Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Communication Strategy, Content, Context, Creativity, Culture, Diversity, Egovertising, Emotion, Empathy, Fear, Fragrance, Human Goodness, Humanity, Management, Men, Perfume, Planners, Planners Making A Complete Tit Of Themselves And Bless, Planning, Prejudice, Professionalism, Provocative, Relevance, Resonance, Respect
So this is the last post for a week as I’m travelling for work.
I know … I know …
And while you may claim it’s another freebie holiday, it really is work. Albeit this time, it’s work that is mental in terms of crazy and exiting … which I hope I can talk about someday as it’s definitely one of those moments I’d like everyone to know about because its huuuuuuuuge bragging rights, hahaha.
Anyway, given I’ve probably already screwed my NDA, let’s get on with this post shall we?
A while back I wrote a post about the fragrance naming of Tom Ford. Specifically, the ‘Vanilla Sex’ variant.
Someone commented they found it interesting that I – and likely all men – would immediately interpret this as ‘boring/average sex’ when vanilla is the most universally accessible scent so it could easily mean the scent represented ‘sweet smelling sex’.
I responded by saying that while it is true vanilla is the most universally accessible scent, it is also widely accepted that using that word in association with ‘sex’ had very different connotations … and that interpretation had nothing to do with gender, but maybe age.
They deleted their comment.
I am unsure why they did, but I can guess and that is disappointing.
Of course, I appreciate men make A LOT of interpretations, associations, and confident claims about things they know little about. They are the undisputed champions of arrogant stupidity.
I also appreciate get utterly fucked that is … especially when they wade into subject matters that exclusively revolve around women, or more associated with women or people who identify as a woman.
You see it a lot – in fact, it happened to one of the brilliant members of my team last week – Meg – when she wrote something on Linkedin about a Bumble campaign … and was immediately hit with men not just telling her she was wrong, but then telling her what she should be thinking.
Which is why when that shit happens, they need to be called out.
But when that isn’t the case – or you realise it isn’t – then deleting your involvement doesn’t help.
Of course I get why people do it … but it doesn’t help build connections, understanding and bridges.
And frankly, we need more of that.
The divide in our industry is insane.
People are actively looking for the wrong in what others say or interpreting any alternative perspective as a personal attack.
OK, sometimes that is justified, especially on platforms like Linkedin … but not always.
The reality is people make mistakes.
We all do.
Hell, in the league table of misadventure, I would definitely be in the top 10.
But the key – at least for me – is about context and intent and my belief is the vast majority of people don’t want to be assholes. More than that, they want to actively learn and grow.
Now I appreciate it may not always seem that way … I get some people are trolls who, for reasons I will never really understand, get off on being violent with their words on all platforms of social media [though it confuses me even more when they do it on Linkedin, given we can see who they are], but I’m pretty sure most people aren’t like that. I think most people are decent but that can only be seen when there is an openness and calmness to debate and discussion. From both sides of the debate.
Sadly, men also find this incredibly difficult to achieve.
Especially men who seem able to permanently reside on the social media platforms.
And while some of them are egotistical, judgemental pricks – literally and metaphorically – the majority aren’t and that is why I feel the best way we can help the industry unite and evolve is if we lose the ego and apologise when we’re wrong and not gloat like dicks when we’re right.
To actively encourage and embrace the new, even if we don’t understand it.
To be open to challenges but in the spirit of curiosity and growth rather than destruction.
And to be open to be wrong and own it rather than try to disown it.
Of course, this is a two-way street, but given men are probably the reason for the vast majority of this behaviour – or ‘normalizing’ it – it’s only fair we take the lead in trying to change it.
Or said another way … take the lead in creating the conditions that let everyone else feel safe to discuss, debate and disagree.
And while that may sound very fucking Disney – especially from me – the reality is if we don’t do that, then for all the cleverness we claim our discipline offers– we’re showing we’re not that smart.
Worse, we’re acting as a barrier to brilliant people entering the industry, wanting to enter the industry or being able to thrive in it.
And yes, I appreciate how ridiculous the heaviness of this post is given it was inspired by a comment about a perfume called Vanilla Sex … but sometimes the craziest things create crazy outcomes.
