Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Brand Suicide, Comment, Confidence, Corporate Evil, Creativity, Culture, Cunning, Emotion, Empathy, Equality, Experience, Management, Marketing Fail, Money, Perspective, Prejudice, Relevance, Resonance, Unfair Life
So as I said on Monday, this is my last post for a couple of weeks.
Given the extra-low quality of rubbish I’ve written over the past few days, that is probably of huge relief to you.
However I want to leave you with a post that – for me – is deadly serious, as the title of this post hopefully suggests.
It’s quite dramatic isn’t it?!
Well, sadly it’s not a joke and it is really happening.
Worse, it’s seemingly happening more and more.
What am I talking about?
The systematic destruction of employees confidence and experience to either leave them questioning their ability, their future or forcing them to be a complicit robot to the whims of management.
Now I should point out I am not in any way suggesting this is something companies are actively trying to do – however, many of their managers actions and behavior are doing just that.
Maybe it’s down to the pressures they face from the people above them.
Maybe it’s down to a sense of insecurity about their ability or their job security.
Maybe it’s the competitive environment and so it’s about ensuring clients are always happy.
Or maybe it’s simply their inability to deal with people who have different opinions to them.
Whatever the reason, it’s destroying talent, standards, creativity, agencies and client relationships.
I don’t care that some people will say that’s the ad business and everyone needs to toughen up … because the reality is it’s NOT the ad business and it’s not a case of toughening up.
Sure we will continually face disappointment and judgement, but that is very different to undermining individuals confidence, especially when it’s from the very people who should be giving you protection and encouragement.
Adland is at its best when it harvests diversity of opinion, backgrounds, experiences … when they have people who look at the World differently … but nowadays, everyone is trying to look and act like the clients they represent or – worse – punishing those who don’t fall into line with the company narrative.
The very existence of our job is to help companies have a role and position in culture.
To connect … entice … seduce … play with …
You don’t do that with people who look and act like their clients, you do that with people who can translate what clients need and express it in interesting and intriguing ways that culture will actually give a shit about.
Once upon a time I had a job that did this to me.
Of course, at the beginning everything was fine.
While there were the odd difference of opinion, I just put it down to that thing where every new job starts off with this balancing act between expressing who you are and learning how everyone else is. But quickly – and I mean within a few weeks – I started to sense this was something more than just teething problems, because it felt certain individuals were going out of their way to either stop me expressing any different point of view or just openly devaluing it to others.
What made it more confusing was generally, these people were being nice and smiley – possibly because they didn’t see or think what they were doing was causing any harm – but it was and I started reacting to it.
At first it was just asking them if there was anything wrong and if there was a better way for me to communicate my views. But after they said all was fine but their attitude towards me continued – I started to get a bit dogmatic.
No one wins when this happens … but then no one wins when someone feels this way because of others actions.
I should point out clients and colleagues seemed to be happy with my work, but certain bosses – regardless what I did – seemed to immediately sideline me and then position me as ‘the problem’, without ever telling me what the problem was.
The worst bit to all this was that I only mildly understood how damaging this was starting to have on my mental health over time.
I knew I was miserable – truly miserable – but the full impact of their subtle destruction only became clear much later when I realized I wasn’t the only person this was happening to and a few of us started to chat about it openly.
It was then that I knew I had to take action.
Again, I must say I am sure none of this was intentional – they too were going through personal and professional bad times – however it doesn’t lessen the fact it happened and while I could have made life much easier for myself if I just agreed with them 100% of the time, the reality was I was just trying to make things better and genuinely thought my experience or viewpoint was worth at least discussing rather than dismissing out of hand.
And while I tried to find ways to work better with them, their attitude towards me – and countless others – didn’t change and the effect it was having on me was getting much worse.
I questioned myself.
My abilities.
My hopes and dreams.
And what’s even more criminal is how it affected me outside of work.
I felt isolated and abused.
I became very argumentative.
I let people who cared for me feel left aside or behind.
I hate what these people did to me … because unintentional or not, they caused it.
While I’ll never know the real reasons for their attitude towards me, I have my thoughts …
Survival being one of them.
Survival in terms of salary. In terms of role. In terms of ego.
Where their insecurities – personal and professional – were able to be managed by undermining the confidence of those around them … the very people they were paid to nourish, grow and trust.
It’s almost the ultimate betrayal.
While this all happened a while ago, I still believe that if I’d stayed I would have suffered from clinical depression.
A depression that could have ended up breaking the things that I love.
Which is why I am so grateful I was able to get out and move on, while appreciating I was in a situation that meant I could do it relatively easily because I didn’t have to worry too much about family responsibilities, financial commitments or simply not having any other options available to me.
