Filed under: A Bit Of Inspiration, Attitude & Aptitude, Community, Context, Creativity, Culture, Emotion, Empathy, Happiness, Harmony, Humanity, Inclusion, Japan, Love, Perspective, Resonance, Respect
Over the years, my wife has told me all she wants me to do is listen to her when she faces challenges, rather than try and fix them for her.
I suspect she is not the only woman who has had this conversation with a man.
And while she knows the reason we do it is out of love, she finds it annoying-as-fuck.
Fortunately we’ve been together so long that its finally got in my thick skull, hence I now listen rather than automatically run to ‘fix’ mode.
The point of this is that I think a lot of advertising needs to adopt this trait.
Too often we think we can solve everything.
Marketing.
Politics.
Poverty.
World hunger.
You name it, our ego believes it can solve it.
But there’s something quite magical in embracing problems rather than trying to solve – or go around them.
Sure, we’re paid to help clients move forward … but that doesn’t always have to be from tackling issues head-on … sometimes, it comes from realizing some problems don’t – or can’t – be solved.
Recently I read something that embodies this perfectly.
A ‘solution’ that doesn’t fix the issue, but deals with it with dignity and grace.
It’s not unique, I’ve seen things like this before and have written about some in the past … but where they tended to be addressing issues in a private environment – such as care homes and parks in the Netherlands – this is something where the public are actively encouraged to be part of the solution.
Except it’s more than that.
Because they benefit as well.
In connection. In understanding and – at a time where there seems to be less of it about – in humanity.
It’s not just magical and beautiful, it’s important. For everyone.
Filed under: A Bit Of Inspiration, Advertising, Age, Agency Culture, Apathy, Aspiration, Attitude & Aptitude, Authenticity, Creative Development, Creativity, Culture, Delusion, Distinction, Diversity, Emotion, Inclusion, Love, Loyalty, Management, Marketing, Mum & Dad, Planners, Politics, Prejudice, Provocative, Relevance, Reputation, Resonance, Respect
I can’t believe next week we enter the final month of 2024.
How the hell did that happen?
My god, it’s been a whirlwind and while I’ll write my annual ‘wrap-up’ post in a few weeks, I have to say – bar three truly tragic events for me – a pretty good year.
I don’t take any of that for granted.
I know it could all fall apart in an instant.
Which may explain why I follow certain theories/behaviours/beliefs that – despite knowing they’re likely utter nonsense – help me feel I’m doing things that encourage ‘good stuff’ to happen for me and my family.
Or should I say, ‘extend’ the good stuff that my family get to enjoy.
That’s right, I’m talking about certain superstitions that I follow.
I won’t go into them in detail for fear of the men in the white suits popping around to put me in a jacket with no sleeves, but on top of working hard, doing what I promise and staying interested and open to stuff … they heavily influence and drive my actions and behaviours in equal measure.
Now I should point out the driving force of this is less about maintaining an income [though that is there, of course] and more about satisfying my curiosity and hunger.
You see, despite being 54, I’m still fiercely ambitious and hungry to do new, exciting and good things. In fact – given the stuff I’ve been fortunate to do over the past few years with moving countries and working with artists in the music, fashion and gaming industries – even more ambitious and hungry than I’ve ever been.
Of course I appreciate I’ve done a bunch of stuff but as I’ve written before, the more I do … the more I discover things I want to do. The problem is, the older you get, the more you know you won’t be able to do everything and so you want to try and ensure your time is spent on the stuff that fulfils you rather than drains you.
I get some people may read this and think I’m a fucking idiot. And I get it … because the basic narrative that is pushed out is the older you get, the less passion you have.
Hell, companies have used that as an excuse to get rid of experience for decades.
Worse, for a long time I believed that view too …
But what I’ve learned is that in many cases, it’s not the passion that gets tired, but the tolerance for bullshit.
The politics.
The processes.
The procedures.
The shiny-new-things.
The hang-on-to-the-old-things.
Corporate bullshit is endless.
