Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Dad, Daddyhood, Friendship, Goose Fair, Mum & Dad, My Childhood, Nottingham
Every year in Nottingham, there’s a fair called Goose Fair.
It’s a big deal … the biggest fair in the city and – I think – the oldest in Europe dating back to something like 1284.
It was one of the highlights of my childhood … originally going with my Dad and then graduating to my mates.
There’s a lot of memories associated with Goose Fair.
From winning my first pet – a goldfish – on the hook-a-duck stall to watching Wayne Green try to calm his hysterical frightened-of-heights girlfriend as the machine broke down with them at the very top through to falling down a hill in mud as my Dad tried to lead us on a shortcut back to the car and errrrm, failed.
I still remember us having to find a bathroom to try and clean ourselves up a bit, hahaha.
But there’s also some specific elements that embody Goose Fair to me …
Silly Rides.
Candy Floss.
Mushy Peas and Mint Sauce.
And then there’s fruit machines.
Fruit machines quickly captured my attention. Not just for their lights and sounds, but the thrill of the gamble.
I was introduced to it when my Dad innocently let me put 2p in a machine when I was very young. It was meant to simply be an introduction to one of the thousands of loud, colourful machines dotted around the fair … but then the worst thing that could happen, happened.
I won.
And so began a love affair with gambling.
Or the thrill of the gamble.
To be honest, this didn’t reveal itself until I was older and working in a pub. Suddenly I had access to these machines and quickly established a relationship with them. And while I never had enough money for it to become a problem, it became a problem.
I would quickly put all my pot washing/bar work weeks wages in them.
15 quid.
15 quid spent in a matter of minutes.
15 quid that I could justify because every now and then – and it was every now and then – I’d win more than I put in.
It was there that I realised I had an addictive personality and while it took me a few months to work out this was not good for me, I am extremely grateful I had both the willpower and stubbornness to stop it before it graduated to something far worse.
Same reason I stopped drinking – even though that was because of a night on a boat to Denmark aged 15 where I got so hammered I vowed I’d never do it again [and didn’t] – and why I never started smoking or trying drugs. In short, my natural disposition is to go ‘all in’ on anything I like … hence food took an unhealthy turn and that’s taken me 53 years to finally deal with it. Or at least get a grip on it.
The reason I say this is that last month I found myself at a Motorway service station at 5 in the morning. I’d just bought myself a breakfast and with a pound coin as change, my attention was caught by the flashing lights of the fruit machine.
For some reason I decided to go and check them out.
My god they’d changed from my day.
More expensive, more complicated, more choices.
But I decided to drop my lonely pound coin in one and see what happened.
And what happened is I won.
A lot.
Over 119 pounds … as you can see from the photo at the top of this post.
That’s a better return than bitcoin.
And while it made me happy, what was even more pleasing was I pressed ‘collect’ and walked away.
No desire to keep going.
No temptation to try another machine.
No trigger to find something else to gamble on.
It was a taste of the thrill without it becoming a need for a thrill.
And while I am under no doubt that my addictive personality is still there – lying in wait to fuck me up, even though these days its attention is about feeding my need and desire for wifi enabled gadget shit or guitars, rather than gambling – it was fun to have a taste of the fruit machine thrill, without needing the gluttony.
That said, I won’t take that for granted. I won’t push my luck.
I know for a fact not everyone is so lucky and there’s no reason why I should be.
Which it’s why it’s worth remembering the cause of addiction is not – as certain right wing press likes to promote – always driven by despair, it can also be ignited by success.
However small, however long ago.
So be nice to those who are in the throws of it, especially given so many in our industry and trying to ignite it, albeit under the guise of language like membership and loyalty.
See you tomorrow for more inspiring posts about the many flaws of humans. I’ve got so many this could be another 18 years of posts, ha.
I know I’ve just had 4,934,575,409,349 days off for the festive season, but today is a holiday in Auckland. And only in Auckland – to celebrate when it was founded, hahaha.
Because of that there’s no post till tomorrow as I’ll be spending the day watching shit on Youtube and Netflix. Which is kinda like a normal day, just in my lounge not in the office.
Don’t worry, I’ll make up for it with extra bad blog posts for the rest of the week.
