Filed under: 2023, Advertising, Agency Culture, Anniversary, Attitude & Aptitude, Authenticity, Cannes, China, Colenso, Colleagues, Comment, Context, Corona Virus, Creativity, Culture, Dad, Daddyhood, Death, Emotion, Empathy, Family, Fashion, Fatherhood, Holiday, Individuality, Jill, Love, Loyalty, Martin Weigel, Mum, Mum & Dad, Music, My Childhood, My Fatherhood, New Zealand, Nottingham, Nottingham Forest, Otis, Paul, Paula, Peace, Prejudice, Relationships, Relevance, Resonance, Revenge, Review, School, Shanghai, Travel, Trust, Truth
So with all the focus on Otis’ 9th birthday, I only just realized this is going to be the last week of this blog for this year. Which means you get a month off and then – when I come back – I will be entering year number 18 of writing my rubbish.
EIGHTEEN YEARS.
An adult.
And will my posts reflect that maturity?
Errrrm, probably not.
In fact a while back, I got called ‘immune to maturity’ by Metallica’s management which they quickly followed up with, “… and I bet you think that’s a compliment.”
That’s why we’re still working together after 7 years … we understand each other so well, ha.
2023 has been an interesting year for me.
Definitely more highs than lows.
In many ways, it has been a standout year for me – both personally and professionally.
I feel almost embarrassed to say that. I totally appreciate how many people are suffering right now. I have friends in tough places and there’s those dealing with everything from mental health challenges through to terrifying conflicts … which just reinforced how privileged and lucky I am.
For the first time in my life, I started this year with a resolution, and it was to say ‘yes’ to everything I was asked to do.
I don’t know why I decided to do that – maybe it is because for all of NZ’s magic [of which there’s tons] it can sometimes feel a pretty isolated, inward-focused place – so to counter that, I decided 2023 was the year of yes and I got to do a lot of that.
Saying yes let me travel literally around the world for work … including some countries/cities I’d never been to in my life. [Not to mention, having the gift of visiting my childhood home again, even though I burst into tears when the lovely new owner opened the door, haha]
I got to speak at a bunch of ace conferences. from Cannes – with my mates Paula and Martin – the magnificent State Of Social in Perth right through to the WWD World Fashion Conference in China [with the incredible Phoebe Philo and, bizarrely, being interviewed by Fashion TV] with a whole bunch in-between.
I was a guest speaker at a bunch of institutions from Cambridge University, the Ecuadorian Advertising Federation right through to the House of Prada.
I got to be part of some incredible creative projects. From the huge: helping design the 72 Seasons world tour stage set for Metallica. The cheeky: offering the All Blacks rugby coach a free curry for a year if he brought home the World Cup, then taking away his naan bread because he didn’t. To the most awarded: watching the wonderful fools at Colenso pick up Gold gongs and Agency of the Year title’s all over the place.
Top that off with seeing 3 members of my team become parents for the first time [and another about 3 months into that magical journey] and to see the 3 newbies from overseas not only fit in with the gang like they were here for years, but make an even bigger difference than I hoped – and you can see why I feel it has been a hugely satisfying year for me professionally.

But it’s the personal side that made it truly memorable.
First of all, we’re all happy and healthy. Like properly happy and healthy.
Then, for the first time in 7 years, we had our first proper family holiday. And while It did not last long in terms of duration, the glow still is with me months later. Yes, I appreciate that sounds more sickly than being force fed 5047389 sticks of candyfloss, it’s true.
Jill started her new company, Tiny Riot … a jewellery company dedicated to say the words women feel, but don’t always want to say out loud. She also felt she had found her peeps … letting her feel she was part of a community she loves and thrives in. I cannot tell you how happy this makes me, especially as we know we’ll no doubt be moving to another country in the not too distant future, hahaha.
Just to be clear, that has not been decided yet, we just know it’s coming … especially as we’ve already lived in NZ longer than we have lived in the last 4 countries we have been in. But I digress …
Which leave Otis …
Brilliant, wonderful, fantastic Otis.
Well, he has flourished and blossomed this year.
From seeing his mates network evolve and develop … with their own codes, games and slang … through to watching him throw himself into new activities, like tennis and swimming, yoyo’s and messing about with Roblox, Reels and video games … to seeing him love his budgie, Sky [which he made me a t-shirt to wear on the Cannes stage to ensure I admitted I cared for it as much as Rosie, ha] and then of course, watching him deal with his dysgraphia diagnosis with positivity, openness and conviction.
Given I have seen adults literally burst into tears when they had to move desks at work – true story – seeing an 8, now 9 year old – embrace a challenge that will affect him for the rest of his life with understanding, openness and a desire to not let it define him or make excuses for him is honestly one of the most wonderful things I’ve ever had the privilege of witnessing.
[I also have to add Forest staying in the Premiership was a highlight, because while Jill and Otis may not like to hear it … that team are family to me, hahaha]

