The Musings Of An Opinionated Sod [Help Me Grow!]


Don’t Let Failure Define What You Achieved …

For some reason, this week is a bunch of posts about professional life.

I get it, I have absolutely no right to write about that in any way or form. But since when has that ever stopped me?

Anyway, the next few days may have some use for anyone wanting a career – be it in a company or on their own. I don’t write it because I have all the answers, but more because I’ve experienced a lot of the problems. Self made and otherwise, ha.

So recently, someone I know told me their career hadn’t turned out as they hoped.

The thing is, they had done well.

Lived and worked around the World.

But despite that, they felt it wasn’t what they hoped it would be.

I get it … we all probably have had moments where we’ve felt that, especially if you see others you don’t think are as good as you, having a better career than you.

But while that can spur you on, it can also bring you down.

Making you focus on what you failed at rather than what you’ve gained, or forget that someone out there is probably looking at what you’ve done with the same jealous eyes as you are looking at someone else.

The reality is everyone has something they wish they were better at.

Or should I say, better than someone else is at.

Might be their career.
Could be their talent.
Hell, could even be their looks.

Even that rich arrogant prick Elon Musk wishes he was funnier than he is. He won’t admit it of course, but you can tell by his actions and behaviours that’s the case. From bringing a sink into Twitter when he bought the company to prancing on stage holding up a chainsaw – he is desperate to be seen as someone he isn’t.

And while he may try to front it out, his actions show a deep insecurity with who he is. That he knows he isn’t all he wants to be.

And while I am not trying to suggest we should all be happy with what we’ve got and who we are … it is a reminder that its worth remembering the bits you’ve done that were good, because it’s amazing how they tend to be the first things we forget.

Throughout my career I’ve had people talk to me about feeling they’ve hit a ‘dead end’ and my response to them is the same every time ..

“Go back and review all the work you’ve done in the past 12 months and then come back to me if you still feel the same way”.

To be honest, most of them do come back … but also most admit that maybe they’ve done more than they had first thought they had.

A career is a big thing to have.

It’s hard to get but also a privilege to be able to have.

Not just because times are always changing and certain prejudices are continually remaining … but because we, as people, tend to continually be judging, comparing and competing.

Some with others.
Some with ourselves.
Some with people in industries we have nothing to do with.

So while having ambition and hunger is a key trait of career progression – as is, to a certain degree, jealousy – so is acknowledging and respecting who you are and what you’ve achieved, even if it is not quite what you hoped.

Because if you only focus on what you’ve not done, how are you going to be of value to those who want your expertise in what you have?

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Why The Great Equaliser Of Humanity Is Knowing Everyone Has Something They’re Holding On To Or Trying To Run Away From …

Maybe it was because I was in a sentimental mood.

Maybe it was because some feelings were triggered.

But one day, I found myself feeling very emotional.

There were two things that did it …

One was the mother and son rendition of Creep that I wrote about recently the other is what I am writing about today.

In essence, it’s a love story … albeit a tragic one.

A story about friendship rather than romance or family.

And while there are many twists and turns spanning over the 12 years of the story, you never doubt that the driving force behind it is to honour an increasingly complex relationship.

I appreciate it is almost an hour long. I appreciate its a Thursday. But I do hope you watch it.

Because while the film is defined as ‘a crime documentary’, it is so much more than that.

It certainly isn’t as the hyped-up, click-bait, thumbnail suggests.

It’s not bombastic or dramatic.

In many ways, the whole thing feels in slow motion.

I don’t mean that in terms of it how long it takes for the story to be told, but in how gentle and caring the people involved reveal themselves.

In many ways, it’s an important reminder that love, family, friendships and life are made up of beauty, fragility and – more often than we may want to accept or acknowledge – mystery.

And while we may not intend it.

And sometimes, may not even realise it.

The choices, actions and behaviours we make can leave the people we care about with questions they may never get to resolve.

Questions that can turn into scars that will never heal.

Or, like in this story, scars that can finally start to recover.