I spoil you, I really do. Ahem.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Colenso, Colleagues, Comment, Communication Strategy, Complicity, Creative Brief, Creative Development, Creativity, Culture, Emotion, Empathy, Honesty, Leadership, Loyalty, Management, Marketing, New Zealand, OnStrategy, Perspective, Planning, Point Of View, Positioning, Relationships, Relevance, Reputation, Research, Resonance, Social Media
Late last year, the silver-tongued man with the honey voice – that’s Fergus of OnStrategy fame, if you were wondering – asked if we could do a podcast about our work with our latest client, Delivereasy.
I’ve always steered away from talking about work I’m a part of because – for all my ego – I don’t like the idea one person becomes the spokesperson for it. Especially a strategist. However on this occasion, I changed my mind … not just because it was Fergus doing the asking – and no one can say no to him, including Putin, probably – but the story behind how we ended up working together is funny and definitely about me.
Or said another way, about my inability to be professional.
And while the work we’re doing together has only just started … it’s already setting the foundation and tone for something special.
From the new logo we designed that had 17 members of the company tattoo it on themselves [Including one of the founders who had 1.5 million people watch it on TikTok resulting in him sitting next to someone on a plane from China, who recognised him because of it]
To promising the coach of the All Blacks a curry and naan bread every week if he brought back the Rugby World Cup to New Zealand./ [Which we downgraded to just a curry because he failed, ahem!]
To a bunch of ridiculous ads like the one above …
But better yet, there is sooooo much coming.
Mad, ridiculous and brilliant stuff.
And while I would say that, the reality is that with our situation, we know the only way we can win is to outsmart the competition rather than outspend them.
But what’s interesting is that while this approach is founded on a strategically sound argument, it can only happen when your client understands it as well as the implications of it.
And in this case, they do.
Not just strategically. But also in terms of the ambition we have for each other and what we want/need the work to be to help us get there.
Truth over harmony.
Transparency over power.
Trust over control.
The reason I’m telling you this is because you can hear what a great client sounds like by listening to the podcast.
Sure you’ll have to put up with me, but in the case of listening to Jean … you’ll definitely leave with a better taste in your mouth.
Have a great weekend and happy invasion, I mean Australia Day.
Filed under: Advertising, Attitude & Aptitude, Before Fame, Brand, Comment, Content, Context, Creativity, Culture, Design, Emotion, Entertainment, Gaming, Relevance, Resonance, Respect
When I was starting out in this whole advertising business, I would often find myself sent to Derby to meet a client who was based there.
Because of that client, I was introduced to some of his friends who had started a gaming company – who were also based in Derby.
They were very small, but because I was around their age and also in love with gaming, I would occasionally pop in and say hello.
One day – months after I’d last been in Derby – I passed this gaming companies offices and saw something different.
Cars.
Lots of them.
Fancy as fuck.
Now I’d obviously seen fancy cars before – even in Derby – but not at their offices, so I decided to pop in, say hello and see what was going on.
It was there I learned that a game they had spent years working on had become a success.
Not just in sales, but in its impact on broader culture.
A game I’d heard and read a lot about … but didn’t know it was from them.
And – to be honest – a game I probably would not naturally associate with them.
It was Tomb Raider.
A game that changed everyone in that companies life – for better and, in some cases, worse.
A game that featured a character – Lara Croft – that became the subject of sequels, TV shows, magazine covers, movies, books songs and young boys fantasies.
Tomb Raider – especially early Tomb Raider – was definitely of a time, but at the time, it was a revelation … which is why this image of the script scale of GTA really highlighted the change of games and the change of technology that enables them.
Look at it!
And that’s just the change between GTA 3 and 4.
So imagine what the impending GTA 6 script is going to look like.
More than that, imagine what the revenue is going to look like.
It’s already the biggest selling game and franchise in gaming console history – with over US$8 billion sold.
What’s also impressive is that they’ve been able to keep all of their ‘unsavoury’ elements and maintain their popularity. Given we live in such political times, that’s quite the achievement … and something the guys who own the Tomb Raider franchise must hate given they got left behind, despite trying to ‘modernise’ Lara.
That said, I was doing some work with Rockstar – GTA’s creators – a while back and mentioned how the context of the times meant they could really fuck with the authorities in a fascinating way and was interrupted by their lawyer who said:
“We are not going to be doing that”.
Which is almost as much of a high point as being fired by the Chili’s.
