Filed under: A Bit Of Inspiration, America, Attitude & Aptitude, Comment, Creativity, Culture, Disney, Family, Fatherhood, Jill, My Fatherhood, Otis
Following on from yesterday’s post, I’ve taken today off so I can take Otis for his first visit to Disneyland.
I can tell you right now he is going to absolutely bloody love it … and I have to tell you I’m glad he will because it has cost the equivalent of the GDP of a medium sized European nation and I’d be devastated to have to sell a kidney for something he won’t enjoy.
As much as I can be rather skeptical about Disney, I have to say they know how to capture kids imagination.
I still remember taking Otis to a hospital in Shanghai and – as soon as he clapped eyes on the TV showing Frozen – his pain and tears disappeared to be replaced with a hypnotic state.
So that’s where I’ll be today and then I’ll spend the weekend trying to recover from it as well as hope my beloved Nottingham Forest end the season on a high, which – given the position they were in last season – already feels like they’re playing in football Disneyland.
Now I know finishing mid-table in the Championship may not seem the sort of thing anyone should celebrate, but when you’ve had the turmoil we’ve had over the last 20 years – and especially the last 5 – it’s feels really good to have a team that is occasionally in the news for the way they’re playing football rather the way the terrible ex-CEO was playing with the club and it’s finances.
So in a way to honor Nottingham Forest being slightly less shit than they were last year [when they were super shit] I hereby reproduce my ‘everything for a £1’ shop version of one of my favourite Nike/Wieden ads ever.
Horrific isn’t it?
Especially compared to the original.
Putting aside the fact I’m wearing something ‘Adidas’, it’s a bit like comparing a pair of Hi-Tec trainers to a pair of NIKE’s, but then that’s like comparing the current Forest side to the team that dominated Europe in the early 80’s.
Or – said another way – how it feels to be a Forest fan for the last couple of decades.
So now I’ve ruined your weekend, I’m off … see you Monday.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, America, Attitude & Aptitude, Audio Visual, Comment, Communication Strategy, Creativity, Culture, Cunning, Differentiation, Emotion, Empathy, England, Insight, Planners, Planning, Point Of View
One of the best things about moving to America was that we were able to bring most of the stuff we had in storage around the World back to one place for the first time in over 15 years.
While opening boxes upon boxes of DVD documentaries was a bit heartbreaking given they are now all available online for free, there was some delight and one of those was getting my hands back on this …
Sign of the Times is a brilliant book by photographer Martin Parr.
Martin Parr is one of Britain’s most significant photographers, best known for his sharp eye and cheeky sense of humour.
Over his 30+ career, he has focused on capturing ordinary people doing ordinary things and because of this, he has become known as a social commentator and recorder of Britain’s finely nuanced class system.
In the 90’s, the BBC aired a documentary called Signs of the Times.
In some respects it was an early version of reality television … a fly-on-the-wall documentary that aimed to document the personal tastes of people in their British homes.
50 people were chosen from 2000 applicants with a real focus on capturing a diverse range of ages, races, genders and social backgrounds.
Anyway, from that show came the book and anyone who grew up in the 90’s in the UK who sees it will resonate with so much of it.
Not just in terms of the aesthetic, but the energy, values and priorities of the times.
I’ve long been fascinated with this approach – we even did a similar type of project at Wieden in Shanghai – because for me, it not only helps communicate who we’re talking to in ways others can truly connect to but – because of the contextual lens – it provides additional insight into how the audience lives and what they value.
It’s why it was so important for me to make a coffee table book of photographs from our recent America In The Raw study, because while some probably saw it as an indulgence – especially given you needed to see the accompanying presentation to truly understand what we found and what we think brands can/should do – my view is that without it, you can’t truly connect to the stories that shaped our thinking and then all we’ll end up with is a deck rather than the influence for change.
Filed under: A Bit Of Inspiration, Agency Culture, Attitude & Aptitude, Comment, Creativity, Culture
Remember a while back I wrote about a colleague I work with called Zaid?
Well, a few weeks ago, we were working very late and – because I’m slightly sad – I decided to make, then order these.
Yes, they’re Zaid badges … or as they call them in America, buttons.
He politely laughed at this next-level stalking, but I’m pretty sure he felt very uncomfortable.
Even more so, when they arrived and I started handing them out to relative strangers.
I’m waiting for the call from HR any moment now.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Chaos, Comment, Creativity, Culture, Emotion, Experience, Immaturity, Insight, Jill, Management, Marketing, Otis, Parents, Wieden+Kennedy
I’m old.
In fact by adland rules, I’m a bloody dinosaur.
That’s not because I’m switched off to contemporary culture – quite the opposite – but because the industry is ageist to the core.
The reality is anyone at my age tends to face an interesting dilemma in terms of how they are perceived …
Be old but think young and the industry sees you as a try-hard.
