Filed under: A Bit Of Inspiration, Agency Culture, Attitude & Aptitude, Birkenhead, Community, New Zealand
Just when it seems everyone everywhere is talking about their big lives … big ideas … big successes … I passed a local charity shop – near where I live – that enchanted me for its small statement of genuine pride.
This.
I love it.
I love it is for a window display.
I love it celebrates it was commended, rather than won.
I love it was for the local Carnival event rather than a national competition.
I love it was signed by the head judge.
I love it because I know the people who run the store will be proud as punch for it.
Because it shows they have been recognised for caring about what they do and who they serve.
Not for likes or follows or to hype up their achievements to others in an invisible competition that doesn’t matter or count … but because they are simply committed to their community.
I’ve written about where I live before … and while it’s not big or cool, it’s real and true and has more sense of belonging than any organisations who loves to brag about their company culture or NPS scores.
Because ultimately my community knows what organisations don’t …
Culture is made not mandated.
Sure the top may enable, but it’s the people who create it.
Which is why big statements spouted on Linkedin and industry press may get the headlines.
But it’s the small acts of genuineness that gets the pride.
Filed under: A Bit Of Inspiration, Apathy, Attitude & Aptitude, Bonnie, Childhood, Family, Food, Health, Holiday, Mental Health, Rosie, Walking
As many of you know, over the last year, I’ve got healthy.
Through exercise and a very regimented and controlled calorie/sugar/carb diet [except on Christmas and Birthday’s where I eat a whole loaf of Sourdough with salted butter and raspberry jam] I’ve lost over 46kg.
Or said another way, I’ve lost the equivalent of my 10 year old son.
Not only that, but maybe the first time in 40+ years, I am in the healthy BMI range.
Yes, I know the whole BMI system is currently being evaluated because frankly, it’s not fit for purpose, however this is still a huge thing for me.
But not the biggest thing. Oh no …
Because despite now eating well, dressing better and basically being in the best health of my adult life, the biggest difference in me is this:
Yep, that’s my walking chart for January. Or should I say, for most of January.
And full disclosure, of the days shown, 10 were during the festive break and another 10 days were when I was not allowed to drive due to my eye problem.
But, even then, I walked over HALF A MILLION STEPS in 28 days.
HALF A FUCKING MILLION.
That’s 19,000 a day!!!
And you know what, I loved every step of it.
I walk before work.
I walk on client calls.
I walk in the lunch break.
I walk when I get home after dinner.
I’m a fucking walking machine, and yet a little over a year or so ago, I’d have probably driven to the shower if I could.
Of all the things that have happened on my health journey, my love of walking has probably been the most surprising. But what it also has done is reveal how I used to manage stress.
Truth be told, I never thought I suffered with stress.
Sure, there were the odd times it was tough, but generally I thought it was all OK.
However when I decided to sort myself out, I would continually catch myself walking to the fridge. Not because I was hungry, but because I was looking for a distraction or a diversion from something related to work.
I’d deal with my ‘auto-pilot fridge visits’ by forcing myself to go for a walk instead … however over the weeks I realized how often I was out pounding the streets which revealed to me, arguably the first time, how much stress I was probably dealing with throughout my life.
I should point out that when I say ‘stress’, I don’t mean anything like so many people have to deal with.
For me, it was more mundane stuff … like how I was going to write a deck or how was I going to cram all my meetings in.
But here’s the strange thing …
Despite walking so much, I somehow am able to do so much more.
Not because I have more energy – I’m not really sure I do – but because I have more inner calm.
I call it ‘Zen Ferocity’ … which sounds far too new age bollocks, but in essence means by being calmer, I have been able to put more intensity into what matters rather than what distracts.
Of course this shouldn’t be a surprise as there’s so much evidence on how running helps the mind … but when you have gone from walking to the fridge to walking 19,000 steps a day, it’s still a gratefully received fist in the face.
But what this walking has also done is prepare me perfectly for welcoming this into the Campbell home:
Meet Bonnie.
