Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Brand, Comment, Content, Context, Craft, Creative Development, Creativity, Culture, Emotion, Honesty, Marketing, Marketing Fail, Music
A few years ago, almost 60 hours of unseen footage of The Beatles recording their final album was discovered.
Peter Jackson was hired to clean it up and put it together to make a program that would give a glimpse of the inner-workings of the band that almost no one had seen.
The result is Get Back … a 6+ hour show that reveals a band who couldn’t help being creative even when they were on the cusp of breaking up.
Someone I know described the show as basically watching one long creative review – and they’re right.
The whole show is full of the review rollercoaster.
Tension.
Judgement.
Protection.
Scepticism.
Debates.
Comments.
Ideas
Body language.
Pushing.
Encouragement.
Muddiness.
Clarity.
Excitement.
But there’s one bit in the whole documentary to me that best sums all that up … that best sums up the whole creative process.
Watch this:
https://twitter.com/notnotnuanced/status/1464990141576007691?s=21
What you’ve just watched is Paul McCartney plucking the song, ‘Get Back’ – one of the bands most famous songs – out of the air.
Literally pulling it from out of nowhere.
One second he’s stumbling in the dark trying to find some sort of a melody, the next second he has just written one of the bands most recognisable songs.
That’s a level of magic even Harry Potter couldn’t pull off.
OK, so McCartney probably had a loose idea of a loose idea … but in 2 minutes 20 seconds, we get to see the magic of the creative process unfolding in-front of our eyes.
Where we go from a distant galaxy, where you can’t really see where things are … to one that you feel is inside of you.
No warning. No indicators. Just landed with all its engines roaring in harmony.
And this reveals a truth about creativity people are seemingly trying harder and harder to deny.
It’s messy.
You have to try things. Get past the obvious things. The ‘alright’. The ‘makes sense’.
The reality is coming up with something that does the job is relatively easy, but coming up with something that has the energy that takes the idea to somewhere else, isn’t. But that should always be the goal. An idea that has the energy to pull others in … that lets them sense and see the possibilities of what is being created. That gets them on board to push things further and sharper.
I say this because we’ve seemingly become obsessed with forcing creativity into processes, frameworks and eco-systems.
Where the ambition appears to simply be ‘does it say what we need it to say’?
And while I understand the pressures of business means time has a competitive advantage … thinking anything is OK as long as it’s quick is a false economy.
Now the normal response to that sort of statement is …
“… but that situation is so rare, it’s a better use of our time to say what we need to say and move to the next”.
But most of the time, that’s more a convenient excuse than a true reflection of reality.
Because the reality is the reason the work doesn’t get to the standards they want is because they don’t let them happen.
There’s a ton of reasons for it – from not briefing properly to wanting to someone rather than talking to everyone to not knowing who they really are or where they’re going to not valuing quality but speed – but underpinning all of it is not understanding how creativity is born.
You see while there is absolutely a place for processes, eco-systems and frameworks … the most valuable thing creatives can have is the time, space and openness to explore and find the energy in the idea before they start crafting the idea.
I get that can be annoying to people.
I get that it may result in putting pressure on some other areas of the business.
But in my experience, if you give creatives that gift, they not only can work pretty quick with everything else … they can give you something that is great rather than OK.
So said another way, more ‘Get Back’ than ‘You Know What To Do’ … a song so bad, they never even released it while they were a band.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Comment, Confidence, Content, Context, Crap Campaigns In History, Creativity, Culture, London, Marketing, Marketing Fail, Positioning, Social Divide, Social Media
OK, I’m ‘proper back’ now and look at that – we’re in February!!!
Maybe I should just write a blog post on the last or first of every month and make life easier for all of us?
Nahhhhhhhh … where’s the enjoyment in that when there’s so much stuff out there to comment on, like this monstrosity of an ad that I saw recently …
Putting aside the fact anyone who wants to be ‘the most interesting person in the room’ is basically admitting they have an ego the size of Bono … or the average person working in adland, the choice of image for this ad is the most stupid I’ve seen in a very, very long time.
Since when were escalators at tube stations a room?
And I’m guessing the people behind it either don’t live in London because if they did, they’d know the first – and biggest – social cardinal sin in that city is speaking to anyone anywhere in the vicinity of the tube.
When I lived in London, I was told in no uncertain terms of this fact within days of being there by a bloke I was squashed next to, as we were on our way to Heathrow Airport.
He also had some luggage with him so I asked, “where are you off to?” and the look he gave me was as if I’d asked him to tell me his families home address and what times are they out.