But of course, you can’t have good without bad and there’s been a couple of things that have shaken me deeply.
One in particular made me question everything I thought I knew and could rely on.
The impact it had on me was – and still is – huge. I would say it has been the most emotionally confronting situation I’ve experienced since my parents died. It has been that big.
What makes it even worse is that in reality, I may never really get over it as the impact affects me and my family for the rest of our lives.
And we’re the least affected in this situation.
It has taken me months to try and come to terms with what has happened … to try and accept things I thought I knew and could rely on, have failed.
If truth be told, I’m still working on it … because while I appreciate life can take unexpected turns, it’s why – and how others deal with it – that determines how you feel about it and in this case, they are the things that ended up being disastrously dealt with.
Which is why 2023 can never be seen as a spectacular year for us, merely a very good one.
And as I said, that is still a hugely positive outcome given so many are suffering in ways that make my pain seem insignificant.
Which is why I was so impacted by some graffiti that someone I vaguely know, told me about.
It’s this …

… they’re not wrong.
Which is why, while I know 2024 will face it’s challenges – especially with the US election and the likelihood America will lose its mind and vote for Trump [while acknowledging the Democrats have failed to find and develop a single worthy candidate in 4+ years] – I hope by this time next year, more people can say they had a more positive than challenging year because the World needs it. Because for all the hell that Covid subjected the planet too, the anxiety created by people [read: old, white men] who feel entitled to do and have whatever they want is arguably, even worse. And without wanting to sound like a hippie … some peace would be nice.
I know no one will have read this far, but then this is not for you … but I can assure you the last 3 posts of this week won’t be as indulgent, not for your sanity, but because I can’t be arsed to write so much rubbish again.
Filed under: A Bit Of Inspiration, Advertising, Apathy, Attitude & Aptitude, Brand Suicide, Business, Confidence, Context, Culture, Fake Attitude, Marketing, Membership, Planners Making A Complete Tit Of Themselves And Bless, Pretentious Rubbish, Revenge, Twitter
Over the last 12 months, one of the things I’ve had an almost adverse reaction to is twitter.
I can see Andy reading this – and I expect an email from him reinforcing this – and shouting:
“Now you know why I always called it twatter”
And he may … just may … be right.
I used to like twitter.
It had a similar feel to the early days of blogging.
Community. Supportive. Elevation of knowledge and debate.
But now …. well, it’s a cesspit of hate, ego and imposters.
Full of people on self-made pedestals claiming to be the next incarnation of Christ. Who believe they are better and smarter than the bastard love-triangle-child of Weiden, Edison and Ocasio-Cortez. Who are disturbingly confident in their claims of being more knowledgable about companies histories, operations and decision making than employees – or even founders – of those very companies. Or even the CIA.
And yet, when you look for any of the work these genius’ have actually made … what you tend to find is more tweets.
Tweets about what others are doing wrong.
Tweets about how they could do things better.
Tweets about how they know the answer to everything and beyond.
Tweets about how they want others to give them answers to questions that someone else is paying them to provide.
Tweets about how they claim ownership for business or societal behaviour change via articles that they had nothing to do with that talk about business or societal behaviour change.
Tweets about how their ego, arrogance, aggression, bitterness and dismissal of others know no bounds.
Tweets. Tweets. Tweets.
And this was before Elon Musk, the World’s comedy villain, overpaid for the bloody thing.
Of course not everyone is like this. There are still some amazing people on there who are generous and open with their comments and consideration … who can disagree without aspiring to demolish those who have a different point of view … however they’re increasingly becoming the minority, drowned out by wave after wave of hateful, spiteful, vicious commentary which – for the first time in my life – pushed me away for my mental health.
This was shocking to me for 3 reasons.
1. Having worked in this industry for so long, I have the thickest of thick skin.
2. I’m a social-media tart. Not just in terms of platforms I belong to, but in terms of ‘content’ I churn out.
3. No one was personally attacking or abusing me.
Basically, twitter has become exhausting to me.
A firehose of cliquey, self-congratulatory, pseudo-intellectual commentary that tries – and fails – to hide it is ego and insecurity shouting into an echo-chamber.
Personally this has devastated me.
I loved twitter – like I loved blogs – because I genuinely felt they helped me be become better at things I do or wanted to do.
It gave me a direct line to people I respected where I was able to listen, learn, interact, explore and debate.
Twitter wanted me to be better.
It wanted me to be exposed to new ideas, ideals and considerations.
But not now.
Now it’s like a digital version of The Hunger Games.
Destruction in 280 characters.
Words used as bombs and swords.
People elevating themselves by bringing others down … through verbal attacks, gaslighting or building a wall of imagined exclusivity between them and others, even if it only exists in the minds, ego and insecurity of those who post so often, you wonder how the hell they have time to do their actual job.
Anyway, the reason for all this is that I recently read a quote from Musk about what he thought Twitter was:

