Monday Morning Giggle …
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May 7, 2018, 6:15 am
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Brilliant Marketing Ideas In History, Comment, Focus Groups
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Brilliant Marketing Ideas In History, Comment, Focus Groups
Once upon a time I was working with an alcohol client who was launching a new product.
I sat in copious amounts of meetings and watched loads of men sample – or should I say oversample – the product as part of the research process.
I kick myself I didn’t use the line from this cartoon to define those meetings. Damnit.

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You working on an alcohol account is like an fashion student working at birkenstock.
Comment by DH May 7, 2018 @ 6:22 amnever invited me to it. thats how much of a selfish prick he is.
Comment by andy@cynic May 7, 2018 @ 7:01 amSince when have you needed an invitation to anything?
Comment by Rob May 7, 2018 @ 8:10 amwhen i pretended i was a team player. wont make that mistake ever afuckingain.
Comment by andy@cynic May 7, 2018 @ 9:00 amHow was disneyland? I know Otis will have loved it but did it cause you as much passion as I hope it did?
Comment by DH May 7, 2018 @ 6:23 ami hope it bankrupted him.
Comment by andy@cynic May 7, 2018 @ 7:00 amGo Otis!
Comment by George May 7, 2018 @ 7:08 amOtis loved it. I felt it was a cross between Guantanamo and Enron.
Comment by Rob May 7, 2018 @ 8:11 amGood work Otis.
Comment by DH May 7, 2018 @ 8:43 ami how you made him cry otis.
Comment by andy@cynic May 7, 2018 @ 8:59 amI would say all focus groups are unfocus groups.
Comment by George May 7, 2018 @ 7:12 amYep. But I blame the clients who embrace them more than the people who do them. Outsourced decision making.
Comment by Rob May 7, 2018 @ 8:12 amMediocre clients pretending to be decisive.
Comment by George May 7, 2018 @ 10:45 am