It’s Monday.
In NZ, it’s also winter,
In other words, it’s pretty depressing.
However, never fear this blog is here. Ahem.
I’ve decided to shake those Monday blues away for all of us with this post.
Think of it as blog prozac. Which makes me your Doctor.
Oh god, this has turned into something even more depressing than Mondayitus, so let’s just get on with it shall we? OK, here it is:
Though now I look at it, I relate to it.
Especially on a Monday morning.
In winter.
Having just written the biggest bust this blog has ever seen.
And its seen a lot, as we all know.
Tomorrow will be better. Hopefully.
As if Monday wasn’t bad enough already, I’ve gone and made it worse.
Sorry.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Content, Context, Emotion, Empathy, Mum & Dad, Nottingham, Nottingham Forest
First of all happy birthday to Queen drummer, Roger Taylor.
He turns 74 today – which used to sound ancient, but now I’m 53, sounds terrifyingly close.
Hopefully when I’m his age I am also living my best life … though what that is, is evolving in ways I’m trying to work out – haha.
But this post is about my hometown, Nottingham.
I went there a month ago on my way to Cannes and I have to say it was a very emotional trip.
Part of this is because it was the first time I’d been there on my own since my Mum died.
Part of this is because it was the week after a terrible incident in the city where 3 innocent people were killed.
And part of this was because of a personal situation and challenge that I was – and still am – trying to work through.
In my few days there, I went on a bit of a history journey … visiting places that meant so much to me as a kid.
From shopping in Victoria City … visiting Rock City … passing my old schools … picking up some food from the local Asda, where my parents would shop every Friday evening … going to the crematorium to see the memorial for my parents … paying homage to the Nottingham Forest football stadium … right through to popping in and seeing my childhood home, that resulted in me bursting into tears in front of the new owner as it was much more impactful than I had dared imagine.
Yeah, it was one big sentimental and emotional journey.
But amongst all the memories, there was something that popped up that I wasn’t expecting.
Something I thought had died and I’d recently written about.
This.
Yep, Raleigh Bikes were back.
Better yet, they were on Maid Marion Way … a thoroughfare of the city that meant everyone would see them.
OK, they aren’t what they used to be – they’re owned by a Dutch company for a start – but they exist and are still based in Nottingham.
As I wrote in my post about Raleigh last month … seeing this brand that defined and promoted my city to the World, die was incredibly tough.
When you’re a kid you look for signs you’re living in a place that is full of promise and hope … a place that let’s you feel you have a bright future … and in my earliest days, with Raleigh making globally known bikes and Nottingham Forest being Kings of Europe, I did. But then, when Forest fell away and Raleigh died, it shook me to my core.
I appreciate that’s the sort of melodrama only a young kid can have, but I wasn’t too wrong to be fair … so seeing the brand alive in my city – especially after a week that saw the whole county in mourning for the needless death of so many – gave hope.
A sense that even in the darkest times, we can move forward.
Given how fucked the UK is right now, that’s worth its weight in gold.
And I’m happy. Because while I don’t live in Nottingham, I’ll always belong there.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Brand, Brand Suicide, Business, Comment, Communication Strategy, Creative Development, Creativity, Culture, Effectiveness, Management, Marketing, Marketing Fail
A few weeks ago, I saw this …
… and I have to be honest, it’s had me thinking a lot.
Because while I acknowledge you can’t take things for granted, when you get lost in the weeds, you lose sight of what you’re working towards and how you do it.
And a lot of people are doing both of those things.
Nothing sums this up more to me than the issue of attribution.
The quest to minimise risk – or ‘optimise value’ – has resulted in brands forgetting that the easiest way to get attribution is to do something interesting.
But instead – reinforced by industry ‘guru’s – we have ended up with a continual production line of commercially responsible alternatives.
Be a one colour brand.
Place brand assets higher than a brand idea.
And – worse of all – have watermarks in your ads.
While colour and brand assets have a role – albeit not a primary role as so many people seem to suggest – if you feel the only way your brand will be remembered in your commercial is to place your logo all the way through it, then you either don’t know how people work or how advertising does.
Or said another way, you’re admitting your brand and your product are forgettable.
Seriously … why would you do that?
Why would you spend millions on something that positions you as uninteresting.
Worse, why would you spend millions on something that positions you as uninteresting and make sure people know it’s you by ramming your logo down their throat?
But somewhere, someone is measuring the ‘impact’ of this approach and finding a way to demonstrate its effectiveness to clients. Letting everyone feel pleased with themselves. Their choices. Their actions. Creating a precedent others will follow in the blind belief they’re being smarter … more optimised … more effective than all their competitors. All the time consciously and deliberately ignoring the critical fact that it’s undermining them rather than liberating them.
Which leads back to that tweet at the top of the page.
Because while knowing how things are going is important, nothing reveals how lost you are than measuring everything but valuing nothing.
How is it the 1st May?
Seriously how?
It’s so weird how I used to love this day when I was younger but now …
Well, I don’t hate it but I sure as hell don’t love it.
Back as a kid, the first of May represented the lead-up to my birthday.
