The Musings Of An Opinionated Sod [Help Me Grow!]


Remember, We’re All Living In A Hollywood Set To Some Degree …

I’ve been watching a lot of movies that made a big impression on me in the late 80’s/early 90’s.

What a massive mistake.

Apart from Die Hard, Terminator and Point Break … everything else has been pretty horrific.

Seriously, either we had really, really, really low standards back then, or someone was putting something in the water.

Face/Off, Bad Boys and The Rock are particularly bad.

I LOVED those movies when I was younger. I thought they were amazing … but zoom forward 30 years and you want to scrub your eyes and brain with a wire brush.

It’s not the bad effects – I can understand them being rubbish – it’s everything else.

The lack of subtlety. The horrific dialogue. The insane levels of over-acting.

It is obvious that directors back then thought audiences were as thick as shit because the way they signpost every moment in the movie with overt ‘clues’ is insane.

From clunky dialogue that attempts to explain the implausible, to off-centre camera angles to highlight the ‘bad guy’, to music that blatantly tries to communicate how you’re supposed to feel or what you should be ready to experience.

One of the worst of all the moves I’ve seen recently is the 1991 Julia Roberts movie ‘Sleeping With The Enemy’.

I remembered this movie as one that tackled domestic violence at a time where it was hardly ever discussed.

That might be the only bit of it I remembered correctly.

Quite simply, it’s pants.

Filled with more holes than Edam cheese and more over-acting than an episode of ‘Crossroads’ from the 70/80′ … the only positive elements are the name of the film, Julia Roberts amazing smile and the house that features heavily in it.

What makes it all worse is the trailer doesn’t give any of that away.

I know trailers are designed to do exactly that, but the difference between what they set up and what you get is dramatic.

Here’s the trailer.

OK, so you either have to trust me this is setting you a false experience or you have to watch the movie for yourself and know it with all certainty … but none of this is actually the point of this post.

You see when I watch movies, I have this annoying habit of having to investigate their history while watching it.

The thing that caught my eye when I was watching Sleeping with the Enemy was that house.

Look at it.

So grand. So imposing. So much a symbol of wealth.

And while I saw places like that when I lived in the US, I was surprised to learn it was made just for the movie.

Of course I know this happens, but they tend to be on a set, not on a real beach … but here we were, with that exact situation.

And while it looks the home of the wealthy from the front, when seen from behind – it left a different impression.

That’s right, it looks like the sort of rubbish they used to make on Blue Peter with some cardboard and sticky black plastic.

And while this shouldn’t surprise me, it does highlight how much of life is an illusion.

From the social media we read to the pitches we embark on to the relationships we forge to the jobs we covet.

Of course, not everything or everyone is like this.

Some are like the famous Steve Jobs quote, “paint behind the fence”. … where their standards, values and attitude means they will do things others may not ever know or see, but is important to them as it not only gives them confidence of a job well done but let’s them feel they’re working for a company they can believe in.

However they are sadly the exception, even if they should be everyone’s ambition.

So as we enter 2021 with our hopes and dreams, it may be worth remembering so much of life is like the Sleeping With The Enemy house. Where what we are asked to see is not a true indication of what it going on.

And while that doesn’t mean it’s all bad, it does mean you can go into things with open eyes, you can avoid disappointment, you can set some boundaries, you can identify the real opportunity that will excite you, you can stop feeling bad if you have questions or doubts and you can be OK if you’re not living up to what others claim they’re living up to.

Because when we talk about a healthy work/life balance, it’s worth remembering it’s not just about time, it’s about attitude.



When You Only Serve Those Above You, You Become The Enemy Of Those Around You …

When I was a kid, I wanted to be a police officer.

I was OBSESSED with becoming a police officer.

I read books. I talked to the coppers on the street. I looked up to them literally and metaphorically.

And while I absolutely believe the Police do an important job that is often undervalued, I also think the system they are made to operate in encourages behaviour that is not representative of the values and standards we have all been told they follow.

That is not a justification for wrongdoing – if they do the crime, then they should experience the full force of the law with absolutely no leniency whatsoever – however as police wrongdoing is happening on such a consistent basis all around the World, it does suggest the environment they are being asked to work within, is contributing to the situation in some way.

Which is why I found this comment on twitter interesting …

Now, I would imagine it was said with mischief in the eye … but there is truth in it.

Because where the Police are supposed to protect us, they have evolved into something that often feels more about controlling us … often for the good of the wealthy or the powerful.

I can’t imagine how difficult the job is … it must be a thankless task, especially with government leaders encouraging them to execute aggressive action rather than community integration … but something is obviously broken deep within.

