Filed under: A Bit Of Inspiration, Agency Culture, Attitude & Aptitude, England, Fans, Football, Sport
I’m typing this as England are playing the Dutch in the Euro’s.
It’s currently 1-1.
I know … I know … this is a level of topicality this blog has never achieved in 20 years.
Anyway, while England have generally been pants this tournament, they’re playing well in this match … and what is interesting is how much of that energy transfers to the fans, watching or listening to the game be it at home, in pubs or in the stadium.
It’s a good reminder about the importance of energy.
Of giving your all.
Of showing how much you care.
Because even if it doesn’t quite work, energy is infectious.
It pulls people in. It captures their imagination. Makes them believe.
I can’t tell you how many pitches – especially in Asia – we won, because of our energy.
Not because of logic.
Not because of our prices.
Not because of how easy we made it.
Not because of our proprietary systems.
Not because we were pandering sycophants.
But because they felt how much we had put into what we were doing. How much we wanted to create something special. How much we were into what we were showing them. So even if the work wasn’t what they liked, they liked what we had put into the work.
In these times where the talk is about optimisation, efficiencies, AI and programatic, it’s worth remembering how much energy and passion is the real winner.
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Update: Fuck me, we won. We bloody won.
Proof energy can create results, near-history never suggests.
On to the bloody Euro final. Again. Incredible.