Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Apathy, Aspiration, Attitude & Aptitude, Career, Collaboration, Colleagues, Community, Context, Contribution, Culture, Emotion, Empathy, Equality, Experience, Eye, Health, Jaques, Jorge, Linkedin, Loyalty, Management, Martin Weigel, Maya, Mr Ji, Paula, Pride, Purpose, Relationships, Relevance, Reputation, Resonance, Respect
Many years ago, I sent letters to anyone I felt had had an outsized impact or influence on my career, as it was then.
Some had been in my life a short time, some for many years … but all of them had made a significant difference to where I was and where I wanted to be.
And not one of them responded.
Nada.
Zilch.
Zero.
Eventually I reached out to one person to see if they had received it – fearing something terrible had gone on with the post.
“Robert, how are you?” … they said, as soon as they heard my voice … “are you OK?”
I remember how weird I thought their response was but reassured them I was fine and asked if they’d got my letter.
They confirmed they had and then – after a pause – asked if I was suffering ill health.
When I asked why, they told me they thought my letter was my way of saying goodbye to them before I died or something.
The irony was within months, I would get very ill, but I had no idea that was going to happen which is why my immediate response to their fears, was to piss myself laughing.
Fortunately, so did they.
And over the following weeks, I slowly heard from a number of the other people I’d written to who all had heard through the grapevine that rather than saying my farewells, I was simply expressing my gratitude.
The reason I say this is that recently, I started writing about another set of people who I felt I owed great thanks to.
There was no agenda other than to publicly acknowledge their importance in my life and my thanks for their talent and friendship.
At the time of writing this post, I’d written about Paula Bloodworth, Martin Weigel, Maya Thompson, Chris Jaques, Jorge Calleja, Clare Pickens and Jason White.
[There will be a ton more, but that’s all I’ve done so far … mainly because I have a job I have to pretend I’m doing diligently – ha]
Now, maybe it’s because people know this time I am suffering from ill health – specifically my eye – but the response to these celebrations, while different to the previous occasion I did it, are also quite similar.
In essence, they can all be summed up in 2 words: Gratitude and concern.
Gratitude for my words.
Concern for why I wrote them.
Now I appreciate my eye situation is getting very alarming, but this has been going on for almost a year so while I recently received less than favorable news …. this and my ‘Campbell Gratitude’ series are purely a coincidence rather than some sort of correlation.
But what IS concerning is how this reveals the true state of professionalism these days … in so much that the idea of someone saying nice things about someone else with absolutely no agenda, can only be explained away by them dealing with a major health issue.
Maybe this is what’s wrong with where we’re all at …
That no one should ever show generosity without having self-interest motivations.
Platforms like Linkedin haven’t helped …
For all their claims of being a place for the professional community, it has nurtured an environment where anyone who comments/likes or accepts a request entitles them to bombard you with unsolicited, irrelevant sales pitches or non-stop declarations of ego and bravado.
Mind you, let’s be honest it’s not just Linkedin is it.
From what I know, every dating site out there is doing exactly the same thing.
Claiming love. Championing self-interest gratification.
Look, I get it’s tough out there.
I also appreciate I am privileged as fuck.
But if we can’t say thanks to the people who mean a lot to us – simply because we want to celebrate to others WHY they mean a lot to us – then it’s no surprise we are promoting a culture of transactional interactions. The irony of which is that this literally undermines the chance of what all these people aspire to achieve.
Because as I wrote here, the most important and powerful relationships are based on your commitment to who they are, not what you want or can get out of them.
Like many words advocated by my industry, the meaning of loyalty has been completely fucked-with.
Changed beyond all recognition to justify self-serving actions and behaviors.
It’s why I love something I heard recently about how one person defined loyalty …
Someone whose entire business is based on appreciating what someone has done for them in the past, rather than simply evaluating them on what they can get out of them tomorrow.
“Always leave the dance with the person you came with”.
I love it.
I love what it means and how they expressed it.
