Filed under: A Bit Of Inspiration, Agency Culture, Anniversary, Attitude & Aptitude, China, Colenso, Comment, Creativity, Culture, Effectiveness, Environment, Family, Jill, Love, New Zealand, Otis, Rosie
A year ago today, Jill, Otis, Rosie and I left our beautiful family home – that we only had bought and moved into 6 months earlier – to get on a plane for the first time in over a year and fly to the other side of the planet to start a new life in New Zealand.
Now of course, because Kiwiland is so fucking far away from everywhere, it took us 2 days to get here which means we’ve not officially been here a year … but if you will excuse the early anniversary, it still something I wish to celebrate.
Despite having moved countries more times than anyone should be allowed to … the build up to this move was the most stressful we’d ever had.
Of course, the reason for that was bloody COVID … but with changing rules, changing flights and changing timelines, it felt like an impossible dream when we boarded the plane 12 months ago today.
Then there was the 2 weeks of quarantine we had in Hamilton.
While it was restrictive, it was actually an amazing way to settle in a country because whether we liked it or not, we were not allowed to do anything.
Normally when we land in a country, it’s mayhem trying to learn the areas, find a house, buy a car. But this time it was easy, mainly because – in a moment of madness – we had bought a house and a car when we were in England.
While that might sound mad, the car was easy because it was simply the latest version of the car I bought in the UK. Which was the same as I bought in the US. Even down to the colour.
As for the house … OK, that was bonkers, but sadly for our bank manager, that wasn’t the first time we’d done it.
But it all worked out.
Not just in terms of house and car, but life.
We’re settled.
Otis loves his school.
Jill loves we live in the trees.
Rosie loves she can watch birds all day.
I love the talented mob I get to work with each day.
Colenso has done some lovely stuff – but it’s only the start – but we’ve won some global business, awards and a bunch of friends [not to mention the odd bitter enemy] but even more importantly, is that I’ve lucked in with the people I get to work with each day.
What a top bunch they are … with a special mention for my wonderful team who are a bunch of beautifully opinionated, creative and interesting assholes.
Just as I like them. [Most of the time, hahaha]
In fact the only thing that has been horrible has been the timezone … which means when I’m doing my Metallica duty or Gentle Monster duty, it ends up being so early or late I could cry.
Actually, for the first few weeks I probably did in shock … but now it’s second nature and they’ve all been ace. Hell, even the 4+ months of lockdown didn’t dampen our spirit.
Sure, we had travelled half way around the World to end up back where we started … but COVID here was very different to COVID in the UK.
Here there was a plan with clarity and communication.
And while people here say there’s a bunch of stuff the government could have done better – which, in some cases, is fair – compared to what we experienced in the UK, it’s all A+.
While we know we won’t be in NZ forever, we do love it here.
We are so appreciative of the chance we have been given … even more so when so many Kiwi’s have found it so hard to come back. NZ has been generous, supportive, open and encouraging. Hell, not only did they let me meet Noel Edmonds, James Cameron and brilliant Jacinda, they even looked after us when we all individually found ourselves having to go into hospital. In terms of ensuring you can deal with the sadness of not seeing friends and loved ones, NZ did it with absolute bloody panache.
I hope in our time here, we are seen as contributing to the nation. We want to do that so much. Celebrate it. Honour it. And – where possible – help it. Not just so we can learn and know more about this special place, but so we can say thank you for letting us be here.
Happy [almost] anniversary NZ.
You might wish it hadn’t happened, but we’re glad it did.
Filed under: A Bit Of Inspiration, Agency Culture, Attitude & Aptitude, Colenso, Comment, Creativity, Culture, Emotion, Empathy, Happiness, Health, Holiday, Home, New Zealand
Over the Christmas period – our first in NZ – we had 3 weeks off.
When I say ‘we’, I mean the vast majority of the entire country had 3 weeks off.
Some even more.
This was a revelation to me.
As an adult – or at least my version of being an adult – I’d never had more than 10 days off at Christmas and that only happened because Christmas/New Years fell on convenient days so it was worth using some of my annual holidays for it.