Be old and act old and the industry sees you as past-it.
Both things are wrong of course and it’s one of the reasons I always loved Wieden because they valued creativity rather than devaluing age. Of course, you have to keep the flow of new, exciting, dangerous talent coming into the place … but in my experience, when people have an open mind, the young learn from the old and vice versa and the end result is something even more potent than it would have otherwise been.
But maybe that’s just me trying to post rationalise my value.
The thing is, as I get older, I don’t want to subscribe to the ‘life’ I am supposed to have.
That doesn’t mean I aspire to living a long-term midlife crisis any more than I want to spend my time gardening, drinking wine or playing golf … if people want to do that, that’s fine, but I want to indulge in the things that continue to fascinate, intrigue and challenge me.
I wrote about this once before, but the best and worst thing about growing older is that you are continually discovering things you want to explore – in fact, the more you explore, the more you discover additional things you want to explore – but underpinning all this is the unshakable knowledge the time you have to do it is more limited than ever and so there will be paths that will be unexplored.
That’s quite the mindfuck.
Years ago a man I met said, “you know you’re getting old when you can’t feasibly double your age”.
At the time I remember laughing but now I’m in that situation, it’s confronting.
I have so much I want to do. See. Try. Explore.
Then there’s the things like seeing my son forge his own path.
While spending more time with my beloved wife.
More memories. Less dreams.
The idea that time is getting shorter can really fuck you up.
And that’s why for me, it’s about trying to ensure my family life a life of fulfillment.
I don’t want to subscribe to irrelevance.
Sure, one day I might be regarded as that for companies, but this is not about them – but me.
My Mum always had a desire live at the speed of contemporary culture.
She didn’t want to feel she was left behind.
That didn’t mean she did things she didn’t want to do, but she also didn’t want to live in a bubble where her context for life was far removed from the realities of life so she was open to the new and actively explored it … not in the bullshit way advertising portrays it, but in her interest in culture, from comedians and artists to music and politics.
That’s an amazing lesson to be taught – one I wholly subscribe to – which is why I think the industry is missing the point when it labels people over 40 as over-the hill. For me, rather than judge individuals by their physical; age, they should judge them by what they bring … what they challenge … what they change … because it’s the one’s who refuse to be labelled who can make exciting things happen.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, America, Attitude & Aptitude, BBH, Brilliant Marketing Ideas In History, Comment, Communication Strategy, Creative Brief, Creative Development, Creativity, Culture, Cynic, Din Tai Fung, Experience, Family, Food For Thought, Freddie, Honesty, Innovation, Insight, Management, Marketing, Perspective, Relevance, Research, Resonance, Standards
Many years ago I worked with a Swedish planner called Fredrik Sarnblad.
I loved him.
I loved him for many reasons …
His brain.
His humour.
His creativity.
His friendship.
His unsatisfiable appetite.
We went through all manner of trials and tribulations together … from highs of convincing work to send us to Bali for a week so we could work on the SONY pitch strategy in peace [which, thank god, we won] to lows of being in Thailand with a client who spent all their time trying to undermine us in front of their colleagues. [which we, read: me, didn’t react to very well]
And while we’ve not worked together for over 11 years, Freddie was always more than an ex-colleague, but a real friend … exemplified by the fact that when we saw each other in Boston a few weeks ago – after almost 6 years apart – it was like nothing had changed.
My relationship with Freddie is different to that of many of my other friends.
One of those reasons is I’ve never made a highly inappropriate blog about the way they dress.
The other is that I can have really personal and emotional conversations about life with him.
That’s not to say I can’t with my other mates, it’s just I rarely do … but with Freddie, we always did and do. Talking about subject many people find uncomfortable but are true for all of us.
The reason this can happen is that Freddie is both self aware and in touch with who he is.
He doesn’t shy away from the big conversations because he knows that’s where life resides … the real stuff, not the things we use to distract us from dealing with the real stuff.
One of the things we talked about recently was happiness.
Initially it was in the context of family but it quickly evolved to the job we are paid to do.
Creativity.
We talked about what makes us happy, what frustrates us and what we can do to make things better … more fun … more interesting and exciting. We even talked about how we can work together again.
Well that conversation must have had a real impact on Freddie because weeks later, he quit his job and started his own agency.
To be honest, I think that’s a bit extreme … all he had to do was say he didn’t want to work with me again … but I’m super happy and excited for him.
I’ve written many times why everyone should experience starting their own business, but in Freddie’s case it’s a little different.
Don’t get me wrong, it will be amazing for him – but the real value will come from the companies that use him because he’ll not only make them better, he’ll make them discover what they are capable of being.
So congratulations my dear Freddie, I look forward to one day being one of your shitkickers …
Knock them dead …
You can find out what he’s doing and how he’s doing it here.