Filed under: A Bit Of Inspiration, Attitude & Aptitude, Creativity, Culture, Daddyhood, Imagination, Innocence, Insight, Otis

Recently I bought Otis a Viewmaster.Yes, the old-school, red plastic, binocular thing where circular slides transport you to different places and Worlds.
When I was a kid, I bloody loved it.
I remember traveling around the World via Viewmaster.
The first time I saw the Taj Mahal was on there.
The first time I visited America was on there.
The first time I watched wild animals in their natural habitat was on there.
Of course this was a very long time ago, so it was probably more because of nostalgia than anything else that I wanted Otis to have one.
And you know what … he loved it.
Despite being a fully fledged member of the digital age, that piece of old school – with no virtual reality, moving pictures or interactivity – captured his imagination.
He told me stories about all the fish he went swimming with.
Who all the dinosaurs were and what they were doing.
And how all the wild animals were friends and liked playing in dirt.
Don’t get me wrong, the technology of today is an amazing thing to help kids learn and explore, but the beauty of Viewmaster – like the beauty of all great igniters of imagination, from books to even the odd ad – is that it allows people to impose their own will on the images and stories they see and hear … allowing them to go to places only they could ever imagine.
In essence, igniting others imagination allows them to ignite possibilities in things that are all around us and for me, that’s super exciting and why I’m so glad a toy created in 1942 still has a valuable role the lives of kids in 2018.
Filed under: A Bit Of Inspiration, Birthday, Daddyhood, Emotion, Family, Friendship, Immaturity, Jill, Jillyism, Love, My Fatherhood, Otis, Parents, Paul, Rosie, Shelly

I’m writing this from Berlin where it is already the 15th June.
This is important because today and tomorrow are the birthday’s of 2 of the most important people in my life.
My beloved wife, Jill.
My beloved best mate, Paul.
While I’m sure they’re happy I’m in Europe on their special day, I know I cannot imagine my life with either of them not in it, which is why I want to mark the occasion with this post.
[Which is also cheaper than a present, despite the fact I’m sure being away from them on their birthdays is the best present of all]
Paul has been there since 4 days after I was born.
Causing me trouble, mischief and immense amounts of laughter.
Literally pretty much every memory I have in my life involves him.
Every. Single. One.
From first days at pre-school, school and college.
Concerts, booze and accidents.
Girls, games and gigs.
You name it, we have shared – and been there for each other – at every significant high and low in life.
Whether that’s being a shoulder to cry on or a person to point at and laugh ourselves stupid at.
Plus he is the only other person I knew when I was growing up that had a Philips G7000.
Paul is, quite simply, someone I absolutely and wholeheartedly regard as family.
Truly.
I am a better and happier person for him [and the wonderful Shelly] being in my life.
So to my dear, wonderful idiot of a friend, I wish you an amazingly brilliant and immature birthday tomorrow. May it be filled to the brim with immaturity and stupidity, which – let’s be honest – we both know it will.