There’s a lot of companies who could do with following that advice.
There’s a lot of professionals too.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Ambition, Aspiration, Attitude & Aptitude, Career, Collaboration, Colleagues, Context, Corporate Evil, Corporate Gaslighting, Craft, Creative Development, Creativity, Culture, Distinction, Effectiveness, Emotion, Empathy, Fulfillment, Loyalty, Luck, Management, Mediocrity, Only In Adland, Perspective, Planners, Professionalism, Relationships, Relevance, Reputation, Resonance, Respect, Ridiculous, Strategy, Success
We live in a time where the idea of ‘having a career’ is becoming more and more resigned to history.
Not purely because of technology, but also corporate culture.
Where everything is for sale in the quest for profits and bonuses.
Values.
Reputation.
Distinction.
Differentiation.
Companies will kill any baby and sacred cow in a bid to look like they have a plan – even if that plan is becoming more and more short-term, next-quarter focused.
Meanwhile, they still splutter out the platitudes of ‘our people are our best asset’ while continually reducing roles, outsourcing training, lowering salaries and demanding complicity from whoever is left.
It’s the classic story of ‘biting your nose to spite your face’ and what is tragic is we all end up losing.
Employees.
Shareholders.
Clients.
Customers.
Society as a whole.
Hell, at some point we may all be living in a world of parity products that no one can afford because no one has an income that lets them buy anything.
Worse, it feels people at the top of many of these companies know this and so their whole approach to life is ‘make as much as I can then get out before it all falls down’.
Am I being bleak as fuck? Yep.
Do I really think it will end up this way? Quite possibly.
Not soon, but eventually … hell even Elon Musk has accepted a future where society needs ‘universal credit’ to survive and you can be sure-as-fuck his version of that is giving people just enough to stay afloat rather than challenge or thrive.
Which is why the concept of a career is potentially going to be consigned to the dustbin … or at least what a career used to be.
Because rather than meaning you have worked in one industry for your entire life – slowly working your way up the hierarchy – soon, it will evolve to being about using your skills across different industries and companies … finding the optimum moment to jump to gain the maximum value from your skills. I mean, it’s already happening that way but soon it will probably be the only way.
And while this will be the new definition of ‘career’, there will be one thing that remains the same and it’s this:
You won’t be able to say you’ve had a career, if you’ve not had to deal with loss and disappointment.
Loss and disappointment are rarely talked about in terms of career.
There’s this unspoken narrative that your evolution is always a perfect, singular, straight rising line. No detours. No backward steps. No mistakes or leaps. No bad choices and no changing of minds.
And frankly, that is utter bullshit.
Maybe 50 years ago this was the case, but even then I doubt it..
Not just because humans don’t aspire to ‘evolve’ at a constant, universal rate.
Not just because companies don’t elevate their people at a constant, universal rate.
Not just because there are people – and leaders in companies – who are fucking assholes, who actively mess with plans, promises and aspirations.
But because of all those reasons.
Having a career is as much about resilience as it is about talent.
Hopefully you can do it without having to endure too much of the bullshit that so many people have shared on the Corporate Gaslighting site … but we will all face disappointment and loss.
And while we all have the right to feel sad, upset, bitter about it when we experience it, the reality is what you do next ultimately defines who you are.
I’ve personally had a pretty great career.
I’ve generally worked for and with some amazing companies, colleagues and clients.
But not all.
There have been mistakes … little ones, temporary ones, one or two missteps and a couple of great big, fat, bastard ones.
And while I acknowledge some were absolutely of my own making, some were definitely due to people and/or companies actively – and in one case, willingly – wanting to systematically undermine my confidence and ability to do my job.
And while it fucked me up for a while – which I wrote about here – I was able to get through it and past it, ensuring that while my trajectory may have had some bumps, every step still had some big wins.
Which to me is what a career really is about.
Not title, but growth.
I know others may have a different point of view but mine was forged years ago by something a friend said.
