Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, Colenso, Comment, Confidence, Culture, New Zealand
Late last year, I talked about a photo I was sent from when I was much younger.
I talked about how I looked like the mass murderer Chopper Read and that it scared the hell out of me because while I never was a looker – bar the photo above, on my first day at ‘big school’, albeit with a ‘school badge’ on my jacket that was the size of Africa – I never realised I was that visually challenged.
On one side that is to be expected, because there is a huge amount of research that has identified that our brain is designed to protect us from harmful truth – hence ‘rose tinted glasses’ is not purely delusional, but also biological – but still, it was pretty confronting.
However, once the initial shock passed, it was kind-of liberating because when you know that your youth wasn’t your golden age, you don’t really care about all that stuff and then you can embrace who you want to be rather than feel oppressed by who society expects you to be.
Which is my way of explaining – and justifying – why I recently went to work dressed like this …
I should point out that I thought I was going as Patrick Star … a character from SpongeBob SquarePants, however seeing this photo, I realise I went as the Pornhub version, because I am a giant penis.
I appreciate many of you have long thought I was a dickhead, but my god – this is bad.
HR violation bad … made worse by the purple ‘cow print’ lower half which, in a certain light, looks a big like old man testicles.
That said, I went to great effort to colour code my footwear to my outfit with pink socks and yellow Jordan’s, which may be the first time in my history I have been so co-ordinated. Just a shame I decided to save it for the time I dressed as the biggest dick since Elon Musk.
So to my colleagues, I wish to publicly apologise and – in my defence – point them to this post, to explain how they are really all to blame for this alarming lack of judgement.
Have a good day … that is, if you can burn that image from your mind.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Brand, Communication Strategy, Confidence, Corporate Evil, Corporate Gaslighting, Creativity
As you know, I love tech.
Especially pointless tech.
So I’ve often found myself on fundraising sites like Kickstarter – putting myself down to help fund all manner of projects.
The reality is most end up being pants.
Like, proper pants.
Nowhere near the hype videos that they create to sell their idea.
But even that isn’t as bad as how delayed every project ends up being.
I have NEVER had one come when it claimed it would.
NEVER.
But recently, while looking at some old emails, I realised that sometimes, they’re not just late … they’re basically redefining time.
Have a look at this.
This product is called Scribble – a pen that let’s you scan any colour and it would then create the ink of that colour so you could write/draw with it.
Back in 2015, this was cutting edge which is why – despite never really using a pen and definitely never needing one that could write in any colour – I bought it.
Except, thanks to reading an old email, I realised I never got it.
Putting aside the fact that shows I have a bad memory, a flagrant disrespect for value for money and too much other shit coming into my life so I get distracted with what I’ve ordered – I started wondering whatever happened to Scribble so I looked them up.
And guess what … beyond all expectation, they are still around.
So I’ve written to them to ask where my bloody overpriced pen is.
And when I say overpriced, I mean OVERPRICED … especially when you can get those cheap multi-colour pens for about $1 at the local newsagent.
I should say I’ve told them that given 9 years have passed since I paid my money, I would rather they donate the value of the item to a charity than send it to me … but it does highlight the fatal flaw with platforms like Kickstarter, not to mention stuff like ‘brand vision’ and ‘purpose’.
Because while there are people who love the idea of being early adopters, co-creators and/or supporters of companies/brands who want to write the future – and let’s face it, I’m probably one of them, if the companies they’re supporting take so long to make anything happen that the future becomes the past … then you don’t just get angry, you lose trust.
Honestly, failure is a better outcome, because at least you know they tried.
Our industry loves to talk about the importance of ‘clarity, communication and purpose’, but one thing we often fail to acknowledge is that while people will put up with a lot of shit, they need to see you fighting and giving a shit.
Saying, “we’re not happy with the quality we’re making for you yet so we’re sad to announce we have to delay sending out the products for the 500th time” isn’t fighting … it’s outsourcing blame.