Which is why maybe Tom Ford could launch a perfume for the strategy discipline entitled ‘vanilla debate … a scent designed to put our focus on creating work that leaves a lasting aroma rather than a discipline that’s starting to smell a bit like a sewer.
And with that, I’ll see you on June 4th, because – bizarrely – New Zealand has a day off on the 3rd for King Charles birthday. Which is great, but also stupid given what Colonialism did to the rightful people of this land. But before I digress into another rant, I’ll leave you with one teeny bit of information about the 4th June. And that is it will be 8 days before my birthday … so if you send your cheques now, they should reach NZ just in time for my special day.
You’re welcome.
See you soon.
Filed under: Advertising, Attitude & Aptitude, Creativity, Culture, Human Goodness, Wieden+Kennedy
news of The Queen – I was still shocked.
But while the Queen had been in my life for all my life, the loss of Dan – like Dave before him – was much more personal and emotional.
And while over the coming weeks there will be many stories about Dan Wieden that will all be amazing to read – from his brilliance to his humbleness – I thought I’d write about something else that made him special …
His ability to unite a culture while encouraging the individuality of that culture.
That’s an amazing thing to achieve. To build something united by the same passion and values wherever in the World you are located, but still be able to – encouraged even – express your individuality, even if it would be in conflict with what he would have chosen.
But then, when you got to know him, you realised he craved creativity, not conformity, and suddenly everything makes sense.
I have a bunch of stories about this brilliant man … and while the one where he held my hand and told me “never leave”, despite having just belly danced for him [long story] is one I love, this is probably my favourite.
For reasons I don’t need to go into, Wieden wanted me to feel some major love.
So one day, I got whisked from W+K Shanghai and plonked in front of Dan in Portland.
I think he was as surprised as me to be there, but we chatted about all manner of things … from why he thought it would be great for me to run The Kennedys [which was the highest compliment, given I was a planner] to how on earth he had managed to have offices in China, Japan and India – which still blew his mind.
After 45 mins, he asked if I fancied lunch.
Of course I said yes to which he told me to follow him as we walked to one of his fave local restaurants.
Nothing fancy. Just lovely.
We had an enjoyable lunch and he told me he was glad I was there. He even sounded like he meant it, haha. So when the bill came, I asked if I could pay.
He looked at me like I was a lunatic and asked why.
“Well …”, I said, “… my friends think you’re mad for hiring me so I want to get them back and paying for this meal is my way of asking you for a favour”.
[For the record, of lot of those ‘friends’ were regular contributors to this blog, when I allowed comments – which I miss. Damnit]
He looked me dead in the eye and replied …
“Should have known there’s no such thing as a free lunch. OK Campbell, tell me”.
So I asked if I could have a photo with him … but I wanted him to look like he was bollocking me, so I could show my friends and pretend he’d just found out they were right.
His eyes lit up.
“That doesn’t make much sense to me but let’s do it” … which explains the photo at the top of this post and why every single time he saw me from then on [and I mean EVERY time] he’d say, “I thought I fired your ass” … thankfully with his eyes shining their infectious, mischievous sparkle, so I knew I could come in the next day.
I’ve been very fortunate in my life to have so many brilliant people shape it, and Dan was one of them.
In many ways he changed my life. Certainly the trajectory.
That may sound huge, but the opportunities he gave me through the company he co-founded resulted in a life I never could imagine and will always be grateful for.
Dan was a legend.
Not just in creativity or advertising but in so many other ways.
From his ability to be a huge presence in any room but never make anyone feel small, through to his beloved Caldera, which helped – and will continue to help – so many who may not have had many chances to see what they can become.
But if you told him he was [and I did] he would wave you away, refusing to acknowledge or accept it.
[And don’t get me started on his reaction when he discovered people had W+K tattooed on them. Often as part of some founders day shenanigans. He literally couldn’t understand it]
So that just leaves me to say a huge thank you to you Dan. For everything.
Your legacy lives on through your work, your agency, your impact and the people who were so lucky to work for you and with you.
You probably would tell us to “stop talking horse shit and go make your own legacy” … and while I know we all try and do exactly that, it will all be the better for the time we learnt from you.
Deal with it Dan.
To his family, friends and W+K peeps past and present, I send you my love and deepest condolences.
