Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Brand, China, Colenso, Comment, Confidence, Creativity, Culture, Effectiveness, Emotion, Empathy, End of Year, Fulfillment, Goodbye England, Imagination, Jill, London, Management, Marketing, Martin Weigel, Mum, Mum & Dad, My Fatherhood, New Zealand, Otis, Paul, Paula, Resonance, Respect, Rick Rubin, RulesOfRubin, Shelly
So this is it, year 15 of this blog is officially over.
YEAR 15!!!
Christ, this might be the most I’ve ever been committed to anything. What a shame this blog is basically worth nothing, hahahaha.
But we’re here.
A year that the World hoped would represent huge, positive change after the hell of 2020 … but ended up being more of the same.
For us, of course, this was a year with a huge difference – namely we now live in New Zealand.
Moving countries can be a pain in the arse at the best of times, but doing it in a pandemic adds a whole lot of stress that no one needs. However, despite that … despite saying goodbye [or should I say, au revoir] to the beautiful house we had just bought … despite not being able to physically see my beloved Paul and Shelly before we went … despite the hassle, broken furniture and time to get settled in … it’s been amazing.
There’s many reasons to that.
From the 2 week quarantine we had to do, which let us – and Rosie, the cat – get acclimatised to the obscene time difference to the kindness and generosity of the people here. To the fact we had bought our beautiful home – and cars – before we arrived, which made things so much easier. To the covid vaccinations we received. To the community we have found ourselves in. To the outdoor life – excluding the insane rain and 4 month lockdown – we have been able to enjoy.
So much.
But it would be wrong for me to not mention the role Colenso and, specifically my team, have had in it.
Everyone of these talented souls has been wonderful.
Not just to me, but Jill and Otis as well.
Plus there’s the fact my team have [generally] put up with my ‘ways’ … and we all know how painful that can be. I’ve always been incredibly fortunate with the teams I’ve been a part of and this lot are no different.
Sure, they’re mouthy bastards with no end of opinions, ideas and considerations but that’s – as you probably could guess – is exactly why I love them.
We’ve only been together 7 months but I’ve seen enough to be excited about what damage we can do in 2022 – reinforced by the fact we finished this year being named Agency Of The Year by the Effies organisation for a whole host of work that solved problems in interesting ways.
So to Lizzie, Henry, Teresa, Emma, Gi, Augustine, Amy and Liam … thank you for everything.
You’ve given me laughs, headaches, pride, lessons and things to ponder … and I couldn’t be more grateful for all of it.
[And extra best wishes to Lizzie who gets married during the holidays. Made extra perfect because she had to postpone it due to Covid and this way she gets to make the holiday season even more wonderful for all her family]
But while NZ has been the major change in my year, there have been some other notable moments.
In some respects, it was a year of music.
From my Rick Rubin project to getting fired by the Red Hot Chili Peppers to the best passive aggressive endorsement ever seen in the history of mankind.
Given I’ll be working for The Black Keys, Muse and – weirdly – Journey in 2022, I can only hope the musical rollercoaster will keep me on my toes as much.
Talking of celebrity …
I met Noel Edmunds at a business ‘do’ in Auckland – which surprised him as much as it did me – and I got to hug Jacinda Ardern, albeit committing social faux pas when I interrupted her during a dinner she was having to say hello.
That I’m still allowed in the country is testimony to New Zealand’s humanity.
Then there was the Tokyo Olympics …
An event a year late from its original plan … met with global apathy, especially in their home country … only to win us all over and turn us back into fans.
Seeing young kids win medals in skateboarding will stay with me for a very long time.
In fact, having skateboarding in the Olympics may have just done more to get kids wanting to do sport again than any number of NIKE ad campaigns.
That’s how good it was.
Best ad of the year goes to the amazing MacMillan cancer ad.
I must have watched it a couple of hundred times now – hell, I’ve even built a presentation around it that I give clients – and I still cry when I see it.
Not because of sadness – though there’s plenty in it – but because of the human emotion it triggers.
As I wrote at the time, it has this incredible ability to take me back to the times I lost my parents but make me feel closer to them. Extraordinary.
I could go on …
I could talk about certain posts I wrote in the year, like Toxic Positivity, but let’s face it … you can’t be bothered to read it and I can’t be bothered to write about it.
So I want to say some thanks …
To everyone who reads, writes and insults me on this blog … I am eternally grateful – and surprised – you come here. Many of you have been coming here for almost as long as I’ve been writing it and I have to say I find comfort in knowing that whatever I’m facing in life, I can come here and all of it just fades away. So for that, thank you … I really appreciate it.
I also want to say thank you to everyone who has reached out to check on how we’re doing. You didn’t have to, but you did and that means a ton.