Are all Police bad?

Of course not, just like criminals don’t follow the cultural or economic stereotypes the media, government and white people like to present us with.

And while blaming individuals or entire groups of people may make us feel better … safer … superior … more in control … the reality is so much of what goes on is because of the systemic and institutionalised systems so many people have to live and work within. Until that is accepted, investigated and fundamentally changed – rather than brushed aside as some sort of ‘liberal nonsense’ – we’re going to continue experiencing this pain, and quite frankly too many people have needlessly died and too many families have been needlessly destroyed to not accept there is a problem.

However much that puts the people in control in fear.

However much that shines a light on what we’ve all been complicit in creating.

However much that means governments become scared of the people rather than vice versa.



When McKinsey Turns You Into An Influencer, You Get To Feel Your Privilege, Not Just Experience It …

So a few weeks ago, I saw a tweet that asked about ‘most awkward’ presentation.

Given I’d just read a terribly superficial [and out-of-touch] document they’d written on China, it reminded me of something that happened with me and McKinsey in China a few years ago.

So I wrote this:

As soon as I posted it, I knew it had hit a nerve as my phone was continually buzzing – but whereas it normally stops after about 4 seconds, this carried on. In fact it got more intense. So intense in fact that within 48 hours, it had achieved this:

22,000 likes.
5,500 retweets
300+ comments

In addition to that, I got contacted by people in the US, Mexico and China who said I had set off a vibrant debate in their respective countries via their respective versions of Linkedin, Instagram and Twitter.

Hell, I even got contacted by Consulting Humour [which is apparently ‘a thing’] who wanted to post it.

MADNESS.

But what’s even more mad is that almost everyone who commented was nice to me.

Even the people who disagreed with what I’d written.

And yet, despite all that, I found it overwhelming … like being in a car that’s on the edge of going out of control.

It got so uncomfortable that I had to delete my Twitter for a few hours so I could catch my breath.

But what was obvious was a lot of people have a lot of issues with McKinsey and consultancies as a whole.

The main issue seemingly being they get paid a fortune for their advice but don’t have to take any responsibility for what they recommend.

This was the message a huge range of people working in a huge range of industries said … from small businesses to multinationals to entrepreneurs to ex-McKinsey consultants.

Now I am under no illusion that McKinsey won’t give a shit about what I said – and I don’t blame them – but I do think they should be a bit nervous that an innocuous tweet could create such a shitstorm of commentary and engagement.

However on the off-chance that last sentence encourages the McKinsey lawyers to come after me, I should point a few things:

1. The talk I referred to in the tweet was not a presentation claiming advertising was better than consultancy. It wasn’t even about advertising … more about how cultural innovation can achieve more distinctive brand growth and business optimisation. I think.

2. And while it looks like I pissing on the value of consultants, I wasn’t. I accept, in the right situation, they offer incredible benefits to business … however, when they have no skin in the game – or are offering analysis on cultural behaviour without ever actually interacting in culture – then the effect of their advice can be called into question.

3. But most of all, while I was a cheeky shit in the presentation I gave in Shanghai all those years ago … I definitely said it with a twinkle I the eye and the audience knew that … rather than looking at me thinking I was purely an antagonistic bastard.

Emphasis on ‘purely’.

So while this viral situation was an interesting adventure, I learnt something even more valuable than ‘consultancies’ are the silver bullet to influencer status.

I’m not talking about the grudging respect I might have gained for social media influencers.

Nor the fact I am worried so many people aspire to be one, without maybe realising the mental anguish they will face and the pressure they will place on themselves to perform even better.

No, it’s this …

There are so many people out there who face abuse, judgement and prejudice just for being who they are.

Not just in social media, but in every aspect of their lives.

I can’t imagine having to deal with that level of scrutiny … hell, I couldn’t even deal with 2 days of it and my experience was good.

This not only highlights their strength, but also my privilege.

Of course I knew I had that – but this situation helped me understand it in a way I could feel rather than just understand.

I honestly think it would be worth every white, middle class person to experience … especially the Karen’s of this World, who have the audacity to claim being in their comfortable homes to protect them from catching a deadly virus is equivalent to slavery.

You think I’m making that last bit up don’t you?

I know, it sounds utterly insane to think that could be true.

But in America, insane is often normal.



Maybe 2020 Is The Most Important Year …

OK, let’s get the obvious out the way.

Even if 2020 is the most important year, it’s still been a shit year.

But the point being made is a good one.

To be honest, when I first read it, it felt very much like an ad for NIKE.

Taking what we think and forcing us to re-imagine it.

