The Musings Of An Opinionated Sod [Help Me Grow!]


Is There Anything As Fast As Someone On LinkedIn Declaring Their Expertise On Their Ability To Monetise, Explain And Define An Emerging Technology Despite Them Never Having Worked In Tech Or Done Something That Defined Any Tech?
March 15, 2023, 7:45 am
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Brand, Brand Suicide, Comment, Communication Strategy, Confidence, Consultants, Corporate Evil, Creative Development, Creativity, Culture, Cunning, Devious Strategy, Effectiveness, Fake Attitude, Grifting, Marketing, Marketing Fail, Planners, Planners Making A Complete Tit Of Themselves And Bless, Planning, Relevance, Scam, Strategy

I’m all for people expressing their opinion.

I’m all for people being excited about things they see as having great possibilities.

I’m all for people trying to find new ways to evolve, grow and make money.

But come on …

It’s getting to the point where Linkedin should be renamed Disneyland given how much fiction and fantasy are going on.

What’s worse is among all the ‘consultants’ and ‘new business development people’ claiming expertise, are a bunch of strategists.

Now I know as a discipline we think we have the answer to everything … but we don’t.

Fuck, even the people who are developing the technology, don’t.

But what bothers me is the reason behind why so many people are claiming expertise.

OK, so I know some have a real understanding of the technology and its possible implications. And in that, I include certain strategists – we all know who those brilliant people are.

And I also appreciate some mistakenly believe that because they’ve used ChatGPT, they think they now know everything about the technology.

But others – and this is potentially the majority of them – are doing it because they see it as a chance to personally gain from it.

In essence, their perspective is that as long as a subject matter is highly topical and others – especially companies – don’t know about it, then they can profit from it because they can say anything because no one will know enough to tell them they’re wrong.

You can tell who this group are because they’re the one’s who are either the loudest to declare their knowledge or the first to say they had identified the trend … despite never doing anything with their ‘expertise’ or because of their ‘vision’.

Putting aside how this sort of behaviour can damage the reputation of real experts, disciplines and entire industries … the issue I have is how it is often justified as hustle culture.

I’ve written my issue with hustle culture in the past, but the fact is, this isn’t hustling … it’s grifting and the impact of it is not just damaging people and companies, but it killing the potential of technology before it has a chance to find it’s real possibility.

I appreciate this is quite a heavy post from what was just a piss-take image of Homer … but the best comedy is always based on a truth we often like to deny.

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