Filed under: A Bit Of Inspiration, Age, Attitude & Aptitude, Childhood, Creativity, Mum & Dad, Parents
Coming to the end of the year is always a time for reflection.
This has been an interesting year for me … with more highs than lows, but the lows have been very low.
Getting older is often about that.
For all the ‘retirement’ cliches of ‘living your best life’, the reality is it is about transitioning to a new life.
One where your value and experience is no longer deemed important by the very industry who helped you define your value and experience.
It doesn’t just reinforce the narrowing of opportunity; it reinforces the sense of being discarded. Thrown aside. Left to be taken by the earth.
It’s a pretty good metaphor for the other thing you are exposed more to …
Death.
Of people you know, friends you had, colleagues you worked with.
Some the same age as you.
Let me tell you, nothing fucks you up like seeing people you grew up with start to die.
Hell, when I was younger, I thought it was crazy I knew people who were turning 40 … but death is a whole other level of age acceptance.
So let’s be real here … growing older sucks, but as my Mum taught me, age feeds on attitude and so who you are is ultimately determined by how you live.
Look, I know I’m not going to be going out all night and rolling in at 6am before going straight into the office. But that doesn’t mean my mind has to go to bed with a cup of hot cocoa and a hot water bottle at 8pm either.
You’re as old as the limits of your curiosity.
Not liking something doesn’t mean you shouldn’t bother knowing about something. Just like not knowing about something doesn’t mean you should close your mind off to wanting to explore and investigate what’s going on.
As my Mum also taught me, ‘being interested in what others are interested in’ is one of the greatest gifts you can have.
And I am … and I have to say, I bloody love it
Doesn’t mean I always understand what’s going on.
Doesn’t mean I always agree with what’s going on.
Doesn’t mean I don’t appreciate the privilege I have in being able to do it.
But it does mean I know that I am always better for the simple act of being exposed to it.
Talking of exposure …
It seems the desire to be exposed to things is dying.
Instead of exploration into the unknown, people prefer curating.
Living life through a metaphorical ‘greatest hits’ playlist rather than losing themselves in the deep cuts and histories.
Hey, that’s their choice and I respect that … but not only does it mean they miss out on the nuance, they never understand how people got to where they’re at.
Or where they may be heading.
It’s why I find it funny when I hear so many people talk about ‘culture’ without ever realizing what it means.
Thinking it’s all about knowing what’s going on rather than understanding where it’s taking us.
Looking down rather than up.
Looking narrow rather than broad.
Only focusing on the present rather than future.
Or having an appreciation of the past.
I swear this attitude is a deliberate act.
A choice to save themselves from having to face their increasing irrelevance.
A decision designed to protect their ego, knowledge and importance.
Of course, this is ironic as fuck given the absolute fastest way to being left behind is to choose to put on your blinkers.
But I get it … fuck, I’ve had to deal with this reality for years and in no way am I saying I’ve got all my shit together, the thing I know is while we’re all part of culture, sailing through it isn’t the same as swimming in it.
So while I get the energy to swim lessens the older you get, the reality is age has nothing to do with relevance. What it’s really about is whether you’re comfortable being uncomfortable or you want the cosy-zone.
And while it’s OK to choose the latter, doing this not only limits who you are, it limits who you can become.
Whether you’re 24 or 54.
Which is why the older I get, the more I understand something my Dad used to tell me:
“Get the most out of life or life will take the most out of you”.
Filed under: Advertising, Attitude & Aptitude, Comment, Communication Strategy, Crap Products In History, Culture, ECommerce, Jill, Kickstarter, Marketing, Marketing Fail, Technology
Over the years I’ve bought a lot on Kickstarter.
I say bought … but the reality is there’s a shitload of stuff I never received.
And then there’s the stuff that I did get, that I wish I hadn’t.
That said, I have to acknowledge their unprecedented ability to hype the mundane up to fever pitch. It really is quite extraordinary, given I’ve gone back time and time again, despite enduring endless indifferent experiences.
But maybe I’m over that now.
Or maybe they’re just running out of ‘hype fuel’ because recently I saw something that made me laugh out loud rather than reach for my credit card.
To be honest, it’s been coming …
First there was the watch that claimed to be rebel engineering.