He literally said, “don’t you know you’re not supposed to talk to people on the tube?”
Hahahahahahahaha.
So with that in mind … and the fact the image they’ve chosen shows people all in a row, all facing the back of the person in-front’s head – which makes having any conversation a bit difficult – maybe Curio should just change the headline of their ad to ‘be the most annoying person in the room’ and be done with it.
Let’s face it, it would probably be more a appropriate explanation of what the app supposedly helps you become, whether they use a visual of the London Underground or not.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Communication Strategy, Confidence
OK, so this is where I was supposed to be officially back.
But I have 3 pieces of good news.
1. Today is a public holiday in Auckland.
2. There is another public holiday this time next week.
3. After almost a month of no blogging, I have to ease myself back into it.
So this means there isn’t really a post today – we start properly tomorrow – so to ease us both back into it, here’s a post that’s more superficial than an episode of Love Island.
Though – in my defence – it’s more entertaining.
I actually really did find this funny.
I also found it quote telling about how human nature works.
Which probably makes you even more alarmed for what the next 11 months of this blog has in store for you.
But hey, no one is forcing you to come, you can still escape with most of your mind intact.
For everyone else, see you tomorrow. With the same standard of post. Sorry.
Filed under: A Bit Of Inspiration, Anniversary, Attitude & Aptitude, Childhood, Comment, Dad, Daddyhood, Death, Emotion, England, Family, Happiness, Home, Jill, Love, Loyalty, Mum, Mum & Dad, Otis, Parents, Paul, Respect, Shelly
Hello there.
I hope you all had a wonderful festive season.
I hope 2022 rewards us with all the opportunities and possibilities that the past 2 years took away.
I hope we can see our friends.
See our families.
Be healthy.
Be happy.
Live with hope and optimism.
Now I said this blog wasn’t going to be back until Jan 31st … and it isn’t.
And frankly, after the December I had – which included the death of a dear friend, an unexpected hospital visit for me and an emergency operation for Otis [who is fully recovered, thank god] – I need all the time I can get to recuperate.
However on Sunday, it is 23 years since my Dad died.
In just 6 years time, he will be gone as long as he was in my life.
And in 9 years time, I will be the age he was when he died.
They will be two very significant moments in my life and – if I’m being honest – I’m nervous of one and scared of the other.
Nervous because it just seems impossible he will have been out of my life more than he was in it.
Of course he is still in my life, but you know what I mean.
Scared because the reality of death comes ever nearer.
Now I know no one knows when someone is going to die – but the idea that it could be when I’m 60 – like he was – is an irrational thought that just sits there. Coming out when I least expect it.
And when it’s quiet, another ridiculous idea enters my mind.
Because Mum died at 83 and Dad died at 60 … I can also convince myself I’ll die between those 2 ages.
So 72.
Now I get 72 is quite a way a way, but it feels a fuckload closer when you’re 51 and your son is only 7.
But all this could be the melancholy of this being Dad’s anniversary, because the reality is I’m happier in my life than I’ve been for a long time.
Not that I was unhappy, but there were moments … but right now, I am in a truly good place and my parents would be so happy to know that.
Which is why I want this post to be about something that would make Dad smile.
A few weeks ago, Jill and I were talking about books that made us laugh to the point of pain.
While we both had a few, her major one was Catch 22 and mine was the first Adrian Mole book – The Secret Diary of Adrian Mole aged 13 ¾.
Adrian Mole’s ‘diary’ came out in 1982 but I got it in the summer of 1983 … which means I read it at the same age as Adrian was.
I loved it. It was hilarious, poignant, tragic and uplifting.
It covered so many issues so many kids were going through.
Family. Friendship, Girls. Sex. Arguments. Parent and Grandparent arguments.
It was, in some ways, the diary of every kids aged 13.
I loved it and still love it when I revisit it every 5 years or so.
But the reason I’m telling you this is because of when my Dad read it.
I think Mum had told him how much I enjoyed it so he decided to check it out.
Anyway, one morning I came downstairs and Mum asked me to ask Dad about what happened in the night.
She said it with a smile, so I knew it wasn’t bad.
I went in the lounge and he was there in his favourite rocking chair.
“Mum told me to ask you what happened last night”
As soon as I said it, he looked at me. His face lit up, a big smile came on his face that allowed his gorgeous dimples to come into the spotlight.
“Oh Robert …” he said, “I was reading your book last night and the bit about the Christmas turkey not being defrosted made me howl with laughter.”
“It was 2am and I had to come downstairs to try and calm down”.