We’ve started to believe that as long as you apologise, you’re worthy of loyalty. But the problem is people can smell marketing/hype/excuse bullshit a mile off – so what they actually want is to see you fighting to make something happen.
Not just in terms of the product, but your approach to everything you’re doing.
So it might be good in 2024 if the industry goes a bit further than regurgitating the same bland statements in our pitches and work … because if we don’t reinforce marketing needs to be an extension of the values and behaviour of the whole company – rather than the hype man of the company – then we’re as complicit as them.
Wow, that Scribble Pen really fucked me off didn’t it.
Filed under: Attitude & Aptitude, Dad, Daddyhood, Death, Emotion, Empathy, Family, Fatherhood, Humanity, Jill, Love, Mum, Mum & Dad, Otis, Parents
A while back, I saw a tweet by the incredible Alison Moyet, quoting CS Lewis.
It was this:
It captivated me. Both for how beautifully it is expressed and how true it is. At least to me.
You see the older I get, the more I realise the phrase ‘everything happens for a reason’ is the perfect encapsulation of how life is.
Whoever we are, wherever we live, we experience a rollercoaster of emotions.
Good, bad, scary, sad … you name it, we go through so many of them each and every day.
In many cases, they’re but a temporary moment in a day full of temporary moments. But occasionally, they can be something that leaves a lasting scar … a scar that transcends all that has gone before and shapes all that comes after.
That doesn’t mean it’s always bad, far from it. But it does mean that it is the start of a period of your life where it creates a lens of how you see and live life.
What is interesting is that while you are living through it – and think you have clarity because of it – the reality is we often only get understanding of why something happened with time.
Not that we realise that at the time, sometimes it can take decades … however even though we may stlil find what occurred unfair or unjust, there is a sense of enlightnment because of it.
The feeling that everything finally and suddenly makes sense.
Of course, that can also trigger disturbance inside you all over again … because you discover the scar you thought had healed, was just hiding … but it does have this amazing affect of revealing something you had not seen.
And that’s why that CS Lewis quote hit me so hard.
Because I went through some of that, especially when my Dad died.
I was full of anger and anguish.
Tears and tantrums.
At a loss for what to do or how we had got to this point … even though Dad’s journey to death was over years, rather than days.
And then a decade later – on the eve of my birthday – something happened where the byproduct of that experience was that I learned the last 10 years of my life had been spent in mourning.
Which had been a byproduct of denying my Dad’s health reality for years.
Not due to stupidity, but a need to survive.
To think it was not going to be the end – even though my wonderful Mum tried to gently get me to acknowledge the reality of his ill-health.
And what she did … and what this enlightnement did … and what my wife and Otis did ultimately led to me being able to better handle the tragedy when Mum died, 16 years later.
I was still devastated.
I still had anger and anguish.
But this time, because I knew why, it let me move forward … so I could focus on her wonderfulness, not get lost in the injustice of her passing.
It’s why I think it is so important to talk about death.
Fuck it, it’s why I think it is so important to talk, fullstop.
Not the mindless shit, but to make time for the personal and important shit … because nothing shows love and generosity than ensuring someone you care about doesn’t lose decades of themselves because of things they wish they knew or things they wish they’d said.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, Brand, Comment, Communication Strategy, Creativity, Culture, Emotion, Family, Fashion, Fulfillment, Happiness, Health, Individuality
So as I wrote a couple of weeks ago, my health situation has had a profound affect on me.
Not just physically, but emotionally.
From actually liking myself a bit to suddenly being interested in clothes – simply because now I feel I have access to choice, whereas before I was left behind by it.
I know that might sound weird for a person who has seemingly only ever worn shorts/jeans, black t-shirts with weird logos on them and Birkenstocks … but while I love those items and still wear those items, I have to acknowledge some of this may have been influenced by their accessibility to me.
But now a whole new world has opened up.
