and the back story I’ve just written about … will remind you it’s not all doom and gloom out there.

And while it can’t change your own challenges and situations, it will hopefully put a smile on your face.

Like it did for me.

Have a good weekend.




Lucky 13 …

So today, Rosie is 13.

THIRTEEN!!

Yes, she’s slower than she was.
And definitely more bad tempered.
But overall, she’s in pretty awesome nick for someone who was once a Singaporean street cat.

Of course, part of this wellbeing is she got the best adoption ever.

Her life, since that day we got her back in 2007 has all been first class.

Not just in terms of the life she has gets to enjoy – which has seen us do all manner of things, from building her penthouses for the home to importing her favourite snacks – but also in the fact that she has lived in 5 countries and has entered each one in pampered luxury.

Hell, I even did freelance jobs just to ensure she moved to countries in more style than any other pet could dream of.

And you know what? I don’t begrudge a second of it.

Since the moment we got her, she’s given us nothing but joy.

OK, there have been a few headaches …

When she almost strangled herself to death with an elastic toy.

When she was so dehydrated they thought she might die.

When I turned down an amazing job in New Zealand because immigration wouldn’t let us bring her due to being based in China.

And when she broke my lamp and my X-Box all at the same time and I wanted to kill her.

But overall, she has been nothing but an absolute joy … which is pretty amazing when you remember she’s a cat.

Let’s be honest, cats are assholes.

They are the masters of manipulation.

They can become the cuddliest bundle of fluff when they want something and can be the coldest fuck when they don’t.

And yet you come back for more because you want their acknowledgement … which only encourages them more.

Which is why they end up thinking they can sit wherever they want because they think everywhere is theirs.

They’re not our pets, we’re there’s … and I hope we have many more years of being her servant because while many may regard her as an animal, I see her as family.

So happy, happy birthday my dearest Rosie … and to sign off I thought I’d show you a video I made when I was running The Kennedys.

I had given everyone an assignment to ‘make a video on their smartphones about a family member and their dirty little secret’.

I could have done one about Jill.

I could have done one about Otis … even if he was months old.

But no, I did it about you. THAT’S how much I love you.