The Musings Of An Opinionated Sod [Help Me Grow!]


Search Results
Search results for "the who"

We Need More Bob. [Hoskins, Not Campbell’s] ( Filed under: A Bit Of Inspiration, Advertising, America, Attitude & Aptitude, Communication Strategy, Confidence, Craft, Creativity, Culture, Emotion, Empathy, Film )

First of all, as today is 11.11, I want to acknowledge all the people who paid the ultimate sacrifice to ensure the world had peace. Given the state of where we’re all at, there is the potential it was all in vain, so I hope sanity prevails and tyrants are dealt with. OK, now I’ve […]

Continue reading


Money Can Buy Tickets, But It Can’t Buy Respect … ( Filed under: A Bit Of Inspiration, Attitude & Aptitude, Authenticity, Brand, Comment, Confidence, Context, Craft, Creativity, Culture, Cunning, Devious Strategy, Distinction, Emotion, Empathy, Experience, Family, Love, Loyalty, Membership, Perspective, Relationships, Relevance, Resonance, Respect )

Like most things in life, there tends to be 2 sorts of people. Those who chase the cash. Those who chase their passion. Or said another way, the business folks and the creative folks. But one thing I’ve learned from working with a number of highly successful bands over the last few years is this. […]

Continue reading


When Life Gives You Angostura, Make A Cocktail … ( Filed under: A Bit Of Inspiration, Attitude & Aptitude, Authenticity, Brilliant Marketing Ideas In History, Communication Strategy, Confidence, Creative Development, Creativity, Culture, Differentiation, Focus Groups, Marketing, Marketing Fail, Mischief, Positioning, Purpose, Research, Resonance )

Recently I read the story behind Angostura’s strange bottle. For those of you who don’t know what Angostura is, it’s a bitters used in cocktails. For those of you who don’t know what is strange about their bottle, it’s this: Yep, that’s their normal product. A bottle, hidden inside fucking massive packing. The story – […]

Continue reading


It’s Only Classic If It Evolves … ( Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Brand, Business, Comment, Context, Creative Development, Creativity, Culture, Distinction, Emotion, Empathy, Fashion, Honesty, Management, Marketing, Marketing Fail, Perspective, Relevance, Resonance )

So the cosmetic empire, Revlon, has gone bankrupt. It’s a brand I remember from my youth with their big ads featuring big stars selling big statements. But like Woolworths of old [how’s that for a linkage] they thought that was enough. They thought they were enough. But tastes change. Evolve. Hell, in just the past […]

Continue reading


Good Enough Isn’t Good Enough … ( Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Apathy, Attitude & Aptitude, Comment, Communication Strategy, Confidence, Creative Development, Creativity, Culture, Standards )

I’m seeing a lot of work these days that feels like it’s been designed to band-aid a problem rather than actually solve the problem. Or said another way … does what the client wants not what is needed. And while I appreciate why that may be seen as an easy win, it’s the opposite. Because […]

Continue reading