Different shapes, different styles, different colours and different brands.
Admittedly, part of this has been helped by having a client who is the Godfather of Street Culture Fashion and who keeps sending me clothes from the brands he’s started/bought/owns … but maybe, for the first time in at least 3 decades, I not only can explore and experiment with fashion, I want to.
It’s stark, raving, bonkers.
And you know what else is crazy … they’re not too bad on me.
OK, I know I’m never going to be Mr Stylish, but I’m also not Mr Blobby anymore either.
It’s made everyone happier.
Me.
My family.
My friends.
My colleagues.
My clients … especially the fashion lot, who – maybe for the first time – are happy to be seen with me rather than just work with me.
But there’s one item of clothing that has now entered my life that really highlights the impact of this healthier lifestyle.
Again, part of it has been influenced by freebies – which in this case, the copious amount of NIKE’s I’ve been given over the years – but I’ve started buying socks.
FUCKING SOCKS!!! Who the hell am I?
But it gets worse, because they’re not the cheap, ultra-thin, black sock shit from the local supermarket that I’d have grabbed in the past [unless NIKE gave me some] … they’re socks like this:
Yep, designer-ish socks.
OK, so these are sweary socks – or KFC fan socks, depending where you look – but I have loads of different ones. In different colours. With different imagery and messages.
And I bought them.
With my own money.
And why did I do this?
Because – get this – I CAN COLOUR CODE THEM WITH WHAT I’M WEARING.
I find this both sickening and hilarious all at the same time. But I’m here for it, because it is a symbol that I am starting to care about myself in ways I never cared about myself. Not in some desperate need to look stylish – because we’ve already acknowledged I’ll never be that – but to remember than my health has given me choice.
Now I appreciate this sounds stupid.
And I appreciate most people have been this way for decades.
Plus – as a mate recently said – I acknowledge I’ve swapped one daft fashion addiction for another.
But for 53 years, I’ve never had a chance to explore this side of my character and so it’s all new, intriguing and fascinating. At least right now.
Of course it doesn’t mean I’ve ditched the birkies.
Or the jeans/shorts.
Or the black tees with weird logos on them.
It just means they’re more of a choice than a necessity and while there is a disgusting amount of superficiality behind what this has ignited within me, it’s quite an infectious feeling. Which is why I want to thank my family, friends, colleagues and clients for all their support and encouragement on this journey, because I couldn’t have done it without them. I should also thank them for not raising their eyebrows too much at some of the things I am turning up in each day, hahaha.
Hopefully you can tell from how much I’ve written about this subject in the last 4 months, that this has been an incredibly powerful and liberating experience for me. I may muck up in the future, but how I feel because of it is too strong for me to completely forget.
Which is why I can’t work out why health companies have not talked about this benefit in their advertising. Some may have mentioned it – albeit in very contrived and superficial ways – though most tend to either be utterly rational or all about body shape.
Now while I am sure those approaches connect to some audiences, from my perspective the most surprising and enjoyable benefit has been feeling I have been welcomed back into life. That I have choice. That I have a way to explore and express who I am and who I can be.
Or said another way, I get to play dress up, but for adults. And not in a weird way.
Well, not in the weird way some people could read that.
And while that may not sound exciting in words, for those experiencing it, it’s about as uplifting as you can get. Because you’re not just living life, you’re rediscovering it … but with all the experience and lessons from the years before. [But sadly, without the ability to exploit history to make loads of cash … damnit!]
As I’ve said before … should anyone be interested in knowing what I did and how I did it, just let me know. I’m no expert – and I still have a way to go – but I found a way to make it work for me and if it can help you, I will be happy to share.
No judgement. No expectations. And no recommendations on socks. Promise.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, Brand, Cannes, China, Comment, Complicity, Context, Creative Brief, Creative Development, Creativity, Culture, Differentiation, Distinction, Effectiveness, Honesty, Imagination, Marketing, Martin Weigel, Metallica, Nike, Paula, Planners, Point Of View, Provocative, Succession, Uncorporated, Wieden+Kennedy
When Tiger and Nike recently ended their relationship after close on 3 decades, there was a lot written about why.