And it was when I returned to work this time that I realised how much this 3 week break had positively affected me.
Now you could argue anyone would feel that way after that length of break, but I felt very emotionally scarred from a very traumatic December that included the loss of a dear friend, an unexpected operation for Otis and an unexpected hospital visit for me – so to come back feeling refreshed and relaxed was somewhat of a surprise.
And then I realised why this had happened.
Because it wasn’t just me who had enjoyed this break, but the whole country.
An entire nation who deeply value, respect and treasure this holiday.
And because of this, there were no emails … no last minute requests … no urgent presentations.
In fact, there were no interaction whatsoever.
And it was that ‘blanket break’ that made all the difference.
Because when no one is worried about receiving an emergency request or being left behind because everyone is at work while they’re on holiday, they can properly relax.
OK, so it helps its summer … but the universal freedom from worrying about work means everyone relaxes and replenishes.
Hell, we even made a joke about it by creating a holiday gift that was a personalised restraining order for our clients … a demand for them to not contact anyone from Colenso for a period of 21 days.
And while it was all done with tongue very firmly in-cheek, the benefit of following it was real.
Because truly rested clients and colleagues are better clients and colleagues … emotionally, physically and mentally.
In many ways, the most effective way to drive quality, efficiency and happiness is to enforce mass escape.
Not team bonding days.
Not project sprints.
No bullshit claims of unlimited holidays.
But a break.
A significant, mass, vacation that’s treated by all as sacrosanct.
Of course nations in Europe have been doing this sort of thing for decades …
And while many in the UK and US tend to look down on them as if they’re an act of weakness, they’re missing the point.
Because life isn’t simply about what you have, but how you live.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Context, Culture, Parents
I don’t drink.
I haven’t had a touch of alcohol since I was 15 – so a very long time ago.
Fortunately my mates accepted my decision quickly and easily – probably because it meant I would be happy to drive when we went on our visits to the pub etc – however there have been a few people in my time who tried to make me feel bad for my personal choice.
Luckily for me, I can be a stubborn bastard – especially when people try to push their agenda on me – but I don’t mind admitting it has left me feeling pretty horrible at times.
I still remember meeting a senior client at an agency party.
I was relatively early in my career and going to an event was a big thing for me.
Anyway, a client I’d met a few times saw me and asked why I wasn’t drinking.
When I told them the reason, they said:
“I don’t trust people who don’t drink”.
It wasn’t said in jest, they absolutely meant it.
I was shocked, but not as shocked as they were when I replied:
“I don’t trust people who don’t trust people who don’t drink”.
They actually complained about ‘my attitude’ but fortunately my boss told them to think about what they were complaining about and they came to their senses and the issue was quickly – and quietly – dropped, but the possible ramifications on my career were huge.
I say all this because I recently read this:
Seriously, what the fuck is this person doing?
Thinking about it is bad enough … saying it out loud is outrageous … but then having your selfish, hurtful and judgemental view printed in a national ‘newspaper’ is one of the most disgraceful things I’ve ever seen.
What makes it even worse is the persons daughter gave up alcohol because they had a drinking problem.
Here is someone who found the strength to beat a terribly dangerous addiction so they could have a chance at a better, healthier life … and their Mum is pissed it’s messed with the spirit of their family Christmas.
Fuck them.
Seriously, fuck them.
What a horrible, selfish, evil individual.
Can you imagine how the daughter must feel?
Parents are supposed to be there to protect, support and encourage their kids. To help them be strong … to let them dream big … to help them overcome barriers and challenges. But this woman thinks it’s fine to make her daughter feel guilty for overcoming her addiction because it slightly affects a superficial part of the Christmas period.
Boo fucking hoo.
Society loves to talk about the entitlement of youth, but in my mind – what they want is perfectly fair. All they want is a chance for the same sort of future their predecessors have been able to enjoy and that they were promised throughout their education.