Filed under: Advertising, Attitude & Aptitude, Comment, Human Goodness, Wieden+Kennedy
Yesterday, David Kennedy – creative partner of Dan Wieden and founding partner of Wieden+Kennedy, sadly passed away.
There will be so many people deeply saddened by this news for a whole host of reasons, but I’m pretty sure common to all will be stories about his humanity.
Put simply, David bubbled with goodness.
His entire ethos seemed to be putting others first. He certainly never looked for credit, accolades, awards or fortune … in fact his main objective seemed to be wanting to help others help themselves to achieving something better.
Didn’t matter if it was something big or small or if you were just starting out or an old hand … David wanted to help, whether that was by listening, encouraging, contributing or collaborating.
I didn’t see him often – only when I was in Portland – but every time he saw me, he would always say hello, despite not knowing who the hell I was.
And then one day, we were in the lift together and someone told him I was visiting from W+K Shanghai. That was it …
He asked me for coffee and then gently peppered me with questions, mainly because he was fascinated that this agency he started had somehow opened up in a land about as far away from Portland as he could ever imagine.
And when I told him I was going to be starting The Kennedys there – the creative incubator of Wieden – and I hoped I wouldn’t fuck it up, especially as I was a planner and it’s normally run by creatives … he looked at me and said …
“I doubt you will, especially if you have fun doing it.”
While I didn’t see him too many times after that, he never forgot who I was and always asked how things were going.
Kindness aside … I’m pretty sure if you were to ask others about the things they remember most about him, they’d say things like his black t-shirts, his huge bunch of jangling keys that were always hanging from his jeans and his dry sense of humour.
Oh that last part was especially wonderful.
And while there are many examples of it, Mel Myres – W+K’s wonderful global creative talent recruiter who was there for decades – wrote something on her Facebook page that captures it perfectly.
There was a founder’s day where we flew both Portland and NY offices to a remote destination in the Arizona desert, even though the NY office was told they were headed to a spa. We landed, boarded busses, drove through incredible heat and dust, and as we pulled up to this literal shit-hole, David gazed out the bus window at the desolate landscape filled with tiny tents and said, “That must have been one hell of a website”.
Legend.
While I’ve not worked at Wieden for a few years, it is a place that will always be special and dear to me, which is why I want to take this opportunity to say a huge thank you to Mr David Kennedy.
Thank you for your words, your interest, your kindness and your generosity.
Thank you for making a place so special that no one can even describe what the hell it is, let alone explain how it happens. Mind you, given your personality, I imagine that’s exactly as you’d want it … and you deserve nothing less.
While I have done many great things in my life, one of the greatest has been having the privilege, pleasure and honour of being part of your crazy, little adventure.
I mean that, with all I’ve got.
There’s many people in this industry who are talented.
There’s many people in this industry who are generous.
And there’s even people in this industry who are compassionate.
But there’s very few in this industry who who would ever have all 3 of those words used to sum them up. But then you were never like most people.
My deepest condolences go out to the family you loved so much, the Wieden family [including those who were part of your namesake, The Kennedys] you helped grow and nurture and all the people you touched who will be feeling incredibly sad at this very sad news.
I’m definitely one of them.
Thank you for everything David. I am sure one of those keys on your chain will unlock the door to another adventure.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Comment, Communication Strategy, Confidence, Creative Development, Creativity, Culture, Emotion, Empathy, Human Goodness, Innocence, Insight, Marketing, Perspective, Point Of View, Relevance, Resonance, Respect, Wieden+Kennedy
When I hear people say ‘TV ads are dead’, I laugh.
Especially when – in the same breath – they talk about the importance of content.
But what makes me hysterical is when they talk about content in terms of volume rather than emotion.
How many different ways it can be cut. How many different platforms if can be carried on. What it allows you to say and show.
That sounds even worse than a bad TV ad to me.
And as much as I love technology and what it is allowing creativity to do and impact in marketing, a great piece of film still has the power to have more impact on what people think, feel and do than 10,000 eco-systems that have all been designed to remove every possible element of friction rather than ignite it.
What’s also amusing is that while the industry loves to focus on the new, new thing – even though in many cases, the new thing is simply an old thing, albeit with a new name – it’s the same, arguably ‘older’, agencies who use creativity in the most consistently powerful, thought-provoking and emotionally igniting ways.
