Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, China, Colleagues, Content, Context, Creative Development, Creativity, Culture, Distinction, Diversity, Emotion, Empathy, HHCL, Management, Marketing, Marketing Fail, Mum & Dad, Perspective, Planners, Planners Making A Complete Tit Of Themselves And Bless, Planning, Point Of View, Police, Professionalism, Relationships, Relevance, Resonance, Strategy, Stubborness, Truth, Wieden+Kennedy
When I started in this business, 10,000 years ago, I was a pain-in-the-ass.
OK, I admit … I still am, but for different reasons these days.
Because back then, my annoying trait was driven my eagerness to learn.
Not just from the people around me, but anyone who I thought had – or was – doing something interesting.
It meant I had no boundary as to who I spoke to.
Not just in the agency, but out of it too.
It resulted in me talking to all manner of different people – regardless of their role or level – the only requirement being they had to doing something I thought was interesting.
Not because I was trying to gain favor.
Not because I wanted to earn ‘social clout’.
But because I was, as my Mum had taught me, interested in what other people were interested in … and I thought who better to look at than the people who had, or were doing, something that interested and intrigued me.
What this meant was I not only built up my context and breadth of knowledge pretty rapidly, it also meant I built connections that I may otherwise not ever get to. Not that, my goal was that, it was just a byproduct of it.
And while I definitely got this trait from my parents, at the time I just thought it was normal … something everyone did. Until I realised it wasn’t.
One day I got called into one of my bosses office and asked what the fuck I was doing.
A client had mentioned to him I’d been in touch [in a nice way] and my boss couldn’t work out for the life of him, how – or why – that had happened.
As he started telling me that I need to spend my time focused on my job rather than interrupting people from doing there’s … I told him that I was doing my job. That I’d not let anything fall through the cracks and it was at that point he inadvertently gave me one of the best lessons I’ve ever had in my career.
You see, when he realised I was meeting/chatting to all these people but still fulfilling my responsibilities, he knew he didn’t have a leg to stand on. Worse, he knew I knew.
And that kind-of liberated me to go after anyone or anything I found interesting.
It’s how I met Paul Britton, the Forensic Profiler who brought the discipline to the UK.
It’s how I met Clotaire Rapaille, the author of The Culture Code – which has had a huge influence on my work.
It’s how I met Lee Hill … who I am incredibly grateful is still in my life as my mentor and friend.
And despite all that being decades ago, I have continued to do it throughout my career – resulting in me getting to learn and understand perspectives from International Football Managers to Sex Workers.
Or said another way …
By following what interests me rather than what is expected of me, I’ve ended up with a wonderful range of wonderful people who continue to inform, educate and advice me on what I do and how I do it.
The reason I say this is that I am pretty surprised how many people only want to engage with people of a similar level to them. Not all, admittedly … but far too many.
I don’t know if it is nerves, respect, the fear of looking like a social climber or even the bloody class system but what I can honestly say is that my ‘informants’ [as I called them in Heather Lefevre’s great book, ‘Brain Surfing’] still provides me with more insight and creativity than all the frameworks, systems, social listening tools and focus groups – put together.
Which is why when people ask me what they can do to develop their skills, I tell them to not follow the words of the Linkedin pundits and gurus, but wherever their curiosity takes them or intrigues them. Because if you only play where you’re comfortable, you’ll never see everything you want is on the other side of it.
Filed under: A Bit Of Inspiration, Asia, Attitude & Aptitude, Comment, Contribution, Corporate Evil, Craft, Creative Development, Creativity, Culture, Emotion, Empathy, Environment, Finance, Government, Imagination, Perspective, Resonance, Respect, Values, Vietnam
Over the last year, I have fallen in love with walking.
What once I considered a waste of TV/Gaming/Eating time, now I prioritise it.
I take client calls on walks.
I do team catch-ups on walks.
I do a lot of my work thinking time on walks.
Walk, walk, walk, walk, walk.
And the benefits of this approach to life are plentiful.
I’m healthier – physically and mentally.
I have a skin tone that no longer makes me look like an anemic Dracula.
And I have got to connect more to the places I live and work.
I am not suggesting in any way others need to be doing this, just highlighting how it has had a lifechanging effect on me.
But one of the things I have really got to appreciate with walking is seeing the communities and streets around where I live and how – every now and then – you come across something that makes me stop walking and stare.
