Filed under: Attitude & Aptitude, Authenticity, Childhood, Context, Creative Development, Creativity, Culture, Marketing, Prejudice, Resonance, Respect
Recently I watched a fascinating documentary on the Pez community.
For those who don’t know what Pez is … it’s a confectionary that came with a dispenser that had a ‘flipping head’ to access them.
This ‘flipping head’ came in all manner of shapes and sizes, which is what made them collectable, despite them being cheap … cheerful … and absolutely everywhere.
Not only did the documentary, The Pez Outlaw – on Netflix, reveal there was a community of collectors … not only did it show how obsessive and passionate they were … but it highlighted how we, as humans, have an inherent need to feel ‘we matter’ while companies long to feel constantly in control.
I know that sounds like a massive overstatement for a documentary on Pez sweets, but I assure you it’s not and here’s the trailer to whet your appetite.
But that’s not actually why I’ve written this post.
It’s because I saw something in the doco that stood out for incredible reasons.
Not for the price it’s being offered at – which, I admit, is a lot – but for what it represents.
It’s this.
Yep, a Black Santa.
That may not seem much to write about, but remember it’s only in the last few years we’ve seen the first magazine dedicated to little boys and girls who are Black, Fenty launched a foundation that catered for African American skin [rather than expecting people to work with foundation that was designed for white skin] and a medical journal showed a Black fetus.
In other words, a sweet company was more progressive about diversity and inclusion than the vast majority of organisations. In fact, they probably still are.
Or should I say, the international division of Pez was because it appears the US subsidiary – who don’t come out of the documentary well at all – vetoed the variant.
It blows my mind we’re still at this stage of societal acceptance.
It blows my mind that some people still don’t want it to go further.
And while many would like to suggest this is just an American problem, they’re wrong.
It’s not that long ago that I heard families in Fulham complain that the Santa the school had brought in, was Black. I remember listening to them and not being able to compute what they were saying – especially as the school had a high proportion of Kids of Colour attending there.
Eventually I lost my shit and asked why they were being delusionally protective about a mythical figure … a mythical figure who supposedly wants all kids to feel happy and seen and yet, until the school did this, there was a high chance any kid who wasn’t white had felt Santa was never really for them and so they were always experiencing it from the outskirts rather than the middle.
Of course People of Colour know this because they face this bullshit every single day … which is why, for all the twists and turns of Pez, they knew how to make every one of their customers feel they were for them, not just about them.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Content, Context, Corporate Evil, Corporate Gaslighting, Culture, Individuality, Management, Succession, Television
For all the claims TV is dead, we’ve been living through a golden age of it.
Nothing sums that up more than Succession.
What a total masterpiece.
Writing.
Casting.
Acting.
Craft.
All absolutely stellar.
I am genuinely sad it is all done.
I am also convinced Jesse Armstrong is a genuine storytelling genius.
Obviously lots of praise has been rightfully heaped on the show, but I think Peter Friedman – who played Frank in the show – sums it up best …
“There’s been a degree of excellence that one should be wistful about, because I don’t know how soon each of us will find it again.”
Now I’ve had time to relax from the intensity of the final ever episode … I’ve realised there are certain characteristics that connect Succession to the few shows of it’s stature – for example, something like The Wire.
Attention to detail.
The need for the viewer to pay close attention.
The ugly truth of everyday reality.
For all the ‘twists and turns’ the show took you on, nothing should really have been a surprise. It was all laid out in-front of you when you looked at the character of the characters.
The greed.
The arrogance.
The ambition.
The ego.
HBO went to great lengths to understand how this manifests in real life by working with people who are genuinely from these backgrounds.
For example, no one wears a coat because billionaires are always delivered right to the door of where they are going. And no one bends down when leaving a helicopter, because they have spent their life traveling in them that no one fears for their head being chopped off by the rotor blades.
Little things we may not notice but somehow conveys authenticity through actions and behaviours.
It’s why I found Roman’s breakdown towards the end of the series so powerful.
SPOILER ALERT FOR THOSE WHO HAVE NOT GOT TO THE END.
Watching him fall apart as he realises the person who enabled his arrogant … vulgar … depraved consequence free life is no longer there, was incredible. A car crash of character that you could not take your eyes off that somehow also ignited sympathy you never thought he deserved. And then the final moment … where you witness him recognising that he’s not just free from the bullshit that has fed his life and his vacuous meaning, but that he is finally a true equal with his siblings because of their shared ultimate failure.
It was inspiring.
The whole thing was depressingly inspiring.
And I’ll tell you why … because it was all based on an ugly reality we all know but choose to ignore, and that is the ‘needy crawlers’, win.
If a company has a choice between individuality and complicity, they will generally choose complicity.
Someone who will do their dealing.
Someone who will take the heat.
Someone who knows their place.
Someone who will be obedient.
Obedience is important …
It allows the abdication of guilt for all decisions.
It creates a layer between them and the anger of others.
It ensures they always have support for whatever they choose.
It removes the risk of being challenged, questioned or undermined by those close.
