The Musings Of An Opinionated Sod [Help Me Grow!]


Age Is Attitude …

I’m old.

In fact by adland rules, I’m a bloody dinosaur.

That’s not because I’m switched off to contemporary culture – quite the opposite – but because the industry is ageist to the core.

The reality is anyone at my age tends to face an interesting dilemma in terms of how they are perceived …

Be old but think young and the industry sees you as a try-hard.

Be old and act old and the industry sees you as past-it.

Both things are wrong of course and it’s one of the reasons I always loved Wieden because they valued creativity rather than devaluing age. Of course, you have to keep the flow of new, exciting, dangerous talent coming into the place … but in my experience, when people have an open mind, the young learn from the old and vice versa and the end result is something even more potent than it would have otherwise been.

But maybe that’s just me trying to post rationalise my value.

The thing is, as I get older, I don’t want to subscribe to the ‘life’ I am supposed to have.

That doesn’t mean I aspire to living a long-term midlife crisis any more than I want to spend my time gardening, drinking wine or playing golf … if people want to do that, that’s fine, but I want to indulge in the things that continue to fascinate, intrigue and challenge me.

I wrote about this once before, but the best and worst thing about growing older is that you are continually discovering things you want to explore – in fact, the more you explore, the more you discover additional things you want to explore – but underpinning all this is the unshakable knowledge the time you have to do it is more limited than ever and so there will be paths that will be unexplored.

That’s quite the mindfuck.

Years ago a man I met said, “you know you’re getting old when you can’t feasibly double your age”.

At the time I remember laughing but now I’m in that situation, it’s confronting.

I have so much I want to do. See. Try. Explore.

Then there’s the things like seeing my son forge his own path.

While spending more time with my beloved wife.

More memories. Less dreams.

The idea that time is getting shorter can really fuck you up.

And that’s why for me, it’s about trying to ensure my family life a life of fulfillment.

I don’t want to subscribe to irrelevance.

Sure, one day I might be regarded as that for companies, but this is not about them – but me.

My Mum always had a desire live at the speed of contemporary culture.

She didn’t want to feel she was left behind.

That didn’t mean she did things she didn’t want to do, but she also didn’t want to live in a bubble where her context for life was far removed from the realities of life so she was open to the new and actively explored it … not in the bullshit way advertising portrays it, but in her interest in culture, from comedians and artists to music and politics.

That’s an amazing lesson to be taught – one I wholly subscribe to – which is why I think the industry is missing the point when it labels people over 40 as over-the hill. For me, rather than judge individuals by their physical; age, they should judge them by what they bring … what they challenge … what they change … because it’s the one’s who refuse to be labelled who can make exciting things happen.



Favourite Days …

Can you remember some of your greatest days?

I don’t just mean the big ones, but the ones that should have been a ‘normal 24 hours’ but somehow turned into something different.

Better.

Seminal.

Jill recently sent me a photo that captures one of those days.

Yes, that’s me watching TV.

More specifically, watching Forest.

Live.

Playing Arsenal.

In the FA Cup.

Fallen giants versus FA Cup holders.

Championship team versus Premiership establishment.

Managerless versus longest serving manager.

And we won.

4-2.

FOUR BLOODY TWO.

More than that, we won in style … so much so that a blind Arsenal fan, who was at the game, expressed that he had finally found a positive to being blind because he didn’t have to see how much Forest bossed Arsenal on the pitch, but only hear it.

But as much as that is most definitely a big and memorable event, that’s not what made it seminal for me.

It’s that little head resting against my body on the sofa.

Yep, that’s Otis.

Watching the game with me.

His first ever football match.

Where his Dad’s beloved Nottingham Forest, won.

Now I appreciate this isn’t the same as when I was a kid and started watching Forest.

Back then, they were not just winning against the champions, they were the champions.

First of the league, then of Europe and beyond.

Their success cemented my love of the reds … taking it beyond just geographic loyalty and into more personal identity.

