Filed under: 2024, A Bit Of Inspiration, Advertising, Agency Culture, Apathy, Attitude & Aptitude, Authenticity, Brand Suicide, Brands, Communication Strategy, Complicity, Confidence, Consultants, Context, Contribution, Corporate Gaslighting, Crap Marketing Ideas From History!, Creative Brief, Creative Development, Creativity, Culture, Delusion, Differentiation, Distinction, Effectiveness, Egovertising, End of Year, Experience, Fake Attitude, Honesty, Influencers, Leadership, Management, Marketing, Marketing Fail, Mediocrity, Only In Adland, Perspective, Planners, Planning, Point Of View, Positioning, Pretentious Rubbish, Professionalism, Provocative, Purpose, Relevance, Reputation, Research, Resonance, Respect, Ridiculous, Standards, Status, Status Anxiety, Strategy, Stubborness, Stupid, Success, Talent, Toxic Positivity, Truth
As tomorrow is one of those terribly indulgent ‘thank you and goodbye to ’24 post’ [the blog equivalent of boring someone with ‘what they dreamed about last night’], I thought today should be a RobMegaRant™ post … ending the year as I hope to start next year, hahaha.
So with that, take a look at this bloody amazing picture.
How awesome is it?
I have absolutely no idea where it’s from or when it’s from but I can’t stop looking at it.
The browns.
The clothes.
And then – of course – the egg salad machine.
You can imagine that at the time, this was a demonstration of innovation.
Of technological advancement.
Of commercial optimisation.
A glimpse into an automated world of high efficiency and effectiveness.
Removing barriers and friction to provide audiences with consistent, satisfying results.
Except it wasn’t was it?
Not in the long-term … and most likely not in the short-term either.
Oh sure, there’s machines that make industrial amounts of egg salad to shove in cheap and cheerful sandwiches you get at the local petrol station … but in 54 years of being on – and around – this planet, I’ve never once seen any ‘public egg salad maker/dispensers’.
Not even in Japan.
And that’s because it’s a shit idea, for a shit-ton of reasons.
Taste.
Quality.
Consistency.
Health and safety.
The fact no one wants egg salad every single day of their life.
And that’s before we even get to issues such as ‘appetite appeal’.
Looking at the picture and you can’t help but wonder, “what the fuck were they thinking”?
Except our industry does a similar thing ALL. THE. TIME.
An endless production line of ‘proprietary’ systems, processes, models and formats … promising the world and promoted using almost identical language and benefits that was likely used for that bloody egg volcano machine.
Innovation.
Automation.
Optimisation.
Advancement.
Transformation.
Effectiveness.
Efficiency.
Put aside that in most cases, the only ‘proprietary’ element is the name that’s been given to it.
Put aside that in many cases, the people behind it have never created something of disproportionate value and impact.
Put aside that the vast majority of these ‘innovations’ are more about not being left behind rather than moving you forward. [Read: marketing transformation]
Put aside that in many cases, the real purpose of the product is to reinforce the ego – and/or bank account – of the person claiming to have all the answers.
Put aside that many of the companies who flock to it tend to be those who choose to abdicate and outsource their responsibility for decisions and choices.
Don’t get me wrong, there are some really good innovations in our industry. There are also far too many people who dismiss change simply because they don’t like it. And we cannot forget that we unfairly expect new ideas to deliver the results of established ideas.
However, when certain parties peddle their products, tools, services, models, formats with the attitude of it not just being the right way, but ‘the only way’ – where they guarantee success regardless of category, country or spend – then frankly, not only should we see their declarations as an admission of [at best] blinkered thinking or [at worst] evidence of being a chancer and/or hustler … we should be asking ourselves why the fuck are we blindly trusting the self-serving voice and opinion of those whose only major commercial achievement is elevating their own name and image.
I am over efficiency and optimisation being peddled as innovation and progress.
I am over process being regarded as more important than output.
I am over loose association being reframed as expertise.
I am over easy being more valued than quality.
I am over people thinking being good in one thing means they’re excellent in all things.
We need to stop thinking of insurance salesmen as pioneers.
Sure, the good ones have a role to play – especially when companies are downgrading training for their employees – but it’s not as a leader of marketing/brand/creative innovation. Even more so when the reality is many are either riding on the efforts and achievements of someone else or simply communicating the 101 of particular disciplines under the guise of it being at the highest academic standard.
Forgive me for my skepticism, but even if it was true – which it isn’t – I don’t see many universities achieving cultural status and influence through their marketing approach. Hell, most universities don’t even know how to differentiate themselves from each other.
Please don’t read this as being anti-education. God no.
The reality is the industry needs more teachers. Or should I say better ones.
Not the self-appointed guru’s who peddle their self-serving blinkered services for profit, but those who have been there and done that. Who have consistently done things at a standard that goes way beyond just basic levels of achievement. Who can talk from the perspective of being at the coalface, not from a pedestal. Watching on with their binoculars. We need to celebrate those with actual experience, not just assoicated opinions.