What is beautiful about this documentary is that it radiates humanity.

Everyone in it comes out of it with your respect and compassion.

You want these people in your life. You want more people like this in all of our lives.

And this is a reminder they’re there.

They’re all around us.

We just have to see them. Before it’s too late.

I hope it touches you as much as it touched me.

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Context Is Perspective …

One of my old bosses – the incredible Chris Jaques – told me about the time he took his kids into the office on a Sunday. As he showed them around, they said,

“But Daddy, where are the other kids?”

He was a bit confused and asked them what they meant.

They looked at him equally confused because they were in a building filled with all manner of kid paraphernalia – from toys to magazines to pictures to weird furniture – so who else would be there other than children?

I love that story for so many reasons … one of which being a reminder of the importance of environment, either to encourage creativity or to protect it, but mainly for this.

Happy bloody Monday.

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Why We Need More John Deacon’s …

Once upon a time, I wrote a post about why we should be like Freddie Mercury in the boardroom.

To be honest, I also wrote about how we should be more like Freddie Mercury fullstop.

I still think that … but I also think there is another member of my favourite band we should embrace.

Not Brian May with his degrees, poodle haircut and home built guitar.

Nor drummer Roger Taylor … with his rock star smile, lifestyle and notches on the bedpost.

No, I mean the bassist … John Deacon.

On first impressions, John is a typical bass player.

Quiet.

Comfortable in the background.

Doing everything to not bring attention to himself.

Yes … I appreciate there are a few exceptions to this rule – Flea, Nikki Sixx, John Entwistle, even Level 42’s thumb slapping maestro, Mark King – but John is not one of them.

I once had him driving behind me in London and he was in a Toyota Yaris.

But behind the introverted persona was someone who was most definitely exceptional.

Not just in terms of writing some of the bands biggest hits – from Another One Bites The Dust to I Want To Break Free.

Nor do I mean in terms of still being married to his first love and having a bunch of kids who all live happily in Putney.

[His son used to have a great Youtube channel but sadly he took it all down a while ago]

No … what I mean by calling him exceptional is that he’s 10000% his own person.

Not in an arrogant rockstar way, but in his own way.

Have a look at this …

I bloody love that photo.

Love it.

Not just because it’s Queen live on stage.

Nor because Freddie is in his magnificent prancing poser phase.

But because despite being on stage, playing at deafening and blinding volume and wattage to tens of thousands of adoring fans, standing behind one of the most flamboyant and iconic rock stars of all time as – at the time of that photo – a member of the biggest band on the planet … John looks like he’s just come from his job working as an insurance salesman at a building society in Norwich.

Put simply, John didn’t give a fuck.

He loved the band – at least the majority of the time – but not enough to change who he was.

Where many would have succumbed to the pressure of being more ‘rock star’, John simply wanted to be more him.

Whatever ‘him’ was on any given day.

And what I love as much is the band didn’t give a fuck about it either.

Despite the other 3 members embracing their rock god characteristics – at least on stage – they accepted John for who he was.

Not that they could have got him to change if they tried.

Because while it has been well documented that John was a fragile soul – suffering from depression and always feeling slightly disconnected given he was the last member to join the band – John was as stubborn as a mule.

Not in terms of not listening to reason, but in terms of knowing who he was and what he believed.

At a time where the word ‘authenticity’ is banded about like it’s confetti … no one deserves that label more than John Deacon.

And while I am sure that led to all manner of tension in the band, they obviously trusted and respected him, even to the point they let him take control of the bands financial dealings … which not only resulted in them becoming multi, multi, multi millionaires, but – for a couple of years – becoming the highest paid company directors in the World.

We live in times where complicity is not just expected, but often demanded.

Where the rule of thumb is you fall in line with whatever the whim of whoever calls the shots.

But John Deacon didn’t follow that path.

Not because he was a rock n’ roll rebel … but because in his quest to be as good as he could be, he didn’t want it to come at the cost of losing who he was.

