I’m back.
Did you miss me? No ….
Well, there is someone who did … Bonnie.
So we got Bonnie a month ago today.
Just 4 little weeks.
But just like a brilliant spy, she has used that time to completely and utterly infiltrate all aspects of our lives. Not only ensuring she is a focal point for our love and attention, but also ensuring she can influence our choices, decisions and behaviours.
Hell, even Sky-the-Budgie feels loved, whereas with Rosie, she simply felt tolerated.
But it’s what she has done for Otis that is mind-blowing.
She has helped him be comfortable with certain things that he has struggled with his whole life.
But more than that, she has forged a bond with him that has revealed a side of him, even we hadn’t seen.
He’s always been a good, caring, loving kid – but Bonnie has raised this to new levels and heights.
Of course, dogs do it in very different ways to cats.
Whereas our beloved Rosie adopted the stance of ‘treat them mean to keep them keen’, Bonnie has done it through affection.
The other side of the same coin.
It’s equally as effective …
It’s just that one gets there by making you crave – and work for – any sort of praise, whereas the other is simply about overwhelming you with overt demonstrations of gratitude.
Obviously, given I work in advertising, I find the latter more difficult to accept than the former.
But I do like it … even if Rosie would be disappointed/disgusted at how quickly all her hard work has gone out the window.
Miss you Rosie.
Love you Bonnie.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Ambition, America, Amsterdam, Asia, Attitude & Aptitude, Auckland, Australia, Bands, Billionaire, Birkenhead, Bonnie, Campaign Magazine, Canada, Career, China, Colenso, Colleagues, Comment, Context, Corporate Evil, Creativity, Culture, Dog, Dream Small, Easter, Empathy, England, Experience, Family, Fashion, Fatherhood, Hong Kong, Japan, Jill, LaLaLand, London, Management, Martin Weigel, Metallica, Michael Jordan, Miley, Mr Ji, Mum, Mum & Dad, Music, My Fatherhood, New Zealand, Nike, Otis, Paul, Paula, R/GA, Relationships, Rockstar Games, Rosie, Shanghai, Singapore, Sunshine, Sydney, The Kennedys, The Kennedys Shanghai, UK, Virgin Atlantic, WeigelCampbell, Wieden+Kennedy
I have written before that apart from my friend Paul, I owe almost everything in my life to the fact I left the UK and went on an adventure.
Without that, I would not have met my wife … would not have had my son … would not have had my pets … would not be working with rock stars … would not have had all the life experiences and adventures I’ve been fortunate to enjoy and almost certainly would not have the career I currently enjoy.
That’s pretty huge when you think about it and while there’s a whole list of people I need to thank for making it all possible, one of them is an old boss.
Who was a prick.
I had a rather complex relationship with this individual.
Because while they were pompous, petty, condescending and rude, they were also smart, knowledgable and experienced.
On top of that, they gave me a shot on a couple of projects that they probably shouldn’t have. I should point out that wasn’t because they necessarily believed in me – it was more there was no one else to do it – but I appreciated it all the same.
Anyway, when I decided to leave – to go explore opportunities in another country – they were pretty pissed off with me.
While I’d love to say it was because they didn’t want me to go, the reality was they were frustrated I was leaving after they’d agreed to give me a payrise.
That this ‘rise’ was still below market rate and they’d fucked me around for literally 2 years, seemed to have completely slipped their mind … which is maybe why on the day I left, they thought it would be ‘funny’ to write the following comment in my leaving card.
“You’ll be back. Come crawling”.
I remember watching him going around telling people what he had written, laughing hilariously at his own ‘joke’ and while I didn’t take it too much to heart – because everyone knew he was a bit of a prick – it still hurt.
Little did I know then, how those 5 little words would play such an pivotal role in how my career would turn out.
You see, when I ended up in this other country, I initially found it very difficult.
Not just because I didn’t have friends, contacts or a job … but because my Dad was very ill back in the UK.
In all honesty, the temptation to go back was huge but there were 2 reasons I stuck it out.
1. I wanted to show my gratitude to my parents for supporting and encouraging me to go, despite them going through a terribly tough time because of my Dad’s major stroke.
2. Those 5 little words.
While I’d like to think the former was the biggest motivator, I fear it may have been the latter.
That’s pretty pathetic isn’t it … especially as I could have gone back without having to go back to that old job.
But I wasn’t going to let him have the satisfaction directly or indirectly.
And so I persevered.
Pushed, prodded, walked the streets, did shitty, temporary roles … anything that kept me from gaving to go back with my tail betweeen my legs.