And then there’s my Jilly.
My wonderful, kind, considerate, beautiful, funny, smart Jilly.
What she is doing with me is anyone’s guess.
From the moment I met her 14 years ago, she has been the one.
More than that, she has been my support system … holding my hand and giving encouraging words of support as we have embarked on a ridiculous journey together.
Different countries. Different challenges. Different adventures.
She’s never complained.
Never demanded anything.
She’s embraced every situation and made it something we can look back on with happiness.
Even those points where I was convinced I’d led us astray, she has backed us to come out the other side and we have.
She is insanely talented, creative and just plain wonderful.
And while everyone who meets her recognises how special she is, they often misunderstand one thing.
She is strong.
Stronger than most people I know.
Not just because she puts up with me, but because there’s not many people who would move countries to be with someone they had only met a 6 weeks earlier.
But she did.
Because she felt it was worth it.
Which means she felt I was worth it … which is utterly incredible.
I’ve written before about her unbelievable levels of compassion, support and love.
How it took me some time to come to terms with the fact I had met someone who wanted to take away any pain or troubles I had in my life.
Not just say it, but actually want to do it.
And she did and does … whether it’s the way she gently consoled me as I tried to deal with the tragic loss of my Mum or simply being the person I turn to when I feel lost or unsettled.
As much as I always felt my life was pretty great, things became infinitely better when Jill came onto the scene.
Then she raised the game by giving birth to our beloved Otis.
I always knew Jill was going to be an amazing Mum, but she does it in ways that continues to inspire and blow my mind at the same time.
The way she focuses on what he needs not what others say he should need.
The way she is teaching him to be a good person, not just a good boy.
The way she fiercely protects who he is when others are quick to judge.
And the result is an amazing, cheeky, pink-adoring, kind, chinese-speaking, curious, creative, mischievous, broom-sweeping, loving, Bez-dancing little boy who I literally couldn’t love anymore.
Not a single milligram more.
Which ultimately means I couldn’t love Jill anymore.
Not a single bit.
She makes the best days better and the worst days, less dark … whether that’s a well timed moment of love or an act of Jillyism brilliance.
I don’t know what I have done to deserve her.
I don’t know if I will ever be able to describe how much I love her.
I don’t know if I will ever be able to do enough to show how much I adore her.
But I’ll keep trying, because as much as this was an amazing present … she’s the best gift I could ever receive.
Happy birthday my darling Jilly, I love you so much.
Rx

Filed under: A Bit Of Inspiration, Advertising, Agency Culture, America, Attitude & Aptitude, Chaos, Confidence, Creativity, Culture, Daddyhood, Education, Emotion, Empathy, Equality, Innocence, Jill, Love, Management, Mum & Dad, Otis, Parents
So Otis goes to this amazing hippy kindergarten school near where we live.
It’s a co-parenting school which means that the parents have to help with the schooling of the kids, not just with the funding.
It follows a very specific philosophy defined by the founder and it’s a place where kids learn through expressing their creativity.
They even have a ‘mud room’ for the kids to cause mayhem when it rains.
Put simply, we love it.
A few weeks ago, we went there on the weekend to help decorate it during spring break when I came across these 2 signs in the school …

I love them.
It sums up everything we adore about the school.
It captures exactly why Otis feels it’s a safe and happy place for him to explore.
It also addresses something I have been looking into for a while, which is the lack of outlet American men have to express their feelings.
Everything is built on acting tough.
Crying is for wimps.
Hell, even the bars are full of sports TV’s basting out scores, which means people don’t have the quiet to talk to one another – something I had growing up in England that actually encouraged the sharing of feelings and emotions. Albeit often wrapped up in banter.
The macho pride that seems to underpin so much of American male society feels like it’s still the 1950’s … which is why I love that this school doesn’t tell kids to ‘stop crying’, but asks what is wrong and then sympathises with their predicament which remarkably, helps them stop crying far more quickly and in a more positive way than any shouting would ever do.
Now imagine if companies operated by the same ideals.
Listening.
Valuing.
Caring.
Developing.
Oh I know those words appear in a million mission statements, but we all know they’re often used more as an illusion than an action.
In the bid to build office ‘culture’, so many organizations forget it’s not just about what you say – or even what you do – it’s the practiced beliefs that defines what everyone values, which is why companies could learn even more from this school than my dear Otis.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Childhood, Creativity, Culture, Dad, Daddyhood, Fulfillment, Health, Home, Insight, LaLaLand, Mum, Mum & Dad, Otis, Parents

