The Musings Of An Opinionated Sod [Help Me Grow!]

Why Business Needs To Be More Seinfeld … ( Filed under: A Bit Of Inspiration, Attitude & Aptitude, Brand, Brand Suicide, Business, Comment, Consultants, Context, Creativity, Culture, Distinction, Effectiveness, Individuality, Innovation, Management, Marketing, Marketing Fail )

I was never a fan of Seinfeld. Then I’ve never been much of a fan of Jerry Seinfeld either. I always found him a bit of condescending, self-righteous prick. Oh I get he is smart. His observational skills are almost unparalleled. But you can be a genius and still be an asshole. Step on down […]

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Professional Is In The Eye Of The Beholder … ( Filed under: Attitude & Aptitude, Brand, Brand Suicide, Comment, Corporate Evil, Culture )

I recently saw this ad … I must admit, when I first saw it I thought it was a spoof … While my interaction with security guards is limited, the one in this image resembles the sort of ‘fancy dress’ version you see on a stag night. Or a shit Hollywood movie. But no, apparently […]

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Play Up To Potential, Not Down To Average … ( Filed under: A Bit Of Inspiration, Attitude & Aptitude, Authenticity, Childhood, Confidence, Context, Creativity, Differentiation, Education, Effectiveness, Emotion, Empathy, Experience, Fatherhood, Food For Thought, Jill, Mediocrity, My Childhood, My Fatherhood, New Zealand, Otis, Parents, Prejudice, Relevance, Resonance, Respect, School, Trust )

A few weeks ago I wrote about Otis and his love of the Rubik’s cube. His ability to solve them blindfolded. How he’s found the cube community to be nurturing and inclusive. Well recently Otis reminded me of kids endless capacity to be more than just curious … but committed. You see over the past […]

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Why Pez Was More Effective Than Most Company DEI Policies … ( Filed under: Attitude & Aptitude, Authenticity, Childhood, Context, Creative Development, Creativity, Culture, Marketing, Prejudice, Resonance, Respect )

Recently I watched a fascinating documentary on the Pez community. For those who don’t know what Pez is … it’s a confectionary that came with a dispenser that had a ‘flipping head’ to access them. This ‘flipping head’ came in all manner of shapes and sizes, which is what made them collectable, despite them being […]

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The Chemistry Of Creativity … ( Filed under: A Bit Of Inspiration, Agency Culture, Attitude & Aptitude, Bands, Colleagues, Comment, Confidence, Craft, Creative Development, Creativity, Music )

One of the things that rarely seems to be mentioned in the creative process is chemistry. Where different people – often from different backgrounds and disciplines – just know how to work together. I don’t mean in terms of their craft. Or understanding the process as to how things work. But in terms of being […]

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