This is one of them …
Someone did that.
Someone decided to do that.
To make a little part of the pavement, a jewel.
And I have no idea why … and I have no idea who … but I love someone did.
Not just because they took the time, but they thought is was worth the time.
And that’s the thing I worry about where we’re heading.
Because everything is seemingly evaluated and valued by greatest and fastest ROI.
We’re seeing companies do it with their endless mergers and acquisitions.
We’re seeing tech firms do it with their blinkered focus on optimisation over possibility..
And we’re seeing governments do it with their disregard of the arts in favour of business.
And while, of course, money is hugely important … when the impact and value on how society feels and interacts is disregarded, the economic benefit ends up being even more short-term.
Some people won’t care.
Some people are only focused on what they can get out of something rather than what they can give or enable for someone else.
Which is why I’m so grateful to whoever made this piece of literal street art.
Because it’s far more than just decorating a bit of the pavement, it’s a reminder of the choice we have. Because while the ‘economically functional’ may be easier, cheaper, faster and more convenient, its the stuff that you know is born from someone’s passion that leaves the most lasting impression.
Talking of passion, I’m away next week in one of my favorite places in the World, Vietnam.
[I say that, it all depends on what the doctors say about my eye at today’s check up. Eek]
It’s exciting for 3 reasons.
1. I’ve not been there for years.
2. It’s where I helped create the ‘4×4 on 2 wheels‘.
2. It means that after 3 months of pain, my eye is doing well enough to travel again.
And before you ask, it is for work – even though I get to see friends there at the same time.
So while I’m off experiencing the place with the most infectious spirit, unstoppable energy and relentless optimism in Asia, I hope you have a week finding and celebrating the things that may make no economic sense to an accountant but make so much sense to your soul.
Because in these days of beige and boring, creativity is not so much about art, but an act of rebellion on behalf of the human spirit.
See you in a week.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Comment, Communication Strategy, Creative Development, Creativity, Culture, Emotion, Empathy, Humanity, Relationships, Relevance, Resonance, Respect
As its the start of a new week, in the first month of a new year … it’s pretty safe to say we can expect another year of endless ego, humble-bragging and self-righteous bullshit … and that’s just the stuff you get from me.
So while I am the last person you’d expect this to come from, I thought I’d use this post to try and remind us what professionalism really is … why we desperately need to treat people as humans rather than ‘consumers’ … and why a job well done doesn’t mean having/creating/using AI driven, friction free, optimised sales funnels, powered by parity brand assets … meaningless marketing practice certificates … grandiose PR statements … and endless statements about all the awards we ‘won’ from increasingly obscure media publishers. [not forgetting all the posts we put on all social media platforms telling everyone about them, while conveniently choosing to ignore how actively we were involved in lobbying for them]
And how will I do that exactly? With this:
You’re welcome.
Here’s to having a good week.
And a less bullshit producing/polluting new year.
Filed under: 2025, A Bit Of Inspiration, Advertising, Apathy, Attitude & Aptitude, Brands, Collaboration, Communication Strategy, Creative Development, Creativity, Culture, Emotion, Empathy, Experience, Fulfillment, Love, Music, My Childhood, Pearl Jam, Relationships, Relevance, Resonance, Respect
Following on from yesterday’s post about Duran Duran, we have another musical post.
Except this isn’t about exploitation and re-definition, this is more a ‘blast from the past’.
I know this is going to make me sound old – it will also make me sounds a total hypocrite given I’ve always loved music for its melody, rhythm and vibe rather than its lyrics – but I got sent this clip of a crowd at a Pearl Jam gig from a few years ago and I love it.
OK, so part of it is because I like Pearl Jam.
Another part is because I have always loved the song they’re performing – Black – which is on what I consider their finest album, Ten.
God, that album is magnificent. I remember being blown away when I first heard it – probably in the Tap and Tumbler, around the corner from Rock City where anyone going to Friday Rock Night would head before a night of head-banging.
But whereas back then, my favorite song was ‘Alive’ … the lyrics of Black pulled me in over the years.
“I know someday you’ll have a beautiful life
I know you’ll be a star in somebody else’s sky
But why, why, why can’t it be
Oh, can’t it be mine?”
