Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, China, Colleagues, Content, Context, Creative Development, Creativity, Culture, Distinction, Diversity, Emotion, Empathy, HHCL, Management, Marketing, Marketing Fail, Mum & Dad, Perspective, Planners, Planners Making A Complete Tit Of Themselves And Bless, Planning, Point Of View, Police, Professionalism, Relationships, Relevance, Resonance, Strategy, Stubborness, Truth, Wieden+Kennedy
When I started in this business, 10,000 years ago, I was a pain-in-the-ass.
OK, I admit … I still am, but for different reasons these days.
Because back then, my annoying trait was driven my eagerness to learn.
Not just from the people around me, but anyone who I thought had – or was – doing something interesting.
It meant I had no boundary as to who I spoke to.
Not just in the agency, but out of it too.
It resulted in me talking to all manner of different people – regardless of their role or level – the only requirement being they had to doing something I thought was interesting.
Not because I was trying to gain favor.
Not because I wanted to earn ‘social clout’.
But because I was, as my Mum had taught me, interested in what other people were interested in … and I thought who better to look at than the people who had, or were doing, something that interested and intrigued me.
What this meant was I not only built up my context and breadth of knowledge pretty rapidly, it also meant I built connections that I may otherwise not ever get to. Not that, my goal was that, it was just a byproduct of it.
And while I definitely got this trait from my parents, at the time I just thought it was normal … something everyone did. Until I realised it wasn’t.
One day I got called into one of my bosses office and asked what the fuck I was doing.
A client had mentioned to him I’d been in touch [in a nice way] and my boss couldn’t work out for the life of him, how – or why – that had happened.
As he started telling me that I need to spend my time focused on my job rather than interrupting people from doing there’s … I told him that I was doing my job. That I’d not let anything fall through the cracks and it was at that point he inadvertently gave me one of the best lessons I’ve ever had in my career.
You see, when he realised I was meeting/chatting to all these people but still fulfilling my responsibilities, he knew he didn’t have a leg to stand on. Worse, he knew I knew.
And that kind-of liberated me to go after anyone or anything I found interesting.
It’s how I met Paul Britton, the Forensic Profiler who brought the discipline to the UK.
It’s how I met Clotaire Rapaille, the author of The Culture Code – which has had a huge influence on my work.
It’s how I met Lee Hill … who I am incredibly grateful is still in my life as my mentor and friend.
And despite all that being decades ago, I have continued to do it throughout my career – resulting in me getting to learn and understand perspectives from International Football Managers to Sex Workers.
Or said another way …
By following what interests me rather than what is expected of me, I’ve ended up with a wonderful range of wonderful people who continue to inform, educate and advice me on what I do and how I do it.
The reason I say this is that I am pretty surprised how many people only want to engage with people of a similar level to them. Not all, admittedly … but far too many.
I don’t know if it is nerves, respect, the fear of looking like a social climber or even the bloody class system but what I can honestly say is that my ‘informants’ [as I called them in Heather Lefevre’s great book, ‘Brain Surfing’] still provides me with more insight and creativity than all the frameworks, systems, social listening tools and focus groups – put together.
Which is why when people ask me what they can do to develop their skills, I tell them to not follow the words of the Linkedin pundits and gurus, but wherever their curiosity takes them or intrigues them. Because if you only play where you’re comfortable, you’ll never see everything you want is on the other side of it.
Just when you think the World couldn’t get more batshit crazy, it has.
Of course, at the heart of it is mainly privileged, old, white men … but it is reaching new levels of insanity.
First there was this:
The President of the United States said this.
And then the Whitehouse reposted it.
What the actual fuck?
That’s the sort of shit a tinpot dictator would say. Or a criminal.
Which kind-of is perfect given he’s both.
Using lies and excuses to justify his own ego and control.
It would be funny if it wasn’t so dangerous, but after basically sending his puppet, Vance, to tell Europe they are a greater threat to the World than Putin … you can see we’re in for a very rough period-of-time. And yet we will continue to see the Republican party back his every move because for all their claims of being ‘American patriots, they will always choose power over truth.
Don’t get me wrong, the Democrats have a lot to answer for all this too given they had years to get their shit together and yet couldn’t be bothered – signaling they were either complete delusionists or egotists.
I’m just waiting for Richard Nixon’s estate to demand a pardon for Watergate under the guise he was simply trying to protect his country and it is only because the rest of the country were too stupid to realise it, that he went down for it.
And if you think that’s not mad enough, then there’s this.
Yep, the Daily Mail – who continue their claims of being a newspaper – wrote this.
Hell, even The Onion wouldn’t try and pull that off, but here we are …
What’s scarier is they’re not even doing it under the banner of ‘alternative truths’ … under Trump, they feel they can just state it as truth.
We not live in a time where we value:
Dogma over facts.
Force over fairness.
Ego over consideration.
Which begs the question, ‘what the fuck is the point of having strategists these days, when anyone can just say or do whatever they want?’ Same with market research. Then there’s more important shit like scientists and law.
Of course we are, in some way, all complicit to allowing this situation to happen.
It wasn’t something overnight, it has been building up for years and years.
I just hope that the wake-up button isn’t what has been required in the past … not just because I don’t want even more suffering, but because I don’t want to see countless posts on Linkedin from people saying:
’10 things you can learn about negotiation from war’.
Filed under: Attitude & Aptitude, Creativity, Duran Duran, Entertainment, Music, Rock 'n' Roll
A few weeks ago I wrote a post about Duran Duran … or more specifically how a company trying to sell Duran Duran hoodies were claiming they ‘let you let out your inner rebel’.