A countdown where I could start considering who to invite to my party.
Now …
Well, it’s like a reminder how fast life is passing by.
God, this has gone very depressing hasn’t it.
So let’s leave it there and pretend this post didn’t happen.
And as a way of an apology, I’ll leave you with this …
… even though, in some ways, it’s even more depressing.
Hmmmmm, in that case I’ll leave you with this …
As you read this, I’m overseas. I know … again.
Which means you’re post free till Friday.
I knew I could leave a smile on your face.
See you in a few days.
Filed under: A Bit Of Inspiration, Apathy, Attitude & Aptitude, Authenticity, Brand Suicide, Business, Comment, Complicity, Confidence, Consultants, Context, Corporate Evil, Corporate Gaslighting, Creative Development, Creativity, Culture, Fake Attitude, Imposter Syndrome, Leadership, Management, Marketing, Marketing Fail, Mediocrity, Prejudice, Professionalism, Relationships, Relevance, Resonance, Respect, Succession, Toxic Positivity, Trust, Truth
I appreciate that at my age, the title of this post may suggest I’m going to whine about companies overlooking people of a certain age for younger, cheaper, hungrier individuals.
I’m not. I get it.
Not only that, while age and knowledge have some level of interconnectedness … I’ve met countless young people who are bloody brilliant [not relative to their age, just bloody brilliant] as well as plenty of people with ‘experience’ who, frankly, aren’t.
What I’m talking about is the blinkered confidence some companies place in their people simply because they’re their people.
On one hand I suppose I should celebrate it, given its not that long ago that companies overlooked internal capability for the external shiny and new.
And while this post does not reflect any of the clients I specifically work with directly, I am seeing and hearing more and more companies go to this other extreme and worse … enabling a level of arrogance in their people that results in any objectivity they face – regardless of the knowledge and expertise of the person delivering it, let alone the desire to help make things more successful – as a threat.
Complicity is the name of the game these days.
Blind acceptance that whatever the person ‘in charge’ says, is right.
A belief internal employees are better informed about every topic than people who are experts in specific topics … so companies can feel great about themselves.
Of course, the issue with this approach is that when things go wrong – or don’t go right enough – everyone else gets the blame. Not just by the person in charge [which you almost expect] but by the company they work for, despite the fact the only reason they gave this employee the project is because they knew a bit more about a subject than senior management, so they saw them as [1] an expert in the field and [2] a cheaper option that bringing in external expertise.
Now you’d think the fear of this outcome would ensure people would stand up for what they believe is right.
Not because they’re arrogant, but because they know their experience and knowledge can disproportionally benefit the end result.
And some do. At least the really good ones …
But even they are under increasing pressure to go along with the whims and wants of certain people/companies … because the whole industry is seeing more and more work being handed to people and companies who simply say yes to whatever is wanted.
Or said another way, convenience and fawning is more valued then expertise, knowledge and standards.
Now of course, it’s human nature to believe we can do more than we actually can.
We all like to think we are ‘special’.
We all like to be acknowledged as important.
We’ve all heard the ‘fake it till you make it’ philosophy.
But the truly special are the ones who know that however good they are, having people around them who are better than them – in different fields – can make them even more effective.
It’s why the World’s best athletes have coaches.
It’s why the World’s best musicians have producers.
It’s why my brilliant ex-NIKE/FFI client, Simon Pestridge, said: “middle management want to be told they’re right. Senior management want to know how they can be better”.
The reason I say all this is that I recently reached out to one of the best organisational psychologists in the World. They work with the CEO’s of some of the most respected and successful companies in the World including Apple, NIKE, Ferrari and Electronic Arts to name a few.
This is what they said when I talked to them about what I was seeing:
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“I call them professional imposters and the reason so many succeed in corporations is because they target other imposters. It becomes a co-dependent relationship where they ensure their ego, status or promotion opportunities won’t be challenged.”
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To be honest, I was not shocked by their view, I was more shocked by the acknowledgment.
Of course, I probably shouldn’t be. It’s hardly a new phenomenon and we also had one of the most successful shows in TV history shine a light on it …
Succession was a celebration of the role of co-dependence and complicity within organisations.
As I wrote recently, Tom was the epitome of it.
But this post is about Tom before he ‘won’ [even though he is still a pawn to the real power] … this is about Tom when he just wanted to please to win favour. Where he thought nothing of being vicious and vindictive to those beneath him because he knew that didn’t just please the people above him, it let him feel he was above everyone around him.
And so Tom eventually gets promoted beyond his capability …
Where the illusion of power and external fawning is more important to him than pay checks.
Where his belief is he is superior to all, regardless of knowledge or experience.
Where his understanding of situations is the only understanding of a situation.
Yeah, it’s bleak. It’s fucking bleak. Because while Tom was fiction, Trump got to be President of America. And what makes it worse is we all see it. Hell, we’ve probably all been exposed to it. And yet it goes on.
If companies truly want to be great, then they’ve got to kill and stop rewarding toxic positivity … because value will be revealed when they allow more people to say no to them and they say yes to more people.