The Musings Of An Opinionated Sod [Help Me Grow!]


Valentine’s Day Is A Moment, But The Future Is Forever …

One of the things that frustrates me is when companies talk loudly and proudly about their ambition but then follow it up with, “but we have to take baby steps to get there”.

The only thing that annoys me more is when agency folk say the work they’ve made isn’t great, but it does, “push the client a bit further than they were before”.

Look, I get it … there are many implications to what we do, but as much as this ‘softly, softly’ approach may sound like it makes sense, it often ends up being counter-productive.

Being slightly better than where you were means nothing if everyone around you is taking huge strides forward.

But of course, just blindly rushing ahead often ends up with people getting burnt … just like planning your progress while constantly looking through the rear-view mirror.

At some point, you have to take a leap.

A step-change from what is known and established to something that changes how you, your audience and your competitors look at what is possible.

For me, this is what innovation truly is about, not micro-improvements designed to keep a company or product up to date with what the category and their competitors are doing.

I get for the company involved, that may feel like a big step – and for them, maybe it is – but it’s not really moving them ahead, it’s just keeping them closer behind the people leading – and owning – change.

To make it worse, culture don’t really care how big a step it was for you, they care about what’s in it for them – so if it’s not done to move them forward, you’re basically putting the ‘no’ in innovation.

So how do you leap forward without falling?

Well, on one level, you can’t.

Innovation of any kind runs the risk of failure … that is inherent to anything that is trying to dramatically move forward.

However you can improve the odds of success.

I’m not just talking about having an open attitude towards failure … where you look at it as a way to learn and progress rather than to lose due to unnecessary risk.

I’m talking about the power of insight.

Insight gets a bad rap these days.

Some of it is because a lot of things people claim are insight are anything but.

However I have been noticing an increase in the number of people using the Henry Ford quote of, “If I asked people what they wanted, they’d say a faster horse” … to basically try and undermine the value of insight.

But as I’ve talked about for years, if someone couldn’t tell from that quote that people wanted to get from A-to-B faster than they currently are able to do, then they’re a fucking idiot.

Sure, there is a lot of work to do to get from ‘speed of mobility’ to the creation of the motor vehicle, but the foundation of what people are looking for is right there for all to see.

Or hear.

Contrary to what many say, I personally believe people do know what they want … they just don’t know how to express it.

It might be said in hidden ways.

Or through actions written off as stupidity.

Or via behaviours that push against tradition.

Or with associations that feel random or misunderstood.

Or simply the core of a subculture inventing their own approaches.

It could be anything.

Which is why I believe our job is to listen, explore and investigate … recognize the clues culture expresses through their secret codes so you can work with your creative friends to translate this into something that defines something new.

Creates step change not a degree of change.

Reveals a new possibility rather than remakes something old.

Basically resonates with the speed and direction of culture, rather than tries to be relevant to the present rules.

And while that may indeed still fail or just require a shitload of hard work to evolve the idea into something infectious or – eventually – inevitable, it means you are leading change rather than being shaped because of it, which has the potential to change your future in ways no one could ever imagine.

Of course, the problem is not just that many people claim to want pragmatism but insist on micro-progress based on established behaviours, rules and habits … there’s the issue that some people evaluate something that challenges convention by the standards of what is already in place – ignoring the fact the idea they are evaluating it against has been given literally decades to hone their offering and establish their role.

Or said another way, some people happily kill something before it has been given the chance to be something, because they’re basing it on what they think rather than translating the codes of what culture want.

Like Blockbusters, who passed on Netflix.

Or Nokia who dismissed the threat of the Apple iPhone.

Or VW who basically laughed at Tesla and their electric car.

And while I accept anyone who wants create the future – rather than have it created for them – has a lot of obstacles to jump, there is good news.

Because for those who have competitors who believe progress only comes through refining and optimizing what they already have, they have been given the gift of time to create something that redefines the rules.

Leapfrogs established behaviours.

Create a new set of standards and expectations.

Because the only way to counter money, heritage and distribution is to innovate past it, in the knowledge that you know you’ve found something interesting when everyone feels the impact of your pragmatism …

Like a lightbulb compared to an optimised candle.
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Before I go, to ensure I leave you in the Valentine’s Day spirit, here’s what love is in the modern age – as described by the wonderful Amelia – who DID give me permission to post this, so keep your insults to yourself.

