Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, China, Colenso, Comment, Corporate Evil, Creativity, Culture, Distinction, Emotion, Empathy, Management, Nike, Otis, Perspective, Relevance, Resonance, Wieden+Kennedy
Lot’s of companies talk about doing good.
Sadly, of those who do, many have both eyes fixed on what’s in it for them.
A headline.
An award.
A chance to win favour with someone they want to connect with.
An opportunity to distract attention from all the bad stuff they’re doing.
Now there are some companies who mean it.
Who have a set of values that truly is reflected in a set of behaviours.
However, in my experience, I’ve found it’s often more to do with the character of an individual within the organisation rather than the organisation.
Not always, but often.
What I’ve found is the best way to identify the real motivation behind an act of generosity is to see how inconvenient it is for them to execute.
The more inconvenient, the more they care.
I’ve seen some amazing examples of people going out of their way …
There was the time Simon Pestridge – when he was CMO at NIKE – got me a signed Wayne Rooney, Manchester United shirt so I could give it to a random taxi driver I’d met in Atlanta. Or the time San – also from Nike – humoured me by getting me green M&M’s [my attempt at reliving the Van Halen ‘brown M&M trick‘] when they asked me to pull a global preso together at the last second.
That’s proof of people who give a shit about others.
But I’ve seen the other side.
The food brand who ‘donated’ $100 to a group collecting food for victims of an earthquake.
Or the travel company who gave schools a 3% discount for train tickets so city kids could see a beach.
Or the international conglomerate who talk about purpose and their desire to help humanity but continue to profit from cultural exploitation and acts of prejudice.
But where you would normally expect me to leave the post there – with a bad taste in your mouth – I’m not going to.
I know, who the fuck am I?
You see a while back I got asked by Coca-Cola if I’d give a presentation to their Asia-Pac marketing team.
I decided a while back, that I’m going to start ‘exploiting’ my so-called position by trying to do things that can positively change things for more people.
So I told them I’d do it if they agreed to hire a young woman [full-time or a long-term paid internship] who hadn’t gone to university and came from a more humble background.
Then – proving I’m still a selfish, blagging bastard – I said I’d also like some Coke Zero for me.
Amazingly … brilliantly … awesomely they agreed and were nothing but kind and open about making it happen – which also helps explain the photo at the top of this page showing Otis with an outdoor furniture set made of Coke Zero supplies.
They didn’t have to do it.
They could have just asked someone else to do the talk.
But they did … and while there are many things people could throw stones at them for, this was more than many and more valuable than most.
Which leaves me with this …
If you’re asked to do a presentation or a talk or even a panel for someone, maybe you could consider doing a similar thing to me.
Let’s face it, if they would do it for me, they’ll DEFINITELY do it for you.
And if they say no, then you’ll know exactly what you’re dealing with.
But maybe they’ll say yes.
Maybe it won’t be an internship, but it could be something else.
A partnership with a school.
An introduction to one of their partner companies.
Some mentorship.
A donation.
And while it might not change millions of lives, it could change one.
And that is most definitely better than none.
Just a thought.
Thank you Coca-Cola..
Filed under: A Bit Of Inspiration, Anniversary, Attitude & Aptitude, Colenso, Comment, Death, New Zealand, Otis
I can’t believe we have hit December.
DECEMBER!
More than that, I can’t believe we’ve hit December and I’m still in lockdown … albeit in a totally different country to the one I was in last year.
Madness.
Given the last 365 days have basically been Groundhog Day, I’m amazed how quick this year has gone.
You’d expect it to have felt slow … but far from it.
For us, it’s been a huge year filled with huge changes – and I’ll be writing a huge post all about it in the next few weeks [don’t roll your eyes, ha] – but before that, we have Otis’ 7th birthday to celebrate and we need to find a way where he can feel the love and attention of his friends and family, as this will be the second year he’ll be experiencing it on his own.
I remember when birthdays were such a big thing.
A sign of growth … independence … power.
Of course, when you’re my age, you tend to look at them as indicators of getting old, irrelevance and impending death [hahahaha!] which leads me to something I read recently from Tom Goodwin.
