Filed under: A Bit Of Inspiration, Attitude & Aptitude, Audacious, Culture, England, Football, Freddie, Music, My Childhood, Pride, Queen, Sport

Today, England play their first ever football final on foreign soil.
Do we deserve to be here?
Well, the fact we’re here means the answer has to be yes, however if truth be told, we owe a lot to luck.
And persistence.
And skill.
But mainly luck.
Because apart from one 45 minute spell, we have been pretty rubbish but that means nothing given we’re now just 90 minutes from history. Maybe not history for everyone else, but it definitely is for England, in terms of team and nation.
And while I think Spain will win it, it is quite the achievement. Especially for the manager, who has faced an endless barrage of abuse and yet leads us to the 2nd European Final in a row.
That said I hope we win.
Not just for the players and the country – though I fear what some of the fans may do whether we win or lose – but also for the new Government. Because nothing will piss off the Tories more than Labour coming in on a massive majority and then having the national men’s team win a major European football title, hahahaha.
But for the England team … I can’t imagine how they must be feeling today.
The conflict of emotions.
Fear and excitement.
Nerves and belief.
Pressure and energy.
But that said, I do have an idea of what they will feel like as they play and if they win.
Not because of anything I’ve done, but because of things I’ve witnessed.
From watching Queen achieve music immortality as they performed to the World at Live Aid back in 1985 through to watching Robert Plant – of Led Zeppelin – reaction as he watched Heart perform ‘Stairway To Heaven’ as part of his bands induction into the Kennedy Centre Honours List. It made such an impression on me that I wrote about it here and you can watch the film I’m referring to below.
Both still give me shivers even now, years later … so I cannot imagine what it must have felt like – or still feels like – for the artists. Just like I can’t imagine what the players tonight are experiencing or will experience, should they win. Or should they lose.
And that’s why I hope they – and the England fans around the World – remember that while 2nd place is never as good as first, it’s still an incredible achievement to find yourself in a position where you can make history.
Literally make history.
To achieve something that will be written about, referred to, commented on for decades, if not centuries. Fucking hell, that must be an utterly extroidinary and intense experience to try and deal with. To manage. And carry.
So good luck. I hope you pull it off England.
May the next 90 minutes be full of joy, rather than fear or regret.
Let’s go …
Filed under: A Bit Of Inspiration, Agency Culture, Attitude & Aptitude, England, Fans, Football, Sport
I’m typing this as England are playing the Dutch in the Euro’s.
It’s currently 1-1.
I know … I know … this is a level of topicality this blog has never achieved in 20 years.
Anyway, while England have generally been pants this tournament, they’re playing well in this match … and what is interesting is how much of that energy transfers to the fans, watching or listening to the game be it at home, in pubs or in the stadium.
It’s a good reminder about the importance of energy.
Of giving your all.
Of showing how much you care.
Because even if it doesn’t quite work, energy is infectious.
It pulls people in. It captures their imagination. Makes them believe.
I can’t tell you how many pitches – especially in Asia – we won, because of our energy.
Not because of logic.
Not because of our prices.
Not because of how easy we made it.
Not because of our proprietary systems.
Not because we were pandering sycophants.
But because they felt how much we had put into what we were doing. How much we wanted to create something special. How much we were into what we were showing them. So even if the work wasn’t what they liked, they liked what we had put into the work.
In these times where the talk is about optimisation, efficiencies, AI and programatic, it’s worth remembering how much energy and passion is the real winner.
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Update: Fuck me, we won. We bloody won.
Proof energy can create results, near-history never suggests.
On to the bloody Euro final. Again. Incredible.
Filed under: Attitude & Aptitude, Football, Nottingham, Nottingham Forest, Sport

By the time this comes out, I will know if Nottingham Forest have got relegated or not.
And while at the time of writing – April 26th – they’re [just] out the relegation places, I fear that will change.
Not simply because Everton are basically clear having beaten Liverpool last night.
Not simply because we’re playing Man City this weekend.
But because – if I’m being honest – we deserve to god down.
I hate saying that.
I pray for a miracle – or should I say, luck.
But it’s been a season that never seemed to get going … undermined by bad choices, petulant behaviour and – thanks to the Premier League and Referees Association – wrongful and unfair decisions.
What has made this worse is that for 2 years … it was wonderful being a Forest fan.
Magical even.
A togetherness between club and fans that I’d never felt.
Not even in the glory years of the late 70’s and 80’s.
It was a togetherness that basically willed them to glory.
Pushed them over the line to the supposed promised land.
And gave me one of the best days of my life in one of the worst periods of life.

And what did we find when we finally got there after those decades of pain and under-delivery?
Well, excitement … and disappointment.
Some of our making. A lot of where the game has gone.
And all of this was made worse by use and our cauldron of chaos.
No strategy. No plan. Just mayhem.
To be fair, some of this was to be expected given we got promoted with a load of loan players and no real expectation of ‘going up’ that season … hence we had to buy a squad in the blink of an eye. And some of it was because our owner has an incredible ambition and has backed that up with a level of investment we could never imagine. [Which, sadly, also was not allowed by the out-of-touch rules for promoted team spending]
But it seems we didn’t learn from those mistakes and mayhem this season and instead of letting our football do our talking, we allowed a side show of mess to get the spotlight and the headlines.
Some was justified. Most wasn’t.
It ended up being a distraction to the club and the fans … causing division, internal fighting and a label of being spoilt kids.
I want us to stay up, but if I’m honest – we shouldn’t.
Luton Town should, because they have shown the fight and togetherness we’ve sadly missed.
Not because we don’t have good players – we do, arguably the best we’ve ever had – but because we don’t have a common belief or philosophy.
Or should I say, not a consistent one.
Stubbornness. Arrogance. Misplaced expectations all added up to bad – or delayed – decisions that have cost us with the result being a team who took over 20+ years to get here, looking like a team who don’t deserve to stay here.
On one level, relegation will be a relief. The ability to let go of the angst and start again. But I don’t doubt the pain would then come back hard. The worry of not going back up. Of not learning our lessons. Of seeing good people and players being let go and replaced with imposters and imitations. Of being the poster child for failure. Again.
So I hope for a miracle almost as much as I hope for a reset.
To refocus.
Reconnect.
Reunite.
Fans. City. Team.
Because I love my club, but I don’t love what the Premiership turned us – and our fans – into.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Content, Emotion, Empathy, Entertainment, Football, Happiness, Love, Loyalty, Netflix, Sport

