We Are What We Need Or Dream … ( Filed under: Advertising, Attitude & Aptitude, Business, Corporate Evil, Creativity, Culture, Embarrassing Moments, Finance, Grifting, Marketing, Marketing Fail, Money, Scam )
Scams. They’re bloody everywhere. SMS. Email. People knocking on the door. There seems to be three types … The hopeful … which is sending the same thing to tons of people and see if it will stick. The too-good-to-be-true … which is promising untold riches for a fraction of investment. And the invisible … where […]
Continue reading →Some Scams Might As Well As Have A Neon Sign On Them, Flashing Scam … ( Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, Communication Strategy, Crap Campaigns In History, Creativity, Culture, Daily Fail, Fake Attitude, Marketing, Marketing Fail, Mischief )
Just like great PR is never seen. And great conspiracies, always feel plausible. Great scams should never let you doubt their validity. Yes, I know a while back I wrote that Bernie Madoff had said that success is as much down to the individuals greed as the scammers ability to appear legitimate … but fundamentally, […]
Continue reading →Creative Colonisation … ( Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Awards, China, Creativity, Culture, Equality )
This is an open letter to Little Black Book, The Drum, Campaign Brief, Campaign, Adweek, Cannes, Warc … basically every industry publication or award show around the world. Please … Pretty please … … can you stop awarding English speaking agencies – especially those only with offices in English speaking nations, only producing work in […]
Continue reading →Why Creating The Conditions For Creativity Are As Important As Having The People Who Can Make It … ( Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Audacious, BBH, Colenso, Colleagues, Comment, Confidence, Creative Development, Creativity, Culture, Management, Marketing, New Zealand, Provocative, Relevance, Resonance, Ridiculous, Wieden+Kennedy )
I’ve always had a love/hate relationship with advertising awards. Of course, it’s nice to have them … but for me, it’s always about who you are competing against and who the judges are who are deciding them. Oh, and whether those who have won before, won with real work or ‘ultra-niche, ultra-limited edition’ one-offs. Also […]
Continue reading →Design Changes Possibilities … ( Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Brand, Brand Suicide, Comment, Communication Strategy, Confidence, Content, Context, Creativity, Culture, Design, Distinction, Effectiveness, Emotion, Empathy, Food, Happiness, Imagination, Innovation, Italy, Management, Marketing, Mum, Relevance, Resonance, Strategy )
Yesterday I wrote about laziness in retail, well today I’m going to write about when you care deeply about it. Have a look at this packaging: Maybe it’s because I’m half Italian. Maybe it’s because pasta is my undisputed favourite food. Maybe it’s because the brand uses wheat from the region of Italy my family […]
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