It was this:
I have to say, it stopped me in my tracks.
Yes, it’s obvious, but when you see it written like that, you tend to re-evaluate what you’ve done and what you still want to do.
I am increasingly becoming aware of my mortality.
I’ve written about it before … but while I am not in a depth of depression, there is a part of me that acknowledges I am approaching the final 1/3rd of my race, despite having the hunger, energy and ambition to go a lot further.
It’s quite unnerving.
You look at everything with fresh eyes.
You ask yourself if you’ve done enough or are doing enough.
I don’t mean in terms of career – though there is a bit of that – I mean in life in general.
I look back on what I’ve done – and I acknowledge, I’ve done a bunch – and sometimes wonder if it was all a dream.
So much of it seems like it belongs to another person’s life.
Or another version of mine.
China. America. Singapore. Australia. Japan. Hong Kong. London.
So many places over such a long period of time.
Each one filled with experiences, stories and memories that defined who I am.
You’d be amazed how often I have to remind myself these happened to me. Seriously.,
The life I’ve lived is beyond anything I could ever have wished for … and while I appreciate my privilege, seeing that quote from Tom made me think about what I’m going to do with what I have left. What I want to do with what I have left.
On one hand I don’t want to sit back … I want to chase after the things that intrigue me with even greater speed and determination. But on the other, I want to make sure I am making time to enjoy and embrace all that’s going on. I don’t know if I’ve been as good at that second bit as I should have.
The problem is, the more you do, the more things you discover you want to do and – as has been the case with me – you find yourself on a track, travelling 100mph without having the ability to really enjoy the journey and the experiences you’ve had because you’ve seen something else you want to investigate.
I guess I’m living proof it’s not just millennials with short attention spans, ha.
That said, I’ve got a lot of expectations for 2022.
I did for 2021, but apart from NZ, that did not work out that way at all.
But now – with vaccinations and a world opening up – there’s a chance things could really change. A chance to embrace and explore what the world has to offer.
And I must admit I can’t wait.
Having been on only one plane in the last 18 months – to get us to NZ – has been very strange. I love travelling and exploring and have spent the last 25 years doing a ton of it. Hell, I did 100 flights in 2019 alone.
So as we enter the last month of 2021, I can look at next year with a different sense of optimism than I’ve had in a long time. A year where I want to learn how to balance ambition with enjoyment … because nothing makes you value the possibilities of the future like the acknowledgement you don’t have as much of it left as you probably would like.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Otis, Planners Making A Complete Tit Of Themselves And Bless
A week or so ago, Otis was telling me about a magic trick he saw at school.
He was amazed by it.
Apparently some magicians came in to assembly and showed the school a book that was in black and white and then – at the flick of a wand – turned into colour.
So I said to him, was it something like this …
He watched transfixed before shouting with sheer joy …
“Yes Daddy, that’s it. THAT’S IT!”
So I said to him …
“Well if you like that, you may like this from a long time ago” …
He laughed and laughed and laughed, then asked me what it was.
So I told him that years ago, in 2007 in fact, a group of people did this thing called iPod Singing, which was the latest wonderfully bonkers ideas from Marcus Brown.
He looked at me for a second and said,
“Were those videos Marcus Brown?”
“No” …” I replied, “… they were of me”.
Silence.
Bit more silence.
Look of confusion and amazement on his face.
“But it didn’t look like you or sound like you Daddy”.
I looked at Jill.
“Well your voice has changed over they years”, she said.
Jesus Christ …
And while I would like to think this means I could be James Bond, the reality is I now understand why tax departments in every country I’ve lived give me shit. Because every year, it appears they think the person who has to pay their bill isn’t the person who is stood in front of them saying, “I’ve paid, I’ve paid”.
So thank you Marcus for revealing how my son only recognises me from 2014 … which is handy given all the shit I want him not to see when he’s older.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Childhood, Comment, Corona Virus, Daddyhood, Emotion, Empathy, Family, Fatherhood, Jill, London, Love, Otis
I found this photo recently.
It’s a few years old, when we lived in London … but there’s something about it that just warms my heart.
