Filed under: A Bit Of Inspiration, Aspiration, Attitude & Aptitude, Blogosphere, Brand Suicide, Chaos, Community, Embarrassing Moments, Music
Yes, I’m still away but it’s Halloween so I couldn’t miss a chance to pre-write something.
After all, it’s a day where ghosts and ghouls come into our homes to haunt us and yet can be scared away – or satisfied, no one has actually stayed around long enough to ask – by some sweets.
What a bunch of cowardly fucks.
Anyway, it’s Friday so if there’s any day that is perfect for Halloween – it’s today.
Around 2am.
When all the piss-heads fall out the pubs.
Covered in their vomit.
Or someone else’s.
But that isn’t scary enough for me – oh no.
Even the shot at the top of this post – which was a video we had playing and shining out one of the windows of Colenso towers last halloween – is far too tame.
No, I’m going to show you something truly petrifying. But before I do that, I have to take you on a bit of a story.
You see recently I was talking to someone about how blogging used to be.
A real community where people went out their way to help and support each other … not like the toxic fuckfest that is all social media platforms these days.
Anyway, one of the people who was prevalent in those wonderful early days was Marcus.
Marcus would nudge, push, and encourage masses of people to participate in his madcap ideas … of which one, back in 2007, was called, ‘iPod Singing’.
Basically, the premise was you had to record yourself singing along to a song you were listening to on headphones and look a bit of a prat so others could take the piss out of you.
Or said another way, ‘my area of expertise’.
Anyway, I was explaining this to my mate and showed him my iPod Singing extravaganza to which – after a moment of stunned silence – they said:
“That’s the scariest thing I’ve ever seen”
He wasn’t wrong. Which is why I repost it for your Halloween pleasure.
‘Pleasure’ maybe not being the right word.
Oh well … have a good weekend. I’ll be back ‘properly’ on Monday … which is – without doubt – the most terrifying thing that will happen this Halloween.
Filed under: Chaos, Colleagues, Cynic, Death, Life, Love, Loyalty, Respect
Earlier this week, I – along with the rest of the cynic mob – received some terribly sad news.
Billy … known as Billy Whizz, and an old cynic colleague and prolific insulter in the early days of this blog … passed away.
He was 45.
He was a brilliant, talented, infectious maniac.
Writer.
Partier.
Trouble maker.
Mischief conductor.
Failed philanderer.
He was the storm that whipped up the best trouble.
And as much as he would do his best to hide his smarts behind his dumbass chic, he never could quite contain it.
Of course not, it was brigher than the sun.
Now 45 is far too young an age but to be fair to him, he used to tell us all he was shocked he was still here when he was 21.
Part of that was because he was always lived like he was driving at 100mph.
Along a narrow road.
On a sheer cliff
At night.
With the lights off.
In the rain.
And while he knew he was being dangeorous – always on the cusp of having a crash – it was also where he was his happiest, the beautiful idiot.
In many ways he was the glue that made the chaos of cynic produce infectious harmony … and while the photo above is not the typical ‘in memory’ pic, I know if anyone would approve of it, it would be Billy.
Taken at the cynic Christmas party in 2003 … it will be forever be known for being the precursor to what we called the infamous ‘vomit bucket’ incident.
He was so proud of causing that, which sums up every part of his manic, foolish brilliance.
I hoped I could be at his funeral in Rome this Saturday, but sadly my eye has put paid to that. I am devastated I will not be able to pay my final respects and say my last goodbyes, but I’m so glad so many of the cynic mob will be there to do it for the rest of us.
Which is why I want to leave this post with this.
Hey Billy. You asshole. Why did you go and die?
Well you have so I need to tell you something.
Some of my best ‘terrible memories’ revolve around you and your wild ways.
I hope that makes you happy and proud. It should, because the best lives have the stupidest stories and you were the author of more than a few of mine.
They say “you only live once but if you do it right, once is all you need”. Well, you definitely did it right … which helps me come to terms with why you left so soon.
I’m so sorry and sad you’ve gone my friend. I’ll think of you in every storm.
Till we meet again … probably in the back alleys of hell.
Love you.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Chaos, Creative Development, Creativity, Culture, Emotion, Entertainment, Fear, Individuality, Music
We’ve all been there.
At school, work or home … where you realise what you have done is not what you thought you had been asked to do.
And when that happens, your mind switches off from everything around you to intensely focus on all the possible scenarios of what is going to happen next.
The shouting.
The insulting.
The feelings of stupidity.
The need to find time to fix something you haven’t allocated any additional time to fix.
Basically, it becomes a catastrophization-fest.
Now of course, more often than not, the disaster you imagine doesn’t eventuate.
That might be because you’re able to make your case for the work you did … or you’re able to adapt your work on the fly, to meet the expectations of the meeting you’re in or you just come clean and discover that – in most cases – people are reasonable and just ask you to sort it out as soon as you can.
But even though most of us will have gone through this situation countless times, the feeling of trepidation when you sense you may have messed up, never goes away.