I couldn’t agree with him more.
In fact, I think he encapsulated why I have fallen out-of-love with his $44 billion indulgence.
Because mediums are neither rare nor well done.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Culture, Cunning, Revenge
I have an old job reference that states:
“Rob is driven by hate”.
Amazingly, they meant it as a compliment.
Despite my friend Michael believing I am incapable of such an emotion [but then he’s a beautifully misguided German] they’re right.
OK, maybe hate is too aggressive [damn you Michael!] … because when I encounter something – or someone – I don’t like, I use it to push me further rather than push them down.
This is not a new thing.
I wrote about it way back in 2011 … but even now, hate – or whatever we want to call it – has the affect of pushing me to learn, grow and try more stuff than I’ve done before because I want to do things better than whoever or whatever the focal point of my distain, achieved.
Does it always work? Nope.
Is it obvious to them I’m doing it? Hopefully not.
Can it sometimes be ignited by me being petty and pathetic? Yep.
But for all the potential unpleasant side of this characteristic, it gave me a work ethic that helped me achieve far more than any talent I have, could achieve – hahaha.
I say all this because a friend of mine sent me a photo of another persons version of creative revenge.
This.

It’s it utterly glorious?
Apparently, they did it because their partner said they wouldn’t hang up the washing.
OK, so they’re not using their hate to drive themselves forward … but they’re definitely using it to release the anger.
An act of personal vengeance that leaves no pain or blood on the intended victim while, at the same time, gives the aggressor a sense of satisfaction, peace and revenge.
That’s not easy to do.
But creativity found a way.
It always does.


Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Corporate Evil, Creativity, Culture, Cunning, Respect, Revenge
I appreciate the last couple of posts have been quite heavy – especially for the start of the new year – so I thought I’d lighten the mood with an act of mischievous revenge.
As many of you know, I am quite a big fan of this sort of thing.
In my time, I would like to think I’ve done some stuff worthy of note.
I don’t mean the stickers at W+K or the badges at Deutsch or the mountain of other shit I’ve done over the years, because in all those cases, they were a sign of the love I had for the company and/or the people at the company.
No, what I’m talking about is some other stuff that some may view as petty, but I see as a way to give a little poke back to people/companies for previous shitty behaviour – whether to me or others – without ever being malicious, damaging or hurtful.
And no, I did not write that last bit to protect me from any legal implication.
Probably.
That said, compared to stuff I’ve seen others do, I admit, I’m a massive amateur.
Things like the guy who brought an ’emotional support clown’ to his redundancy meeting …
… or the guy who recorded telling his boss the reason his performance had declined over the past year – from being one of the companies top rated performers – was because he’d decided to only put in enough effort to match the salary he had been kept on for over two years.
But recently I came across something that, for me, is evil genius.
Evil in its brilliant mischief.
Genius in its ability to hurt without leaving scars or evidence to lead back to them.
Or at least until they posted about it under their name.
It’s this:
Amazing. Effie and Cannes gold worthy amazing.
Daniel, I may never hire you, but I’ll always salute you and be in awe of you.