Or said another way, we need chefs not egg salad salesmen.
Lets hope in 2025, we get back to valuing the ingredients, not just the convenience.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Communication Strategy, Complicity, Corporate Gaslighting, Crap Marketing Ideas From History!, Creative Development, Creativity, Culture
So here we are, the final week of blog posting for the year.
Last week was a lot of reasonably heavy posts but this week will be different.
Not just because it’s the holiday season, but because I’m in full-on scrape-the-barrel mode for content.
I know you probably think that has been the case for the last 10 years, but trust me, it’s even worse than you have previously experienced, exemplified by this:
This is an ‘adult store’ in Melbourne, Australia.
They’re probably in more cities across the country, but I passed this one on my way to the airport a few weeks ago.
I must admit, I burst out laughing when I saw it.
Not because ‘adult stores’ are funny, but because the name and the environment couldn’t have felt more opposite.
Maybe it’s just me … but a beige box, located on a miserable-looking industrial estate, near an airport, doesn’t scream SEXY to me.
Especially when that beige box displays a logo that looks like it came straight out of 1990’s UK kitchen or bed retailer.
It’s very much like those ‘experts’ on Linkedin who show they don’t know what the fuck they’re talking about by expressing their misguided opinion with blinkered and blind conviction and confidence.
Hence, we see people who are closer to insurance salespeople acting like they’re business liberators. We hear people who’ve never made anything great talking like they’re the ultimate educators. And we have adult retailers promoting themselves like the authority on expression.
We seem to forget there’s a major difference between those who exploit a category for profit and those who evolve the category through what they add and do … but in this world of quick wins, easy answers and justifiable delusion, quality of work plays a distant second to quality of ego.
And that’s why I hope for one major difference between 2025 and 2024 … which is we stop blindly following people based on popularity and start getting back to valuing what people have actually done. Because as the old adage goes, anything is easy when you’ve never had to do it and so the only way we can all be better is if we get back to focusing and valuing those who create the change, rather than those who simply offer their own self-serving commentary about it.
Filed under: Advertising, Agency Culture, Attitude & Aptitude, Complicity, Corporate Evil, Corporate Gaslighting, Fear, Prejudice
A few years ago, I wrote about the worst experience of my career.
I wrote how it threatened to completely undermine me.
Do permanent damage to me.
Rob me of my self-belief and confidence.
So my abuser/s had more power and control.
All while making me feel it was my fault so that the shame kept me quiet and complicit.
And I wrote about how it was only when I discovered I was not the only one going through this behaviour that I was free to see what it actually was.
Abuse.
An act of deliberate, professional violence.
Which led me to start Corporate Gaslighting, where I was then flooded with stories of more people going through the same thing.
All of those stories were hard to read, but one stuck with me.
In essence, it’s the story of someone who felt they couldn’t leave their abusive job because it might look like they’ve failed to people on Linkedin.
People may not understand that attitude, but it’s real … which is why the summary of the post, ‘sometimes changing job is not about growth, but mental health’ is one that still rings loudly in my ears.
I say this because I spoke to a friend recently who is going through a version of this.
Believing that because they’re well paid, it would be stupid to leave – despite the continued, systemic abuse they take.
I too was in that situation at one point in my life, which is why I was able to tell them something that [hopefully] helps them acknowledge what they already know – which is:
“How can you say you’re being paid well, when you’re being paid to accept illness?”
Illness in terms of your mental health.
Illness in terms of the loss of self-respect.
Illness in terms of seeing your confidence and wellbeing be shattered.
There’s a moment in some organisations where you realise the salary you receive is not for your talent and expertise but to be complicit to managements bad behaviour and/or accepting of the abuse they subject you too.
Now I appreciate some people will have less sympathy for someone earning a good salary and facing abuse than someone without the safety net of cash.
I get it … but you’d be wrong.
Because while certain contexts are different, the destructive impact is the same.
The feeling of being trapped.
Lost and helpless.
Paralysed.
Reinforced by feelings of it being all your own fault … that you’re not good enough and you’ve let everyone down.
An endless cycle of being taken apart piece by piece.
And while you may think all they have to do is leave, it’s almost impossible.
Because you feel shame.
Embarrassment.
Believing you’ll never work again because you’re not worthy of being hired.
So you just sink deeper into your shell and take their shit.
Systematically being stripped of everything that makes you, you until the abusers have had enough playing with their power and decide to kick you to the curb … resulting in you feeling even more alone. More isolated. Which you keep to yourself because you have been made to feel it’s all your own doing.
And while you may think an alternative approach is to try and prove to your abusers you are good enough … you’d also be wrong. Because apart from the fact that being respected by people you don’t respect means you’ve still lost … the only way to ‘win them over’ is to be just like them.
