Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Brilliant Marketing Ideas In History, Comment, Focus Groups
Once upon a time I was working with an alcohol client who was launching a new product.
I sat in copious amounts of meetings and watched loads of men sample – or should I say oversample – the product as part of the research process.
I kick myself I didn’t use the line from this cartoon to define those meetings. Damnit.
Filed under: A Bit Of Inspiration, America, Attitude & Aptitude, Comment, Creativity, Culture, Disney, Family, Fatherhood, Jill, My Fatherhood, Otis
Following on from yesterday’s post, I’ve taken today off so I can take Otis for his first visit to Disneyland.
I can tell you right now he is going to absolutely bloody love it … and I have to tell you I’m glad he will because it has cost the equivalent of the GDP of a medium sized European nation and I’d be devastated to have to sell a kidney for something he won’t enjoy.
As much as I can be rather skeptical about Disney, I have to say they know how to capture kids imagination.
I still remember taking Otis to a hospital in Shanghai and – as soon as he clapped eyes on the TV showing Frozen – his pain and tears disappeared to be replaced with a hypnotic state.
So that’s where I’ll be today and then I’ll spend the weekend trying to recover from it as well as hope my beloved Nottingham Forest end the season on a high, which – given the position they were in last season – already feels like they’re playing in football Disneyland.
Now I know finishing mid-table in the Championship may not seem the sort of thing anyone should celebrate, but when you’ve had the turmoil we’ve had over the last 20 years – and especially the last 5 – it’s feels really good to have a team that is occasionally in the news for the way they’re playing football rather the way the terrible ex-CEO was playing with the club and it’s finances.
So in a way to honor Nottingham Forest being slightly less shit than they were last year [when they were super shit] I hereby reproduce my ‘everything for a £1’ shop version of one of my favourite Nike/Wieden ads ever.
Horrific isn’t it?
Especially compared to the original.
Putting aside the fact I’m wearing something ‘Adidas’, it’s a bit like comparing a pair of Hi-Tec trainers to a pair of NIKE’s, but then that’s like comparing the current Forest side to the team that dominated Europe in the early 80’s.
Or – said another way – how it feels to be a Forest fan for the last couple of decades.
So now I’ve ruined your weekend, I’m off … see you Monday.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Childhood, Creativity, Culture, Dad, Daddyhood, Fulfillment, Health, Home, Insight, LaLaLand, Mum, Mum & Dad, Otis, Parents
As I’ve mentioned many, many times, my parents drilled into me the importance of living a life of fulfillment not contentment.
It took me a long time to truly understand what they meant by that, but when I did, it was a revelation.
It is behind so many of the decisions I’ve made in my life.
From moving to so many different countries.
Starting cynic and Sunshine.
Right through to – hopefully – being the father and husband my wife and son thoroughly deserve.
This last one is especially important.
Not just because I love them and want them to know my love, but because at the end of the day – if the things I’m doing away from them doesn’t ultimately benefit them, it’s a waste of time.
When I was a child, my Dad would tell me why it was so important to love the work you did.
His basic premise was that if you’re going to be away from your family so much because of work, you better be doing something you love because nothing would be so insulting than to be away from them doing a job you hated.
That has stuck with me and while I’ve never hated any of the companies I’ve worked for – I’m always aware that once I have more bad days than good [or, in the case of Wieden, more bad polluted Shanghai days, than good] it’s probably time to start exploring what is out there that intrigues me.
Now, through a bunch of luck, these changes have come with greater titles and responsibilities … and I’ve never minded that, but it’s also never been my core motivation. Not because I don’t have ambitions, but I’ve always found the greatest joy being part of something that creates something.
I used to say that if I was to come back again, I’d love to be an architect because that way I could do work that outlived me … then I had my son.
Being a Dad has been one of the most amazing experiences in my life.
I’m ashamed to admit this was not something I was truly aware of, initially.
But now, thanks to the brilliance of my wife, I am able to see that I have helped bring something into the World that will outlive me. Something that can [hopefully] be testimony to the values we value and the things we love but with a life all of its own … a life that can grow and be shaped by the possibilities in the future we may never get to witness.
Which is why as much as I want a career that continues to creatively challenge and excite me at the highest level, my most important ambition is to be a husband and Dad that is present, engaged and full of love and support for the people at home.