I still remember the shock I felt when – in my new job – I showed some work to my boss and they said it was great.
I asked them what they wanted me to change and they looked at me like I was a lunatic before saying, “you’re hired for your opinion not to repeat mine”.
It was at that moment I knew just how far those bastards had hurt me.
But now I am seeing many of my friends in a very similar situation.
Where they feel they are also being destroyed by managers who want to control them by undermining them.
Letting them feel they are failing so their bosses can appear strong. In charge. In control.
Going home crying … wondering who they are, what they do, what their worth is.
A sense of being trapped because they’re too worthless for someone else to want them.
It’s psychological abuse, pure and simple.
Thankfully not every company and not every manager is like this. In fact there are probably more good than bad – however given how many of my friends are going through a situation like this, I also know it’s not isolated incidents and I know it’s getting bigger.
Given how all these company mission statements say their staff are their most important asset, I find it disgraceful more and more people feel their employers are actively hurting them … where the only way to survive is to follow leaderships orders, whether they are in their best interests or not.
Of course the great irony is our industry in particular is built on those people who see the World differently.
Who challenge, provoke, explore and experiment … but as adland chases money – having sold the commercial value of creativity down the river long ago – we are increasingly regarding anyone or anything that gets in the way, as our enemy, ultimately speeding the pace of our demise.
Which says the leaders of the companies who are allowing this to happen, are basically only focused on their own future.
Where any member of staff left behind is simply regarded as collateral damage.
Labeled as not good enough.
Not strong enough.
Not adding enough value.
It’s wrong.
Worse than that, it’s an act of viciousness.
I know money is important.
I know business needs it to survive and it’s getting harder to get.
[And not just because there’s more options for clients than ever before]
But when many talented people are feeling broken and worthless by their bosses, maybe it’s time we all take a good look at how we’re operating and what we’re asking our people to do, because if our future is dependent on showing how we can do amazing things with creativity and smarts … we’re doing a great job of making sure that stops happening.
If anyone recognises themselves – or someone they care about – in this post and wants someone to talk to, please reach out. I can’t fix it for you but I can listen and I can encourage.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Comment, Communication Strategy, Creativity, Culture, Emotion, Experience, Happiness, Imagination, Innovation
My son.
My cat.
A semi-tidy/messy bedroom.
Colour. Toys. Posters and Paintings.
Books to Dolls houses to Magnetic Blocks.
This photo makes me so very, very happy.
Not just because of Otis and Rosie – though obviously that is great – but as childhood photos go, I can’t help but feel this is how it should be.
Now, of course, this ‘look’ – excluding my son and cat – is often the sort of thing you also find inside ad agencies.
I remember an old boss telling me that when he took his kids to the office, they asked where the other kids were, because they thought it was just like their bedrooms.
And while it is easy to write this design approach as superficial or childish – I genuinely believe it can make a difference.
Being surrounded by an environment that celebrates and provokes creativity can only be a good thing, especially if you are paid to think creatively – however, like raising a child, it only works if that extends to what you expect from the people within it.
Frankly, if you create a creative environment you have to let them be creative.
You can’t do that and then create systems and processes that push people to conform to rules.
Creative culture can absolutely be aided by the environment you surround people with, but the reality is it’s ultimately driven by having a culture of freedom and encouragement, which is why it seems to me the nice environments of many agencies are more about the illusion of creativity rather than the celebration, inspiration and ignition of it.
Kinda like what I told Campaign magazine a few years ago …
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Audio Visual, Brand Suicide, Comment, Confidence, Context, Crap Campaigns In History, Crap Marketing Ideas From History!, Crap Products In History, Creative Brief, Creative Development, Creativity, Culture, Data, Differentiation, Experience, Focus Groups, Honesty, Innovation, Insight, Marketing, Marketing Fail, Relevance, Resonance
One of the things that bothers me is how data [in marketing] has become law.
Don’t get me wrong, I’m a huge fan of data – or should I say, real data that has been amassed properly, read properly and used properly – but a lot of the stuff today is nothing more than small bits of information packaged to be big bits of information.
Worse, a lot of it has no texture whatsoever … designed to reinforce a position someone wants rather than to inform and enlighten on things you don’t know but would like to find out.
But even then, data is not infallible.
There, I said it.
Data is as good as the people who created it.
And yet day after day, I read about companies who treat their data like its god … even though you can see the flaws in their approach from 10,000 miles away.
From what they’re trying to discover.
To how they’re trying to discover it.
To what they want to do with it once they’ve got it.