Not just because it features my son – though that helps – but because it in a period of pandemic chaos, it shows how love can make everything OK.
Covid had just taken hold.
We were all confined to home.
No one was offering any clarity.
People were dying at unprecedented numbers.
And Otis desperately needed his hair washing.
However …
… he was also playing a video game he absolutely didn’t want to stop playing so – because his world had been turned completely upside down – his wonderful, kind, considerate Mum found a way for him to keep playing while she could do some hair washing.
Obviously it is an utterly ridiculous way to do things, but it’s my ridiculous.
A moment of twisted normality at a time where nothing felt normal whatsoever.
And while I appreciate this is an utterly indulgent photograph, I love the way he seems oblivious to his surroundings. His little legs stretched out to the tip of his toes. And a kitchen that has been rapidly turned into a school, a playroom and a hairdressers all at the same time.
While we were painfully aware of the privileged position we were in – from having an income to having a teeny garden to escape in – the fear of COVID was starting to take a hold which is why, as I look at that photo today, I realise how much my ridiculously beautifully family let me feel we were strong together at a point where everything was feeling like it was falling apart.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Brand, China, Colenso, Comment, Confidence, Creativity, Culture, Effectiveness, Emotion, Empathy, End of Year, Fulfillment, Goodbye England, Imagination, Jill, London, Management, Marketing, Martin Weigel, Mum, Mum & Dad, My Fatherhood, New Zealand, Otis, Paul, Paula, Resonance, Respect, Rick Rubin, RulesOfRubin, Shelly
So this is it, year 15 of this blog is officially over.
YEAR 15!!!
Christ, this might be the most I’ve ever been committed to anything. What a shame this blog is basically worth nothing, hahahaha.
But we’re here.
A year that the World hoped would represent huge, positive change after the hell of 2020 … but ended up being more of the same.
For us, of course, this was a year with a huge difference – namely we now live in New Zealand.
Moving countries can be a pain in the arse at the best of times, but doing it in a pandemic adds a whole lot of stress that no one needs. However, despite that … despite saying goodbye [or should I say, au revoir] to the beautiful house we had just bought … despite not being able to physically see my beloved Paul and Shelly before we went … despite the hassle, broken furniture and time to get settled in … it’s been amazing.
There’s many reasons to that.
From the 2 week quarantine we had to do, which let us – and Rosie, the cat – get acclimatised to the obscene time difference to the kindness and generosity of the people here. To the fact we had bought our beautiful home – and cars – before we arrived, which made things so much easier. To the covid vaccinations we received. To the community we have found ourselves in. To the outdoor life – excluding the insane rain and 4 month lockdown – we have been able to enjoy.
So much.
But it would be wrong for me to not mention the role Colenso and, specifically my team, have had in it.
Everyone of these talented souls has been wonderful.
Not just to me, but Jill and Otis as well.
Plus there’s the fact my team have [generally] put up with my ‘ways’ … and we all know how painful that can be. I’ve always been incredibly fortunate with the teams I’ve been a part of and this lot are no different.
Sure, they’re mouthy bastards with no end of opinions, ideas and considerations but that’s – as you probably could guess – is exactly why I love them.
We’ve only been together 7 months but I’ve seen enough to be excited about what damage we can do in 2022 – reinforced by the fact we finished this year being named Agency Of The Year by the Effies organisation for a whole host of work that solved problems in interesting ways.
So to Lizzie, Henry, Teresa, Emma, Gi, Augustine, Amy and Liam … thank you for everything.
You’ve given me laughs, headaches, pride, lessons and things to ponder … and I couldn’t be more grateful for all of it.
[And extra best wishes to Lizzie who gets married during the holidays. Made extra perfect because she had to postpone it due to Covid and this way she gets to make the holiday season even more wonderful for all her family]
But while NZ has been the major change in my year, there have been some other notable moments.
In some respects, it was a year of music.
From my Rick Rubin project to getting fired by the Red Hot Chili Peppers to the best passive aggressive endorsement ever seen in the history of mankind.
