The Musings Of An Opinionated Sod [Help Me Grow!]

Kickstarter Is The Modern Boy Who Cried Wolf …

To all you poor souls that hoped 2017 was going to be better than 2016, I have some bad news for you.

This blog is back.

I know … I know …

Look, I’m pretty sure you had a good festive season and a drunk New Year – not to mention some time off work – so rather than condemn me as a person trying to ruin your 2017, see me as a kind soul trying to prepare you for the misery the next 12 months has in store.

It’s going to be an interesting year … what with Trump as President and a bunch of other stuff [which I’ll talk about at another time] but to continue with my theme of compassion, I will ease you into the pain of this blog with a little rant.


I know, I’ve written about them before … but I came across something recently that really takes the overhyped biscuit.


Bloody shoelaces.

I can just about live with the fact they call them ‘reimagined’, but ‘this changes everything?’


Give me a break.

Sure, it might change it for people who have difficulties like the elderly or the handicapped [am I allowed to say handicapped?] but using a picture of an able-boded, youngish male seems to imply they literally mean every single person – regardless of age or physical capacity.

Better yet, they use a picture where despite having these ‘new-fangled’ shoelaces, you need to bend down and use your hands to ease your foot into the shoes … which begs the question, WHAT’S THE FUCKING POINT.

I liked Kickstarter.

I’ve bought a ton off Kickstarter.

But sadly, I’ve had more disappointing experiences than positive.

Sure, that’s not entirely their fault as they simply act as a hub for the companies trying to raise capital, however it seems that rather than be more stringent in the quality control of companies they allow to use their site, they have decided to take a course of action that involves hyping up average products at an inflation rate that resembles Russia in the mid-1990’s.

This approach may keep some people coming in, but it is increasingly turning people off … because when all their ads on social media promise products that are going to revolutionise/change/evolve/solve/innovate the World as we know it, what they actually say to people is, ‘here is some more bullshit for us to ignore’.

Maybe these shoelaces do change everything.

Maybe they are the product that will bring World peace.

But when you associate with a boy who has cried wolf too many times, you end up being ignored by everyone.

Entrepreneurs, take note.

Oh it’s good to be back.

23 Comments so far
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i was having a good fucking sunday till this email popped up saying “rob campbell has published a post”. ive been trying to stop those emails of death appearing for years but up it pops and here i an afuckingain.

at least youre being a bitchyfuck. it has too many overtones of planner wank in it, but youre being a ranty prick so its not ruined my 2017 as much as i thought it would. guess youve saved that for tomorrow.

Comment by andy@cynic

You’re the only reason I’ve come back on here Andy.
Happy 2017.

Comment by DH

makes fucking sense.

Comment by andy@cynic

You know me so well Andy.

Comment by Rob

kickstarter hypes more than an agency with a proprietary tool. or wieden with that secret deodorant work that claims to be about shining a spotlight on the issues that woman face but is just exploiting women to sell more fucking deodorant.

Comment by andy@cynic

+ 1

Comment by DH

I agree with you. Guess we are missing something.

Comment by Pete

or they are.

Comment by andy@cynic

Maybe that’s the secret?

Comment by Pete

Haven’t we talked about this previously? I’m sure we have and you will know that my POV isn’t that different from yours, despite the fact I am a male so could be utterly delusional in all this and I do think the scarcity of anything authentically pro-female means any act is a significant act.

Comment by Rob

“I’ve bought a ton off Kickstarter.”

Not a surprise.

“But sadly, I’ve had more disappointing experiences than positive.”

So you keep buying things off it?

Not a surprise.

Comment by DH

campbell is einsteins definition of insanity.
closest hell get to his fucking smarts.

Comment by andy@cynic

You’re not dissing this product because you wear “shoes” that are anti-laces, are you?

Comment by DH

Purely coincidental.

Comment by Rob

A man who wears Birkenstocks whining about laces.

Comment by Wigan 2 Nottingham Forest 0

Your ‘user name’ means I automatically discount this comment. John. [I’m assuming]

Comment by Rob

Happy new year everyone. Agree with everything you are saying about kickstarter, Robert. A once great platform is in danger of sinking under its own ego.

Comment by George

Unlike this blog.

Comment by John

Definitely unlike this blog.

Comment by George

can you tell how fucking excited everyone is that youre back campbell?

Comment by andy@cynic

[…] I know I ranted about them earlier this week, but I can’t help […]

Pingback by Lies, Damned Lies And Kickstarter … | The Musings Of An Opinionated Sod [Help Me Grow!]

Makes me really sad you believe the Kickstarter team is behind these ads. It’s some of the best people I have ever met in my life, trying to figure out how to deal with such scam, embracing projects such as this one:, caring about people more than any other technology company from my perspective.. Oh well..

Comment by Monika Kanokova (@mkanokova)

I like kickstarter but if I was them and people were claiming every product being released was the best product ever created in history, I’d be stepping up to either check those claims or instill some balance before it undermines my credibility. I think that’s what Robert is saying and I agree with him.

Comment by Pete

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