The Musings Of An Opinionated Sod [Help Me Grow!]


If You Want To Increase The Odds Of Creating Something Commercially Iconic, Be Transparent …

Once upon a time, a man – who lived and worked in Newcastle, England – got a phonecall.

When he picked up, he heard a woman with a German accent on the other end, who asked “Are you Brian Johnson?”

He replied in the affirmative, to which the mystery caller said,

“You need to come down to London for an audition next week”.

Now Brian was a singer. In fact he’d once had a hit record with his band Geordie – but now he had his own business fitting car windscreens so it was a pretty left-field call to receive. Still, he was intrigued to which he asked the caller, “Who are you and who is the audition for?

There was a pause before the German voice informed him they worked for a music company – who had to remain nameless, just like the band he was told he had to audition for.

Brian was getting a bit fed-up at this point so pointed out in his thick accent,

“I’m not going all the way down to London for an audition unless you tell me who it is”.

Immediately, they were told that was not possible.

“Can you give me a clue … even if it’s just the initials of the singer or band?”

There was another pause – as if the caller was weighing up which would get them in more trouble: giving them a clue or not having Brian come to the audition – before they said,

“OK … here are the initials of the band, but I can give you no more information whatsoever. The initials are A, C, D, C”

The rest is history.

Brian did go to London and he did audition to replace the recently deceased Bon Scott, as the singer of AC/DC.

He got the gig and the first song he wrote – in fact the first song he EVER wrote – was You Shook Me All Night Long.

Then he wrote his second ever song, Back In Black.

Then his third, Hell’s Bell’s.

And not only did all these songs appear on the first album he recorded with the band, it went on to be the best selling album of the bands career. In fact it get’s even better than that, because the album, Back In Black, sold so many copies it become the best selling album OF ALL TIME [at that time] and even now – 46 years later – still ranks the 2nd best ever seller, with 50 million albums sold.

All this because Brian – through luck and persistence – got a key piece of information that made the difference between him choosing to go down to London or telling some random German female caller to “Fuck Off”.

Now it’s fair to say AC/DC were a known quantity at the time. A relatively successful quantity at the time. But who knows what would have happened if he hadn’t done the audition.

We wouldn’t have those 3 songs for a start … 3 songs that are not just iconic for AC/DC fans, but iconic fullstops.

The point being, one of the most important things you can do, to increase the odds of success is be transparent.

Transparent on where you are.
Transparent on what is needed.
Transparent on who is involved.
Transparent on the facts, timing and money.
Transparent on roles, rules and responsibilities.
Transparent on what the definition of success is.

I say this because there is not enough transparency right now – if anything, we operate in a world of opaqueness, which not only fucks up the potential of what can be created together, but breeds distrust and unhelpfulness.

Sure, things can change.
Sure, not everything may be known at the time.
But the more you hold things back, the more you’re not just fucking others over, you’re fucking yourself.

The greatest demonstration of respect in any partnership is transparency … so if your ego, need for control or fear stops you from doing that, then it doesn’t matter what you claim or who you blame, you’re the problem.

That doesn’t mean everything will fail, but it does mean you’ll never create history.

Or said another way …

If that German woman who rang Brian Johnson way back in ’79 had refused to give him any information on the name of the band she wanted him to audition for – as were their orders – then AC/DC may be a band few people would remember and Brian Johnson would be the graveliest-voiced car windscreen repairer in the North of England.

Of course, there will be some who say if that had happened, we’d never know what we’d lost.

And they’d be right, but they’d also be something else: someone incapable of creating or achieving anything truly significant.

In fact it’s worse than that … they’d be someone incapable of even aspiring to something truly significant and would actively goes out of their way to stop others from achieving it, claiming they’re ‘just looking out for the business’ when really it’s about their fear, ego, power and/or control.

No wonder my dear and clever friend George calls them, ‘commercial assassins and happiness vampires’.

Don’t stop someone finding your Brian Johnson because you think transparency is weakness.

It’s not, it’s rocket fuel.

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