The Musings Of An Opinionated Sod [Help Me Grow!]

You Can Tell How Well You Get On With Your Mates By How Much They Shit On You …
February 28, 2018, 6:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Creativity, Culture


That thing that shows how much you like someone by how much you take the piss out of them.

Of course the key is what you’re taking the piss out of them for.

It has to be personal but it can’t be malicious.

A moment of stupidity is fine.

A physical quirk is more than acceptable.

An unfortunate result is OK … but only if it didn’t result in long-lasting pain or discomfort.

These are the signs of friendship – at least in the UK – and that’s why I am so happy a colleague took the piss out of me.

I work with a creative called Zaid.

He’s a Brit creative who – like me – also worked at Wieden.

This is what he looks like …

So last week I received an email from an industry site showing the judges for some upcoming award show.

One of the judges was Zaid – however rather than showing him in his full beardy-wonder as you see above – they showed him like this …

Spot the difference?

So being a dick, I sent an all agency email suggesting that the Zaid in our office may not be the person he claims to be as he looks nothing like the handsome, young man in the industry press release photograph.

Moments later, I received this in response.

For me, that’s not just a great comeback, it’s more proof why I think the World of Zaid.

Which – when I come to think of it – highlights that the British are really rather strange.



Comment by Marcus Brown

But is it a good one?

Comment by DH

Well, it’s actually the afternoon here. It’s an OK afternoon. The morning was OK. This post? hmmm…

Comment by Marcus Brown

trumps still president. this blog still exists. no it fucking isnt.

Comment by andy@cynic

It’s all pre-written, Andrew. This blog is like the borg: unstoppable and relentless – resistance is futile.

Comment by Marcus Brown

Good to see you’re bringing your unique perspective of professionalism to the west coast.

Comment by DH

Your HR department must be very confused and alarmed.

Comment by DH

But not as much as Zaid is.

Comment by DH

cant wait for campbells name to appear on diet madison ave for bullying blokes called zaid via fucking instagram bollocks. it will blow their dogooding fucking minds.

Comment by andy@cynic

Brits are fucked.

Comment by Billy Whizz

Especially if you’re half brit.

Comment by Billy Whizz

even a half brit is better than a fucking boulder jock wannabe.

yes campbell, ive just defended your honour. or what you call honour. even disney couldnt make that dream come true.

Comment by andy@cynic

What could brands learn from this?

Comment by John

Don’t hire Rob Campbell?

Comment by DH

One of the things I miss about England is the office banter. Though you have a habit of taking it to a different edge.

Comment by George

He’s from Nottingham.

Comment by John

another reason to never visit the fucking place.

Comment by andy@cynic

Going the full ‘Donald’ looks good on you, Rob.

Comment by Ian Gee

[…] Remember a while back I wrote about a colleague I work with called Zaid? […]

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