And even though they have fallen so far from those heady days – where they have had 26 different managers in the time Arsene Wegner has been boss of the gunners – I still love them and hope this match, where Forest secured an unlikely yet thoroughly deserved victory in front of a 3 year old living in Manhattan Beach, means he will love them too.

Maybe I’m being massively unfair on Otis.

Maybe I’m setting him up for a lifetime of disappointment.

But then, when you hear stories like this that come out of matches like that, it does teach you that the events of the past don’t have to dictate the events of the future if you commit to always doing your best.



A Picture Releases A Thousand Emotions …

It’s Monday.

I know that’s pretty shit for all of us so I thought I’d do something nice for a change.

OK, I’m not really doing any of it … my son is … but if it affects you 1/1000th in the way it affected me, it will make your day a little sweeter.

Otis has a friend called Elodie.

Her parents – by pure chance – are English and we met them at our kids school.

Elodie adores Otis.

And Otis adores Elodie.

They operate at the same speed and frequency and while there’s the odd moment where one of them goes slightly off the rails, their affection for each other is obvious.

A few weeks ago we were all at the beach to celebrate another kids birthday [this is my life now]

Living so close to the beach is a real privilege and even though both kids are there most days, they still act like it’s their first time.

Anyway, we were there for Jack’s 3rd birthday and in-between birthday cake and opening presents, I saw Elodie and Otis walk to the gentle tide.

As they chatted to each other, I followed them from a little distance to give them space to continue playing in their own World when suddenly they did this …

There are many beautiful things in my life that have taken my breath away, but this was one of the most powerful.

Innocent.

Heartfelt.

Friendship.

Which is why as much as that lone surfer in the distance may believe they are riding upon life’s purest joy, I would like to say to them they are wrong and point them to the embrace of my son and his dear Elodie.

I think they would acknowledge I am right.

Happy Monday.

Thank you Otis and Elodie.



It Seems I Am The Fine Line Between Famous And Infamous …

How is your 2018 going so far?

I know it’s still early days – but is it looking good or bad?

Well, if it’s looking positive, I’m about to ruin it for you and if it is looking dodgy, I’m going to help you solidify your opinion.

Why?

Well, a few weeks ago, a nice guy called Paul McEnany asked if he could interview me about my career.

While I’m sure his reasoning for his request was to help planners learn what not to do, my ego said yes even before my mouth did … and while the end result is the bastard love child of rambling randomness and base-level swearing, it’s the perfect way to justify your pessimism for 2018 or to ensure your optimism for the new year doesn’t get too high.

So go here and errrrrm, enjoy [if that’s the right word for it, which it isn’t] and after you’ve heard my crap, listen to the brilliant interviews with people like Gareth Kay, Russell Davies, Richard Huntingdon, Martin Weigel and the amazing Chris Riley because apart from being hugely interesting and inspiring, you’ll get the added bonus of [1] undeniable proof I’m a massive imposter and [2] the knowledge that if I can have some sort of semi-successful career in advertising, you certainly can.

You’re welcome.



Lessons From The Past For The Future …

It’s the last day of the first week of blog posts for the new year.Congratulations, you’ve survived.

So I thought I’d end the week on a positive.

No, a real one.

You see there was recently read a Linkedin article asking people what piece of advice they would give to their children.

Obviously this is a big, big question because ultimately, there’s so many things you could say and want to say.

But then I realized the advice I got from my parents is still probably the best advice I could give.

Advice that not only prepares you for the life ahead, but prepares you to get the most out of what is there and who you are – which, when you come to think of it, is probably the best advice of all.

So with that, I pass onto Otis what my beloved parents passed on to me.

+ A life of fulfillment is more enjoyable than a life of contentment.

+ Be interested in what others are interested in.

+ Make your own mistakes not someone else’s.

I might not have managed to do them all, all the time, but those pieces of advice have helped me enjoy a life that – let’s face it – I don’t deserve to have, which might be the one thing I’ve done that my parents would be the happiest about.

So to Mum and Dad – thank you – you might not realize it, but you’ve given your grandson one of the most valuable bits of advice he’ll ever have.

Have a great weekend.