No surprise then that so many then go on to report ‘lower than expected’ revenues.
I’m lucky that I work at a place with a progressive view of data, especially with the way we use our Ventures program.
But in addition to that, I work with an amazing data specialist.
She’s cheeky sod who is a bloody legend.
Not just for what she does but for what she pushes.
A believer in the role of culture not just habits.
But another part of her skill is that she knows what data does and what data doesn’t.
Data guides.
It heavily suggests.
It shines a light on important and essential behaviours.
It forces discussions about how best to approach situations.
But it rarely is undisputed, unquestionable, always certain, fact.
To be honest, I believe most people in the marketing field of data knows this but – as is the case with most things in marketing – we go around talking in certainties in an attempt to raise our professional standing when all it does is the opposite.
Hey, I get it, we see it being done in so many fields – from government to finance – but that still doesn’t mean it makes people believe what we’re saying, it just makes us complicit.
The reality is society is far smarter than we give them credit for. The only reason they let so much of this rubbish pass is because they literally don’t care what we say. They have seen so many facts that turned into fiction that they view what we do as literally a game … which is why, while data and strategy still play an important part in making creativity that helps brands move forward, the most powerful differentiator between ideas that culture sees and culture give a shit about is how interesting, intriguing and exciting it is.
Filed under: A Bit Of Inspiration, Agency Culture, America, Attitude & Aptitude, Authenticity, Comment, Corporate Evil, Creativity, Culture, Differentiation, Diversity, Emotion, Empathy, Equality, Friendship, Insight, Perspective, Planners, Prejudice, R/GA, Relationships, Social Divide, Wieden+Kennedy
While I wasn’t in America for long, 4 female, people of colour changed my life forever.
Given how old I am, that’s a pretty big statement and yet it is entirely true.
Mind you, it’s my age – or more specifically, the fact I’m at a level where I have some sort of influence in the industry – that is driving real change in terms of what I hold up as goals I want to hit in the time I have left in adland.
Don’t get me wrong, I still have a ridiculous level of enthusiasm and excitement for helping make great creative work … and I still want to help my team create one of the most interesting planning departments in the industry [based on what we create and how we did it] but I also want to make time for what I passionately believe will help the industry be better … of which one of those things is driving diversity in leadership.
Look, I know I don’t take too many things seriously, but this podcast interview with an HR organisation [I know, HR, but it is part of Niko’s brilliant Gap Jumpers group!!!] is one of the proudest things I’ve ever done.
Not for what I say, but because who helped me think this way.
Of which those 4 female, people of colour in America that I mentioned at the beginning of this post, are some of the most important ones.
Which is why I hope all the women I refer to in the podcast feel I honour the generosity, compassion, friendship and trust they showed towards me, because I am forever grateful to them for who they helped me become.
You can listen to it here.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Audio Visual, Brand Suicide, Comment, Communication Strategy, Creativity, Culture, Innovation, Management, Marketing, Marketing Fail, Positioning
Look, I get the whiteboard marker business is probably low on most people’s priority.
I also appreciate that if you work in this field, you probably want to feel like you’re doing something special … different … worth while … at least on a bigger scale than simply enabling people to write/draw rubbish in boardrooms.
But – and it’s a huge but – I can’t help but think the people behind the name for this whiteboard marker have slightly lost the plot …
Friendly?
Chisel?
Are they stark raving mad?
I swear to god you would have to be the most coke-snorting maniac to come up with those names.
What’s so friendly about this marker?
Does it do the writing for you?
Does it make your scrawl suddenly look neat?
Do other whiteboard manufacturers make their product hold a knife against your throat?
As for chisel?
A tool designed to hit things that will leave their mark in stone forever is literally the opposite to a whiteboard marker in almost everyway.
Where did that come from?
Did they want to big-up their role and significance or is it their way to add a psychological element to their product in the hope it makes the middle management who use it think their scribblings is the second coming of christ?
I’d respect them more if they named it, ‘A RED PEN FOR BAD MEETINGS’.
Or even ‘THE LOOK LIKE YOU’RE CONTRIBUTING WITHOUT CONTRIBUTING PEN’ …
But a friendly chisel?
Talk about an oxymoron.
Chisel’s aren’t friendly. You have to hit them to make them do anything.
Calling it a ‘stupid chisel’ might be more appropriate which is why the name of this bloody whiteboard pen has depressed me more than being invited to a 6 hour ‘brainstorm’ led by a middle manager who thinks leading a discussion that no one will pay any attention to is a demonstration of their emerging power and influence.
And no, I am not going over-the-top over this issue one little bit.
Ahem.