Filed under: A Bit Of Inspiration, Context, Details, Freddie, Liquid Death, Queen, Tattoo
As you all know, I love the band Queen – or should I say Queen up to, and including 1984, when they were still rock stars rather than entertainers.
Anyway, I found an article recently where Freddie talked about the way the band operates behind the scenes … specifically why there is a difference between leading a band on stage and leading the band as the boss.

While it is true Queen was definitely a band – with all 4 consistent members contributing songs/hits to their repertoire as well as each member having a specific role within the bands operations, for example bassist John Deacon was in charge of their financial interests – you do get the impression that while all 4 members may have been equal, Freddie was maybe a little more equal than all the others, ha.
That said, what I love about what he says is that it’s a beautiful reminder words matter, details matter and understanding matters … and given our industry seems to be at a place where every man and their dog has ‘hot takes’ that they spout liberally with all the definitiveness of God – despite many not having had any direct experience or knowledge on the subject matter they’re claiming expertise in – the value of precision has never been so important.
[Case in point: all the people smugly hating on Liquid Death because they’re re-evaluating their roll out into other markets … as if [1] they’ve never made a mistake in their life and [2] they’ve launched a brand that in just a few years is worth over US$1 billion. The delusional, egotistical, condescending imposters]
And just in case someone thinks it, I did not write this post to simply justify showing off my latest tattoo …

Probably.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Audacious, Culture, England, Football, Freddie, Music, My Childhood, Pride, Queen, Sport

Today, England play their first ever football final on foreign soil.
Do we deserve to be here?
Well, the fact we’re here means the answer has to be yes, however if truth be told, we owe a lot to luck.
And persistence.
And skill.
But mainly luck.
Because apart from one 45 minute spell, we have been pretty rubbish but that means nothing given we’re now just 90 minutes from history. Maybe not history for everyone else, but it definitely is for England, in terms of team and nation.
And while I think Spain will win it, it is quite the achievement. Especially for the manager, who has faced an endless barrage of abuse and yet leads us to the 2nd European Final in a row.
That said I hope we win.
Not just for the players and the country – though I fear what some of the fans may do whether we win or lose – but also for the new Government. Because nothing will piss off the Tories more than Labour coming in on a massive majority and then having the national men’s team win a major European football title, hahahaha.
But for the England team … I can’t imagine how they must be feeling today.
The conflict of emotions.
Fear and excitement.
Nerves and belief.
Pressure and energy.
But that said, I do have an idea of what they will feel like as they play and if they win.
Not because of anything I’ve done, but because of things I’ve witnessed.
From watching Queen achieve music immortality as they performed to the World at Live Aid back in 1985 through to watching Robert Plant – of Led Zeppelin – reaction as he watched Heart perform ‘Stairway To Heaven’ as part of his bands induction into the Kennedy Centre Honours List. It made such an impression on me that I wrote about it here and you can watch the film I’m referring to below.
Both still give me shivers even now, years later … so I cannot imagine what it must have felt like – or still feels like – for the artists. Just like I can’t imagine what the players tonight are experiencing or will experience, should they win. Or should they lose.
And that’s why I hope they – and the England fans around the World – remember that while 2nd place is never as good as first, it’s still an incredible achievement to find yourself in a position where you can make history.
Literally make history.
To achieve something that will be written about, referred to, commented on for decades, if not centuries. Fucking hell, that must be an utterly extroidinary and intense experience to try and deal with. To manage. And carry.
So good luck. I hope you pull it off England.
May the next 90 minutes be full of joy, rather than fear or regret.
Let’s go …
Filed under: A Bit Of Inspiration, Agency Culture, Attitude & Aptitude, Authenticity, Business, Collegues, Complicity, Confidence, Culture, Emotion, Empathy, Freddie, Friendship, Honesty, Individuality, Leadership, Legend, Queen, Relationships, Reputation, Respect
Once upon a time, I wrote a post about why we should be like Freddie Mercury in the boardroom.
To be honest, I also wrote about how we should be more like Freddie Mercury fullstop.
I still think that … but I also think there is another member of my favourite band we should embrace.
Not Brian May with his degrees, poodle haircut and home built guitar.
Nor drummer Roger Taylor … with his rock star smile, lifestyle and notches on the bedpost.
No, I mean the bassist … John Deacon.
On first impressions, John is a typical bass player.
Quiet.
Comfortable in the background.
Doing everything to not bring attention to himself.
Yes … I appreciate there are a few exceptions to this rule – Flea, Nikki Sixx, John Entwistle, even Level 42’s thumb slapping maestro, Mark King – but John is not one of them.
I once had him driving behind me in London and he was in a Toyota Yaris.
But behind the introverted persona was someone who was most definitely exceptional.
Not just in terms of writing some of the bands biggest hits – from Another One Bites The Dust to I Want To Break Free.
Nor do I mean in terms of still being married to his first love and having a bunch of kids who all live happily in Putney.
[His son used to have a great Youtube channel but sadly he took it all down a while ago]
No … what I mean by calling him exceptional is that he’s 10000% his own person.
Not in an arrogant rockstar way, but in his own way.
Have a look at this …