Extra special thanks go to Paul, Shelly, Martin, Paula, Amelia, Martin B, Meg, Rach, Mike, Sam, Mr Ji, Peter and Cliff … who all made me feel like you were just around the corner, even though you were thousands of miles away.
And finally, a special thanks to Jill, Otis and Rosie.
None of this would be possible without you and I wouldn’t want to do it with anyone else.
You make me a happier, better person than I believed was possible … and while you may rightfully think I can be a total pain-in-the-ass, I can just tell you I’d be even worsr without you.
So thank you.
For everything,
I can never fully tell you how much I love you and am grateful for you.
The way you handle all this change is extraordinary …
Nothing sums this up more than something Otis chose to do recently.
As you all know, Otis has beautiful, gorgeous, stunning long hair …
Well a few weeks ago, he suddenly announced he wanted to cut it off so it could be donated to kids with cancer.
We asked if he was sure as it was a big thing and he said, “he wants to and is determined to”.
Then he added he will continue to do this until he’s 18.
Grow his hair.
Donate his hair.
Grow his hair.
Donate his hair.
So that evening, his Mum got scissors and a hair razor out and starting cutting 35 CENTIMETERS OF HAIR.
THIRTY FIVE!
Throughout the cutting he kept saying how excited he was.
How it was changing his life.
How much ‘lighter’ his head felt.
And afterwards, the little champ looked like this …
A new sort of rock n’ roll.
I thought it was impossible to love him anymore. I was wrong.
To have the capacity to be so compassionate and considerate at 7 years of age is incredible.
Even more so when he has had so much change in his life.
Four countries in 6 years.
New homes, new schools, new friends.
Almost 18 months of lockdown.
And yet he still has it in him to think of others.
Definitely his Mum’s son.
But proudly mine too.
Hell, he even offered me a chance to remember what it was like to have hair …
… though it could also have been to take the piss out of me.
So to Otis … Jill … Rosie … everyone I know and people I don’t but somehow have still come into my life this year, I wish you a wonderful festive season.
I really, really hope 2022 is much better for everyone than the previous 2 years.
I hope we have a year where everyone can have hope for the future.
I don’t know if it’s possible with the machismo bullshit of politicians, but let’s hope so.
Thank you again for everything, have a great time … just not better than me. Please.
See you on January 31st.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, China, Colenso, Comment, Corporate Evil, Creativity, Culture, Distinction, Emotion, Empathy, Management, Nike, Otis, Perspective, Relevance, Resonance, Wieden+Kennedy
Lot’s of companies talk about doing good.
Sadly, of those who do, many have both eyes fixed on what’s in it for them.
A headline.
An award.
A chance to win favour with someone they want to connect with.
An opportunity to distract attention from all the bad stuff they’re doing.
Now there are some companies who mean it.
Who have a set of values that truly is reflected in a set of behaviours.
However, in my experience, I’ve found it’s often more to do with the character of an individual within the organisation rather than the organisation.
Not always, but often.
What I’ve found is the best way to identify the real motivation behind an act of generosity is to see how inconvenient it is for them to execute.
The more inconvenient, the more they care.
I’ve seen some amazing examples of people going out of their way …
There was the time Simon Pestridge – when he was CMO at NIKE – got me a signed Wayne Rooney, Manchester United shirt so I could give it to a random taxi driver I’d met in Atlanta. Or the time San – also from Nike – humoured me by getting me green M&M’s [my attempt at reliving the Van Halen ‘brown M&M trick‘] when they asked me to pull a global preso together at the last second.
That’s proof of people who give a shit about others.
But I’ve seen the other side.
The food brand who ‘donated’ $100 to a group collecting food for victims of an earthquake.
Or the travel company who gave schools a 3% discount for train tickets so city kids could see a beach.
Or the international conglomerate who talk about purpose and their desire to help humanity but continue to profit from cultural exploitation and acts of prejudice.
But where you would normally expect me to leave the post there – with a bad taste in your mouth – I’m not going to.
I know, who the fuck am I?
You see a while back I got asked by Coca-Cola if I’d give a presentation to their Asia-Pac marketing team.
I decided a while back, that I’m going to start ‘exploiting’ my so-called position by trying to do things that can positively change things for more people.
So I told them I’d do it if they agreed to hire a young woman [full-time or a long-term paid internship] who hadn’t gone to university and came from a more humble background.
Then – proving I’m still a selfish, blagging bastard – I said I’d also like some Coke Zero for me.
Amazingly … brilliantly … awesomely they agreed and were nothing but kind and open about making it happen – which also helps explain the photo at the top of this page showing Otis with an outdoor furniture set made of Coke Zero supplies.
They didn’t have to do it.
They could have just asked someone else to do the talk.
But they did … and while there are many things people could throw stones at them for, this was more than many and more valuable than most.
Which leaves me with this …
If you’re asked to do a presentation or a talk or even a panel for someone, maybe you could consider doing a similar thing to me.