As I’ve mentioned many, many times, my parents drilled into me the importance of living a life of fulfillment not contentment.
It took me a long time to truly understand what they meant by that, but when I did, it was a revelation.
It is behind so many of the decisions I’ve made in my life.
From moving to so many different countries.
Starting cynic and Sunshine.
Right through to – hopefully – being the father and husband my wife and son thoroughly deserve.
This last one is especially important.
Not just because I love them and want them to know my love, but because at the end of the day – if the things I’m doing away from them doesn’t ultimately benefit them, it’s a waste of time.
When I was a child, my Dad would tell me why it was so important to love the work you did.
His basic premise was that if you’re going to be away from your family so much because of work, you better be doing something you love because nothing would be so insulting than to be away from them doing a job you hated.
That has stuck with me and while I’ve never hated any of the companies I’ve worked for – I’m always aware that once I have more bad days than good [or, in the case of Wieden, more bad polluted Shanghai days, than good] it’s probably time to start exploring what is out there that intrigues me.
Now, through a bunch of luck, these changes have come with greater titles and responsibilities … and I’ve never minded that, but it’s also never been my core motivation. Not because I don’t have ambitions, but I’ve always found the greatest joy being part of something that creates something.
I used to say that if I was to come back again, I’d love to be an architect because that way I could do work that outlived me … then I had my son.
Being a Dad has been one of the most amazing experiences in my life.
I’m ashamed to admit this was not something I was truly aware of, initially.
But now, thanks to the brilliance of my wife, I am able to see that I have helped bring something into the World that will outlive me. Something that can [hopefully] be testimony to the values we value and the things we love but with a life all of its own … a life that can grow and be shaped by the possibilities in the future we may never get to witness.
Which is why as much as I want a career that continues to creatively challenge and excite me at the highest level, my most important ambition is to be a husband and Dad that is present, engaged and full of love and support for the people at home.
It might have taken my wife and son to help me truly appreciate that, but I know my parents would be happy that I finally got there.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Confidence, Culture, Dad, Daddyhood, Education, England, Family, Happiness, Innocence, Insight, Jill, Love, Mum, Mum & Dad, Otis, Parents, Relevance, Resonance, Standards, Unexpected Relevance

As I’ve written before, I didn’t go to University. I knew pretty early on that I didn’t want to continue my formal education.
That doesn’t mean I didn’t/don’t like to learn, it just means I find it far more powerful when it’s not in an academic environment.
I still remember telling my parents my decision and being slightly scared.
They desperately wanted me to go so I was worried they would see this as a slight on them – which is absolutely not what it was meant to be.
They asked for my reasons and when I told them, they said that they would support my decision as long as I applied in case I changed my mind.
So I did.
And I got accepted.
But I was still sure not going was the right thing for me, so my parents – while obviously disappointed – supported my decision and never brought it up again.
Looking back now, I feel that must have been very hard for them.
At that point, going to university was the fast track to a career and yet – as another act of their love and confidence in me – they pushed me to follow the things that genuinely interested and excited me and hoped it would all work out.
I’d say it did.
But now I’m a dad and while Otis is only 3, the thought of education looms large.
Would I do the same thing as him?
Of course I want to help equip my son in the best way possible for the life he wants to lead and one of those ways is to provide him with a good education. But the fact is I’m vehemently opposed to private education and while general access schools can be very good, the reality is private tends to offer better opportunities simply because of the funding and the facilities … which leads to an interesting conflict.
What’s best for my son versus what’s true to me?
Given Otis is so young right now, the decision will ultimately be mine and his Mum’s, but once he’s older, what do I do if he chooses a path I feel is not in his best interests.
Sure, it worked out for me, but the World was different back then and then I saw the ‘god’ instagram above – a sentiment that was absolutely reinforced by our recent America In The Raw research – and realised that by the time he has to make some choices, he will be far more aware of what he needs to do to increase his odds of success than his Mum or me.
But then I realised something else …
It’s not just about acknowledging their view of their World will be better than yours, it’s also backing your parenting.
When my Mum and Dad supported my decision, they were ultimately supporting how they raised me.
They believed the values and smarts they’d instilled in me were the right ones to enable me to make the right choices … and while I know they would have been there if it all fell down, that sense of confidence and belief probably enabled me to go to places I might otherwise not have done. Places I might not otherwise have felt I deserved to be.
And that’s why backing your team is everything.
Of course you have to instill values and standards into them, but once that’s done, you have to back them including what they think is right – even if you don’t – because if that doesn’t happen, you’re literally stopping their potential rather than liberating it.
Thank you Mum and Dad. Again.