Then the phone attachment that supposedly gave you something fast-approaching infinite zoom.
But now they have entered a new world of insanity, even though I acknowledge this one is arguably much more sensible than either of those ‘trophies of stupidity’.
It’s this …
Yep, a portable dishwasher.
Does anyone ever need a portable dishwasher?
I understand a small dishwasher, but a portable one?
My gut would say no, but I know for a fact there’s some people [read: my wife] who hates the idea of washing dishes so much, she would probably see this as an act of humanity.
So let’s say I accept there may be an audience out there for a micro, portable dishwasher.
However what I cannot accept is – based on the photo they have used – there’s an audience who would want to buy a micro, portable dishwasher to then take to their local pub. More importantly, I don’t know why anyone would need to take a micro, portable dishwasher to their local pub unless they purposely forget their watch/purse/phone and need to work off the drinks and underwhelming bar snacks they consumed.
But the way the Kickstarter folk have written the headline seems to suggest they think it may be the next craze. The new ‘dog in a handbag’ or overpriced, oversized water bottle. Something you take with you at all times to show your peers your ‘status’ or in case you fancy washing your cup, saucer or – judging by the size of the machine – spork.
But it gets worse, because they then say ‘saving you time to make more joy’.
What the absolute fuck?!
Apart from that being literally the laziest ‘selling proposition’ in the known universe, I’ll tell you what saves you more time to make more joy … going to the local fucking pub to eat so you don’t have any washing up to do.
What the hell are Kickstarter thinking?
Are they thinking?
Do they care anymore.
Well, as much as I’d like to say ‘no, they’re not’ … it seems that accusation should be pointed at their customers rather than them, because the company behind the ‘social dishwasher’ have raised $1,186,891,682 from Kickstarter projects.
$1,186,891,682!!!
OK, so that is over 4367 products, but still, that’s disturbingly impressive.
But not as impressive as me being able to show Jill this news and look fiscally responsible in comparison to the tens of thousands of people who have dropped their cash on shit like this.
And this is coming from someone who has bough robot balls, a shitload of robot dogs and a windmill.
Result!!!
So a huge thank you to Kickstarter and Jellop Products … you may be exploiting the fuck out of the stupid, but you’ve made me realise I’m less stupid than I feared.
Filed under: Attitude & Aptitude, Daddyhood, Emotion, Family, Jill, Love, Loyalty, My Childhood, Otis, Paula, Rosie, Singapore
As you all know, we recently lost our beloved Rosie.
I bloody loved that cat. Still do.
In many ways, she was my first ‘proper’ pet. We got her in Singapore because Jill – who had always had animals – was desperate to have one again.
We had resisted for a while for a couple of reasons.
1. We were in the early days of our relationship … don’t forget, we moved to Singapore together mere weeks after we met in Australia.
2. We didn’t know how long we’d be in Singapore and so were worried about the challenges of moving and taking the pet with us.
Obviously. we got past both of those as we’ve just celebrated our 17th wedding anniversary and Rosie moved to 7 different countries … but the point is, our little Singaporean street cat went from ‘satisfying Jill’s ‘pet’ need’ [even though she’d always had dogs and so a cat was our compromise – based more on practicality than preference] to igniting my ‘family love’.
I don’t say that lightly …
You see, there was a chance Jill and I may not have been able to have kids and as traumatic as that would have been for us, having Rosie helped me realise there were other ways my desire to be ‘a parent’ could be fulfilled.
Which explains why I was overjoyed when Otis was born and so devastated when Rosie died.
But even though our cat was a small little thing, her presence was huge and so our house – as I wrote previously – feels less alive.
A different sort of energy.
A bit too much space.
A little less noise.
We had talked about getting another cat, but it all felt too soon.
As if we would be disrespecting Rosie.
Made worse by the concern we’d want it to replicate Rosie rather than let its own personality reign.
Add to that Otis’ budgie – Sky – and the realization a new cat wouldn’t show it the same patience Rosie did and it just didn’t seem to make sense to get another cat. For now.
So slowly, the idea of a dog has started to make sense.
It’s not that I don’t love dogs – if truth be told, I was probably a dog person before we had Rosie – but the reality is they’re more work and harder [read: more expensive] to move countries.
