Filed under: Auckland, Australia, Authenticity, Colenso, Colleagues, Creativity, Culture, Death, Friendship, Loyalty, Marketing, Relationships, Relevance, Reputation, Resonance, Respect
This last week, I lost 2 brilliant people in my life.
While one was, sadly, expected – due to their long battle with cancer – the other was the result of a terrible, terrible accident.
I had spent the day with them last Monday and even though we’d not known each other too long, we clicked. It’s rare enough to find that connection with someone at the best of time – even more so when that person is a client.
But they were special and everyone felt it.
Supportive, encouraging and deeply committed to doing the best thing, not the easiest.
I actually wrote to her last Wednesday to tell her the huge impression she had made on her team, our team and me. I don’t know why I did it, I just felt compelled to … and she responded the following day with genuine shock and gratitude.
Shock that people felt that way about her. Grateful that someone had told her that they do.
We were due to catch up later this week and talk about her impending trip to NZ to visit us at Colenso but then on Sunday, we heard the worst possible news and we – like many others in the industry – were left shaken, upset and very, very sad.
While I’d do anything to change the outcome of this tragic story, I am incredibly grateful I sent that note to her.
That she saw it and understood what we saw – and felt – in her.
While both people I lost last week were very different people, there were some similarities.
Both were called Lisa for a start and both were like those comets you occasionally see flying across the night sky. Burning so brightly, but for all too brief a time. But boy … so, so bright.
My deepest sympathies go out to their families, colleagues and all those people impacted by their remarkable, talented, infectious spirit. Of which I am one of them.
Rx
Filed under: A Bit Of Inspiration, Australia, Authenticity, Culture, Food, Friendship, Sydney
Last month I found myself in Sydney.
While I have spent a lot of time recently in Australia, it has been a while since I was in that city.
It felt a bit weird.
Part of that is because of the history I have with the place.
I lived there for almost 10 years.
My wife and her family are from there.
We still have a home there.
Overall, I enjoyed my time there – but I always felt I would have been happier in Melbourne.
I always found that city a bit more real. A bit less showy.
More NYC than LA.
But as I was walking to have dinner with a friend who has just moved to Australia from Amsterdam, I passed this place …
Harry’s is an institution in Sydney.
A food stall that is – or was – open 24/7.
A place that is covered in photos of all the World Famous people who have visited and eaten there.
Elton John. Pamela Anderson. Colonel bloody Saunders.
You name them, they’ve all gone on a trip to Wooloomooloo wharf at some ungodly time of the day or night to chomp down on one of their basic delicacies.
The entire menu of Harry’s consists of pies, mash, peas, gravy and hot dogs with many packaged up using different combinations of those ingredients and given ‘exotic’ names.
Not only that, they offered mint sauce as a condiment for people to use as much as they liked and they never, ever scrimped on the onions in a hot dog … which meant that for me, Harry’s was – or should I say ‘is’ – perfect in every way.
Cheap as chips. Tasty as fuck.
Anyway, when I lived in Sydney, there were 2 scenarios where I would find myself there.
1. When I had visitors in town.
2. New Years Day … around 4am.
For 10 years, I made those pilgrimages to gluttony and never once did I regret it.
Oh the people I saw there.
The sights I witnessed.
The stories I heard and wrote.
I was early for meeting my friend so I just stared at the place. Relived the memories. And I have to tell you, I literally had to fight with myself not to buy ‘a Tiger’ pie.
I really wanted to … but the impending dinner with my friend, my new-found healthiness and their ‘pay by phone’ feature being down conspired to stop me.
OK, it was the pay by phone feature being down that was the real issue.
And while I am sure some stuff has changed – it wasn’t open 24/7 for a start [though now I’m thinking that may never have been the case except maybe weekends] it was lovely to see the old place. Hell, it even made me feel good about the city again.
You see while people love to talk about Sydney for its beauty – which is fair, as it is gorgeous – I always loved it for its quirky character.
The corners.
The places hidden in the shadows.
The slightly questionable rather than glam.
And while so much of it all has now become gentrified, I do love it when I find places that are proud about not changing. Seems crazy, but in a world that always wants to run ahead, there’s something comforting about a pie shop who is stubbornly staying true to who they are.
Almost as comforting as the pies they feed you.
Filed under: A Bit Of Inspiration, Advertising, Airports, Art, Attitude & Aptitude, Australia, Authenticity, Childhood, Comment, Content, Context, Creative Brief, Creative Development, Creativity, Culture, Empathy, Fake Attitude, Humanity, Imagination, Marketing, Marketing Fail, Mediocrity, Point Of View, Provocative, Qantas, Relevance, Reputation, Resonance, Respect
Many years ago – 2009 to be precise – I wrote a take down of Qantas, the Australian Airline.
It wasn’t about their experience or service which – back then – were pretty good, certainly much better than they are today. No, it was about the lyrics to their ‘iconic’ song, ‘Still Call Australia Home‘.
Now I appreciate I’m a Brit.
I appreciate that, at the time, I had an agency called Cynic, so was full of piss and vinegar.
I even appreciate – as my Aussie wife reinforced to me in no uncertain terms – that the song and Qantas’ advertising was pretty special for Aussies so maybe I should shut the fuck up.
And that is good advice. Except 15 years later, I’ve decided to come back with a comeback.
You see recently I saw an ad for another Australian icon …
The difference being this one is worthy of that label annnnnnd – even more significantly – they’ve made a piece of advertising that ignites all the emotion, pride and Australian spirit that Qantas would possibly sacrifice their ‘never had a crash’ reputation, to achieve.