Or to give her, her full name – courtesy of Otis – Bonnie Bourbon Biscuit. [But we’ll just be sticking with Bonnie, hahaha]
She was only 24 days old in that photo and we don’t get her until April … but we have a very excited household.
Even our beloved Rosie may have thought she was cute …
Maybe.
And while I know owning a dog is a very different proposition than owning a cat, I can be sure of one thing.
She’s not going to be wanting for walks.
Filed under: A Bit Of Inspiration, Craft, Creativity, Culture, Emotion, Family, Love, Mum, Mum & Dad, My Childhood, My Fatherhood, Otis, Parents
As you know, I love music.
I play it.
I make it.
I listen to it.
I used to make my living from it.
I work with people who play to millions while they do it.
Music is, in many ways, a version of oxygen to me.
However, while I like all manner of music … from heavy metal to opera … there are some bands I don’t really connect to. One of those is Radiohead.
Don’t get me wrong, I appreciate their talent and there are music/songs they’ve written that I feel are genuinely masterful. But do I think they are worth the reputation that so many people hold them to?
Hmmmmmn, probably not … which I appreciate is entirely subjective rather than anything approaching a considered point-of-view.
And yet, I recently saw someone perform one of their songs – the admittedly iconic, ‘Creep’ – that has had such an impact on me, that I literally burst into tears at a specific point of the song, every time I listen to it.
And I’ve listened to it a lot.
I should point out that while I have always liked that track, it’s less to do with the song and more to do with who performs it and how they perform it.
It’s this [with my tears starting at exactly 2 minutes 8 seconds ]
Oh my god, I’ve just listened to it again as I am writing this and the tears are streaming down my face.
Now I should point out I have form at crying to music.
My Mum used to tell me that when I was very young – like 6 months old – I would cry at classic music that she’d put on the record player. Not because I didn’t like it, but because I was overwhelmed by the emotion of it.
And here I am, aged 54, still doing it.
There are many reasons for it.
First it’s just fucking beautiful. Proper, proper beautiful.
It’s both so simple and yet so layered …
But it’s also how two totally different musical styles bend and blend into some sort of harmonious rapture.
Where different orchestrations seem to be going on their own paths and yet, at some point, come together.
Not mechanically, but with almost a slow motion to them … making the impact of it even more majestic.
But, if I am being honest, as amazing as that is, what really hits me is this is Son and Mum.
It makes me emotional just thinking about it.
Not just because it makes me miss my Mum so much, but because both of them have come together to create something special for each other. And I do think it started that way.
The son believing his Mother’s voice was incredible. The mum wanting to support her son’s musical talent.
A genuine interest in what each other is interested in.
No judgement.
No criticism.
Just interest and openness while being able to stay utterly true to who they each are.
And by doing this, they’ve taken their separate world’s and created something together. Something special. Something that elevates their relationship because it has opened the door to new ways to share and express their love that maybe they previously never imagined.
But it’s even more than that.
Because running all the way through those 3 minutes, 25 seconds is a celebration of love.
Not just because they’re bonded by blood, but because you feel the deep sense of pride, respect and adoration of who each other is and what each other does.
It’s similar to when Pink Floyd guitarist, Dave Gilmour, turned up unannounced to a pub in Brighton to support – and sing – with his daughter Romany and yet it is also very different.
Because where Dave and Romany sang a song that was a relatively faithful rendition of the original [not to mention something you imagine they’d done together in private for years – which is said with love, not judgement] the version of ‘Creep’ is something else.
A mash-up of totally different musical styles.
A creation of something not heard before.
Something that not only takes the song to a completely new place, but demands all who listen to it open their eyes and ears to a musical style that they may of never heard before or most probably never considered would be something they’d like.
But how can you not like this.
How can you not be moved by it.
Because while the song is about low self esteem, loneliness, and the struggle to accept yourself, it inspires, radiates and ignites pure love.
The sort of love surely everyone hopes they will one day get to experience, create, share or remember.
And that is what my tears are for. And that is why I’m so grateful for them.
Remember to tell the people who matter to you, what they mean to you.
Have a good weekend.