Once upon a time, I was talking to a mate about a leader we both knew. We were talking about the work they’d done – specifically one campaign – when my friend said:
“That was 9 years ago, what’s he done since?”
Now while he was being overly dismissive, he did have a point – because the work this leader was universally known for, was something they’d done in the past, not the present.
Sure it was amazing work. Sure it was still talked about. But the reality is they hadn’t done anything in the intervening years that came close to making that sort of impact … and it was at that point I realized what a real career was.
Always building your portfolio of work, rather than just resting on one thing you’ve done.
And that has been both how I define ‘success’ as well as what has driven my choices and actions ever since.
Whether I have achieved this is up to others to decide, but I’d say I’ve got a good case for saying I’m doing OK … especially because I’ve worked bloody hard to try and make it happen.
Sure it has manifested in a lot of different ways – from books to ads to new products to stage set design.
Sure it has been with a lot of different people, companies and clients in a lot of different ways.
Sure it has been in a lot of different countries and cultures.
But I am pretty proud that wherever I’ve worked, I can point to something that was pretty special – either to the subculture, the country, the client, the agency, the department or the industry.
Again, I appreciate others are the ultimate judge of whether I’ve pulled it off … but for me, I’ve always wanted a career of highs rather than titles which is why I’m proud I’ve been able to do it in a way where I can look at myself in the mirror and feel I have stayed true to who I am and what I believe as well as be in the fortunate position that – despite my age – I’ve been able to continue to evolve and grow, as demonstrated by the fact that over the past few years I’ve been able to enter a new chapter of my creative career with the work I do for a small number of very high-profile artists.
If truth be told, that came about by luck rather than talent … but I didn’t take it for granted, I ran at it. Not because I wanted to be able to say I work for Rockstars, but because I wanted to be able to do stuff I never could have imagined I’d do.
Creative highs, not professional titles.
Or as my parents always drilled into me, fulfillment over contentment.
Yes, I appreciate I have a pretty senior position … but as much as I love the job and helping teams of talented individuals create their own creative highs … the thing I love most is that I continue to face loss and disappointment, because at the end of the day you only experience that if you’re still doing what you love.
Filed under: Advertising, Apathy, Attitude & Aptitude, Brand Suicide, Community, Consultants, Corporate Evil, Creativity, Culture, Empathy, Experience, Innovation, Leadership, Loyalty, Management, Marketing Fail, Mediocrity, Relevance, Reputation, Stupid, Talent, Technology
AI is one of the most talked-about subjects – not just in adland, but all of business.
As I’ve written many times, I think – when used properly – it’s ability to open-up doors and possibilities is revolutionary.
Not just commercially, but from a human enablement perspective.
However, too few companies like it for that reason … instead they’re excited by its ability to ‘optimise’ profits at the expense of hiring employees.
We’re hearing more and more companies getting rid of junior positions – either ‘outsourcing them’ to lower-cost nations [which sounds bonkers, given they’re already the lowest cost in an org] or simply replacing them with AI bots.
This is not pie-in-the-sky … it’s happening right now.
Hell, recently I met someone who’d recently left university who had applied for over 100 jobs at different companies despite having just spent 4 years studying full-time trying to learn the basics of how to get into it.
I find this reprehensible.
+ How is there going to be a future of any industry or company if we don’t let juniors come into the business?
+ How are companies going to evolve if they don’t let the energy and ideas of the young, shape their ideas and thoughts?
+ Why is it always junior people affected when not only are the C-suite, the best paid, but whose decisions and actions tend to be the easiest to predict. [Even more so when many ‘outsource’ their responsibilities to an external ‘for-profit’ consultants]
+ Why are their clients not kicking up a fuss when they’re literally ensuring the demise of their future customers – even though we all know the real reason why.
+ While I’m at it, why do companies expect their people to be loyal to them when so many are literally trying to delete them?
