The Musings Of An Opinionated Sod [Help Me Grow!]

It took me a long time to truly understand what they meant by that, but when I did, it was a revelation.

It is behind so many of the decisions I’ve made in my life.

From moving to so many different countries.

Starting cynic and Sunshine.

Right through to – hopefully – being the father and husband my wife and son thoroughly deserve.

This last one is especially important.

Not just because I love them and want them to know my love, but because at the end of the day – if the things I’m doing away from them doesn’t ultimately benefit them, it’s a waste of time.

When I was a child, my Dad would tell me why it was so important to love the work you did.

His basic premise was that if you’re going to be away from your family so much because of work, you better be doing something you love because nothing would be so insulting than to be away from them doing a job you hated.

That has stuck with me and while I’ve never hated any of the companies I’ve worked for – I’m always aware that once I have more bad days than good [or, in the case of Wieden, more bad polluted Shanghai days, than good] it’s probably time to start exploring what is out there that intrigues me.

Now, through a bunch of luck, these changes have come with greater titles and responsibilities … and I’ve never minded that, but it’s also never been my core motivation. Not because I don’t have ambitions, but I’ve always found the greatest joy being part of something that creates something.

I used to say that if I was to come back again, I’d love to be an architect because that way I could do work that outlived me … then I had my son.

Being a Dad has been one of the most amazing experiences in my life.

I’m ashamed to admit this was not something I was truly aware of, initially.

But now, thanks to the brilliance of my wife, I am able to see that I have helped bring something into the World that will outlive me. Something that can [hopefully] be testimony to the values we value and the things we love but with a life all of its own … a life that can grow and be shaped by the possibilities in the future we may never get to witness.

Which is why as much as I want a career that continues to creatively challenge and excite me at the highest level, my most important ambition is to be a husband and Dad that is present, engaged and full of love and support for the people at home.