Filed under: A Bit Of Inspiration, Advertising, Age, Apathy, Attitude & Aptitude, Cars, Cliches, Comment, Complicity, Confidence, Creativity, Culture, Delusion, Effectiveness, Innovation, Insight, Leadership, Management, Marketing, Marketing Fail, New Product Mentalness, Perspective, Planners, Planning, Provocative, Relevance, Research, Resonance, Strategy, Success, Technology
One of the things I find hilarious about a lot of strategists, agencies and companies is how they talk about their openness towards innovation, but do all they can to maintain the status quo.
Oh, they’ll claim they give things a chance, it’s just their version of doing that is to immediately compare/judge any new approach against ways of working that have literally had decades to evolve and iron out any quirks … and so, generally, it is always going to end up being the unfairest of unfair fights.
However sometimes dismissal is not even about a lack of effectiveness.
Many times, it’s driven more by personal ego … where rejection occurs because a particular individual fears that any new methodology may result in them losing power and control and because of that, they’re openly hostile [and subjective] to anything being presented for consideration.
So what happens is the industry invents terminology that allows them to feel they’re being innovative but actually it’s all about conformity.
It’s why we hear the word ‘transformation’ banded about so much.
Oh when you hear that you think of acceleration … revolution … category redefinition … but what does it tend to really mean?
That’s right … it’s companies who have been left behind by years of ignorance/arrogance/complacently who finally realise they need to get their shit together so spend a fuckton of cash simply to be where everyone else has already been. The irony with this approach is that despite making such a big deal of their ‘transformation’, they still end up behind their competition because while they’ve been trying to play catch up, everyone else has been moving forward. Again.
But just as much as fearing innovation is harmful to your growth and potential, so is blindly accepting whatever new thing is available to you.
Far too often we’ve seen some companies embrace the new, shiny thing for the simple reason they want to be associated with the new, shiny thing.
Worse, they embrace it and then talk about it like it’s the finished article only to quietly move things aside when [1] they realise it may be shiny, but it’s not worthy or [2] there’s a newer, shinier thing that they need to be seen aligning themselves with.
Sadly adland is one of the worst at this. But so are the tech industries. And basically everyone on Linkedin, hahaha.
New is wonderful. It needs embracing, celebrating and championing. But most of all it needs patience and objectivity.
Patience for the idea to evolve, develop and see where it can go or goes.
Objectivity for you to be able to assess without bias, whether you’re dealing with hype or hope … allowing you the clarity to know if you have to protect it or kill it.
The last thing to remember is that sometimes, the thing an idea needs to work is ‘good timing’.
When I was younger, I never believed it when people [read: girlfriends, haha] said it was ‘bad timing’.
I thought it was just their way of getting out of seeing me.
And maybe it was … however as I got older, I’ve realized timing is a thing. Often an intangible, unexplainable, unmovable thing.
It may be driven by coincidence. It may be driven by circumstance. It may be driven by attitudinal shifts. But there are countless examples of ideas that were made or died because of timing, regardless of who was behind it, how much they spent on it or their history in doing it.
One of my favorite examples is the Toyota Prius.
The general view is Toyota launched the car in response to societies increased awareness of the car being a threat to the environment.
It may be true, after all the concept of the electric car had been around well before Toyota launched the Prius, albeit with continual failure.
[As an aside, there’s a documentary entitled ‘Who Killed The Electric Car’ that is well worth a watch]
However, I was told the development of the Prius had nothing to do with environmental concerns and was a byproduct of Toyota experimenting with their engineering capabilities. By pure chance, they developed a viable electric car at a time where society was changing/evolving … both in terms of environmental awareness but also economic situation. In essence, Prius was a happy accident of timing rather than forward planning.
As with most things, history has a million different authors … but given the Prius was so far ahead of other car manufacturers – and very different to Toyota’s traditional approach to car manufacturing – it feels there may be legitimacy as to how and why it succeeded and it had very little to do with being culturally aware.
Whatever the answer, the issue of ‘new’ is a complex one.
Too many people dismiss it.
Too many people fawn over it.