I say this because I recently saw a video that captures this experience at a magnitude that – fortunately – few, if any, of us, will ever experience.
Pianist Maria João Pires stepped in as a last-minute substitute for the conductor, Stephen Hough.
Because of the timing of the concert, there was no rehearsal time, but having talked to the conductor over the phone, she felt confident as the piece – Mozart’s Concerto in A major [K.488] was something she had performed at a concert previously.
Except she hadn’t.
Because as the orchestra struck up the introduction to the piece – in front of a paying audience at a full concert hall – Maria discovered the piece she was expected to play was in D minor [K.466] … not only a fundamental difference to what she knew but also how to play.
The video just shows the utter panic she experiences, amplified by the fact there was a room full of people all staring at her, waiting for the moment where she begins.
And you know what, she pulls it off.
Because after the feelings of trauma, drama and death that no doubt went through her entire being, she realized she had nothing she could do except trust her talent.
Which she did.
Flawlessly.
Even though the appreciative audience will never realise just what she did for them.
Which is my way of saying as bad as things can sometimes feel – as long as you’re not in your situation because of laziness – there’s 4 things to remember:
1. Believe in your talent.
2. Remember you’re not in as bad a situation as Maria.
3. Whatever situation you’re in, it’s not the end of the World … it just temporarily feels that way.
4. The most powerful moments of creativity are often born out of adversity.
Check it out below …
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Brand, Business, Cannes, Chaos, Context, Creative Development, Creativity, Culture, Effectiveness, Emotion, Empathy, Honesty, Innovation, Insight, Marketing, Marketing Fail, Martin Weigel, Mediocrity, Metallica, Nike, Paula, Provocative, Relevance, Reputation, Resonance, Respect, Sport, Strategy
It is pretty obvious I have a major issue with a lot of the ‘best practice’ processes and practices certain members of my industry love to bang on about.
Not just because ‘best practice, is past practice’, but because these individuals position their approach as the legitimisation of the discipline they claim or suggest they are an expert in. Implying that anyone who does not strictly adhere to their process is an imposter and a danger to whatever organisation they’re working with.
It’s the sort of deluded arrogance that people who describe themselves as an ‘evidence based’ strategist embodies … attempting to infer everyone else is simply making things up and don’t give a fuck what happens afterwards.
It’s everywhere. Twitter. Linkedin. Conferences.
You name it and someone is bragging and banging on about it.
But what makes this hilarious is that many of these self-appointed experts have never made any work of any repute whatsoever. Nothing. Nada. Zilch. Which means their entire viewpoint is either based on their own post-rationalised evaluation of another persons work or their narrow, naive and/or skewed viewpoint of what constitutes as ‘good’.
Don’t get me wrong, process matters.
In no way am I advocating you just chuck it all out.
However the difference is my processes does not require me to outsource my brain, imagination, curiosity, gut or ambition to fit into a format whose goal is to deliver a standardised, consistent response rather than enable the opportunity for greater possibility.
And that’s the big problem for me …
Because so many of these ‘models’ seem to care more about the process than what the process is meant to help enable. Actually, even that is wrong … because more and more of these models don’t even care about ‘enabling’ anything … they instruct you to simply follow the format and then do whatever the fuck comes out the other end.
No questioning.
No challenging.
No pushing.
Just blind adherence.
Martin and I talked about the folly of this approach in 2019 with our Case For Chaos talk at Cannes for WARC and then – in 2023 – Paula joined us on the same stage for our Strategy Is Constipated, Imagination Is The Laxative presentation.
But still this approach and attitude goes on … and while I don’t deny it can be effective, it rarely has the impact or influence as work that comes from a process shaped and flavoured by ideas, imagination or ambition.
But then I wonder if that is the goal anyway … because frankly, the obsession with efficiency means more and more companies don’t want to move towards where they could be and just want to optimize where they’re currently at. Adopting an attitude of ‘when we fall behind, we’ll simply catch up’.
Though they will never admit that publicly – oh no – what they is they’re investing in ‘business transformation’.
Hahahahahahahaha.
A while back I met one of these ‘dot-to-dot’ advocates at a conference I was attending.
Early in the discussion, they said their company had pioneered a process that “guaranteed success”. And then proceeded to talk about their system that ‘removed the risk of contaminated thinking’.
They literally said that.
I looked around the room waiting for someone to say something. Anything. But no one did.
Worse, they seemed to be nodding their heads in agreement. Or awe.
So I stuck my hand up.
Eventually I was seen and asked if I had a question, to which I replied:
“I was just wondering if you know what the words ‘guaranteed’ and ‘success’ mean?”
Yes, I know that was a total asshole move.
It alienated me immediately.
And while I regret how I asked my question, I don’t regret asking my question because that sort of declaration is insane. Not just because it’s not true, but because their ‘examples of proof’ are rarely more than a brand doing a bit better than it has before.
Now I appreciate that’s nothing to sneeze at, but it’s hardly Metallica is it?
A band that plays a niche genre of music, has pensioners as members and yet is the 2nd best selling American group in music history. MUSIC HISTORY!