But that aside, the image above – at least to me – captures a moment when console games [and games as a whole for that matter] moved from escape to entertainment … even though the seeds of that change were made by a few particular people and titles … including one from some blokes in a building at 55 Ashbourne Road, Derby.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Audacious, BBH, Colenso, Colleagues, Comment, Confidence, Creative Development, Creativity, Culture, Management, Marketing, New Zealand, Provocative, Relevance, Resonance, Ridiculous, Wieden+Kennedy
I’ve always had a love/hate relationship with advertising awards.
Of course, it’s nice to have them … but for me, it’s always about who you are competing against and who the judges are who are deciding them.
Oh, and whether those who have won before, won with real work or ‘ultra-niche, ultra-limited edition’ one-offs.
Also known as scam.
You generally can tell when that shit happens because they tend to either:
1. Be a one-off from the clients normal approach to work.
2. Be a one-off from the normal output of the agency.
Fortunately, it is less than it used to be, but still more than it should.
That’s why the agencies who do it properly deserve more credit.
To win awards as a byproduct of the work you make rather than it be the focus of the work you make, is a noble cause.
There’s more of them than we often give credit for … and you can generally tell who they are by how long they’ve been able to play at that level.
A few years ago, I wrote about how W+K and BBH were brilliant examples of this.
How they proved the old adage ‘it’s easier to get to the top than to stay there’.
And it’s so true.
Because without wanting to take anything away from anyone who does well, being able to do it consistently is an even greater achievement.
I say this because I think Colenso is one of these places.
For over 50 years, we’ve consistently made work that has been recognised by the best in the world as some of the best in the world.
NZ has tended to do very well in this area … DDB, Saatchi, Special to name a few … but few have done it with the longevity and sustainability of Colenso.
And a big part of that is because of the culture it cultivates.
From our approach to the work we make to the people we hire to make it … at the heart of everything is a deep love and respect for the power of creativity.
Lots of people will say that.
Lots of agencies will say that.
But you find out who means it through the work that they consistently make.
And that is – like all the places who consistently do good stuff – one of the traits that reveal who we really are.
That doesn’t mean we’re the easiest place to work.
Because even though the place is full of good and talented creative people … it’s also a challenging, demanding, opinionated and provocative environment, because ultimately, we have 50+ years of standards and expectations to honour, live up to and try to push further.
As the picture at the top of this page – from 934843049 years ago – shows.
But what’s interesting is how we want those standards and expectations to manifest.
Because it’s not about playing to be accurate, it’s about doing the right thing in the most interesting, original and audacious ways.
Do we always get it right?
Nope.
But we always strive to get it right and that’s why we are consistently awarded at the highest level for work as varied [and effective] as turning beer into an alternative fuel for cars, creating a radio station for dogs, getting Rick and Morty to explain green energy to youth culture and making a radio campaign that doubled as an outdoor campaign that asked New Zealand to make a radio campaign … to name but a very few.
And while this post sounds unbelievably corporate toady … it’s my way of paying homage to my colleagues and, especially, my partners.
Now I could wax lyrical about Si – our CCO – because he’s not just horribly talented, he is possibly the nicest human I’ve ever worked with.
[Well, I say nice, but he has his moments of evil – but even then, he manages to deliver it with a niceness that makes every Disney character look like a bunch of pricks]
But the reality is, you’d expect the leader of Colenso to be brilliant … otherwise why the hell are they here.
Which is why who I really need to acknowledge is our MD – Ange – because she’s the Ringmaster of the whole Colenso circus.
It can’t be easy.
Not just because she has to deal with me – let alone sit next to me – she also has to work with a bunch of people thinking up ridiculous ideas that challenge and confront on every level.
Not just creatively … but in terms of time, simplicity and possibility.
Yet she manages it.
More than that, she would fight for the death to maintain it.
Which is why the thing that is often forgotten about the agencies who consistently make great work is not just the people behind it … but the people who make it possible.
The people who create the conditions for it to thrive.
From the MD’s and finance people to the IT and support staff.
But – and here is the critical thing – it’s more than them just doing their job well, it’s them doing their job through the lens of what the whole company is striving to do.
Because to paraphrase that famous story of the janitor who met President Kennedy …
They’re not working in a vacuum, immune from the needs and ambitions of everyone around them… they’re helping make the most audacious ideas get out the door.
Here’s to all of them. Every last fucking one of them.
With that, the first month of ’24 is done. And I can tell you, I’m as surprised as anyone that I decided to finish it in such an earnest, generous way.
Let’s hope February is less nice. Even I feel sick with it.