While I appreciate AI is still in its infancy and that even then, there are some incredible things it can do … in the realms of our day-to-day business, its core adoption appears to be focused far more on speed and volume rather than personalization and possibilities. And there’s nothing wrong with that except for the fact many AI models are aggregators who take source material and then promote the most balanced response. There is value in that … except when you are trying to develop value in your own originality, craft and specialization.
Said another way, the approach many companies and people adopt for AI is ‘short-cutting their way into commodotisation’.
As I said, it doesn’t have to be this way.
AI can be used in a multitude of ways to avoid this very outcome.
But in this fast-paced, instant-gratification, short-term-thinking, ego-promoting world … the emphasis of value is seemingly placed on the creation of noise over melody, which is why this comment about ‘the worst of AI’ [ie: what many companies adopt because the people authorizing its use don’t know/care about how it really works or the implications of it] hit me hard and should hit anyone who reads it in a similar way.
“Everything is a summary of something else. Bits regurgitated, vomited from someone else’s throat, then stirred and mixed together to reach that fluorescent level of flatness, the shiny turd of craft that lies in promptly created art” – is next-level viciousness. [In fact, I’ve not heard something spat out with such venom since Queen’s ‘Death On Two Legs’ lyrics]
And yet they are not wrong.
Maybe they’re pretty one-sided in their view, but given what we’ve already seen and seeing – especially from certain tech-leaders who declare they have the answer to making everything better, regardless of category [which always seems to come down to: ‘use our tech and no one else’s because we’re the best’] – not wrong.
Of course, we all like to think we’re the exception to the rule.
That we’re doing it right and everything else is what ‘other people do’.
But the question we need to stop and ask when using AI is this:
Are we playing for a better future or down to a personal convenience?
Sadly, only AI can probably answer that objectively … and that’s only until the people behind it realise they need to stop any possibility their business plans and ambitions could be undermined by revealing the truth of its blind adoption.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Aspiration, Attitude & Aptitude, Career, Collaboration, Communication Strategy, Creative Development, Creativity, Culture, Empathy, Grifting, Metallica, Perspective, Resonance, Respect
This is a photo of Metallica’s road crew for their current 72 Seasons tour. I say that, but it doesn’t include the entire team who makes it happen … which totals around 500 people.
Five Hundred!
To allow 4 guys to play their songs to people around the World.
From stage riggers to wardrobe people to caterers to production crew to personal roadies to management to the 92 truck drivers.
Then there’s the people who are part of the tour but not on the tour …
From logistics people to fanclub project managers to lawyers to each and every one of the bands families.
It’s a lot.
Now the reality is the band are not just aware of this, but are deeply grateful and protective of everyone who is part of this … but the point of this post is not only does our industry love to place the spotlight on individuals – crediting them and them alone for whatever product, project or theory that is being celebrated – but too many of those individuals like to project the view that is entirely justified and as someone who has been in this industry longer than dinosaurs, the amount of times I’ve genuinely seen that, can be counted on one hand.
Don’t get me wrong, I have the ego of Bono.
And I appreciate everyone loves being told they’re good at what they do.
But there’s a difference between being celebrated and taking all the credit. And there’s a fuckload of people who – at least on social media – are happy to take all the credit.
Presenting themselves as some sort of comms Jesus.
Look, I’m not saying what they do isn’t good.
And I’m not saying what they do doesn’t have value.
However I am saying that in 99.9% of cases, they didn’t do it all on their own.
[Even though there’s more than a few you could possibly have that argument with, especially those who’ve never made work to back up their self-proclaimed genius or judgement]
Sure, maybe some of the help they received was people simply creating the conditions for them to be able to do whatever it is they do … but by the same token, ‘creating the conditions’ is exactly what those 200 people in the photo above do, and the band are very grateful they for that because otherwise no one would get to experience what is possible. Including James, Kirk, Lars and Robert.