And while I’m not suggesting people actively enjoy subjecting you to it – nor am I claiming all of it is pointless – I understand why so many people choose to walk away from it.
Which is all my way of saying how fortunate I consider myself …
Because while I have faced a bunch of bullshit in my time, the vast majority of my career has been working for – or with – people/companies and brands who value the work more than the politics. Who choose creativity over complicity. Who value what you do rather than devalue how old you are.
And that means at 54, the bullshit hasn’t won.
It may one day, but it hasn’t yet.
And that means I don’t just get to keep working with talent regardless of age, heritage, geography or discipline. Nor just get to learn, collaborate and create with people from all walks of life and from all fields of creativity – united by our desire to make something really fucking good, rather than something ‘good enough’. It means I get to keep enjoying it … being inspired by it and bringing my own energy and creativity to it.
So while there’ll be people out there who’ll make more money, have more things, possess bigger job titles or career positions than I’ll ever have … and while there may well come a time where the possibilities I see will be possibilities someone else has to realise … I can feel I beat the bullshit.
And while many won’t understand that.
Or even agree with that.
For a kid whose parents instilled in him the importance of living a life of fulfilment rather than contentment, it means that should I ever get to meet Mum and Dad again, I can thank them for teaching me stubbornness isn’t a fault, when done right, it’s an enduring gift.
Filed under: A Bit Of Inspiration, Apathy, Attitude & Aptitude, Complicity, Corporate Evil, Corporate Gaslighting, Diversity, Inclusion, Management, Politics
I’m old. So I’ve heard companies talk about their ‘culture’ a billion times.
And in all but 3 cases, what they actually meant was company complicity.
Where the expectation was never to challenge or question.
That doing that – even with the best of intentions – would result in you being labelled ‘a bad fit’ where you would then be sidelined or undermined. Destroying people’s potential and confidence while spouting contrived statements such as “our people are our greatest asset”.
What’s worse is that this behaviour often makes victim – and they are a victim – feel compelled to stay in a bid to prove they are worthy.
In essence, taking endless amounts of abuse to try and win over the very people trying to destroy them.
And what makes it even worse is that if they succeed, they’ve ultimately lost because they’ve had to deny who they are to be who they aren’t.
There’s loads of stories about this on Corporate Gaslighting … with many talking about how they felt paralysed to leave their toxic job because on top of everything else, they feared if they made a sideways move, they’d look like they’d failed to others in their community and profession. [Which is why I loved the picture at the top of this post]
That’s how messed up a lot of ‘company culture’ really is.
Which is why the older I get, the more some words my Dad once told me ring true.
“A company with a positive culture is one where their beliefs are expressed by their people in a million different ways. It’s never rules where everyone expresses them in exactly the same way”.
You may be asking how a Human Rights lawyer would have such insight about company culture. Well it was simple, a lot of his success came from working with the people who were once labelled the ‘bad fit’.
Culture is a salad never a smoothie – as someone I can’t remember once told me.
Filed under: Agency Culture, Attitude & Aptitude, Authenticity, Collegues, Comment, Corporate Evil, Culture, Inclusion, Management, Professionalism, Relevance, Resonance, Respect
I want to talk about redundancy.
Before I start, I’d like to inform my team that – even though I know they don’t read my rubbish – I’m not writing this for reasons they should fear. The reason for this post is because I recently heard of a terrible example of how a company handled it and it compelled me to write this post.
Let’s face it, redundancy is shit.
No one wants it and no one wants to have to do it.
But sometimes it has to happen and what bothers me is how so many companies approach doing it.
A big part of the issue is driven by the ‘legal’ mandates companies choose to adopt.
Please note I said ‘choose to’ rather than ‘have to’ … because their starting point is to minimise risk to the company during the process.
It’s why so many people often feel a change in how they’re being treated a few weeks before they find anything out. It’s also why, during the process, they feel they are being kept at arms length, regardless how long they’ve been there. And it’s definitely why they are faced with cold, ambiguous and functional interaction with the people who just a day before, we colleagues – and sometimes – friends.