The reality is no job should cost you your health.
None.
Salary is not about ownership or control.
Which is why being paid ‘well’ is more than what you get, but how you’re treated.
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I’m travelling for work for the rest of this week so there’s no blog posts till next Monday. Try not to be too upset. Actually, can you try to be a little upset … that would satisfy my delusion and make me all together happier. Ta.
Filed under: A Bit Of Inspiration, Apathy, Attitude & Aptitude, Complicity, Corporate Evil, Corporate Gaslighting, Diversity, Inclusion, Management, Politics
I’m old. So I’ve heard companies talk about their ‘culture’ a billion times.
And in all but 3 cases, what they actually meant was company complicity.
Where the expectation was never to challenge or question.
That doing that – even with the best of intentions – would result in you being labelled ‘a bad fit’ where you would then be sidelined or undermined. Destroying people’s potential and confidence while spouting contrived statements such as “our people are our greatest asset”.
What’s worse is that this behaviour often makes victim – and they are a victim – feel compelled to stay in a bid to prove they are worthy.
In essence, taking endless amounts of abuse to try and win over the very people trying to destroy them.
And what makes it even worse is that if they succeed, they’ve ultimately lost because they’ve had to deny who they are to be who they aren’t.
There’s loads of stories about this on Corporate Gaslighting … with many talking about how they felt paralysed to leave their toxic job because on top of everything else, they feared if they made a sideways move, they’d look like they’d failed to others in their community and profession. [Which is why I loved the picture at the top of this post]
That’s how messed up a lot of ‘company culture’ really is.
Which is why the older I get, the more some words my Dad once told me ring true.
“A company with a positive culture is one where their beliefs are expressed by their people in a million different ways. It’s never rules where everyone expresses them in exactly the same way”.
You may be asking how a Human Rights lawyer would have such insight about company culture. Well it was simple, a lot of his success came from working with the people who were once labelled the ‘bad fit’.
Culture is a salad never a smoothie – as someone I can’t remember once told me.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Brand, Communication Strategy, Confidence, Corporate Evil, Corporate Gaslighting, Creativity
As you know, I love tech.
Especially pointless tech.
So I’ve often found myself on fundraising sites like Kickstarter – putting myself down to help fund all manner of projects.
The reality is most end up being pants.
Like, proper pants.
Nowhere near the hype videos that they create to sell their idea.
But even that isn’t as bad as how delayed every project ends up being.
I have NEVER had one come when it claimed it would.
NEVER.
But recently, while looking at some old emails, I realised that sometimes, they’re not just late … they’re basically redefining time.
Have a look at this.
This product is called Scribble – a pen that let’s you scan any colour and it would then create the ink of that colour so you could write/draw with it.
Back in 2015, this was cutting edge which is why – despite never really using a pen and definitely never needing one that could write in any colour – I bought it.
Except, thanks to reading an old email, I realised I never got it.
Putting aside the fact that shows I have a bad memory, a flagrant disrespect for value for money and too much other shit coming into my life so I get distracted with what I’ve ordered – I started wondering whatever happened to Scribble so I looked them up.
And guess what … beyond all expectation, they are still around.
So I’ve written to them to ask where my bloody overpriced pen is.
And when I say overpriced, I mean OVERPRICED … especially when you can get those cheap multi-colour pens for about $1 at the local newsagent.
I should say I’ve told them that given 9 years have passed since I paid my money, I would rather they donate the value of the item to a charity than send it to me … but it does highlight the fatal flaw with platforms like Kickstarter, not to mention stuff like ‘brand vision’ and ‘purpose’.
Because while there are people who love the idea of being early adopters, co-creators and/or supporters of companies/brands who want to write the future – and let’s face it, I’m probably one of them, if the companies they’re supporting take so long to make anything happen that the future becomes the past … then you don’t just get angry, you lose trust.
Honestly, failure is a better outcome, because at least you know they tried.
Our industry loves to talk about the importance of ‘clarity, communication and purpose’, but one thing we often fail to acknowledge is that while people will put up with a lot of shit, they need to see you fighting and giving a shit.
Saying, “we’re not happy with the quality we’re making for you yet so we’re sad to announce we have to delay sending out the products for the 500th time” isn’t fighting … it’s outsourcing blame.
We’ve started to believe that as long as you apologise, you’re worthy of loyalty. But the problem is people can smell marketing/hype/excuse bullshit a mile off – so what they actually want is to see you fighting to make something happen.
Not just in terms of the product, but your approach to everything you’re doing.
So it might be good in 2024 if the industry goes a bit further than regurgitating the same bland statements in our pitches and work … because if we don’t reinforce marketing needs to be an extension of the values and behaviour of the whole company – rather than the hype man of the company – then we’re as complicit as them.
Wow, that Scribble Pen really fucked me off didn’t it.