That’s nothing like the entitlement of this woman and the millions of people like her – who, for conveniences sake, I’ll call ‘Mail Readers’ – because what they want is to STOP others from having what they enjoy. From possessions, experiences and interruptions.
It’s why I have far more faith in the future of the planet with the young than the old and why I think democracy would be better served if the voting age was limited from 16 to 65.
Not just because it would mean the needs of the young have an increased chance of being seen, heard and acted upon, but also because it creates a fairer pool of opinions so politicians can’t simply play to the needs of the greater – and richer – over-65’s audience.
Though I must admit another motivation for this is it could stop people like Jane Gordon forcing their offensive, twisted, pathetic views on people trying to do something positive with their lives, despite the obstacles and judgement from members of older generations.
Filed under: Apathy, Attitude & Aptitude, Context, Crap Campaigns In History, Marketing Fail
I get that in life, people find different things exciting.
Some think train spotting is a thrill, for example.
I also understand that people like to think the job or industry they work in is exciting. It lets them feel they have value … importance … a purpose of repute.
But things go wrong when you try to convince others that what you do is exciting when the context they have for it, is the absolute opposite.
Which is my long-winded way of saying why this ad is basically insane.
Bringing the excitement back to dentistry???
What the hell?
And if that wasn’t bad enough, their explanation of what that means is even more delusional.
+ A general check up.
+ Two X-Rays.
+ Scale and clean.
+ All for the low price of 25 quid.
OK, £25 does seem cheap – in fact, it seems TOO cheap – but I have to say, I doubt anyone outside of dentistry would find this news ‘exciting’.
Christ, the British have terrible teeth so they’re definitely not going to buy into this bullshit. In fact, I’d go as far to say that I doubt even dentist-loving American’s would find this news ‘exciting’ … and they go hyper over teeth.
I am sure they are a good company. In fact I know they are. And anyone who goes into dentistry is worthy of extra praise because I can’t imagine what it’s like staring into people’s mouths each day.
But according to whoever wrote this – or thought this – it seems they believe a visit to the dentist can rival a night out to a concert or a theatre or even a night in front of the telly.
To which I want to tell them this.
It doesn’t and it can’t.
So stop making ads that are as painful as a visit to the dentist.
Thank you.
Filed under: Attitude & Aptitude, Authenticity, Brand, Comment, Communication Strategy, Corporate Evil, Creativity, Culture, Cunning, Environment, Management, Marketing, Marketing Fail, Relevance
The commercial exploitation of the environment crisis by brands makes me ill.
For all their claims of doing things to ‘save the planet’, the reality is:
1. It’s not.
2. It’s focused more on how they can make money from it.
Putting aside the fact many of these conglomerates have actually added to the environmental crisis rather than taken it away, many are now trying to burden the general public with the blame and the responsibility to sort it all out.
Now of course the general public have to shoulder a huge amount of responsibility, but seeing companies try to look innocent when they have resisted – and continue to resist – major change is revolting.
From a personal point of view, one of the companies who I feel have been one of the worst for exploiting situations for profit is Unilever.
While there are some amazing people who work there … while the company talks a great game about being a ‘purpose’ driven company … you don’t have to look too far to see the organisation have profited from promoting racism, sexism and exploitation.
A few weeks ago, I got sent this:
As you can see, the bottom shelf holds a bunch of Persil Automatic washing powder.
Now Persil has long had a role in British society that has transcended the category. Their iconic ‘dirt is good’ campaign helped celebrate the benefits of kids getting dirty in life.
Of course it was self-serving, because the dirtier they get, the more washing powder you need, but it was deftly handled and had a point of view that resonated deeply.
However over the years, they’ve tried to evolve that message to have a more ‘purpose driven stance’ and things like the environment have become a focus. Which explains why they have written USE LESS in massive letters at the top of the box.
However – and hilariously – it seems no one realised, or cared, that at first glance it says USELESS … which is probably a far better description for how Persil are really dealing and committing to the climate crisis.
So to whoever did this – or didn’t realise this – I salute you.
Not just for your mischief/stupidity, but for proving there is still truth in advertising, even when they’re trying to say a lie.