And it everntually worked out.
Not because of any talent I did or did not have, but because of my perseverence.
And willingness to take any bullshit salary … hahaha.
But for me, getting a break was my main objective … because while I knew I was not the smartest strategst, I knew my work ethic meant I could out-work most.
Now don’t get me wrong, I appreciate that is a toxic trait – but it is my trait – and back then, it was a way for me to prove my worth to agencies/clients who didn’t have to give me a chance or keep me on board.
Of course, over the years, my motivation for continuing to explore the possibilities of the World and my career have evolved.
These days it is far more about wanting to feel I’d be making my parents proud than it is me reacting to 5 little words from a toxic, little manager.
But I also have to acknowledge that without that persons toxic motivation, it is unlikely I would be in the situtation I currently enjoy.
So thank you AC … you were a strange little man, but for all the fucked up shit you did – and there was plenty – you did one thing right, even if it was wrong.
And while I doubt you even remember me – let alone care what I’ve done – it doesn’t matter.
Because I didn’t come back and didn’t come crawling and so for that, I won, so there.
It’s Easter long-weekend that then leads into a big week for me/Colenso – from us hosting Fergus and his OnStrategy podcast to me saying goodbye [for the second time] to someone who is very special to me … so have a great weekend, overeat Chocolate and Hot Cross Buns and I’ll see you Tuesday.
Till then, this is for you AC.
With thanks.
Filed under: A Bit Of Inspiration, Bird, Bonnie, Cats, Comment, Family, Happiness, Home, Jill, Love, Loyalty, Mum, Mum & Dad, My Childhood, Otis, Rosie, Sky
I’m back.
But I barely survived.
Part of that is because my trip was full-on.
The other part is having a puppy is even more full-on.
Seriously, it’s like having a baby all over again. Fortunately, we loved that period of our life so it’s not too bad … but bloody hell, it’s also pretty demanding.
A few months ago, I wrote about how people in agencies should be taught ‘the art of conflict management‘ … but now I think the other skill we should all be taught is puppy training.
If that doesn’t teach you how to be patient and calm when facing a barrage of noise and needs, nothing will.
That, or go work in China, hahaha.
That said, it is lovely having a pet in the house again. As I wrote before, while Rosie was a small cat, she filled the house with her presence and personality – and while we still have had Otis’, Sky, over these months, it hasn’t been quite the same.
But now, with Bonnie, the house has a new energy in it.
Sure, it’s slightly manic and lacking any degree of peace … but that’s a small price to pay to have life bubbling again. No wonder my Mum loved it when I came home to visit her. Not just because she was very happy to see me, but because my friends would come around and suddenly the place was a bustle of noise and laughter … a rewind to what daily life was like when Dad and I were around.
I get it. I just wish I could tell her that I do.
What’s interesting is we didn’t meet our dog until we picked her up … so we were totally reliant on the breeder being smart with her recommendation. Not because we were being picky about its looks … but because in addition to being a family pet, she has to be a trained support dog for Otis, hence temperament is key.
Thanks to the training she’s received from the breeder – and us – so far, it’s been good, but like Rosie it will definitely take some time until we find our own unique rhythm.
Finding the rhythm is a magical thing.
Some of it comes from ritual. Some from the environment. But most of it comes from the interactions you have and keep having together.
But when you find it, it’s special because it evolves into a sort-of invisible bridge where you can come together in the middle … with the knowledge to understand the unsaid. To interpret different sounds and signs.
It’s why that quote at the top of the page made such an impact on me when I read it.
A reminder that one of the most powerful ways to know how much someone has impacted you, is to look for those traits in others. Not so they become who someone was, but because they show you the best you can be.
So welcome Bonnie. Thank you for what you’ve given us already.
Filed under: April 1, Bird, Bonnie, Cats, Dog, Family, Home, Jill, Otis, Rosie, Sky
It’s April 1.
Normally on this day, I undertake an elaborate ‘April Fool’ post.
There’s been some good ones in the past.
The ‘Method Planning’ post.
The ‘Sniffer Dog, Retail Location Scout’ post.
The ‘AI Human Robot Focus Group’ post.
The ‘Poetry Drives Communication Effectiveness’ post.
… I say good, mainly because some people fell for them and then repeated the ‘methodology’ without realizing they were actually publicizing their own gullibility.
That said, there have been many that have just been shit … and I don’t mean that just because people saw through them like a greenhouse.
But today there is no April Fool … both because I’m trying to come to terms with the fact we’re in month 4 of 2025 already and because later this week, the joke is on me – because in just 5 days, we welcome a dog, Bonnie, into our lives and home.