[Please note, this is simply to emphasise the point. I get it’s not a great turn of phrase. And I obviously don’t mean it. So if you prefer, simply replace it with: “… that Qantas would allow themselves to be embroiled in even more financial scandal, to achieve”. Better? Oh god … there’s no pleasing some people is there!]
Anyway, if you’re wondering what I’m talking about, it’s this from the Sydney Opera House for their 50th anniversary.
[Though while it’s being shared a lot at the moment, it actually came out about 8 months ago]
I love it.
I love it so much it made a cynical Brit emotional.
Sure, I have an Aussie wife … a ½ Aussie son … Australian residency and was even a member of the audience in a couple of the historic scenes they show in the film … but I’ve never, ever felt that way about a Qantas ad.
Not once.
Hell, I don’t even like Tim Minchin – the guy who leads every thing in the ad – and yet I still felt connected to the spot.
Part of it could be because The Opera House was to me, a symbol of Australia, decades before I moved there.
I still remember how overawed and overwhelmed I was when I first saw it for real. This incredible place whose image had been burned into my mind from years of seeing it on TV shows, in magazine articles or just everyday imagery.
But it’s more than that, it’s what the place signifies.
The story that underpins the whole film.
A true story.
One where the quest to do something different triumphs over the demands to control and conform. An ode to the majesty of imagination and art rather than the adherence of tradition and regulation.
It all feels – ignoring the fact the Opera House was designed by the Dane, Jørn Utzon – much closer to the ‘Aussie spirit’ than anything Qantas has ever done.
A salute to those who wish to push and challenge rather than seek the comfort of being back ‘where they’re comfortable’.
Now I appreciate that maybe that spirit is more confined to the past than the present.
One look at how the vote for ‘The Voice’ turned out reveals comfort, convenience and control are the words of the day.
But that aside, it’s a very special film.
Helped by the fact the Opera House is a very special place.
Not just for Australia, but for anyone who hopes for something a bit more.
A bit more personal.
A bit more emotional.
A bit more wonderful.
And if you need any more reason why you should love the Opera House far, far more than Qantas … let me tell you, even the Opera House’s cheapest seats offer more leg room than pretty much anything you’ll get on that airline.
Filed under: Advertising, Attitude & Aptitude, Australia, Comment, Communication Strategy, Crap Products In History, Fashion
Let me start by saying I acknowledge I have no idea what I am talking about.
While I like to think I am a man of the world, the reality is I’m a man so shouldn’t be even talking about things like this.
However …
A few weeks ago, I was in Melbourne, Australia.
While I was walking around the city, I came across this:
Now I appreciate that – like jeans – people may have a favourite bra, however is there enough demand to want a shop to ‘bring them back to life’? Also, while I’m at it … what does ‘bring it back to life’ even mean?
While I’m at it, why would they call it ‘Peek A Bra’?
There’s so many possibilities … some good, some interesting and some that would totally show my age so I’ll shut up in fear of getting cancelled or just looking especially tragic. But most of all, why the hell did they print it on top of another sign that wasn’t cleaned properly?
Unsurprisingly, Peek A Bra had closed down … another idea lost to the realms of time … and yet despite that, it’s captured my imagination in ways many more ‘obvious’ brands have continually failed to achieve, which serves as a reminder that while products or services have to satisfy a real need, marketing works when it captures your curiosity.
Filed under: Australia, Authenticity, Colenso, Colleagues, Comment, Creativity, Culture, Dad, Death, Emotion, Family, Fatherhood, Friendship, HSBC, Love, Loyalty, Management, Relationships, Relevance, Reputation, Resonance, Respect
As you read this, I am in Sydney for the memorial of Lisa – the wonderful client who tragically died recently.
It is believed there will be a lot of people attending.
I mean 4-figure levels of attendees … which is testimony to the impact she made on people.
While I didn’t know her long, we bonded pretty deeply and I saw first hand her ability to connect to people. It was in many ways, her superpower. Not in the sense it was some sort of manipulative trick, but in the sense she saw the good in others and wanted to help them realise it in ways they may not have seen was possible.
But she did it time and time again.
Different people.
Different cities.
Different jobs.
We need more people like that.
People who give rather than just take.
People who share rather than just keep.
People who view success as helping others achieve, not just elevating their own glory.
But what made her truly special was that she didn’t play down to populism, she lived up to a standard.
She wanted to do great, she wanted others to be great and she had the experience and taste to know what both were.
That’s the essential ingredient missing from so many people in the industry – especially the Linkedin guru’s – but she had it in her droves.
I’m still utterly distraught about her passing. We all are.
She didn’t just make the work better, she made you want to be better and as talents go, that’s a pretty amazing one.
Relationships are strange.
You can know some people for decades and not really be impacted by their presence and there’s some you can meet for what seems like a moment in time, and be impacted by them for years. Decades even.
Lisa was in the latter and that’s why, from a purely selfish level, I feel robbed.
Robbed of the time I was going to have with her.
Robbed of the conversations and lessons I’d have learned with her.
Robbed of the possibilities and opportunities I’d have created with her.
I appreciate it feels crass to say this when there are people who have lost so much more with her passing. My intention is not to offend and if I’ve done that, I apologies wholeheartedly. This is just my very clumsy attempt to say that if Lisa could make a relative stranger feel so strongly towards her – as a person and a professional – in just 4 short months, then I cannot imagine the sense of loss the people who knew her … worked with her … and loved her for much longer are feeling.
And to them, I offer my deepest and sincerest condolences.
She may be gone, but my god … she won’t be forgotten.
I’m back tomorrow to celebrate my dear Otis’ 10th birthday.
Death and birth …
A reminder the circle of life is real, even if it feels cruel.
And with that, I say goodbye and thank you to Lisa.
For everything you did and all that you were.
I feel very fortunate to have known you.
Rx