Filed under: A Bit Of Inspiration, Attitude & Aptitude, Brand Suicide, Cunning, EvilGenius, Focus Groups, Marketing, Marketing Fail, Unprofessional Professional
Yes … I know I am the last person to talk about professionalism.
And yes … I know Linkedin is kind-of an easy target, but some of the stuff people are putting on there these days blows my mind.
If I was an alien and looking at the site for insight on humans, I’d come to the conclusion there’s 2 types out there, the egomaniacs and the totally lacking in confidence.
Have a look at this …
What?
WHAT?
If it was some kind of psychological experiment, you could just about put up with it – but it doesn’t seem to be. It literally appears a guy called Jason [In a moment of compassion, I’ve deleted some of his info to protect what little honour he has left] wants to crowd source how he should style his facial hair.
And if that wasn’t depressing enough, he’s received over 5000 comments for it.
FIVE THOUSAND.
Seriously, what the hell?
It’s so depressing that I hope he’s only doing this so he could find gullible fools to sell some shit product too.
Honestly, what next …
What tie should you wear to work?
What breakfast should you eat?
What condom should you wear?
On the bright side, if this is the standard of professionalism these days, then it just might mean I am no longer at the bottom of the table.
Sure, I might still be in the relegation places, but no longer at the bottom.
Thanks Linkedin.
Filed under: Planners Making A Complete Tit Of Themselves And Bless, Unprofessional Professional
No, I’m not talking about the fact they spelt Shanghai wrongly.
Nor that they used a small ‘p’ in planning. [Even though it is ridiculous to use a capital letter]
No … I’m obviously talking about the fact the lovely – but mental – people at Hoala, stupidly invited me to be part of their course.
What on earth where they thinking?
Not only will they have a bunch of very disappointed students, imagine how the other lecturers will feel being associated with me.
On the bright side, I get a free holiday to the ‘dam, so I’m not complaining.
Which is more than can be said for everyone else, come September.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Brand Suicide, China, Comment, Crap Marketing Ideas From History!, Creative Development, Creativity, Culture, Deutsch, Differentiation, Food For Thought, Goodbye China, Hello America, Insight, Internet, Interviews, Marketing Fail, Martin Weigel, My Fatherhood, Otis, Paul, Planners, Planners Making A Complete Tit Of Themselves And Bless, Planning, Point Of View, Positioning, Pretentious Rubbish, Relevance, Resonance, Social Media, Standards, The Kennedys, The Kennedys Shanghai, Unexpected Relevance, Unplanned, Unprofessional Professional, Wieden+Kennedy
How is your 2018 going so far?
I know it’s still early days – but is it looking good or bad?
Well, if it’s looking positive, I’m about to ruin it for you and if it is looking dodgy, I’m going to help you solidify your opinion.
Why?
Well, a few weeks ago, a nice guy called Paul McEnany asked if he could interview me about my career.
While I’m sure his reasoning for his request was to help planners learn what not to do, my ego said yes even before my mouth did … and while the end result is the bastard love child of rambling randomness and base-level swearing, it’s the perfect way to justify your pessimism for 2018 or to ensure your optimism for the new year doesn’t get too high.
So go here and errrrrm, enjoy [if that’s the right word for it, which it isn’t] and after you’ve heard my crap, listen to the brilliant interviews with people like Gareth Kay, Russell Davies, Richard Huntingdon, Martin Weigel and the amazing Chris Riley because apart from being hugely interesting and inspiring, you’ll get the added bonus of [1] undeniable proof I’m a massive imposter and [2] the knowledge that if I can have some sort of semi-successful career in advertising, you certainly can.
You’re welcome.