A puppy is very different to a cat.
More energy.
More dependence.
More biting.
More noise.
More trouble.
More mess.
And yet, despite all that, I have to say I’m very much looking forward to the house having an additional member in the place.
While we have Sky – Otis’ bad-tempered budgie – the loss of Rosie, is still felt … despite the fact that she slept for a lot of her final years, and no one feels this more than Jill.
She used to love having Rosie sitting next to her as she worked.
Snoozing on a pillow next to her computer. Occasionally waking up to quietly judge her or her work or demand that Friskies be fed to her by hand whenever she chooses.
It was a nice interruption given she spent a lot of time on her own while I was at the office and Otis was at school.
And while she likes the momentary peace and quiet she gets from us being away – going from 1000 decibels of noise to 1 is extreme.
For her, the silence becomes loud-as-fuck with the time passing slower than a snail.
It can be pretty lonely and intimidating to be honest … and while she has never complained about it, I know that’s one of the reasons why she has always loved animals and why they’ve always been so important in her life.
So while Bonnie will, for all intents and purposes, be Otis’ pooch … she, along with Sky, will be Jill’s workday colleague and after 20+ years of waiting for a dog, I’ve never been so happy to be the April Fool.
Filed under: A Bit Of Inspiration, Apathy, Attitude & Aptitude, Bonnie, Childhood, Family, Food, Health, Holiday, Mental Health, Rosie, Walking
As many of you know, over the last year, I’ve got healthy.
Through exercise and a very regimented and controlled calorie/sugar/carb diet [except on Christmas and Birthday’s where I eat a whole loaf of Sourdough with salted butter and raspberry jam] I’ve lost over 46kg.
Or said another way, I’ve lost the equivalent of my 10 year old son.
Not only that, but maybe the first time in 40+ years, I am in the healthy BMI range.
Yes, I know the whole BMI system is currently being evaluated because frankly, it’s not fit for purpose, however this is still a huge thing for me.
But not the biggest thing. Oh no …
Because despite now eating well, dressing better and basically being in the best health of my adult life, the biggest difference in me is this:
Yep, that’s my walking chart for January. Or should I say, for most of January.
And full disclosure, of the days shown, 10 were during the festive break and another 10 days were when I was not allowed to drive due to my eye problem.
But, even then, I walked over HALF A MILLION STEPS in 28 days.
HALF A FUCKING MILLION.
That’s 19,000 a day!!!
And you know what, I loved every step of it.
I walk before work.
I walk on client calls.
I walk in the lunch break.
I walk when I get home after dinner.
I’m a fucking walking machine, and yet a little over a year or so ago, I’d have probably driven to the shower if I could.
Of all the things that have happened on my health journey, my love of walking has probably been the most surprising. But what it also has done is reveal how I used to manage stress.
Truth be told, I never thought I suffered with stress.
Sure, there were the odd times it was tough, but generally I thought it was all OK.
However when I decided to sort myself out, I would continually catch myself walking to the fridge. Not because I was hungry, but because I was looking for a distraction or a diversion from something related to work.
I’d deal with my ‘auto-pilot fridge visits’ by forcing myself to go for a walk instead … however over the weeks I realized how often I was out pounding the streets which revealed to me, arguably the first time, how much stress I was probably dealing with throughout my life.
I should point out that when I say ‘stress’, I don’t mean anything like so many people have to deal with.
For me, it was more mundane stuff … like how I was going to write a deck or how was I going to cram all my meetings in.
But here’s the strange thing …
Despite walking so much, I somehow am able to do so much more.
Not because I have more energy – I’m not really sure I do – but because I have more inner calm.
I call it ‘Zen Ferocity’ … which sounds far too new age bollocks, but in essence means by being calmer, I have been able to put more intensity into what matters rather than what distracts.
Of course this shouldn’t be a surprise as there’s so much evidence on how running helps the mind … but when you have gone from walking to the fridge to walking 19,000 steps a day, it’s still a gratefully received fist in the face.
But what this walking has also done is prepare me perfectly for welcoming this into the Campbell home:
Meet Bonnie.
Or to give her, her full name – courtesy of Otis – Bonnie Bourbon Biscuit. [But we’ll just be sticking with Bonnie, hahaha]
She was only 24 days old in that photo and we don’t get her until April … but we have a very excited household.
Even our beloved Rosie may have thought she was cute …
Maybe.
And while I know owning a dog is a very different proposition than owning a cat, I can be sure of one thing.
She’s not going to be wanting for walks.