As I said at the time, I like Duran Duran – I like the people, I like the songs and I even played with Simon Le Bon – but even when the band went through their ‘Wild Boys’ macho phase, they were about as rebellious as Paddington Bear.
However, I have learned I am wrong.
Because recently I saw a video of Duran Duran performing on stage and witnessed rock and roll rebellion at a level that would make Guns n’ Roses in their prime look like amateurs.
Take a look at this. But watch the whole thing.
Did you see it?
Did you see the utter disrespect and disregard for the fans?
No, it wasn’t that Simon Le Bon looked like he had been squeezed into his tee.
Nor was it John Taylor’s lack of bass playing and weird walking.
It was Nick Rhodes – the keyboard player, at the back of the stage – checking his fucking mobile IN THE MIDDLE OF THE SONG!!!
That’s the most ‘I don’t give a fuck’ move I may have ever seen … and I once saw Blackie Lawless of WASP, accidentally blow up his testicles after his crotch firework, failed [this is not a euphamism] while playing a gig at Rock City in Nottingham.
Let’s be honest, it takes a special sort of rock ‘n’ roll, rebel-psychopath to check their mobile while playing their music to an arena full of screaming fans.
What the hell could be more important than that?
Was he checking when his car parking ran out?
Was he booking a takeaway for after the gig?
Was he reading a scam email saying he’d been left a fortune by someone?
Whatever the reason, it’s real life proof that Duran Duran – albeit through just one member of the band – are rock ‘n’ Roll rebels and so I would like to publicly apologize to the hoodie company for daring to question their claims when – quite frankly – it’s the most true bit of advertising I’ve seen in years.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Auckland, Authenticity, Brand, Brand Suicide, Comment, Context, Creative Development, Creativity, Culture, Design, Distinction, Diversity, England, London, Marketing, Marketing Fail, Mediocrity, Reputation, Resonance
One of the things I have loved about living in so many countries is that I’ve been able to see and experience different ways of living.
I don’t just mean from an economic perspective, but in terms of what a country or city values and how it expresses and encourages that through its architecture, planning, facilities and people.
However, over the decades – as economies have grown – more and more of the individual spirit and character of cities has been replaced with identikit skylines, resulting not just in everything looking familiar, but feeling it as well.
Now I appreciate for some, this is a great thing … the creation and demonstration of social progress and achievement. However when everything increasingly ends up looking, feeling and acting the same – regardless of geography – not only is the magic of discovery being traded for the convenience of familiarity, the soul and history of every individual city is being erased and whitewashed over.
I say this because recently, as I was walking around Auckland, I saw this:
The bit that got me most was that first line …
‘All these upgrades are turning our city grey’.
And they’re right.
Don’t get me wrong, Auckland is a beautiful city and a great place to live … but what is being classified as ‘improvements’ is ironically having the exact opposite effect.
The colour, character and contrasts of Auckland are being wiped out … traded out … and moved out … slowly turning the entire City into a comfortable and convenient prison cell. Except instead of this cell keeping people from getting out, it stops people from wanting to come in. Not because there aren’t things to do, but because they are the exact same things, with the exact same people as everyone else is experiencing.
It’s part of the reason I loved the London Underground on Friday evenings.
Because despite it being packed. Despite it being hot. Despite people not really making eye contact, let alone talking to you … it was like a brilliant zoo. Full of different animals hanging out in each others environments.
People going to the theatre.
People going home from work.
People going out for a big night.
People going to do a night shift.
People going on a first date.
People going for a last meal.
Locals … out-of-towners … tourists.
God I loved it … I loved the variety, the weirdness, the characters and chancers.
Or said another way, the pieces that not only give a place its soul and identity.
But also its individuality.
Brands … specifically those who outsource who they are to a ‘for profit’ marketing practice process, should take careful note. There’s a lot of you. Even though it’s increasingly difficult to tell you from one another given you all look, act and feel the exact same.
Filed under: A Bit Of Inspiration, America, Attitude & Aptitude, Comment, Death, Deutsch, Donn, Family, Fashion, Friendship, Love, Otis
So I’m back and it was, as expected, amazing.
Obviously I have a deep love of Asia, but I have a special place in my heart for Vietnam.
Anyone who knows anything about history will understand the creativity of the place, be that its food, its art, its industry or its ability to find ways to beat every enemy who has tried to invade in the last 1000 years.
So it’s little surprise that Spikes Asia chose to hold their judging for the creative and strategy awards there … which meant I got to see some phenomenal work, some great friends and some awesome tourist stuff.
Oh, and my eye generally held up [but unfortunately not totally, hence trips back to the hospital and meds for a bit longer] but all in all it was a really fucking great week.
But I know there’s nothing worse than hearing someone talk about how great things were for them when you were stuck in the office dealing with shit so to try and win back some errrrrm, favour, let me tell you a little story.
One day – hopefully a long time in the future – my son, Otis, will go to a lawyer to hear the reading of his old mans ‘last will and testament’.
Hopefully, when he hears there’s not much left, he will find this post featuring the latest photograph someone has sent me linked to something I did to/for them a few years back [and let’s be honest, there are a TON of them] thinks, “my Dad was a mischievous sod”, rather than – as I fear – “my Dad went broke buying stupid shit to embarrass/take-the-piss out of people he loved”.
Mind you, given I love every fibre of that kid, its safe to say he will have a lot of stuff to remember me by.
Even if it might be [read: probably is] stuff he’d rather forget.
Oh well, beggars can’t be choosers.
Thank you for giving me a smile Donn … given I bought you that jumper back in 2018, it would suggest 2 things.
1. It may offer me the best ROI of anything I’ve ever bought in my life.
2. You should stay well away from Harper’s softball buddies Dad and his weird internet browsing habits.
Always looking out for you Donn. You special bloody human.