Don’t get me wrong, I’m not knocking them – quite the opposite actually – and I bloody love them all, however while everyone justifiably talks about the Wieden’s, Uncommon’s and Mother’s of the world, I think we should all take a moment to acknowledge the incredible work AMV is doing right now.
Of course they’ve always been one of the best but right now … they’re coming out swinging.
Not only did they make the best Christmas ad ever written for Plenty paper towels – yes, a bloody paper towel brand – and the incredible Wombstories for Bodyform, they’ve just launched this masterpiece for MacMillan Cancer Support.
Amazing isn’t it?
Almost 2 ½ minutes long and yet it never feels it.
In fact, you watch it over and over again.
Even though it makes you cry.
Properly sob.
Maybe it’s because in this repetitive life of isolation, it lets us feel human … connected to someone or something in a way that we’ve not had for a long time. Or maybe it is a reminder of how fragile life is or how lonely it can be.
Whatever it is, this is more than just ‘an ad’, and so, so much more than the contrived content designed to work across multiple platforms that so many people in the industry seem to think is the way forward … because this incredible piece of film allows us to glimpse the fine line that exists between life and death and the amazing souls who do their absolute best to try and keep them as far apart for as long as possible.
It had a huge impact on me.
Because like AMV did with Plenty – albeit from a VERY different perspective – their eye for detail was immense.
You may not notice all of them.
You may only notice them if you’ve lost someone.
But they’re there and they’re real in all their beauty and tragedy.
The exaggerated happiness to try and disguise the worst situations for the sake of those who don’t quite understand.
The need to be strong for those who know their reality but don’t need that being brought into their reality.
The joy of giving someone a second of happy distraction in a life surrounded by bleakness.
The despair of seeing a child come to terms with their parents mortality.
The elation and gratitude of victory.
The intense fear you think this may be the end and you are petrified you may be alone during your final moment.
But it’s the last scene – where the family say their final goodbye to a woman they obviously love so much – that truly ripped me apart.
From the hand reaching out, struggling and desperate to find the hand of the person they love – a final touch before they slip away – to the intense, shocking loneliness that engulfs you when you realise they’ve taken their final breath.
It reminded me so much of my Mum.
As I sat next to her, after she had come out of her operation, only to see everything collapse in front of my eyes.
The attempt to make sense of something that made no sense.
The shattering of life as someone I loved with all I got went away.
A death that was as unfair as it was untimely.
And what’s strange is I keep watching the ad to relive that feeling.
To be reminded of that final moment with Mum. The sadness and the pain.
Because while it makes me cry deeply every single time … taking me to a place I never want to relive … it has this weird effect of letting me feel closer to her.
A moment where we are together again.
Some kind of private moment.
So I look at it again and again and again. Not just that final scene, but the whole thing … watching events unfold in front of me as if it was for the first time seeing it. Being moved, uplifted and devastated at the exact same moments every single time.
Until that final moment.
Where even though the music reaches its crescendo, everything feels silent.
Where I gasp for air while wanting to scream to try and break the reality of what’s happening in front of me.
Where I feel my whole body is tightly wound in a futile bid to hold things together.
It’s a tragic feeling of familiarity that I wish wasn’t.
And yet I am grateful for it. I truly am.
Because despite all this raw emotion, I never feel the ad exploits.
Yes, it challenges and confronts, but it never ventures into shock while also – somehow – never feeling like it is keeping anything back either.
It is an extraordinary piece of film that reminds us the people who try to keep the thin line between life and death as far apart as possible for each and every one of us, are also people.
Doing whatever it takes to help the people suffering and the people watching, move forward to wherever a better place exists.
It didn’t just make me send it to people, put it on social, look up the team behind it and write this post – it made me sign up to make regular donations to MacMillan Cancer Support.
Don’t tell me TV ads don’t work. When they’re like this, they can change the world.