It might have taken my wife and son to help me truly appreciate that, but I know my parents would be happy that I finally got there.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Culture, Equality, Men, Sexism, Women
Remember a few weeks ago I wrote about the lack of female CSO’s … at least in comparison to male … and the need to fight against it by over-compensating for it?
Well, while my point of view was generally well received, I did cop some flack for it – unsurprisingly from men – and yet when you see the shit kids get exposed to from a young age, I wonder how they can feel the current situation is alright?
More so, I wonder how they can feel it’s fine if they’re parents to women?
Above are 2 pictures from an airline ‘duty free’ magazine.
Boys get to dream of being pilots.
Women get to dream of being air hostesses.
How many parents want their kids aspirations to be limited by their gender?
Of course there’s nothing wrong with being a member of the cabin crew – but that is about personal interests not gender limitations – and the only way this situation will change is if we remove the barriers and limitations placed on over 50% of the population and make space and opportunity for them to fulfill their potential.
Not – as I said in my original post – because it will make the world ‘fairer’ or even more ‘equal’ [though they both good reasons to do it], but because by enabling the potential of women, we all will experience the benefits of the way they see the World … a way that is often built on being better for everyone rather than just themselves.
Which, let’s be honest, is the definition of true leadership.
But there’s another reason for doing this.
It will make men better.
There is a lot to be said for being challenged by someone who expresses their talent in different ways to you.
Years ago – 2006, to be precise – I wrote about how the creative tension in the band The Who, pushed them to demand more from the music they were creating – as well as the people they were creating it with. Some of this was because of their occasional hatred for eachother, specifically Townsend and Entwistle, and some of it was because the band was so talented they would take someones musical ideas to ‘places’ they never imagined and they didn’t want to get left behind.
In other words, the tension pushed them higher … and given for so long women have had to play the support act to men – not just in companies but, as the pictures above show, in kids fashion – I believe it would be far more than just women winning if companies made more space for them to be the headline act.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, America, Attitude & Aptitude, BBH, Brilliant Marketing Ideas In History, Comment, Communication Strategy, Creative Brief, Creative Development, Creativity, Culture, Cynic, Din Tai Fung, Experience, Family, Food For Thought, Freddie, Honesty, Innovation, Insight, Management, Marketing, Perspective, Relevance, Research, Resonance, Standards
Many years ago I worked with a Swedish planner called Fredrik Sarnblad.
I loved him.
I loved him for many reasons …
His brain.
His humour.
His creativity.
His friendship.
His unsatisfiable appetite.
We went through all manner of trials and tribulations together … from highs of convincing work to send us to Bali for a week so we could work on the SONY pitch strategy in peace [which, thank god, we won] to lows of being in Thailand with a client who spent all their time trying to undermine us in front of their colleagues. [which we, read: me, didn’t react to very well]
And while we’ve not worked together for over 11 years, Freddie was always more than an ex-colleague, but a real friend … exemplified by the fact that when we saw each other in Boston a few weeks ago – after almost 6 years apart – it was like nothing had changed.
My relationship with Freddie is different to that of many of my other friends.
One of those reasons is I’ve never made a highly inappropriate blog about the way they dress.
The other is that I can have really personal and emotional conversations about life with him.
That’s not to say I can’t with my other mates, it’s just I rarely do … but with Freddie, we always did and do. Talking about subject many people find uncomfortable but are true for all of us.
The reason this can happen is that Freddie is both self aware and in touch with who he is.
He doesn’t shy away from the big conversations because he knows that’s where life resides … the real stuff, not the things we use to distract us from dealing with the real stuff.
One of the things we talked about recently was happiness.
Initially it was in the context of family but it quickly evolved to the job we are paid to do.
Creativity.
We talked about what makes us happy, what frustrates us and what we can do to make things better … more fun … more interesting and exciting. We even talked about how we can work together again.
Well that conversation must have had a real impact on Freddie because weeks later, he quit his job and started his own agency.
To be honest, I think that’s a bit extreme … all he had to do was say he didn’t want to work with me again … but I’m super happy and excited for him.
I’ve written many times why everyone should experience starting their own business, but in Freddie’s case it’s a little different.
Don’t get me wrong, it will be amazing for him – but the real value will come from the companies that use him because he’ll not only make them better, he’ll make them discover what they are capable of being.
So congratulations my dear Freddie, I look forward to one day being one of your shitkickers …
Knock them dead …
You can find out what he’s doing and how he’s doing it here.