All I know is we should value it and respect it.
That doesn’t mean you can’t challenge or question, but in a world where everyone wants to give their hot take in the blink-of-an-eye, the smart people give ‘new’ the time to surprise and evolve as well as remember that on the occasions something doesn’t work out, they acknowledge it may not be the idea, but the times.
And times are always changing.
Just ask the horse. Or Ed Klein.
Filed under: A Bit Of Inspiration, Alcohol, Aspiration, Attitude & Aptitude, Beer, Career, Childhood, Comment, Culture, Friendship, Mischief, My Childhood
I haven’t touched a drop of alcohol since I was 15.
That means almost 40 bloody years!!!
And yet, over the years, I’ve been arrested for being drunk and disorderly all over the World … even though in reality, I was just being a stupid idiot.
A sober, stupid idiot.
For people who know me, that shouldn’t be too hard to imagine … however the reality is ‘being a stupid idiot’ is why I stopped drinking in the first place.
Not because I ever had a problem with how much I drank – if truth be told, I only ever got properly ‘drunk’ twice in my life and, being so young, meant I never had too much access to alcohol in the first place – but because I had a problem with feeling out-of-control.
I appreciate that may make me sound like a psychopath, but what’s even stranger is that I have a very addictive personality.
Over the years, that’s got me into a bunch of different types of trouble … which is why I am so glad my addictive side is offset by also being in possession of a stubborn-as-a-mule side.
What this means is that if my addictive side goes too far, my stubborn side kicks in and stops me dead.
I don’t just mean ‘stops me’ for that moment, I mean it stops me doing whatever it is I was doing, for good.
It’s like the ultimate flex … showing my addictive side that as influential as it thinks it is, it decides what I do and don’t do. And nothing proves that more by ensuring that when it stops me, it never ever lets me do it again.
It’s why I stopped drinking alcohol.
It’s why I stopped playing fruit machines.
It’s why I – eventually – stopped eating so much shit.
It’s also why I never tried drugs because it’s a given I’d have gone all in on them.
However, I am a bit confused why it hasn’t stepped in to stop me walking around like an idiot. But then, I guess I am choosing to do that rather than because I have a compulsion to – which is, arguably, even scarier.
Or sadder.
Anyway, I am writing all this because I read something recently that triggered all these thoughts.
It was something the actor/host Rob Brydon said this about the best time to be in a movie.
I love that. I love it for the objectivity, the vulnerability and the self-awareness.
Some people dream of being in a movie.
Some people dream of writing a hit song.
Some people – god forbid – dream of working in advertising.
And that’s great, until you let that define who you are.
Because the moment that happens, you’re no longer in control of who you are.
You are at the mercy of those around you.
Desperate for the acclaim. Hurt by any criticism. Doing all you can to stay where you think you are .. and yet, always craving to be something more.
Some companies actively try to cultivate this attitude …
Making you feel you’re special for being where others aren’t.
Letting you enjoy the trapping of industry success and clout.
Feeding your confidence with stories of acclaim and fame.
But while this is going on, they’re slowly changing the dynamic.
Shifting you from a position of strength to dependency.
Turning the screw until they’re the one in control.
Where you’ll be complicit to whatever keeps you in favour.
Because to be let go by them would feel like you no longer exist.
Until they decide you don’t.
Trust me it happens.
It’s kind-of why I started Corporate Gaslighting.
Because the way they win is creating the conditions of control. And shame.
But this post has taken a bit of a turn …
Because while that quote from Rob Brydon may be about the dangers of getting what you want, it wasn’t the point I was originally using it for this post.
The real reason was that when I read it, it reminded me of something The Chemical Brothers once said.
Something to do with alcohol consumption – which is where this post started, just to connect the dots in case you were as lost as I appear to have been.
You see, they were once asked, “What’s your favourite part of being drunk”.
To which they gave one of the best answers to any question I’ve ever heard:
“The second before you know you’re going to be sick”.
Those are the words of someone who has been there more than once.
Who has learned the lessons of excess the hard way.
Who’s personality is all addiction, and no stubborn.