Filed under: 2025, A Bit Of Inspiration, Advertising, Agency Culture, Ambition, America, Attitude & Aptitude, Auckland, Augustine, Authenticity, Bassot, Blogosphere, Bonnie, Business, Cannes, China, Clients, Colenso, Colleagues, Comment, Community, Context, Creative Development, Creativity, Culture, Death, Doctor, Dolly, Dream Bigger, Education, Emotion, Empathy, End of Year, Experience, Family, Friendship, Happiness, Health, Hope, Human Goodness, Imagination, Jill, London, Love, Loyalty, Luck, Management, Marketing, Marketing Fail, Metallica, Miley, Mischief, Music, New Zealand, Nottingham Forest, OnStrategy, Otis, Paula, Perspective, Planes, Planners, Planning, Presenting, Professionalism, Relationships, Relevance, Reputation, Resonance, Ridiculous, Shanghai, Singapore, Standards, Stories, Strategy, Sydney, Tattoo, Wieden+Kennedy
So I know that I’ve only just got back to writing this blog after being away for my eye-op, but today is going to be the last post of this year. Yes, it’s earlier than it normally is. Yes, I will miss reporting on some stuff like the shitshow that was Fuck Off And Pie ’25 [which happened yesterday and was renamed to ‘Fuck Off And Die’ … because the theme was ‘hot spice’] but there’s 2 main reasons why I’m ending this year’s blog today:
1. My eyesight is still pretty bad so typing takes me a bloody age. [Don’t get excited, this blog will be back when I’m back – which is the 19th Jan – over a month away]
2. It’s Otis’ 11th birthday tomorrow and so the rest of this week is all about him.
That said, this will be a long post … not because it needs to make up the 5 weeks or so this blog will be quiet or because I think people want to read what I’m spouting [let’s be honest, does anyone even read this blog anymore?!], but because it serves as a reminder for me of what I’ve done over the past 300+ days.
The reality is, while this years been dominated by my health, it’s been a generally good year.
Yes, there have been some incredibly hard moments … from the tragic passing of 8 people I knew and cared about – that bizarrely all occurred around the same, short period of time – that still deeply affects me to this day through to the individual I once valued and respected highly, who ended up showing me how fragile trust becomes when someone stops meeting you with the same honesty, then denies it, takes no accountability for it, then runs from it.
But even with all that – and it was pretty shit, made more painful by the fact I was contending with my own health dramatics – I feel very fortunate that I still experienced more high points in 2025 than sad. And given how tough this year has been for so many people, I appreciate how fortunate I am to say that.
And what high points they were …
Getting Bonnie … who has not just added such joy to the family, but has helped Otis in ways we could only dream of.
Watching the family thrive, shine and be happy makes everything worthwhile.
I got some lovely new tattoos.
Finding a brilliant new school for Otis that specialises in kids with his particular contexts and conditions.
Seeing some old friends I’ve not seen for years … topped-off by not just seeing Paula after 2 years away, but speaking with her at Cannes, which was extra-special.
Getting a new car … which I appreciate is as indulgent as hell, but it made me very happy until I had to stop driving it because of my eye. Fucking karma, ha.
My Life Vs Time thing that seemed to touch the nerve of a lot of people all over the place.
Wednesday, September 24th … where I found myself sitting on the steps outside Wieden+Kennedy Shanghai on a very warm night – around midnight – chatting to someone I’d met on that trip that turned into one of the seminal memories and moments of my life, despite the fact all we did was chat for a couple of hours and I’ll never see or talk to that person again. But grateful for that moment.
Talking of Wieden+Kennedy …
I went back to see them after 8 years and not only was it lovely – and surprising – to see some old faces, I got to leave some new stickers all over the place.
Now back to other stuff …
I bought a suit. A good suit. Which surprises me as much as it likely shocks you.
Seeing Ange Postecoglou get fired after 39 days of destruction and arrogance.
Working on some incredible projects for people who are truly wonderful, talented and creative humans.
Being overwhelmed with the kindness and generosity of people and clients in relation to my health and wellbeing … with special thanks and gratitude to Peter, who – on behalf of his clients – organized the surgeon who invented the surgical procedure I was going to have, to be part of the team who took on the drama and trauma of my operation. While we are still waiting to see if it was as successful as we all hope, I know I would not be even in this situation without him, the surgeons, the medical staff, my GP – Stephen Sohn – and the optician at Specsavers in Glenfield Mall … who all contributed to this having a shot of a happy ending.
