Have a look at this …
What the hell?
Now don’t get me wrong, if this was a story about the insane sacrifices people have had to make to survive in the economic crisis created by a government who have the audacity to claim they’re the ‘financially responsible party’, then I’d get it.
I’d be advocating for it.
But the reality is there are many people in the country who have to survive on ridiculously low food budgets but I never see the Daily Mail write about them … which means they chose to write about this TikTok wannabe influencer because they think what she is doing is newsworthy in its own right.
OH. MY. GOD.
I read the article 3 times and was shocked at it’s horrificness, with highlights being …
+ The Daily Mail writing about her like she’s some sort of shopping people champion.
+ That they completely ignore the fact the real reason she did it was for TikTok followers.
+ That everyone is acting like it’s a fucking surprise she found it ‘extremely difficult’.
And then, after all that, she isn’t even living off a £1 because ‘day 5’ amount shows a total of almost £4. Yeah … yeah … I get that may be food for a number of days, but before you start on me, let’s remember who started this whole stupid post.
I’m looking at you DM and TT woman.
Filed under: America, Attitude & Aptitude, Authenticity, Brand Suicide, Comment, Confidence, Corporate Evil, Culture, Cunning, Daily Mail, Egovertising, England, Fear, Government, Honesty, Imposter Syndrome, Marketing, Marketing Fail, Politics, Professionalism, Relationships, Relevance, Research, Resonance, Social Divide, Trust, Truth
Recently I was reading an article on Brexit when I came across a comment that stopped me in my tracks.
The reason for it is that in a few words – literally a few – it not only highlighted the issue with many of the shortsighted fools who voted for leaving the European Union – and likely voted for the election of Boris Johnson and Liz Truss – but also could be used to explain the decline of so many companies, institutions and individuals.
This is it …
What a perfectly constructed sentence.
A devastating set of words that places you perfectly in a corner you can’t get out of.
It’s almost a Hollywood movie line it’s so crafted in its underlying viciousness.
But of course, the people it challenges won’t accept it.
They will continue to refuse to acknowledge their complicity in the situation millions now face.
Because as I’ve written before, people has difficulty understanding something when their credibility and reputation depends on them not understanding something.
It’s why they will continue to cast blame on everyone else.
Why they will continue to claim the opposition are more dangerous than the government they voted in … the government that has brought an entire nation to its knees.
But let’s be honest, the reason for their attitude is even uglier than not wanting to own up to what they contributed to. Because for all their claims of wanting a ‘better Britain’ … the real reason behind their choice was to create a barrier between them and people they think are beneath them.
A way to feel socially, morally, professionally superior to those around them, while conveniently choosing to ignore they were either given great advantage from birth over the vast majority of people or seek to mitigate their situation by blaming everyone else for what they have not achieved, despite starting from greater advantage.
I get it. It’s kind-of human nature. It’s also the unspoken truth of democracy – where the reality is we tend to vote for what works for you rather than what’s right for the nation.
Of course the unspoken truth is still better than the alternative … however given the way politics and business are increasingly allowing spin, vitriol and lies, it seems we’re seeing ‘post truth’ as an accepted and embraced business strategy.
And that’s why the independent voice has never been so important.
Not just in the public domain, but within organisations, governments and individual groups.
Not to attack, destroy or dethrone – as is the current trend – but to protect.
To ensure the people making decisions – or the people asking to decide on the options – are aware of the range of possibilities and outcomes that could occur rather than just blindly following a blinkered promise of what will happen.
Not delivered with hyperbole or exaggeration, but with quiet, informed context and facts … delivered by an individual or organisation without political affiliation and respected for their independence.
It doesn’t mean it will stop things like Brexit happening, but it will ensure people who knowingly bend the truths to suit their own agenda or were deliberately ignorant to the choices they made are held to account. Because without that, we carry on down this sorry path where governments, organisations or individuals can choose to ignore previous choices they made, ignore the passing of time that changes the context of everything and ignore the realities others may have caught up and left us behind.
I am under no illusion that the truth hurts, but delusion damages us forever.
Filed under: A Bit Of Inspiration, Comment, Culture, Daily Fail, Daily Mail, Embarrassing Moments
I hate the Daily Mail.
I hate what they stand for.
I hate how they conduct their ‘journalism’.
I hate the way they fan the flames of hate under the guise of revealing truth.
And yet I read it every day.
Every bloody day.