And we will be moving countries, probably at least twice in the next few years.
But there has definitely been a 4-legged animal sized space missing in the house and I don’t like that.
And neither does Jill or Otis.
If Jill had her way, she’d fill the house with animals.
Chickens, sheep, horses, dogs, cats … you name it, she’d have it.
And for 10+ years, Paula bloody Bloodworth has been telling/bullying me to get a dog.
But at the end of the day, a pet isn’t about ‘convenience’, it’s about what it adds to the family … and given Otis has dysgraphia and some anxiety issues, a dog would be more than just a member of our family, it could be a special buddy for him.
And I want that for Otis.
I want him to live a life where he feels he is equipped to thrive.
Which is all my way of saying, this …
No, it’s not a dog … but it’s in preparation of a dog.
And as much as you may think I am the sort of idiot who would buy an Audi ‘car seat dog seat’ because I buy shit from Audi … I’ve actually got it because we’re getting a dog.
Deposit paid and everything.
Now it won’t be until early in the new year, but it’s happening and I’ve resigned myself to the consequences.
Because for all the disruption they may cause … for all the walking I’ll have to do … for all the costs they’ll incur … they’ll still give us more than they take and that means its an investment rather than a cost.
Even though it will bloody cost us, haha.
And while one day we may well get a cat to add to the fam, I look forward to our house once again radiating an energy greater than the sum of us as well as be grateful I got healthy over the past year so walking will be a pleasure, not an agony.
Filed under: A Bit Of Inspiration, America, Attitude & Aptitude, Camera, Colleagues, Creativity, Culture, Curiosity, Emotion, Empathy, Fast Food, New Zealand, Perspective, Photography, Planners, Planning, Relevance, Resonance, Social Divide
A few weeks ago, I bought a camera.
To be honest, I never imagined I’d buy one again … but after my ridiculous 12 US/Canadian cities in 12 day tour, where 2 of my colleagues were using one, I realised the images they captured felt – not just looked -better than the images I’d taken on my, albeit impressive, iPhone 16 pro.
So I off I went and got one.
A compact SONY one.
And it’s lovely.
But while it has features galore – features I’ll never know, let alone use – it has the 2 things I wanted most.
1. A viewfinder.
2. A good lens.
The viewfinder became strangely important to me.
Sure, the camera has a big LCD screen I could use, but the viewfinder forces me to focus – literally and metaphorically.
The viewfinder demands I am present … insists I am aware of the moment I want to capture, even if it is for as long as it takes me to press the shutter.
It’s been wonderful because on top of everything else it’s let me experience, it’s reminded me the value – and importance – of patience and sacrifice.
The ability to be able to wait for what I want, rather than get whenever I can have.
God, I sound like the most spoilt only child don’t I … but in this technological world, abundance is at our fingertips. And while that can also happen with a digital camera, the viewfinder tempts you to play by its rules rather than have you make it adhere to yours.
And you know what? It makes you notice more.
Despite being closed off from the world when you look through the viewfinder, your eye sees more.
More of your context.
More of what you’re surrounded by.
More of what draws your attention and emotion.
The photo above is an example of that …
[You can see it in all its glory, here]
I took it on one of my daily evening walks..
I really like the way the Macca’s ‘M’ is peeping above the tree. As if it is ashamed to be seen near the KFC logo. Like it’s trying to hide from view. Worried how it must look to passers-by.
It’s different to how this scene would look if it was in America.
There, fast-food logos are all chest out, screaming “look at me … I’m important”.
A tussle for attention.
But where I live in NZ, it’s a bit different.
Not just because NZ is a very different place to America – though if truth be told, NZ bloody LOVES fast-food – but because these places only opened about a year ago.
Where I live it’s all family restaurants and small businesses, so when Maccas and KFC turned up, the kids in the neighbourhood saw it as the ultimate symbol of ‘progress’. Hell, the Maccas is open 24 hours – which even by general NZ standards – is a revelation.
And maybe that’s what I love about the photo …
The way it captures the tension of change.
Showcasing how fast food restaurants try to look like part of the community it invades.
Wanting to fit in but unable to help itself in wanting to tempt people into its temptations.