And while that may have resulted in John Deacon being one of the most underrated bass players of his time, we cannot forget it also resulted in him becoming one of the most successful musicians of all time.

And richest.

Despite never fitting in …

Be that with his choice of stage attire or the expectations of others.

Which leads to the point of this post …

Too often we feel we need to be like others to be accepted by others.

Adland is typical in this, but then so many other industries operate the same way.

It’s like group-think oppression … a clique that you feel you have to be a part of to stand a chance of being seen for yourself.

Which is mad and shit and rarely works out.

Which is why John Deacon should be a role model for us all.

Someone who never lost sight of who he was, what was important or what he expected from those around him.

Forever working hard but never taking anything for granted.

Including himself and his family.

From the outside, Queen may not come across as the poster child for ‘healthy working environment’.

And John Deacon doesn’t appear as the most natural of role models.

But as role models go – it may not be very rockstar – but it is very good advice to follow.

So wherever you are in your life or your career, be more John Deacon and find a job where they accept you like a member of Queen.

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Play To Provoke, Not To Pander …

So this is the last post till next Thursday.

I know … I know … I’ve only just come back from China but now I’m off to the US, so you get 3 more days free from me. Given this month has had an alarming lack of posts given I’ve found myself in Fiji, Australia, China and America, you should consider October my early Christmas present to you all.

So to make up for that, here’s a relatively long post.

Which by my standards, means extra long.

So recently I caught up with an ex-colleague from cynic.

Given they were a bloody nightmare when we worked together, I’m still in shock how they are now a very senior figure in a very high profile company.

Damn them, hahaha.

Anyway, we were chatting and they said how bad they thought agencies were in pitches.

Specifically, their desperation to be liked.

They said they thought the business plan for many agencies is to out-pander the competition.

It got so bad that apparently in a recent meeting, they asked the agency:

“If we’re so good and doing so well, why would we need you?”

Aggressive?

Provocative?

Yep … but they have a point.

I remember once being told to not challenge the clients previous work as someone in the room might have made it … even though we were literally in a pitch to reinvent the clients work.

And while it was an exception in my career [which I ignored and – guess what – we won!!!] the reality is I am hearing this happening more and more, which is why my friends commentedjust seemed to underline its validity.

Which leads me to some questions …

What do agencies think our job is?

What do agencies want to do and change?

And for the companies that buy into this, what do they want their agencies to do for them?

I appreciate I have been incredibly fortunate throughout my career by working with/for/under people, agencies and clients [not to mention my parents] who deeply value debate and provocation to get to better places. I also acknowledge there is an art to HOW you challenge … rather than go in with fists and elbows.

But the idea of pandering rather than provoking seems insane to me.

Sure, you have to have a point of view rather than just have a desire to be controversial … but while you can’t be blind to the good stuff people are doing, neither should you be to the bad.

I swear part of the problem is this attitude we are part of the ‘service’ industry.

That our job is to serve.

To stay silent.

To satisfy needs.

And while we are there to serve our clients … it’s in the quest of helping them be better, not be subservient to. But increasingly it feels that is what a lot of people are expecting – and why a lot of agencies are pandering – which is why I will always treasure something my brilliant ex-NIKE/FFI client and friend – Simon Pestridge – once said to me:

“Middle management want to be told they’re right. Senior management want to know how to be better”.

He’s right.

He’s never been more right.

It’s why the people who worked for him are also great clients … because he set great standards, of which one of them was understanding that transparency, truth and challenge are ultimate signs of respect not confrontation.

Debate isn’t bad.

In my mind, it means you both want to get to somewhere better.

Where you’re holding each other to standards and ambitions you hold dear.

Of course, to do this properly you need to share ambition, standards and trust … not just philosophically, but in terms of the actual work and change you want to create together.

I mean … if you can’t be provocative during a pitch – when a client is literally looking for new ideas – when the hell can you be?

Which all reinforces something my parents used to say to me …

Everyone wants to be liked, but you go further when you’re respected.

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