By choosing someone who has an insatiable need to be associated with power and influence, not only do you know they will sacrifice anything – and anyone – to be given access to it, but you can give them the highest of high-profile corporate positions, and be safe in the knowledge they’ll still be subservient to you.
It’s the ugliest of ugly truths.
The most vulgar of corporate realities.
And a perfect expression of what I saw when I lived in America.
People managing up, regardless of consequence or expectation.
People being paid vast amounts for their complicity rather than talent.
People creating fear to ensure they always stay in power and control.
Of course not everyone is like this.
And of course, this is not limited to just the US.
But what made Succession so powerful is that even though it was about billionaires, it reflected what most people have seen or experienced at some time. That regardless of wealth, standing, status or connections … there is always someone we answer to and those who are acquiescent to them will always be the ones they choose to progress.
Despite being a show filled with conniving, untrustworthy, unlikable, spoilt, greedy and entitled bastards … I’m going to miss Succession. Though what makes the loss more bearable is knowing that should I ever need another taste of it, all I have to do is turn to reality to witness the people and companies who trade values and morals for power and control.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Birthday, China, Colenso, Colleagues, Culture, New Zealand, Shanghai, Wieden+Kennedy
Ever since I became a head of department, I have bought cakes on birthdays.
While you may think this is a humble brag, it’s actually an admission of bastardness.
OK, hint of bastardises.
Because like the badges, pencils, stickers, packing tape and fake dog shit I’ve bought for people in the past, I see the act of giving a birthday cake as much about satisfying my evil as sharing my love.
In the past I did this by simply buying cakes from the same shop, every single time … knowing it wouldn’t take long before people got sick of the bloody thing.
And boy, did they let me know about it … especially my Wieden mob and their loathing of yet another Baker and Spice cake. Hahahaha.
However, since moving to NZ, I’ve found a shop that lets you customize the design, which helps explain why Briar – our sour cream and chive crisp chomping champion – got the cupcakes above.
Sure Otis is seeing his inheritance get whittled away by his dad’s colleagues birthday’s … but it makes me happy and don’t I deserve that on their special day?
Cue: Evil, manic laugh.
Filed under: A Bit Of Inspiration, Age, Attitude & Aptitude, Bands, Bangkok Shakes, Childhood, Culture, Music, Nottingham, Paul, Queen, Relevance, Resonance, Respect
When I was a kid in Nottingham, there were 3 independent record shops I continually went to.
WayAhead, Rob’s Records and Selectadisc.
OK, part of this was because there were no major record shops in Nottingham at that time – Our Price, Virgin and HMV all arrived [and left] years later – so unless you were happy with the extremely limited range available in Boots, they were your only options.
Not that they were a ‘lesser’ experience to the big chains. Far from it.
In fact WayAhead became my Mecca because it was a pure rock and metal store. The only one in Nottingham … a place that loved the music rather than just sold it. A place – when I look back – that not only helped forge my identity as a teen, but gave me a space where I could feel safe and supported in it.
It’s also the location where I queued up all night just to ensure I could get Queen tickets for their Works Tour. So the memories are deep and strong.
Rob’s Records was a second hand store up a small alley called Hurts Yard.
WayAhead used to be a few doors down, but they moved to a much bigger location when [1] metal music became mass in the mid-80’s and [2] the shop couldn’t fit customers in because too many people were crammed around the Pinball table and Track and Field arcade game that was in the front of their store. [See photo above]
But I digress …
To be honest, Rob’s Records was a shambles.
Messy … cramped … records stacked tight in big boxes and plastic bins placed literally all over the place. But it had cheap records so I’d find myself in there searching for some rare Queen albums or singles… normally after having a fried chicken lunch from the place that was a cut-price KFC in name, cleanliness and taste.
And then there was Selectadisc.
Set over 2 floors, it was the music lovers, music shop.
A dimly lit, warm cocoon that incubated you from the world outside.
In fact, it was considered an institution by record/vinyl fans all over the world thanks to its continued support for new and up and coming bands.
That said I didn’t love it … it loved The Smiths for a start … but it did have a lot of variety. It also had a great noticeboard where people could put up ads … especially for musicians for bands. We found our first singer, Rob Reid, from an ad we put up there … someone who helped give me some of the best times of my teens and who I am still in touch with to this day.
All of these places were like a wonderland to me.
I may have entered from the street, but I found myself on a different planet.
I would spend hours there on a Saturday… listening, talking, looking, reading. Occasionally even buying.
And while Rob’s Records and Selectadisc didn’t offer me the same community as WayAhead … they mattered to me. A lot.
Sadly, only Rob’s Records remain … but what caused me to write this post is because I recently saw a photo of the upstairs of Selectadisc and it stopped me in my tracks.
Not because of the memories it ignited.
Nor because of the state of it.
But because of its size.
Specifically, how small it was.
I appreciate when you’re younger you overestimate size … but this wasn’t when I was a child, I was in my teens.
And even though it wasn’t my fave record shop, I still remember it like it was a Cathedral of Sound.
Maybe it was because it was bigger than both WayAhead and Rob’s Records.
Maybe it was because it was on 2 floors where the others were just on one.