Hanging out with some of the most famous and talented people in the World. Yep … at various points in the year, I found myself having dinner with a music/fashion superstar, an international model, one of the World’s most famous and iconic humans, a Hollywood screenwriter, the family behind one of the World’s most powerful and desirable Italian luxury brands, some Rock Gods and – on a wild 16 hours in NYC – gatecrashing the birthday party of the wife of one of the music industry’s most famous managers where I spent the evening sat between the wives of 2 different Rockstars who were so welcoming and epic before Taylor Swift entered the restaurant. [Culminating in a gift from one of them which was their way of telling me I was now ‘family’, which still blows my mind]
Having Metallica come to NZ after over a decade away, including a cup of tea at my house for some special guests.
Travelling a lot … including FOUR visits to my beloved China where, on one trip, I got to show some of my Colenso colleagues around for their first time there.
Talking of Colenso ….
We made some properly good work [of which, I’m particularly proud of the Family Roast stuff we did for Medibank for a whole bunch of different reasons and you can see the ad here, and the game here] , launched the brilliant ‘Dream Bigger’ book, won a bunch of international awards [though seeing us not win, we should have, was annoying – ha] and got to host/meet Fergus and his OnStrategy podcast in NZ.
In addition, while it was sad to see Martin and Augustine leave Colenso, I got to see them do great things on their new adventures while also getting to welcome James and Miz – who fitted in like they had been here for years. [Not to mention the wonderfulness of the team at large, who kept me learning, thinking]
As you can see, that’s a lot of good things … more than I probably deserve … but I am grateful for all of them.
Almost as grateful as I am for my son Otis.
Tomorrow, he turns 11. ELEVEN!!!
How the fuck has that happened? And while he has gone through many schools and classes in Shanghai, LA, London, Hundson and Auckland … the fact he is about to end his ‘primary school’ journey seems particularly momentous.
And yet, despite all these changes … and despite his dysgraphia challenges … he has handled it all so brilliantly of which one thing I am very proud of, is his ability to express when it is all getting too much for him.
I appreciate that may sound weird for a parent to be proud of … but I am.
Because if he feels comfortable enough to say when stress and anxiety is beginning to take hold, not only we can help him deal with it – in collaboration with his teachers who have generally been very supportive – it means we have created an environment where he feels safe and seen, and that means the World to us. And hopefully to him too.
He’s such a good kid, surrounded by other good kids.
Cheeky, mischievous, supportive, funny, passionate, compassionate. honorable, curious and independent.
And while they will all be going to different schools in the new year, I am confident they will maintain their friendship. Part of that is because of the way New Zealand works … but part of that is because of the bond they have. One built on more than just proximity, but a real connection based on shared interests, values and energy.
It took me a long time to realise how much energy plays into just how much you connect and relate to people.
Maybe that’s because I’m slow and stupid … but energy matching seems to be the real heart of connection. At least deep connection. And while Otis has met kids who share that with him in every country we’ve lived – most notably, his beloved Elodie in LA – he’s met more in NZ.
Of course, part of that is because he’s older and exposed to more … but for a kid that doesn’t really love the ‘outdoor life’ as is celebrated by all Kiwi’s [which, to be fair, is just like his old man] he’s definitely met his ‘peeps’ here. Maybe that’s why he has said that – while he knows we will leave NZ at some point in the future – he will want to come back and live here. And if that’s not the biggest compliment to the people of NZ, I don’t know what is. Which explains why that as much as my heart belongs to China, my gratitude will forever be with NZ.
So to my dear Otis …
Happy birthday my wonderful son.
I can’t put into words how much I love you but I can say how proud I am to be able to call myself ‘your Dad’.
I hope you have a wonderful day playing Geometry Dash and I can’t wait to celebrate your birthday with you and your friends this weekend.
Big love, hugs and laughs from your Dad, Mum and pooch.
Love you.
Rx
I’ve probably missed stuff to celebrate but this post is already too long so let me end it by saying a big thank you to everyone who has played a part in the good parts of my year as well as those who have popped by to read my rubbish on here.
Without wishing to sound too sentimental, but I am more grateful to you than you may ever know and I hope – whatever you are doing or celebrating – it soothes any pain you are feeling and/or elevates any happiness you’re experiencing.
Just don’t have a better time or better presents than I hopefully will receive over this period – hahaha.
And with that, I’ll see you on the 19th Jan 2026, and here’s to it being a better year than the shitstorm it has been for so many.
Hopefully … with almost 6 weeks of blog freedom, I’m starting it off on a positive.
See you on the other side.
Rx