I bloody love that photo.
Love it.
Not just because it’s Queen live on stage.
Nor because Freddie is in his magnificent prancing poser phase.
But because despite being on stage, playing at deafening and blinding volume and wattage to tens of thousands of adoring fans, standing behind one of the most flamboyant and iconic rock stars of all time as – at the time of that photo – a member of the biggest band on the planet … John looks like he’s just come from his job working as an insurance salesman at a building society in Norwich.
Put simply, John didn’t give a fuck.
He loved the band – at least the majority of the time – but not enough to change who he was.
Where many would have succumbed to the pressure of being more ‘rock star’, John simply wanted to be more him.
Whatever ‘him’ was on any given day.
And what I love as much is the band didn’t give a fuck about it either.
Despite the other 3 members embracing their rock god characteristics – at least on stage – they accepted John for who he was.
Not that they could have got him to change if they tried.
Because while it has been well documented that John was a fragile soul – suffering from depression and always feeling slightly disconnected given he was the last member to join the band – John was as stubborn as a mule.
Not in terms of not listening to reason, but in terms of knowing who he was and what he believed.
At a time where the word ‘authenticity’ is banded about like it’s confetti … no one deserves that label more than John Deacon.
And while I am sure that led to all manner of tension in the band, they obviously trusted and respected him, even to the point they let him take control of the bands financial dealings … which not only resulted in them becoming multi, multi, multi millionaires, but – for a couple of years – becoming the highest paid company directors in the World.
We live in times where complicity is not just expected, but often demanded.
Where the rule of thumb is you fall in line with whatever the whim of whoever calls the shots.
But John Deacon didn’t follow that path.
Not because he was a rock n’ roll rebel … but because in his quest to be as good as he could be, he didn’t want it to come at the cost of losing who he was.
And while that may have resulted in John Deacon being one of the most underrated bass players of his time, we cannot forget it also resulted in him becoming one of the most successful musicians of all time.
And richest.
Despite never fitting in …
Be that with his choice of stage attire or the expectations of others.
Which leads to the point of this post …
Too often we feel we need to be like others to be accepted by others.
Adland is typical in this, but then so many other industries operate the same way.
It’s like group-think oppression … a clique that you feel you have to be a part of to stand a chance of being seen for yourself.
Which is mad and shit and rarely works out.
Which is why John Deacon should be a role model for us all.
Someone who never lost sight of who he was, what was important or what he expected from those around him.
Forever working hard but never taking anything for granted.
Including himself and his family.
From the outside, Queen may not come across as the poster child for ‘healthy working environment’.
And John Deacon doesn’t appear as the most natural of role models.
But as role models go – it may not be very rockstar – but it is very good advice to follow.
So wherever you are in your life or your career, be more John Deacon and find a job where they accept you like a member of Queen.
Filed under: A Bit Of Inspiration, Cunning, Freddie, Music, My Childhood, Queen

As some of you know, I tried to buy Freddie Mercury’s vintage Tiffany’s moustache comb at the recent Sotherby’s auction.
I really thought I had a chance …
He apparently bought it for £90 and the estimate was £600 … so I went in with what I would consider an obscene amount of cash.
Now of course, I appreciate there is a financial crisis going on, so doing anything like this is bordering on vulgarity.
However in my defence, I have been a lifelong fan of Queen [even though I thought the music they made post 1984 was almost universally pants] so this was never about making an ‘investment’, and more about feeling close to someone who has had such an impact on my life.
That said, when I saw this photo in The Guardian in the lead-up to the auction, I was shocked at how small the comb actually was.
I don’t know why … after all, it’s a bloody moustache comb and they hardly scream MASSIVE … and yet I was convinced it would be at least the size of a normal comb rather than the sort of thing you’d find in a Christmas Cracker.
But despite that, I pressed on and for a few days … I was leading the pack.
Oh I was so excited.
I was going to get it and then have it mounted in a beautiful, ornate frame and hang it up at home … forever smiling every time I passed it.
And I would have, had my bid not got smashed to smithereens by some lunatic who bid over £150,000. ONE HUNDRED AND FIFTY GRAND!!!
And it is here, my only child spirit came to the fore.
You see, only children are not good at not getting what they want.
They may have to wait.
They may have to sacrifice other things.
But they will do their fucking damnest to get it.
Which is why the day I realised that to win the item, I would have to lose my house, my car, my savings and my marriage … I decided to take another tack.
Rather than cry at what I couldn’t have, I decided to spend hours on the internet, scouring antiques shops all around the world for an identical one.
And guess what … I found one.
In Cleveland, Ohio.
It’s that one in the photo above and the one below.
OK, it’s not Freddie’s … but it was 365+ times cheaper than his and I love it … hence the plaque I had made for it.
Yes, I know it’s still utterly ridiculous, but it’s not as ridiculous as Tiffany’s not releasing them again and making a fortune from idiots like me.
Which means – based on Girl Maths [which was Rob maths before Girl Maths was even a thing] – I’m a financial whizkid.


Filed under: Bands, Birthday, Brand, Comment, Freddie, Management, Marketing, Music, Queen

Today would have been Freddie’s 77th birthday.
That’s almost as crazy as the fact he has been gone 32 years.
And yet his fame may have never been so high as it is now.
Yes … I appreciate this has been ‘managed’ and certain ‘iconography’ has been drip-fed into society … but for someone dead, he doesn’t half feel alive.
A biopic movie [albeit with a to of creative licence] that made a billion dollars.
A Greatest Hits album that is the biggest selling album of all time in the UK.
More ‘billion played’ songs on Spotify than any other artist in the world.
Countless books, TV shows and tribute acts … where they always feature Freddie in his ‘yellow jacket’ phase, despite that being when he was more performer than rockstar.
Regardless what you think about the optimisation of Freddie as a ‘brand’ in modern culture, you have to say it has been brilliantly done.
I can’t think of many celebrities who achieved the same level of cultural presence, 3 decades after they died.
And he’s only going to be more in our daily lives as the auction of his personal belongings starts in a few days.
Of course, I can imagine Freddie would love it.
When he was close to death, he called the band manager – Jim Beach – and said this to him:
“You can use my image, music and memory in any way you choose … just don’t make me boring”.
Given he is more present than many people alive and on our screens, it’s safe to say mission accomplished.
Happy 77th Freddie. You’re missed even though you’re around.