Hot takes.
Wild ideas.
Conspiracy theories.
But among them all was a post by Tom Bassett – a brilliant ex-Wieden strategist who was there when so much of what became Nike folklore was written.
The reason his voice stood out is because it wasn’t WHY the relationship ended, but why it started.
At the heart of his story was the brief Phil Knight gave for NIKE Golf.
He said: “Get NIKE to be #1 in golf or we get out the category all together”.
Having had the errrrm, pleasure(?) to meet and present to Mr Knight a few times, I can literally hear him saying/barking this … and what I love about it is the stubborn, blinkered ambition.
We seem to live in a world where the majority of conversation is around optimization … efficiency … brand assets … and basically how to get the most out of what you’ve got.
There’s nothing wrong with that, except it’s all about not being wrong than being as good as you can be.
Or said another way, being comfortable with what you’ve got as opposed to being impatient for what you want to have.
Get to #1 is a proper goal. One where the evaluation criteria is very fucking simple.
No hiding behind incremental growth or internal metrics … #1 is a criteria that dictates decisions and investment rather than the other way around.
Sure, there are ways #1 could be reframed in an attempt to look like you’re doing better than you are . Let’s face it, we see this sort of shit in the ad industry all the time, especially around award time … but Phil Knight wasn’t about skewing results but going right at them … which is why he didn’t place any additional burdens on how to achieve goal, other than demand it was true to the sport and how NIKE see’s the athlete.
Sounds easy, but it isn’t.
To do that takes a lot of confidence.
Confidence in who you are … confidence in your team … confidence in what your company stands for and confidence your company is full of people who know what that translates to in terms of behaviour, consideration and action.
And that’s why we often undermine the value of confidence and right it off as bravado.
Of course it can be that, but it is also about trust, experience, knowledge and openness.
As a chef once told me when we were doing Tobasco research at W+K, “the more confident the chef, the less ingredients they use”
And that’s why I love the clarity of Phil Knight’s objective.
He could have added a million mandatories, but he knew that would add a million reasons why his objective would then be almost impossible to achieve.
At least in a realistic timeline.
Which is why, as difficult as the objective was, he increased its chances of success by being clear as fuck and – to a certain degree – open as fuck. Enabling the team to not just tackle the project head on – rather than tap-dance around politics and restraint – but to also place responsibility back on the company in terms of what it needed them to do to help make it happen.
Not just in terms of money, but action and change.
It is one of the many reasons why I loved my time in China … why I loved Branson’s brief for the Virgin lounge … why I love working for Metallica and Mr Ji.
Sure, in China’s case, it was often more the ambition and scale than the clarity … but for the others, it is/was the single-minded, stubbornness of their objective, the trust they placed in the people they were asking to help them do it, the commitment of the whole organisation to give it the best chance of making it happen and the willingness to walk away rather than accept a poor substitute of what they wanted to change.
We need more of that.
Creative work would be more amazing for that.
Effectiveness would be more powerful for that.
But sadly we’re in a world where it’s all about hedging bets, outsourcing responsibility and managing internal politics rather than being focused, fierce and open on creating change.
Proper change.
Real change.
Massive change.
It all kind of ties in with the ‘Strategy Is Constipated, Imagination Is The Laxative’ talk Martin, Paula and I did in Cannes last year.
The obsession with playing to the process while being continually outsmarted by those who are focused on enabling the possibility.
And while some claimed we were being irresponsible, unrealistic and even unprofessional in what we were saying, the reality is we have – and are – in the incredibly fortunate position of working with brands/people who prove the most responsible way to create powerful and lasting change is not by hedging your bets, but being willing and open to fight for it all.