“The bit where they’re trying to thaw the turkey under the hot tap in the bath …” to which he he burst out laughing again with tears in his eyes.
Of course, seeing my Dad like this made me laugh too and then I heard Mum laughing from the kitchen at the state of both of us.
While I never really understood why that bit tickled him so much, I have an idea.
Whether it was the time Mum invited a really miserable elderly couple to our Christmas dinner but only announced it a few days before Christmas and we already had a house full booked … to Dad’s terrible first ever experience with a microwave that literally carbonised sausages … to drunk family members causing scenes … to buying a turkey so big it didn’t even fit in our over … to a not-very-funny-but-very-funny episode with a glass of water when his Mum came to visit.
Who knows. Maybe it was some of that, maybe it was none of it.
But regardless of the reason, I will always remember how that paragraph revealed the child in my Dad and that is why I will always love that book.
It might also explain why I love the Plenty Christmas ad from a couple of years ago. Because watching it again, it’s basically that scene made as a commercial.
I miss my Dad.
I miss him so much.
I would give anything to be able to talk to him and discuss what I’ve done in the last 23 years.
Introduce him to his daughter in law and grandson.
Tell him that Paul and I are still inseparable and mischievous.
Show him all the places I’ve visited and lived and then tell him about all the things I’ve done and still want to do and try.
Watch him try to take it all in and then hear all his questions.
But as I can’t, I’ll honour him by sharing the paragraph that made him roar [which is at the very bottom of this post] and say this:
Dad. I love you.
I think about you all the time.
I am almost overwhelmed with the things I want to say and share.
I hope you’d like [most] of the decisions I’ve made. I know a few would raise eyebrows, but hopefully not too many.
All I’ve ever wanted to do is make you and Mum proud.
I hope I’m doing that overall.
A kiss to you and Mum.
And a lifetime of my love.
To the rest of you, give your loved ones a hug and see you on the 31st.
_________________________________________________________________
The Secret Life Of Adrian Mole Aged 13 ¾ by Sue Townsend
Friday December 25th (1981)
I went up to the bathroom and found my mother crying and running the turkey under the hot tap.
She said, “The bloody thing won’t thaw out, Adrian. What am I going to do?”
I said, “Just bung it in the oven.” So she did.
‘We went down to eat Christmas dinner four hours late. By then my father was too drunk to eat anything.’
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Creative Development, Creativity, Culture, Fashion, Imagination, Luxury, Management, Marketing
Recently I watched a show on Netflix called ‘7 Days’.
It was about about the preparations for the presentation of Chanel’s new couture collection.
I know … I know … I am the arsenic of fashion, but for reasons no one has quite worked out yet, I am doing a bunch of work for a number of super-luxury fashion labels [thanks to my Chinese client not only is one of the biggest investors in the industry, but is seen as the Patron Saint of street culture and luxury fashion] and so I’ve had the real honour of watching these people up close in terms of how much they believe, value and protect craft in all they do.
Put simply, it’s mindblowing.
For an industry many like to label as superficial, they’re miles ahead of many of the places I’ve worked at who go on about how obsessed with craft, creativity and culture they are.
Don’t get me wrong, some truly meant.
Hell, a couple even practiced it.
But compared to how high-end fashion brands embrace it, few come close to that level of commitment and focus.
And that’s what I loved about the Chanel documentary because it showed their relentless pursuit for perfection throughout the entire creative process.
From the cutting of fabric to the very last second before a model hits the runway … they have people checking, fine-tuning, considering, questioning and executing every detail in micro-detail.
A production line of seasoned experts, all looking at the clothes through their particular area of specialisation, but always considering their choices and decisions through the lens of the chief designers vision and the needs and focus of the other experts they work alongside.
Or said another way …
Every person involved in every detail is singularly focused on delivering an experience that lives up to the standards, vision and excellence of the head designer, rather than doing whatever they think works for them.
That doesn’t mean they have to lower their standards or deny their self-expression or individual flair – if anything, the total opposite is true. Because every person involved has been specifically chosen – or approved – by the head designer because they know these experts eye, judgement, skill and obsession for excellence won’t allow anything other than the brutal, uncompromising quest and commitment for the absolute majesty of perfection.
I wrote about this recently in connection to the film director Michael Mann … and how this approach is far more about collaboration than the bullshit that passes for it inside many companies, which is why I encourage everyone to watch this magically inspiring show, because you’ll not only re-evaluate an entire industry, you’ll see what it takes to be truly great versus those who simply say they already are.