To feel the words rather than functionally jump to conclusions.

And while there may well be a lot of good that comes out of this.

There has been a lot of pain to lead up to this point and then get to this situation.

However as much as many of us probably wish to put all this behind us, it reminds me of something my Dad once told me.

My Dad changed careers quite a lot in his life.

And when I say ‘changed careers’, I mean it.

From the RAF to insurance to a photographer to law.

Fortunately for the family, my Mum was much more stable … hahaha.

But one day I asked my Dad why he did it … why he didn’t just change job, but dramatically and radically changed industry, even if it meant he had to retrain and re-qualify.

And he gave me the best answer I’ve ever heard.

It went like this:

“I love you and your Mum. If I’m going to spend so much time away from you every single day day, I owe it to you to be doing something I love because nothing would be more insulting than being away from the people I want to spend all my time with, doing something I hate”.

I have always taken that to heart.

Fulfilment over contentment.

It’s what has helped me make decisions that others thought were mad.

It’s behind the jobs I’ve taken, the countries I’ve lived in and the projects I’ve embarked on.

And while there were times it opened up challenges that made me question what I was doing, it always was worth it.

The best things always are.

And while I’ve experienced a fraction of the pain others have had to endure in 2020 – both in terms of the impact it has had on them and the duration it has lasted for them – this is the moment where we need to see change through … to get to the other side rather than try to go back to where we were.

Because on the other side of all this shit, is a chance.

A real, once-in-a-lifetime chance to make things right.

Not just in the US, but everywhere.

Where the systemic and systematic prejudice and racism that is embedded and integrated into our whole way of life is changed.

From education to higher government.

Where people of colour are given the equal rights that the rest of us have enjoyed our entire life.

And let’s be honest, if we do that, we still get the easy job.

There’s people out there who have fought for generations for this moment.

To be seen … heard … noticed … valued.

Which is why we have a moral duty to see this through … to keep fighting to the very end … because nothing would be more disrespectful to the people we say we stand with than walking away at the point we have the chance to make sustainable, effective change.

And if you need any other reason – which you shouldn’t, but just in case – there’s the fact that if we force equality – real, actionable, sustainable equality – into our everyday lives, the people of colour community will lift us all higher.

Take us somewhere better. For absolutely everyone.

Which is why we have to choose fulfilment over comfort.

We over me.

To make 2020 the most important year rather than the worst.



Nothing Brings You More Down To Earth Than A Naked Bum Dance …

So I’ve been doing this advertising job thing for 30 years.

THIRTY.

And in that time, I've had the huge honour and privilege to work with amazing people around the world and do work that has achieved a certain level of fame and notoriety.

Because of that, I have been invited to speak at conferences all around the World … rubbing shoulders that frankly, I should have no right to.

The point of all this is that I've done quite a lot and achieved quite a lot.

Believe it or not, this is not a humble brag, in fact it's about to be a public humiliation.

You see a few weeks ago, while working from home, I was on video conference with a very senior member of NIKE's global team.

They were talking about some stuff, and realising I didn't have a notepad, I nipped downstairs to get a notepad.

When I came back, my client told me Otis had came in, done an impromptu naked bum dance at the screen, then ran out giggling.

To top it off, they said, “… and your son is still more professional than you”

Fortunately this client has known Otis since he was born so he found it funny – as would anyone really – and the meeting carried on as before.

Anyway, as I found this amusing, I put it on Twitter and LinkedIn as ‘the perils from working from home with a 5 year old’.

Within 3 days … THREE … it had achieved more views and shares than literally any conference, presentation, talk, blog post or tweet I’ve ever written.

In fact, it probably comes second to all of them combined.

ALL. OF. THEM.

Doesn’t matter if a talk of mine had been online for 10 years.

Beaten.

Didn’t matter if I’d written an occasionally topical blog post or tweet.

Beaten.

In 3 days, my sons naked bum dance had trounced all of them.

As of the time of writing, on LinkedIn alone, that single post has been read over 190,000 times, been shared 347 times, had over 3000 people approve it, had 100 comments and ignited over 220 different people – from big CEO/CMO’s to law firms – to ask to join my ‘network’.

Yes, my sons naked bum encouraged people to want to connect to me.

What sort of weird bastards are they?

[Of course I said yes, beggars can’t be choosers]

And while I can use this story at every birthday or celebration that Otis has for the next 30 years, nothing has highlighted how utterly futile my career has been than this.

Parents are said to always want their kids to go further than they have achieved.

Well he’s done it already.

At age 5.

Good job I love you with all my heart Otis.