And I can tell you, that didn’t happen blindly adopting the latest best practice process.
Where are their examples of that sort of impact?
Oh I know … in the hands of the fuckers who do shit, not spout it.
Look, I am not dismissing process.
Nor am I devaluing rigour.
But I am redefining what they mean in comparison to how more and more people seem to be interpreting it.
As we said at Cannes, strategy is the first creative act.
A chance to leap not step.
An opportunity to leave the category behind rather than reinforce the category.
But you don’t achieve that by simply ‘filling in the blanks’ with your functional and rational data.
No … if you really want to have a shot at changing where you can go and where you can be, you have to heed the advice of Rob Strasser – the iconic Nike exec – who said this:
“A shoe is just a shoe until someone steps in it”.
By that, I mean don’t just follow a framework, put your whole self into it.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Cars, Chaos, Complicity, Culture, Equality
So recently someone sent me this:
In front of you are 2 cars.
Two ‘family’ cars.
One from around 1987 – a Ford Escort, albeit the XR3i, ‘boy racer’ version. One from 2024 – a Tesla Model Y.
I appreciate a lot has changed in the intervening 37 years … but of all the features, technology and emission differences, surely their physical size is one of the most extreme changes.
It’s happening everywhere, for example, here’s average US ‘ute’ size …
Or if you want to be completely messed with, here’s an average ‘ute’ next to – admittedly – a smaller car.
Now I know there will be a lot of reasons for it.
From technical and safety innovations through to comfort, status and just plain consumer tastes – let alone humanities capacity to become fat bastards as we crave more and more pampered convenience – however seeing them side-by-side is pretty bloody confronting.
But the impact of this is more than just scale …
The roads we drive on are not made to deal with the vast increases in weight.
In fact, they were not designed for cars, full-stop.
And while over time, the automobile succeeded in hijacking the tarmac … a major contributing factor to its ability to do that was cars were far smaller and lighter back then – not to mention a lot less of them – so basic infrastructure didn’t really need to change.
Zoom forward today – and with everything from climate change to population increases – the cars we have are not fit for the roads we drive on and the cost to maintain this or change this is almost beyond anyones pocket.
Now you may think this is going to become an anti-car/pro-environmental post.
You’re wrong.
I’d be a fucking hypocrite given I drive an SUV – though Otis is making sure that won’t be the case much longer.
No, what this post is about is thinking things through.
Considering implications to actions.
Not blindly running at what offers immediate benefits … but a consideration of what it may change or create.
Oh, we may all think we do that, but we don’t really do that. More often than not, short-term wins or instant gratification conquers all.
We’re seeing it with AI.
I’m not against AI. I believe it can do great things. But the people who are pushing it aren’t the people I trust to do it.
Tech bro billionaires who are not used to saying no … or dealing with consequences of their actions … are not the people we should be relying on to evolve this technology.
Not simply because of the damage it could cause, but the implications of what it could change.
In Apple’s iOS 18, the calculator can do mathematical equations in realtime and give you answers IN YOUR OWN HANDWRITING.
Oh it’s cool, no doubt about that … but why will kids want to learn maths anymore?
Hell, why will schools even teach it?
And while it would be nice to buy into the argument of ‘it will enhance the learning journey’ … humans have an incredible capacity to ‘outsource’ their responsibility and engagement to alternatives that they think can do it easier, quicker or more conveniently.
From GPS through to VAR in football … we are forever looking for the shortcut.
A way to remove ‘challenge’ from our life … or – more cynically – have someone/something we can blame when things go wrong.
Look, I get this is MASSIVELY hypocritical coming from me … a fucking gadget loving, wifi-craving, tech groupie … but I am shocked at how many decisions are made with a short-sighted focus.
Over the years I’ve seen some incredibly daft things be approved simply because it satisfied ego or offered a quick win to buy the time to get out unscathed.
And just to be clear, this has not come from the ‘irresponsible class’ … which is the label often given to those in the creative industry … but those who are supposed to be the sensible ones.
CEO’s.
Bankers.
Accountants.
Jesus … even Governments.
In fact, in my experience – while creative people are always looking forwards – they always want to make things that last. That will stand the test of time. Far more than many of the ‘protection and insurance’ discipline/industries that have somehow gained the label of being ‘the responsible ones’ in the boardroom.
Thinking through implications does not mean you are adding obstacles or stopping possibilities, it means you are building something sustainable.
An idea that can benefit all, not just the few.
And while I accept in this day and age, that sort of thing sounds like a bunch of hippy bollocks … the attitude of ‘prosper now and leave any shit to the next generation’ is not working. Even more so when we try and position independent thinking as the enemy of progress.
Somewhere along the line we need to think beyond the next quarter.
We need to go beyond ‘what the short-term data’ is telling us.
We need to value more than ‘how much money it can make us’.
We need to consider more than ‘what this enables’.
And ask ourselves two additional questions …
The first is:
“What could be the implications of this decision on the next generation”
And the second – which is from my friend Paul Stechshulte:
“What if we’re wrong?”