Some Scams Might As Well As Have A Neon Sign On Them, Flashing Scam … ( Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, Communication Strategy, Crap Campaigns In History, Creativity, Culture, Daily Fail, Fake Attitude, Marketing, Marketing Fail, Mischief )
Just like great PR is never seen. And great conspiracies, always feel plausible. Great scams should never let you doubt their validity. Yes, I know a while back I wrote that Bernie Madoff had said that success is as much down to the individuals greed as the scammers ability to appear legitimate … but fundamentally, […]
Continue readingCreative Colonisation … ( Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Awards, China, Creativity, Culture, Equality )
This is an open letter to Little Black Book, The Drum, Campaign Brief, Campaign, Adweek, Cannes, Warc … basically every industry publication or award show around the world. Please … Pretty please … … can you stop awarding English speaking agencies – especially those only with offices in English speaking nations, only producing work in […]
Continue readingWhy Creating The Conditions For Creativity Are As Important As Having The People Who Can Make It … ( Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Audacious, BBH, Colenso, Colleagues, Comment, Confidence, Creative Development, Creativity, Culture, Management, Marketing, New Zealand, Provocative, Relevance, Resonance, Ridiculous, Wieden+Kennedy )
I’ve always had a love/hate relationship with advertising awards. Of course, it’s nice to have them … but for me, it’s always about who you are competing against and who the judges are who are deciding them. Oh, and whether those who have won before, won with real work or ‘ultra-niche, ultra-limited edition’ one-offs. Also […]
Continue readingDesign Changes Possibilities … ( Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Brand, Brand Suicide, Comment, Communication Strategy, Confidence, Content, Context, Creativity, Culture, Design, Distinction, Effectiveness, Emotion, Empathy, Food, Happiness, Imagination, Innovation, Italy, Management, Marketing, Mum, Relevance, Resonance, Strategy )
Yesterday I wrote about laziness in retail, well today I’m going to write about when you care deeply about it. Have a look at this packaging: Maybe it’s because I’m half Italian. Maybe it’s because pasta is my undisputed favourite food. Maybe it’s because the brand uses wheat from the region of Italy my family […]
Continue readingIs There Anything As Fast As Someone On LinkedIn Declaring Their Expertise On Their Ability To Monetise, Explain And Define An Emerging Technology Despite Them Never Having Worked In Tech Or Done Something That Defined Any Tech? ( Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Brand, Brand Suicide, Comment, Communication Strategy, Confidence, Consultants, Corporate Evil, Creative Development, Creativity, Culture, Cunning, Devious Strategy, Effectiveness, Fake Attitude, Grifting, Marketing, Marketing Fail, Planners, Planners Making A Complete Tit Of Themselves And Bless, Planning, Relevance, Scam, Strategy )
I’m all for people expressing their opinion. I’m all for people being excited about things they see as having great possibilities. I’m all for people trying to find new ways to evolve, grow and make money. But come on … It’s getting to the point where Linkedin should be renamed Disneyland given how much fiction […]
Continue reading
You must be logged in to post a comment.