Or maybe it was because it offered me an escape from normal life to a place that was filled with sound and people who shared a similar love to it as me.
There’s never been a place like those record shops for me.
The closest was Funan Mall in Singapore – a whole building dedicated to selling electronics and gadgets.
A place where I could happily spend hours just looking at the latest new tech that had come in from China … where Jill sent me to after I’d proposed so I could calm down from the intense emotions of the morning.
But even then … even with all that … those 3 record shops in Nottingham will be where a part of my soul resides.
A place that was educational, recreational, and experiential.
Society is worse off without these places.
Yes, I know culturally they have been replaced by a bunch of other places – from the barbers shop to the chicken shop – but records shop were more than a place to hang and talk, they were a place where you grew.
So even though this photo of Selectadisc highlights how small it actually was … it’s impact on who I was remains huge.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Audi, Authenticity, Brand, Communication Strategy, Corporate Evil, Culture, Honesty, Luxury, Management, Mediocrity, Metallica, Packaging, Premium, Resonance, Respect, Standards, Status, Strategy
A lot of luxury brands, invite a lot of mocking.
It might be what they make.
It might be the prices they charge.
It might be the way they look at the world.
But whatever your opinion, at least they commit.
Walk into a proper high-end luxury brand and you see high-end standards and experience.
Everywhere.
[The Netflix series ‘7 Day’s’ perfectly demonstrates this, as I wrote about here]
Innovation. Craft. Details. Service. Packaging. Training.
You might not like it.
You might not value it.
But you can’t say they’re not committed to it.
Now compare that to companies that like to position themselves as ‘premium’.
Sure, some live up to it … but my god, most don’t.
The only premium-ness is often only in their pricing and ego.
Big talking to the public, short-changing everywhere else around them.
Now I get you have to look after the pennies in business, but when you claim to be premium – it should mean you recognize the value of premium standards and service in those around you and with you. And if you don’t – or you don’t think the people you are dealing with offer that – then why the fuck are you dealing with them?
I’ve written about this before, but once-upon-a-time I was asked to work on a freelance project for a high-end German brand.
I submitted my estimate to which I was met with the following reply:
“Your fee is higher than other partners we use, please lower it”.
That was it. Not even an indication of the costs they were comparing me too.
Now while I value what I do, the costs weren’t excessive.
Infact they were a fraction of the cost of one of their lowest priced products.
But more than that, I’d agreed my fees with the CMO before I submitted them to procurement, so I thought., ‘fuck this’ and wrote the following response.
“Your products are higher priced than other brands I could choose, please lower it”.
I know … it was cheeky, but I just thought they were incredibly arrogant in their attitude, especially in the way they wanted to undermine my experience.
And guess what, almost immediately they replied with,
“We accept your rate and look forward to working with you” … which is the exact moment I saw through the hype.
Brands who value quality don’t benchmark costs against the lowest market rates.
I get it’s a negotiation tactic, but it also reveals their hypocrisy and insecurity.
It’s why my experience with Metallica was so shocking … despite the fact what they do and value all makes total sense but the way most business operates means it felt so bizarre.
Actually, Metallica are a great example of a brand that values who they are.
Everything they do is focused on respecting the quality of what they do.
For example, to make sure their vinyl is always of the highest quality – they bought the best vinyl printing press company in the world.
Same with their live shows …
To ensure their sound is of the highest quality, they had the highest-quality live speaker system in the world built.
Rather than approach investments in terms of ‘what can we get away with’, their attitude is to put highest quality first … which is why they buy stuff rather than lease it because not only does it ensure their creativity is given the highest possible quality [rather than the best they can get away with] it ensures they always have priority access to it. And when they don’t need to use it, they get people like me to work out how to make it pay for itself, which often ends up leasing it to other bands who don’t have the same needs/standards or values as them.
Metallica understand standards better than most brands.
But then they understand who they are better than most brands.
Which is why everything they do is focus up to the quality not down to the price.
That’s a proper premium brand … one who makes decisions that reflects who they are not who they are pretending to be.
Christ, I recently saw a rep from a coffee brand get into their gold Audi.
It stood out to me because it was a errrrrm, gold Audi.
And while some may look at it and say,
“If they drove a Prius, maybe their coffee prices were lower”
… not only are they unlikely to be people who buy their coffee, they are also unlikely to care about the difference of coffee.
That’s not a diss … I like Nescafe with Coffee Mate … but it also doesn’t mean that my taste is reflective of everyone else’s either.
Whether true or not, my impression of a brand giving their rep this choice of car was they had a different perspective on standards. Rather than give their reps the lowest priced car they could get away with, they found the most efficient car of the standards they live and operate in.
Of course many may slate or disagree with me for this view …
I also appreciate some may find their choice a reflection of their pretentiousness, which they find fucking annoying.
And in some way I agree with them.
However I feel a lot better about pretentious assholes when that’s who they actually are rather than those who do it to look like they’re premium when everything else highlights they’re anything but.
Commitment costs.
You might not want to pay it … you might not understand the reasoning for it … but at least you’re dealing with people who believe it rather than those who are exploiting you for it.