And while that is all shit, I kind-of get it because it’s never nice to have to let someone go … but here’s the thing, it’s not about you, it’s about them.
Their feelings.
Their situation.
Their impact.
And that is why there’s almost nothing as offensive as the whole ‘it’s not personal, it’s business’ schtick so many organisations insist on rolling out.
Of course the reality is they’re not so stupid to really think that … it’s just another way to remove their complicity from the situation. Which is why so many then practice the subtle art of ‘blamethrowing’, so the person being let go feels they are in some way to blame for this situation, so they stay quiet because of the shame they have been made to feel … allowing the company to then put out some PR bullshit sayking, “while we have sadly had to make the tough decision to let some people go, we’re in amazing shape to keep doing the brilliant work we always do”.
Blah, blah fucking blah.
This is why, when I was made redundant, I made a big deal about being let go.
Not in a nasty way – I was generally treated OK by R/GA – but in ‘loud and proud’ way.
There were 2 main reasons for this.
The first, as I said at the time, was to acknowledge I was genuinely glad it was an old white guy being let go rather than someone young, female or a person of colour … who are often the ones who suffer the most.
The second was I wanted to own my own narrative about the situation – rather than have someone try and own it for me. There were a couple of reasons for this.
Part of this was because I saw it as an opportunity to let as many people as possible know about my situation because – the way I saw it – it was a great platform to tell as many potential employers/clients, that I was available.
The other part was because I saw by doing this, I could also help remove the stigma of redundancy many that companies have manufactured for their own gain for many years.
All of this came together because of a phone call I received a few days before I was given my news.
A very well respected industry person had reached out to me to ask if there were any options of work at R/GA. They told me they had recently been made redundant from their company and wanted to get a job without the industry knowing their situation.
When I asked why, they said they believed if people knew they’d been ‘let go’ their reputation would be forever sullied because people equate redundancy with failure.
That broke my heart.
It also made me angry. Not at them, but at the context they had been led to believe was real.
Here was a brilliant person with an exceptional career and reputation who thought their redundancy was all about their failings rather than the company they worked for.
Sure, sometimes companies are caught unawares.
Sure, market conditions change.
But while there are occasions where a company is relatively blameless for the situation they find themselves in, it’s definitely more them than the people they bestow the blame upon as part of their redundancy.
All that lit a fire in me and so in typical ‘Rob Is A Prick’ fashion, I decided to announce my news of redundancy with a real sense of pride … which hilariously led to it being picked up by Campaign and even The Guardian.
And while this directly led to job offers, project offers and client offers – which was amazing and why I write this living in NZ – the thing I was happiest about was how many people reached out to say that it had helped them feel a bit less shit about the situation they were in, or were scared they’d soon be in.
But despite this, a quick glance on Corporate Gaslighting shows that companies continue to act like assholes.
And what is so annoying is how easily they could change this.
Beyond the legal requirements … beyond the awkwardness … beyond the context of the situation … all you have to do is respect the person you are about to hurt.
And you will hurt them.
Understanding that is important.
However, respect ensures you help them get through it much better and faster … and why the hell wouldn’t you want to do that to someone who was a colleague.
So turn up … not just physically, but emotionally.
Talk like a human … not a legally oppressed robot.
Be honest and open … not secretive, ambiguous or gas-lighty.
Offer clarity … don’t leave people wondering and self-hating.
Consider their context … rather than just what suits you.
Commit to their wellbeing … rather than just wanting them out the building.
And most of all, make it about them … rather than trying to make it about you.
As I said, it won’t stop it hurting, but it won’t add even more damage to the damage you are already inflicting. And who the fuck wouldn’t want to do that for another human – especially people in companies who claim their people are their everything?
OK, so quite a few … which is why the more people feel confident in owning their redundancy with pride, the more companies will lose their power to silence the people they’re making redundant. And that’s why this is still my favourite redundancy revenge, excluding the blackmailing scene in the movie American Beauty.
