The Musings Of An Opinionated Sod [Help Me Grow!]

Is There Anything As Fast As Someone On LinkedIn Declaring Their Expertise On Their Ability To Monetise, Explain And Define An Emerging Technology Despite Them Never Having Worked In Tech Or Done Something That Defined Any Tech? ( Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Brand, Brand Suicide, Comment, Communication Strategy, Confidence, Consultants, Corporate Evil, Creative Development, Creativity, Culture, Cunning, Devious Strategy, Effectiveness, Fake Attitude, Grifting, Marketing, Marketing Fail, Planners, Planners Making A Complete Tit Of Themselves And Bless, Planning, Relevance, Scam, Strategy )

I’m all for people expressing their opinion. I’m all for people being excited about things they see as having great possibilities. I’m all for people trying to find new ways to evolve, grow and make money. But come on … It’s getting to the point where Linkedin should be renamed Disneyland given how much fiction […]

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Who Is Fooling Who? ( Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Awards, Brand Suicide, Cannes, Colenso, Comment, Communication Strategy, Confidence, Crap Campaigns In History, Creative Development, Creativity, Culture, Distinction, Embarrassing Moments, Innovation, Insight, Management, Marketing, Marketing Fail, Relevance, Resonance, Technology )

Being old, I’ve done more than my fair share of judging awards. I enjoy it. Yes it’s a major investment in terms of time, but when you come across an absolutely devastatingly good submission, it’s worth every second. However it is also fair to say that over the years, there have been some real painful […]

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Why People Who Believe In The Metaverse, Need To Be Dire Straits Fans … ( Filed under: A Bit Of Inspiration, Apathy, Attitude & Aptitude, Authenticity, Brand Suicide, Business, Communication Strategy, Confidence, Content, Context, Creative Development, Creativity, Culture, Distinction, Education, Effectiveness, Experience, Facebook, Fake Attitude, Honesty, Innovation, Management, Marketing, Marketing Fail, Money, New Product Mentalness, Perspective, Planners, Relevance, Resonance, Scam, Social Media, Standards, Technology )

After the amazing drama of yesterday, I need to calm things down. Not for you, but for me … because my heart can’t take nerves like that. And yet it’s going to have to do just that in a little over a week. Bloody hell. So to slow things down, let me take you back […]

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The Collab. A Better Twist Than The Sixth Sense Ending … ( Filed under: Advertising, America, Apathy, Attitude & Aptitude, Authenticity, Brand Suicide, Comment, Communication Strategy, Confidence, Corporate Evil, Crap Campaigns In History, Crap Marketing Ideas From History!, Crap Products In History, Creativity, Culture, Devious Strategy, Honesty, Influencers, Legend, Management, Marketing, Marketing Fail, Premium, Relevance, Resonance, Scam )

Recently we’ve been seeing a lot of collabs between brands and artists. I don’t mean bullshit influencer social content, but proper collaboration in terms of product creation … albeit that it often ends up being just ‘logo swapping’. Of course that is still marketing, but it’s a bit more effort than a celebrity just fronting […]

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How Technology Can Help Protect Humans … ( Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Communication Strategy, Creativity, Culture, Emotion, Empathy, Innovation, Insight, Planners, Planning, Technology )

So this is linked to yesterdays post about AI/VR. A friend of mine recently put up this poster of an idea he’s trying to get Amazon to do with their Alexa virtual assistant. Basically he wants Amazon to allow people suffering from domestic abuse, to be able to set up a ‘safe word’ in Alexa. […]

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