The bright coloured logos standing out against the evening blue sky.
I’ve probably passed this location at least 50 times, probably more … but I only noticed what it says about where I live, today.
Because of a viewfinder.
And a camera that doesn’t just let more light in, but also the imperfections.
Because vision isn’t about the ability to see everything, it’s the ability to notice what matters.
Which is a pretty good metaphor for both the art of strategy and the true definition of creativity.
Filed under: Advertising, Agency Culture, Attitude & Aptitude, Colenso, Collaboration, Colleagues, Communication Strategy, Craft, Creative Brief, Creative Development, Creativity, Leadership, Love, Loyalty, New Zealand, Paula, Perspective, Planners, Planning, Play, Point Of View, Provocative, Relationships, Relevance, Resonance, Respect
So here we are. December.
9 days to my beloved son Otis’ 10th birthday.
18 days to the last blog post of 2024.
23 days to the festive season.
30 days to 2025.
Bloody hell. I mean … if I thought the last 11 months have gone fast, how quick are the next 30 days going to go? Worse, how quick will the gloriously long New Zealand summer holiday fly past.
ARGHHHHHH.
OK, before I wish everything away before I’ve had a chance to do it – and acknowledging I can’t write my ‘year in review’ post quite yet – I’m going to dedicate today’s post to my mob at Colenso.
Not Colenso – they will get that later – but my planning mob.
God they’re annoying.
A bunch of banter-loving, fault exposing, pricks.
But you know what else they are?
Smart, funny, caring, curious humans. All of them. Even the dodgy ones … of which there’s definitely more than one.
As I’ve written many times before, I’ve always been very lucky with the teams I’ve got to work with. Sure, there have been a couple who have been toxic wankers, but given I’ve been in this industry longer than dinosaurs, I take that as a massive win.
What I’ve loved about all of them is that rather than know interesting things, they’ve done – and do – interesting things. I adore that. I value that. I deeply respect their ability to jump head first into stuff and then naively tell me about what they did and what didn’t work in the naive belief I won’t hold it against them for the rest of their days.
They keep me young and make me old.
They teach me and frustrate me.
They challenge and want to be challenged.
But most of all, they give a fuck.
About the work.
The job.
The standards and each other.
That doesn’t mean it’s a love-fest, oh no … there’s competition. But when the chips are down, they’ll do whatever needs to be done to look after each other. And I mean that … because I’ve seen that. A lot.
Does this mean they’re perfect?
Hell no.
Can they be better at what they do?
Absofuckinglutely … but then, regardless who you are or however long you’ve been doing this, you can be.
Even Paula Bloodworth and she’s as near perfect as anyone I’ve ever met, let alone had the pleasure of working with.
But can you find a better bunch of humans?
Well that would be pushing it.
And the good thing about that is in my experience, the best people in this industry – by that, I mean those who consistently create the best work and ideas – tend to be great humans who just so happen to work in this industry.
They have varied lives, varied backgrounds and varied interests.
What makes them interesting is not simply how they think, but how they live in the world.
At a time where strategic thinking is seemingly being forced into an evermore formulaic approach, this gang of brilliant fools are all – in their own way – trying to break that apart.
It doesn’t always work. It doesn’t always go far enough. But where so many in the industry crave the comfort of the tropes and tribes of strategy, this bunch like to play in the messiness of life.
Or said another way …
They get that interesting lives lead to interesting thinking. Which is why they believe more in the power of creativity than whatever the latest framework, format or buzzword that is being banged on about on Linkedin by someone who has never made anything of note.
I love that about them.
I love we believe in a planning identify more than a process.
And we’re pretty good …
Good enough to have won Global Effies, Grand Prix’s and WARC awards.
Not as one offs, but on going.
Not bad for a teeny-tiny agency on the other side of the planet.
So to Martin, Meg, Gi, Augustine, Tobbi, Emma, Lizzie, T, Syd, James, Caitlin, newbie India – and not forgetting Amy – thank you. For being who you are, for turning down all the agencies who keep trying to hire you [oh I know which agencies you are and what you tried to do – cue: evil laugh ] … but most of all, for putting up with all my HR-violation shit.
Enjoy this, it literally will never happen again.