Let’s face it, if they would do it for me, they’ll DEFINITELY do it for you.
And if they say no, then you’ll know exactly what you’re dealing with.
But maybe they’ll say yes.
Maybe it won’t be an internship, but it could be something else.
A partnership with a school.
An introduction to one of their partner companies.
Some mentorship.
A donation.
And while it might not change millions of lives, it could change one.
And that is most definitely better than none.
Just a thought.
Thank you Coca-Cola..
Filed under: America, Attitude & Aptitude, Australia, Childhood, China, Comment, Culture, Daddyhood, Emotion, Empathy, Environment, Family, Home, Jill, Love, My Fatherhood, New Zealand, Otis, Parents, Respect, School
3 different nationalities.
4 different countries [In 4 different continents]
5 different homes.
4 different schools.
Two major long lockdowns.
All of this in just 6 – but soon to be 7 – short years.
And yet despite all that change … all that waving goodbye and learning to say new hellos … he remains a happy, curious, cheeky and compassionate kid.
And while he loved his life in China, America and the UK … he is blossoming in NZ.
Sure, some of that is because he has been able to get back into some sort of routine, meet new friends and play with other kids his own age – at least until Delta struck and he got locked down with his parents for weeks on end – but it’s more than that …
Outdoor life is a way of life here.
Being outside is no longer a conscious choice.
The line between indoors and outdoors is now very slim.
No need to change clothes. No need to wear shoes. Spontaneity is allowed to flow which – let’s be honest – is exactly how a kid should be able to live their life.
I’ve lived in similar environments before … in Australia and America for example … but whether it’s because I’m older or now live in a bloody treehouse or have a kid of my own, I appreciate it so much more.
Watching him be able to run around outside is a real privilege.
Of course, for people born here, that’s a normality … but I have lived in environments where that’s not the case, which is why even seeing him watch his iPad in the sun is something I don’t take for granted.
We cannot discount the importance of being able to play outside, but sadly many governments and councils seem to.
Viewing it as ‘a favour’ rather than a fundamental right.
Playing outside helps kids in so many ways.
Bond … learn … imagine … express … play … explore … compete … respect.
It’s not a ‘waste of time’, it creates a deeper foundation for life.
An ability to think outside of lines and others definitions.
Giving kids an environments where they can be outside is basically an investment in a countries future.
A nation of curious, interested, healthy people.
But not everyone gets this.
Some actively try to stop this.
Often people of immense privilege who either associate outdoor life as something for either the elite or the rough.
Fortunately NZ does not see it this way.
They revel and celebrate it.
They have the best parks I’ve ever seen in my life.
Parks made to enjoy and encourage kids to push their boundaries.
A new discovery of what you’re capable of with every visit.
And while for most kids it’s about developing, for Otis it’s also about grounding.
A place he can feel is his.
A connection to where he lives in a way he’s not had before.
Because while he is young, I do not underestimate what he has been through.
Fuck, there’s people I have worked with who have literally freaked out when asked to move office desks … and yet here’s my kid, who has moved countries, homes and friends and still embraces the possibilities of every situation.
So much of that is down to his brilliant Mum who has helped that change happen in the most comfortable, seamless way … but it still requires a mindset to look at what you’ll gain rather than just what you lose.
And while I know one day I’ll no doubt be dragging him off for another adventure somewhere else on the planet [but don’t worry, it won’t be for ages. Probably] I want you to know that I love you from tip to toe and let you know I’m so, so proud to be your dad.
Thank you Otis, you’re a little legend.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, China, Chinese Culture, Comment, Context, Creativity, Culture, Emotion, Insight, Nike, Otis, Point Of View, Relationships, Relevance, Resonance, Shanghai, Wieden+Kennedy
Many years ago, we were working on a NIKE project about inspiration for China.
China and sport had a weird relationship because it was either seen as a distraction to academic success or a ruthless and relentless act to achieve a pre-determined goal.
I still remember spending hours looking for any photo where we saw a parent or a teacher or a coach encouraging a kid doing a sport … but it was hard. Not because adults didn’t care about the kids in their charge, but because there was this attitude that encouragement encouraged laziness.
Tough love indeed.
But when we talked to kids who loved sport for no other reason than loving sport, the thing we found fascinating was how one of their great inspirations was a wall … or a court … or a park somewhere near where they lived.
This would be where they could kick, throw, hit, head or play against hour after hour … day after day.
This was where they could play without judgement or expectation … but with plenty of competition.
Because walls don’t get tired.
They don’t show sympathy.
They’re always ready to play.
We all have a wall.
They may look like others.
But there is one that is yours and yours alone.
For me, it was the wall of a Church opposite Erika’s sweet shop at the Top Shop.
It was up the road from my childhood home.
I would go up there every night over summer.
Sometimes by myself. Sometimes with friends.
