The Musings Of An Opinionated Sod [Help Me Grow!]

I’ve always steered away from talking about work I’m a part of because – for all my ego – I don’t like the idea one person becomes the spokesperson for it. Especially a strategist. However on this occasion, I changed my mind … not just because it was Fergus doing the asking – and no one can say no to him, including Putin, probably – but the story behind how we ended up working together is funny and definitely about me.

Or said another way, about my inability to be professional.

And while the work we’re doing together has only just started … it’s already setting the foundation and tone for something special.

From the new logo we designed that had 17 members of the company tattoo it on themselves [Including one of the founders who had 1.5 million people watch it on TikTok resulting in him sitting next to someone on a plane from China, who recognised him because of it]

To promising the coach of the All Blacks a curry and naan bread every week if he brought back the Rugby World Cup to New Zealand./ [Which we downgraded to just a curry because he failed, ahem!]

To a bunch of ridiculous ads like the one above …

But better yet, there is sooooo much coming.

Mad, ridiculous and brilliant stuff.

And while I would say that, the reality is that with our situation, we know the only way we can win is to outsmart the competition rather than outspend them.

But what’s interesting is that while this approach is founded on a strategically sound argument, it can only happen when your client understands it as well as the implications of it.

And in this case, they do.

Not just strategically. But also in terms of the ambition we have for each other and what we want/need the work to be to help us get there.

Truth over harmony.
Transparency over power.
Trust over control.

The reason I’m telling you this is because you can hear what a great client sounds like by listening to the podcast.

Sure you’ll have to put up with me, but in the case of listening to Jean … you’ll definitely leave with a better taste in your mouth.

Have a great weekend and happy invasion, I mean Australia Day.