Not for the ‘news’, but because I enjoy the hate they ignite in me.
Of course, by me reading it, they are benefiting from me – and that drives me nuts – but there is something in understanding the depths they will go to appear relevant that is addictive.
They go on about news they have broken.
They go on about justice they have driven.
But the reality is the entire rag is dedicated to letting white middle Englanders, feel superior, which is why I love how they think they’re cutting edge without realising they continually revea how out of touch they – and their readers – actually are.
Recently, they printed an article that was pure gold.
This was the headline.
I can just imagine the horror on the faces of James and Margaret in Tunbridge Wells – spitting out their Earl Grey tea over breakfast – as they worried their darling grandchildren may be being assaulted by sex pest foreign perverts via endless aubergine and peach emojis.
What makes it even better is the article has been written as if the Daily Mail had just conducted some Pulitzer winning, investigative journalism.
No doubt there will be an article coming up in the next few weeks stating the Daily Mail is committed to eradicating emoji filth from our young children’s phones … conveniently ignoring the hate they continually perpetuate towards the young, the poor or the people who question the actions or behaviour of the British Government or Royal family.
Like this blog, the Daily Mail are about 10 years too late to cultural topicality which is why I leave them with this, safe in the knowledge they won’t work out what I’ve said till 2030.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Brand Suicide, Comment, Content, Corporate Evil, Crap Products In History, Daily Fail, Daily Mail, Diversity, Home, Marketing, Marketing Fail, Prejudice, Viz
The Daily Mail.
God, how I hate it.
Pedlars of hate, half-truths and prejudice, while all the time claiming they are a ‘family newspaper’ that practices the highest standards of journalism.
For anyone who may be in doubt of how bollocks that is, I suggest you do one of four things.
1. Read a single edition of their rubbish.
2. Read about some of their biggest lies, that they tried to claim were true.
3. Read how they – and others – value convenience over journalism.
4. Read the rest of this post.
OK, I know I’ve written a lot about my hatred of the Daily Mail but just recently, it appears their arrogance of getting away with any old bullshit is reaching new heights.
I absolutely appreciate how hard it must be to fill a newspaper every day.
I can’t imagine the pressure they must be under given they always start from zero.
But I still don’t get how they can consider themselves a serious journalistic force when they post stories – on their front page – like these …
… and …
I mean, come on.
This is what they consider news?
A ‘find the obvious soldiers’ game and a ‘grey is the colour of chavs’ article?
Seriously, the wonderfully ridiculous adult comic Viz is more mature than that and they once ran a piece that said cat food manufacturers should be launching a ‘cat arse’ flavour, rather than chicken or fish or duck.
Look, I get in a war situation the enemy may find it difficult to spot a couple of SAS soldiers dressed in white from a distance when it’s snowing. But on a close up picture where they literally tell you there’s SAS soldiers dressed in white … well, it is even easier than those shitty hook-a-duck games you get at dodgy fairs around the country.
And as for positioning people who paint THEIR OWN HOME grey as enemies of British culture, well surely they’ve just hit peak Daily Mail condescending judgement?
What next, an ‘expose’ on how people’s choice of curtains, flowers or sunglasses are ruining Britain?
Christ, it’s grey.
It’s not like that person who built a fibreglass shark on their roof.
Or pained their house with red stripes, specifically to fuck-off the neighbours.
Or placed the Freddie Mercury statue from the Dominion Theatre roof in their garden.
The way the Daily Mail are going on, you’d imagine they were the national newspaper of the communist party.
If the colour of a house makes them – and their readers – so angry, it makes me want to hire a team to find the home addresses of all the editorial staff at The Mail and their readers and have them go round and paint their buildings different shades of grey and pink.
Instead, I’ll just be happy that my house is partially grey and that will deeply offend anyone associated with The Daily Mail.
And to think I didn’t believe I could love my house even more …
Filed under: A Bit Of Inspiration, Attitude & Aptitude, China, Comment, Culture, Daily Mail, Food, Health
The picture above is from a headline in the Daily Mail.
I can tell you this …
Throughout my seven years living in China, I can’t tell you many times I heard people had died of heart attacks brought on by ‘arsenic poisoning through too much rice consumption’.
Oh, hang on, yes I can … it was absolutely zero.
Seems the Daily Mail are back to their scare tactic bullshit best, especially as the whole piece sounds like it could have been lifted straight from the fake research website I set up years ago about Asian culture.
We wrote some bollocks about rice there too.