And that would be the arena and the competition for all manner of games.
From playing footie with empty cans … playing cricket by throwing tennis balls as hard against the wall as we can to just practicing our skills of tennis or keepie-uppie. And then on a Friday evening – after school – a bunch of the kids from where I lived would gather by the field next to the church and play a massive game that drew all the girls from school to watch us.
That wall was a major part of my childhood. Of my love of sport. It helped me connect to where I lived, to the people who lived there and just what I wanted to do.
Sport was deeply entrenched in the place I grew up.
Not in terms of a formal team – though we had that and we also had Nottingham Forest doing well at the time – I mean as an outlet for kids to do shit.
Now I’m not sure if that is still the case.
We live in gentrified times.
Where noise is challenged with authority.
Where parks are placed on the outskirts of towns, not the centre,
Where sport is becoming more about the quest for fame rather than enjoyment.
It’s one of the biggest thrills of living in New Zealand.
It’s still an outdoor culture.
Otis has done more running around and visited more parks here than he ever did in the UK. Which has helped him meet more friends than he could ever have hoped to in his time here.
Given the year he had in lockdown, the impact on him has been huge.
And that’s why we should encourage sport to be played as much on the streets as in the parks and schools. Because sport adds to communities in ways that makes communities.
Let the wall be culture’s best inspiration and competitor.
Filed under: A Bit Of Inspiration, Agency Culture, Anniversary, Attitude & Aptitude, China, Colenso, Comment, Creativity, Culture, Effectiveness, Environment, Family, Jill, Love, New Zealand, Otis, Rosie
A year ago today, Jill, Otis, Rosie and I left our beautiful family home – that we only had bought and moved into 6 months earlier – to get on a plane for the first time in over a year and fly to the other side of the planet to start a new life in New Zealand.
Now of course, because Kiwiland is so fucking far away from everywhere, it took us 2 days to get here which means we’ve not officially been here a year … but if you will excuse the early anniversary, it still something I wish to celebrate.
Despite having moved countries more times than anyone should be allowed to … the build up to this move was the most stressful we’d ever had.
Of course, the reason for that was bloody COVID … but with changing rules, changing flights and changing timelines, it felt like an impossible dream when we boarded the plane 12 months ago today.
Then there was the 2 weeks of quarantine we had in Hamilton.
While it was restrictive, it was actually an amazing way to settle in a country because whether we liked it or not, we were not allowed to do anything.
Normally when we land in a country, it’s mayhem trying to learn the areas, find a house, buy a car. But this time it was easy, mainly because – in a moment of madness – we had bought a house and a car when we were in England.
While that might sound mad, the car was easy because it was simply the latest version of the car I bought in the UK. Which was the same as I bought in the US. Even down to the colour.
As for the house … OK, that was bonkers, but sadly for our bank manager, that wasn’t the first time we’d done it.
But it all worked out.
Not just in terms of house and car, but life.
We’re settled.
Otis loves his school.
Jill loves we live in the trees.
Rosie loves she can watch birds all day.
I love the talented mob I get to work with each day.
Colenso has done some lovely stuff – but it’s only the start – but we’ve won some global business, awards and a bunch of friends [not to mention the odd bitter enemy] but even more importantly, is that I’ve lucked in with the people I get to work with each day.
What a top bunch they are … with a special mention for my wonderful team who are a bunch of beautifully opinionated, creative and interesting assholes.
Just as I like them. [Most of the time, hahaha]
In fact the only thing that has been horrible has been the timezone … which means when I’m doing my Metallica duty or Gentle Monster duty, it ends up being so early or late I could cry.
Actually, for the first few weeks I probably did in shock … but now it’s second nature and they’ve all been ace. Hell, even the 4+ months of lockdown didn’t dampen our spirit.
Sure, we had travelled half way around the World to end up back where we started … but COVID here was very different to COVID in the UK.
Here there was a plan with clarity and communication.
And while people here say there’s a bunch of stuff the government could have done better – which, in some cases, is fair – compared to what we experienced in the UK, it’s all A+.
While we know we won’t be in NZ forever, we do love it here.
We are so appreciative of the chance we have been given … even more so when so many Kiwi’s have found it so hard to come back. NZ has been generous, supportive, open and encouraging. Hell, not only did they let me meet Noel Edmonds, James Cameron and brilliant Jacinda, they even looked after us when we all individually found ourselves having to go into hospital. In terms of ensuring you can deal with the sadness of not seeing friends and loved ones, NZ did it with absolute bloody panache.
I hope in our time here, we are seen as contributing to the nation. We want to do that so much. Celebrate it. Honour it. And – where possible – help it. Not just so we can learn and know more about this special place, but so we can say thank you for letting us be here.
Happy [almost] anniversary NZ.
You might wish it hadn’t happened, but we’re glad it did.