My reason for writing this is because, as I said a few months back, too many people entering this industry are being subjected to a perspective that is inadvertently robbing them of what they could achieve if they didn’t fall into the ‘thought-leadership shortcut trap’.
That doesn’t mean they shouldn’t express their opinions and ideas.
That doesn’t mean they shouldn’t be ambitious in their aspirations and goals.
But it does mean they shouldn’t think working with others is a sign of failure … because not only is that a recipe for disaster, it’s also why the industry is becoming less and less of a community and more and more an ego battlefield.
______________________________________________________________________________________________________
Also, today is the 1st anniversary of our dear Rosie passing.
On one hand it feels longer than that, on the other only it feels just a few weeks.
Despite being small, she’ll always have a big place in my heart and life and I’ll be thinking of her and ‘her ways’ even more today.
Miss you Rosie.
Filed under: Advertising, Agency Culture, Ambition, Aspiration, Attitude & Aptitude, Cars, Comment, Communication Strategy, Confidence, Consultants, Context, Corporate Evil, Creative Development, Creativity, Culture, Effectiveness, Egovertising, Emotion, Empathy, Experience, Focus Groups, Grifting, Logic, Love, Luck, Marketing, Marketing Fail, Perspective, Planning, Point Of View, Process, Relevance, Research, Resonance, Respect, Standards, Status, Stupid
We’re surrounded by processes and systems.
Each and everyone proclaiming to be ‘the right way’ to do something.
A way that claims effectiveness … efficiency … accuracy and performance are all but guaranteed.
And while it is true that in many cases, they increase the odds of good things happening … that’s all they do.
Sure, many have a ton amount of data accompanying them to back things what they say … but as we all know about data, when used right [or wrong] you can make it say or prove anything you want it to.
The reality is our industry, pretty much all these systems are less a shortcut to wealth and prosperity, and more an insurance policy against failure and destruction.
Nothing wrong with that other that it does the opposite of what many claim and instead, champions conformity more than liberation. But then what do you expect when many of the people doing the spouting of systems and processes have a vested interest in everyone using those very systems and processes.
Again, I’m not suggesting you ignore all these things. As I said, many play an important role in developing products and brands … however when someone suggests they’re ‘the secret to success’ and must be embraced to the letter – then you need to think about whose success are they really talking about.
It’s why I bloody loved this interview with Marc Andreessen – the businessman, venture capitalist, and [former] software engineer. Specifically the bit about ‘why hyperlinks are blue’.
OK, so he tries to rationalize it at the end, but fundamentally what he says is: “blue is my favorite colour”.
That’s right … the colour of our hyperlinks were chosen.
By a human.
Because he liked that colour.
Kind of reminds me of the ‘wings’ on a Cadillac.
There was absolutely no functional reason for them to exist other than the fact the designers just thought it looked better with them.
That’s it.
And with that, they turned a car into an icon. And here lies a key lesson …
Sometimes, the things we like are simply because we like them.
There may be many alternatives.
There may be other possibilities.
But at the end of the day, some choose things for no other reason than it works for them.
And at a time where everything needs to be justified … rationalised … reviewed and tested … I think those people deserve credit for backing their belief, judgement, vision and preference.
It’s easy to do what a system tells you to do.
It’s easy to follow what others tell you is right.
But it takes confidence to embrace what you believe is the right thing to do. And while I acknowledge some will suggest this approach is an act of ego and arrogance … when you consider how many of these ‘dot-to-dot logic™ systems and ‘researched-to-within-an-inch-of-their-life’ campaigns/brands/products fail to perform [often because the impact or output they create is deemed secondary in importance to the adherence of every step of whatever system or logic process you have committed to using] you could argue the person who backs their judgement is no less an idiot than the person who outsources all their responsibility to someone else?
Whether we like it or not, sometimes the best things are a product of someone doing something they preferred.
They will justify it.
They will rationalize it.
But underpinning it all, is their acknowledgment that before they can think about satisfying others, they need to satisfy themselves … and frankly I find that a pretty honourable act.