For a Monday, a post about misery, tragedy and death feels especially appropriate.
You see there’s a show on Netflix called, Sunderland Til’ I Die.
It’s about Sunderland Athletic Football Club where over 3 seasons, they follow the fall … and fall … and slight rise of the team and the affect this has on the players, the fans and the community that surrounds them.
It’s a story of mismanagement, false promises, hope, dreams, pain and desperation and frankly, it’s one of the best shows on Netflix, let alone football.
I’ve watched it countless times because it’s more than a story about football, it’s about how it feels to be left behind by society, industry and government.
A situation many people following many different football teams experience and face all around the World.
Anyway – without wanting to give anything away – the above quote comes from the show.
It’s not a pivotal moment in the series and yet it impacts you like it is.
Because the context of it makes you think about what you’re doing, what you’re working for and towards in your life.
What legacy will you leave?
Will you be remembered?
Will you have mattered?
I appreciate that sounds quite deep for a show about a football team in the North of England, but it’s that good.
Leaving you with understanding why it’s so important to love forever and always.
Regardless of the times or the challenges.
Because at the end of the day, it matters. Even when it hurts like a motherfucker.
It’s a brilliant lesson for life which is why, while I’ll never be a Sunderland fan, I’ll always be a fan of Sunderland.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Brand, Brand Suicide, Colenso, Colleagues, Context, Culture, Dad, Distinction, Dysgraphia, Effectiveness, Emotion, Empathy, Equality, Fatherhood, Football, Jill, Leadership, London, Loyalty, Management, Marketing, My Fatherhood, Nottingham Forest, Otis, Parents, Perspective, Police, Relevance, Resonance, Respect
I hope I’m a decent leader.
While I know there will be some people I’ve worked with, who definitely won’t hold that view … I hope the majority do.
Because – believe it or not – I try hard to be.
Sure, I make some mistakes.
And I can definitely be a pain in the ass.
But I am committed and invested in being the best boss I can be.
I consider myself fortunate because over the years, I’ve had incredible ‘teachers’.
From my parents to mentors to some old bosses … and of course, a few who were so shite, they taught me what not to do, haha.
And while there are many things I believe, adopt and hold dear, one of the most important is: always back your team in public and resolve disputes in private.
It sounds obvious … and it is … but it’s not always followed.
I’ve heard some shocking examples on Corporate Gaslighting … stuff that doesn’t just sound vicious, but the act of megalomaniacs.
But in terms of backing the team, there were few better than football manager legends, Brian Clough and Sir Alex Ferguson.
Yes, I accept they may have had some usual ways of doing this – and demonstrating this – but players knew that unless something exceptionally terrible had happened, their managers would always back them should they face public or managerial scrutiny.
Of course, there was a cost for this …
A cost that was simple but exhaustive.
And it was that the gift of being backed was reciprocated with dedication, focus and effort.
And that – to me – is key.
It’s OK to make mistakes.
It’s alright to sometimes mess things up.
But it can’t be because you were lazy or distracted.
I’ve said it many times, but I believe my job is to ensure that when someone in my team leaves, as they all will at some point, they go because they have a better job than they ever could have imagined.
Chosen for who they are, not just what they do.
Known for what they’ve created, not how well they’re known.
Chased for what they’ve changed, not what they maintained.
OK, there are some exceptions to that – mainly personal reasons, like love or a chance to chase something they’ve always wanted – but I believe I have a responsibility to them to help develop their natural talent, find and release their distinct strategic voice and move things out the way so they can create the most interesting shit of their lives.
It’s why my absolute worst scenario is someone leaving for a sideways move.
Oh my god, I would honestly feel I’d failed them.
And that’s why I place so much importance in backing them and showing my belief in them.
That doesn’t mean it’s blind faith.
We have very honest conversations a lot.
From gentle chats to bi-annual check-in/reviews … but they’re in private and focused on being through the lens of me wanting them to win.
Whether I achieve this is something only they can say. I hope most would agree with it [even those when we’ve parted ways] but if not, then I can assure them I’m working harder to be better.
The reason I say all this is because I saw something recently that I thought was a perfect example of backing the team.
It’s from the British Police.
Now they are getting a lot of stick at the moment. A lot totally deserved.
But this time it’s not them trying to justify an indefensible act … it’s something that resonated with me, because of Otis’ dysgraphia.
It was this.

The British Police – or maybe it’s all Police these days – have a bad reputation.
It’s manifested in mistrust and a lack of people wanting to sign up.
And while I fully appreciate they have a tough job and want to get better [as we saw with West Midland’s Police hiring my mate, Kay, to be their ‘artist in residence’ to better understand and connect to youth culture] … it’s acts like this that are more likely to help the public see the human side of the force as well as the compassionate side.
Anyone who runs a team knows it can be a painful job.
Some days it can feel more like being a cat-litter tray.
But when they know you’ll back them, they’ll back you with their talent, focus and commitment.
Well done Carlisle Police … we need more backing of people with neuro-diversity. Because the more we back those who are different, the more they will show the difference they can make.