Got to be honest, I’m glad I am married because if I wasn’t, I’d either end up single or in jail.

And yes John, I did say prosperity instead of posterity. Deal with it!



Valentines Day Might Not Be About Love, But That’s No Reason To Not Talk About Love …
February 14, 2019, 6:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Emotion, Empathy, Family, Love, Valentine's Day

Don’t worry, I’m still away.

And there won’t be another post tomorrow.

But I couldn’t let today pass without writing something.

As many of you know, I hate Valentine’s Day.

I’ve written about my hatred of this day for years … because the truth is it’s far more about fear than love.

But this year I’m going to change the narrative.

I still think Valentine’s Day is an act of marketing evil, but as it is supposed to be about love, I’m going to express it.

To my wife.

My wonderful, supportive, kind, clever and beautiful wife.

Since we met, I have taken Jill on a hell of a rollercoaster ride.

While I could argue she should have seen the warning signs when I was rushed into hospital within weeks of us meeting [resulting in her first conversation with my Mum being her saying I was having an emergency operation] … the reality is in the 15+ years we have been together, we have experienced, encountered and enjoyed about as much variety of life as you could get.

Birth.
Death.
Adventures.
Adversities.
New countries.
New languages.
Hopes and dreams.
Disappointment and broken promises.

There’s not many people who would leave their home and family to follow a guy she’d only met 6 weeks earlier.

There’s even less people who would then move to Singapore, Hong Kong, China, Los Angeles and England … with the last 3, all happening in the space of 2 years.

And there’s even less people who would do all that when the guy in question is me.

But through it all … through absolutely everything, including the ridiculous Jillysim blog … Jill has stood by me, supporting me and cheering me on, even during times when she could have rightfully said ‘can we press the pause button?’.

Nothing says this more than our time in LA.

Of all the places we lived, she particularly loved the Californian coast.

Not because of the sun, the beach and the lifestyle – but they helped – but because she had a real and vibrant friend network there.

Taking her away from that broke my heart.

She could have said ‘no’ … but she wanted to do what was best for us, not just for her and she knew I wasn’t enjoying my time in LA as I hoped I would. Because of that – and her commitment to us and our relationship – she swapped sun for rain and has embraced everything that has come her way – stuff that has tested many things that are important to her – with openness and acceptance.

I am a stronger and better person because of my wife.

She cares about me in a way that is both wonderful and unbelievable.

Everything I have achieved in the last 15 years is because of her support, brains and commitment to us.

She’s an amazing, talented woman, mother, daughter and all around person.

And while she knows I loathe valentines day with all my heart, I am happy to use this day to say I love her with all my heart.

I owe her so much and so much more.

I still can’t believe I got this lucky.

I love you Jilly.

Rx

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Love Is A Butt Plug. Apparently.
February 14, 2015, 8:30 am
Filed under: Valentine's Day

I know it’s Saturday and I don’t do posts on Saturday … but today is Valentine’s Day and I couldn’t let such a momentous occasion pass without some sort of comment.

As I’ve written many times previously, I’m pretty much anti-Valentine’s Day because it’s less about expressing your love and more about actions driven by fear … however this year is special because today is the day the long awaited smutfest, ’50 Shades of Grey’ gets released at the cinema and for choosing that date, the film studio deserve a round of applause.

The movie business is an interesting business.

While the stuff up on the screen can make them hundreds of millions, it’s the product tie-ins that often reaps them the biggest rewards – turning a loss making film into a profitable venture – which is why I will be very, very, very interested to see how much money the studio makes from their tie in with the ’50 Shades Of Grey Something Forbidden’ sex toy range that has been launched.

You thought the butt plug photo above was just some random butt plug didn’t you?

Oh no, it’s part of a massive range that can be bought at Amazon.

Yes Amazon!

Because nothing say’s “I love you” than ordering some ‘pleasure balls’ and ‘nipple clamps’ to go along with your purchase of Peep Show, series 9.

You can see I’m amazingly NOT taking the piss here.

[Check out the ‘you might also like these’ product suggestions at the bottom of the page]

Enjoy and happy Valentine’s Day.