Maybe it’s because I became more of a sentimental, romantic fool … but I find them so beautiful. And as I said, I’ve never really been a lyrics guy … hell, I can’t even remember lyrics to songs I wrote back in the Bangkok Shakes/Virgin Records days. But those … oh I fell in love with them, probably the first time I saw Pearl Jam live [1992] and heard the crowd sing them, like in the video above.
For someone who is not religious, when I hear a crowd sing, it becomes very spiritual for me. A transcendence into something I can’t quite explain. A feeling of deep connection with those around me with a deep belief we’re creating something special together. It’s why I also love pentecostal music … except, like most music for me, it has little to do with the words, and more the vibe and emotion.
But ‘Black’ is different …
Probably because it reflects a specific time in my life where I was balancing joy and pain in equal measure. Coming into a time of my life of freedom and exploration but also deeply aware of a darkness that was seemingly trying to engulf all that was important in my life. With that in mind, I can’t think of a more perfect band to create the soundtrack to your life like Pearl Jam.
And while watching that clip does take me back to those times, it is superseded by a general feeling of joy. Watching the crowd not just witness something special, but being an active participant in the moment. Acting like their own instrument. A crowd infected by audience members scattered all around who show and lead the way for them to form an impromptu orchestra of vocal harmony and cacophony. It’s fucking beautiful … amplified by the fact there’s few camera phones. Not experiencing the moment through a screen. But a total connection and presence.
Hey, I’m as guilty as the next person for videoing and photographing gigs … it’s a way to capture a significant moment you can enjoy for years. But I do wonder if it is ever quite as significant as you would get just being there, lost in nothing but the sounds and emotions you’re all creating and feeling together.
It’s why I find it interesting more and more artists are saying their concerts are ‘smartphone free zones’. Not because – like in the 80’s – they had sold the photographic rights to concert images to a 3rd party, but because when an audience looks at them through the screen, they feel there’s a barrier between them and the energy they get back from the crowd.
As I’ve written before – both here and here – it’s a two-way street.
And while some may say, “it’s not my job to make the band feel good because I’ve paid them money to make me feel good” they’re missing the point.
Because while it’s true money ensures you receive a certain level of passion, consideration, commitment and effort from the artist in their performance … the more you contribute to the experience, the more you all get out of it.
It’s why the best creative work isn’t made for clients who dictate and judge, but those who appreciate they play an important and integral role in creating the conditions for it to go – and get to – magical places.
In the creative journey, there is no room for passengers.
And yet, too many carry energy vampires and toxic stowaways.
The sooner clients get this, procurement departments get this, marketing practice ‘guru’s’ get this, media agencies get this and ad agencies get this … the sooner we will all be able to create moments that deeply connect to rather than just shout and bore.
It’s down to us.
It won’t happen by itself.
So what happens next is down to all of us.
One by one. Job by job. Meeting by meeting.
It won’t be easy, but my god … it will be worth it.
Filed under: 2025, A Bit Of Inspiration, Advertising, Agency Culture, America, Attitude & Aptitude, Comment, Creativity, Culture, Cunning, Death, Emotion, Empathy, Environment, Holiday, Home, Jill, Love, Loyalty, Management, Miley, New Zealand, Nottingham Forest, Otis, Professionalism, Resonance, Respect, Strategy, Stupid, Success, This Blog, Toxic Positivity
Happy 2025 and welcome to year 19 of my rubbish.
I trust/hope you had a good break … even if that is simply because I didn’t write a blog post for a few weeks.
I had a great one.
Not just – as I’ve written before – because New Zealand does the ‘holiday season’ better than anywhere on the planet, but because this year was so different to the year before.
And just to reinforce how much better it was, the day I landed back in NZ I was rushed to hospital as my ‘good eye’ decided to basically stop working.
I say ‘good eye’ because when I was 21, my right eye got a detached retina [from picking up a bag of bloody coal, like some cliched Northerner from the 1800’s ] and while they managed to reattach it – which was touch and go due to some complications – it resulted in it having very bad vision out of it. However, thanks to my left eye being good, I’ve never had to worry about my sight beyond how much it costs to have for lenses that don’t look like I’m wearing beer bottles on my face plus the general protection of my head and eyes.