Given I’ll be working for The Black Keys, Muse and – weirdly – Journey in 2022, I can only hope the musical rollercoaster will keep me on my toes as much.
Talking of celebrity …
I met Noel Edmunds at a business ‘do’ in Auckland – which surprised him as much as it did me – and I got to hug Jacinda Ardern, albeit committing social faux pas when I interrupted her during a dinner she was having to say hello.
That I’m still allowed in the country is testimony to New Zealand’s humanity.
Then there was the Tokyo Olympics …
An event a year late from its original plan … met with global apathy, especially in their home country … only to win us all over and turn us back into fans.
Seeing young kids win medals in skateboarding will stay with me for a very long time.
In fact, having skateboarding in the Olympics may have just done more to get kids wanting to do sport again than any number of NIKE ad campaigns.
That’s how good it was.
Best ad of the year goes to the amazing MacMillan cancer ad.
I must have watched it a couple of hundred times now – hell, I’ve even built a presentation around it that I give clients – and I still cry when I see it.
Not because of sadness – though there’s plenty in it – but because of the human emotion it triggers.
As I wrote at the time, it has this incredible ability to take me back to the times I lost my parents but make me feel closer to them. Extraordinary.
I could go on …
I could talk about certain posts I wrote in the year, like Toxic Positivity, but let’s face it … you can’t be bothered to read it and I can’t be bothered to write about it.
So I want to say some thanks …
To everyone who reads, writes and insults me on this blog … I am eternally grateful – and surprised – you come here. Many of you have been coming here for almost as long as I’ve been writing it and I have to say I find comfort in knowing that whatever I’m facing in life, I can come here and all of it just fades away. So for that, thank you … I really appreciate it.
I also want to say thank you to everyone who has reached out to check on how we’re doing. You didn’t have to, but you did and that means a ton.
Extra special thanks go to Paul, Shelly, Martin, Paula, Amelia, Martin B, Meg, Rach, Mike, Sam, Mr Ji, Peter and Cliff … who all made me feel like you were just around the corner, even though you were thousands of miles away.
And finally, a special thanks to Jill, Otis and Rosie.
None of this would be possible without you and I wouldn’t want to do it with anyone else.
You make me a happier, better person than I believed was possible … and while you may rightfully think I can be a total pain-in-the-ass, I can just tell you I’d be even worsr without you.
So thank you.
For everything,
I can never fully tell you how much I love you and am grateful for you.
The way you handle all this change is extraordinary …
Nothing sums this up more than something Otis chose to do recently.
As you all know, Otis has beautiful, gorgeous, stunning long hair …
Well a few weeks ago, he suddenly announced he wanted to cut it off so it could be donated to kids with cancer.
We asked if he was sure as it was a big thing and he said, “he wants to and is determined to”.
Then he added he will continue to do this until he’s 18.
Grow his hair.
Donate his hair.
Grow his hair.
Donate his hair.
So that evening, his Mum got scissors and a hair razor out and starting cutting 35 CENTIMETERS OF HAIR.
THIRTY FIVE!
Throughout the cutting he kept saying how excited he was.
How it was changing his life.
How much ‘lighter’ his head felt.
And afterwards, the little champ looked like this …
A new sort of rock n’ roll.
I thought it was impossible to love him anymore. I was wrong.
To have the capacity to be so compassionate and considerate at 7 years of age is incredible.
Even more so when he has had so much change in his life.
Four countries in 6 years.
New homes, new schools, new friends.
Almost 18 months of lockdown.
And yet he still has it in him to think of others.
Definitely his Mum’s son.
But proudly mine too.
Hell, he even offered me a chance to remember what it was like to have hair …
… though it could also have been to take the piss out of me.
So to Otis … Jill … Rosie … everyone I know and people I don’t but somehow have still come into my life this year, I wish you a wonderful festive season.
I really, really hope 2022 is much better for everyone than the previous 2 years.
I hope we have a year where everyone can have hope for the future.
I don’t know if it’s possible with the machismo bullshit of politicians, but let’s hope so.
Thank you again for everything, have a great time … just not better than me. Please.
See you on January 31st.