Filed under: 2026, A Bit Of Inspiration, Advertising, Agency Culture, Apathy, Attitude & Aptitude, Business, Colenso, Colleagues, Comment, Complicity, Conformity, Content, Context, Craft, Creative Development, Creativity, Culture, Curiosity, Delusion, Differentiation, Distinction, Diversity, Effectiveness, Efficiency, Emotion, Empathy, Focus Groups, Inclusion, Insight, Management, Marketing, Marketing Fail, Marketing Science, Planners, Planning, Point Of View, Process, Professionalism, Relationships, Relevance, Reputation, Research, Resonance, Respect, Standards
Recently I had to interview a relatively well known singer songerwriter.
While their major successes were in the 90’s, they’d always had a place in popular culture – albeit British culture.
I went into the call only knowing what I had read up about them and what I had thought about them when they were making hits … so while I was intrigued to chat, I wasn’t exactly sure how it was going to go.
Fortunately for me, I had a secret weapon and that was a Mum who had instilled in me to ‘always be interested in what others are interested in’.
What this means is your job is simple: listen to them and follow where they take you.
That doesn’t mean you can’t ask questions.
Nor does it mean you can’t challenge them when you feel their answers contradict each other.
However, rather than go into it looking for faults or specific answers, your focus is simply to understand how they think and see the world.
And I am so grateful for that because the conversation was amazing.
Not just in terms of what was discussed, but how much I understood and – even related – to many of the choices and decisions they made on their journey.
A reminder that whoever you are … whatever plans you have … or wherever you’re from … we’re all bumbling along trying to make sense of the stuff we experience and are exposed to, while trying to keep on some sort of path we feel we can manage or hope to navigate.
I came out of our chat with a totally different perspective of this indivudual – both as a musician and as a human.
More than that, it allowed me to look back on my perceptions and realise how much I had let prejudices, associations and media [mis]shape my point of view. Or said another way, how I had chosen to ‘tune out’ their reality and ‘tune in’ to the noise surrounding them.
Noise created by people who often didn’t know them and certainly didn’t know what they were going through.
We all have experienced a version of that in our life. Now imagine it on a national and international scale?
Which is why that chat not only helped me see their choices and career through an entirely different lens … it made me feel deeply ashamed of myself.
Of my prejudice.
Of my judgement.
Of my wasted energy.
And I told them and they were incredibly kind and gracious about it. Far more than I deserved, let alone expected … but I can honestly say, I now look at who they are and what they have done – and do – with deep respect rather than judgement or ridicule.
That doesn’t mean I suddenly love their music – I don’t – but I do now completley understand where it came from and what it represented. Especially to them. And that – ironically – has allowed me to connect to them as an artist and a human far more than I ever imagined was possible … amplified by their openness, warmth and willingness to be vulnerable about moments in their life that were most definitely not easy.
I say all this because I think where I started prior to the interview represents what our industry is doing day after day.
Relying on cherry-picked data points, shortcuts and convenient answers, rather than going out their way to truly understand the textured lives, perspectives and challenges of the audiences they want and need to connect and engage to.
What’s making this even worse is how many research companies are now outsourcing ‘data gathering’ to AI driven bots … reinforcing that business increasingly values speed, convenience and efficiency over depth of underrstanding.
And the result of all this?
False perceptions.
Self-interest driven solutions.
Increased category convention advertising.
Or, to sum it up even more devastatingly … Maxwell House idiocy thinking.
It’s why I’ve always seen strategy as an outdoor job more than a desk job.
It’s why I’ve put-out books about what society is thinking over what marketing is claiming.
It’s why I’ve always favoured working with people like On Road and Ruby Pseudo over the conglomerate research companies.
And finally, it’s why – when told by planners they don’t have time to go out and talk to people – I’ve said that even if they talk to 3 people in the streets, that’s likely 3 more than anyone else. Because as much as it is always the right thing to make time for more understanding, the point isn’t about scale of opinion, it’s about scale of the nuances you will discover … because when you’re open to that, you’ll not only learn how much you never knew, but see how much your creativity can now impact and achieve.