Craft Is As Much About What You Don’t See As What You Do … ( Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Communication Strategy, Creative Brief, Creative Development, Creativity, Culture )
One thing I love is working with creatives who – during a review – looks at the nuance of the idea, not just the excitement of it. I don’t mean getting lost in the details … I mean understanding what the actual idea is behind the thought and seeing how it all works together. Of […]
Continue readingNothing Says Who You Are Like What You Do … ( Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Audi, Authenticity, Brand, Communication Strategy, Corporate Evil, Culture, Honesty, Luxury, Management, Mediocrity, Metallica, Packaging, Premium, Resonance, Respect, Standards, Status, Strategy )
A lot of luxury brands, invite a lot of mocking. It might be what they make. It might be the prices they charge. It might be the way they look at the world. But whatever your opinion, at least they commit. Walk into a proper high-end luxury brand and you see high-end standards and experience. […]
Continue readingYou Are What You’re Known For … ( Filed under: A Bit Of Inspiration, Attitude & Aptitude, Brand, Brand Suicide, England, Reputation )
Reputation. In many ways, it’s all we have. How we are seen … what we’re associated with … what we are known for. I get it, it can be scary which is why so many brands probably embrace the beige centre … thinking it’s a safe place, without realising that also informs their reputation. Mind […]
Continue readingCulture Is Made In The Regions, Not Just The Capitals … ( Filed under: Advertising, Attitude & Aptitude, Before Fame, Brand, Comment, Content, Context, Creativity, Culture, Design, Emotion, Entertainment, Gaming, Relevance, Resonance, Respect )
When I was starting out in this whole advertising business, I would often find myself sent to Derby to meet a client who was based there. Because of that client, I was introduced to some of his friends who had started a gaming company – who were also based in Derby. They were very small, […]
Continue readingIt’s Political Correctness Gone Troppo … ( Filed under: EvilGenius, Government, New Zealand | Tags: 1 )
Hello. I’m back. And yes, I know you think my trip was basically a paid holiday – but I was actually working. I know you don’t believe it, but that’s your issue not mine … ha. Talking of issues not of your own making, a mate recently sent me this: For those of you who […]
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