Even though it has been like this for 33+ years, I’ve never taken my sight – or the protection of my eyes – for granted, so you can imagine how freaked out I was when suddenly my good eye basically stopped working a day before we flew back to NZ from Asia.
Now it’s not totally sorted, but I have been assured it will over the next couple of months [which is handy as you can see from the photo below, I look bloody weird with different sized pupils which means people are even less inclined to look at me] and yet despite all this, I STILL CONSIDER THIS HOLIDAY BETTER THAN LAST YEARS.
Let me explain why …
You see back in December 2023, I started work with a new private client.
They had asked me to do a big project for them with a first check-in date of mid-Jan.
I knew it would take a couple of weeks or so to write things up but stupidly, I decided I’d do it over the holidays rather than before.
There was some rationale for that decision …
+ I had a bunch of stuff to finish before the holidays.
+ I had a bunch of reading to do relating to who this client was as a person/artist.
+ I was exhausted and wanted a break before I got stuck into things.
+ It was the bloody festive season and that’s a time I wanted to spend with family.
But the problem was that even though I had a plan for when to do the work, my brain wouldn’t let me forget about it.
So each day, the thought of the work I had to do would nag and niggle at me.
Slowly upping the volume and pressure.
So as each day ended, all I could think about was how I had even less time to relax before I had to start work, which resulted in me not being able to fully enjoy or relax until – in what felt like the blink of an eye – it was time to get started.
When that happened, the annual break I was so looking forward to, wasn’t just over … but never even had a chance to properly start. So instead of being relaxed and ready, I was tired and anxious.
Add to that, that the holiday season the year before had also been rather a traumatic – with Otis and I both ending up in hospital and my dear friend Chelsea, passing away – I was a shattered, emotionally not just physically.
The result of this was that the first 3 months of 2024 were, in all honesty, one of the most stressful times of my life. Not necessarily because the project was hard – though it was certainly demanding, albeit incredibly exciting – but because I had not allowed myself the break I needed to be ready for a completely new challenge.
The good news – if you can call it that – was the impact of these choices and decisions was very obvious to me and I knew I would never, ever let something like that happen to me again. Which is why before the most recent holidays started, I wrote to all my clients – both my private ones and Colenso’s international ones, who don’t have the same holiday duration as our local clients – telling them I was out.
Not ‘out unless you have an urgent requirement’ … but out.
Nada. Zilch. Gone.
And you know what?
No one minded. Not one.
Now, you could say that’s because they find me an absolute pain-in-the-ass to deal with, but I think – or should I say, hope – I believe it is because they respected my time and respected the efforts I’d put into their business over the past 11 months.
I get not everyone has that opportunity.
I get being able to have a break of this duration is a privilege.
But the reality is a break is the greatest investment you can make in yourself or your people.
It gives them a chance to decompress. To think. To let shit go. To get excited again.
Doesn’t matter if you’re a checkout operator or an old bastard, advertising strategist.
It’s why I hate how some companies treat ‘holidays’ like it’s a gift … something you can only have if it suits the organisations needs, timelines and ego.
Fuck that.
For all the talk companies say about ‘our staff being our greatest asset’, the second best demonstration of that – after being paid fairly – is valuing, encouraging and protecting their rights to a break.
And by that, I mean respecting their people’s right and need to have ‘proper holidays’ rather than attempting to hide their toxicity under the guise of bullshit like unlimited holidays … which not only aren’t ever true, but are something they actively go out of their way to ensure can never be realised.
And don’t get me started on the US attitude to vacations, with their 10 days a year allowance … meaning many people can’t have any break of significance without either years of sacrifice or days of unpaid leave.
It’s why I’m eternally grateful for Colenso’s attitude to holidays.
And why I’m eternally grateful for how NZ values and protects their ‘festive season break’.
[Though one unfortunate side-effect is people often don’t take a break in the rest of the year so they can save it all up for the end of the year, which can also contribute to people feeling and experiencing burnout]
And why I’m eternally grateful to my clients for appreciating and encouraging it for me.
Of course part of the reason for their generosity is because it’s in their interests … because a holiday increases the odds great things will happen for them thanks to your renewed energy, focus and inspiration. But hey, I respect they get this because we all win from it rather one person feeling indebted to the other for having what is their god-damn given right to have.
So hello 2025 … let’s see what you’ve got in store for me.
Or should I say, look out for what I’ve got in store for you.