Filed under: A Bit Of Inspiration, Attitude & Aptitude, Cannes, Colleagues, Creativity, Effectiveness, Embarrassing Moments, Martin Weigel, Paula, Perspective, Planners, Planners Making A Complete Tit Of Themselves And Bless, Planning
In 2019, WARC made the stupid mistake of inviting Martin and I to talk at their event at Cannes. I was so confident that this would be the only time it would happen, I even asked the audience if I could take a photo to commemorate this once-in-a-lifetime moment.
Now, it’s fair to say The Case For Chaos talk went down quite well – hell, I even got a Getty Image of me out of it [number of sales: 0] – but I also think it’s fair to say the reason Covid happened is so Cannes would be cancelled for a few years spot the industry could get over WARC’s shocking mistake.
However, as time goes on, there is more and more evidence that long covid is a thing … where the virus continues to live within people and causes long term negative effects.
I say that because this can be the only explanation as to why WARC have asked us back to present at this years Cannes Festival.
Yep … it’s happening.
June 22 at 3:30pm.
God help us all.
But before you all run off to tell George Bush you’ve discovered a real weapon of mass destruction … there’s good news and bad news.
The good is both Martin and I know we don’t stand a chance of saying anything remotely interesting by ourselves. Because of this fact, we went out and asked/blackmailed/paid if our dear friend – the brilliant Paula Bloodworth – would be a part of this with us.
As anyone who listens to OnStrategy will know, Paula, Martin and I meet up every week on Zoom to put the world to rights. Or bitch. Or ask each other for advice. So we used one of these sessions to beg for her brain and charisma to help make this something people would want to see and would actually get something out of it.
And – because we caught her when she was tired – she said yes!!!
However, it’s because she was tired that we got her to agree what our talk would be called.
Which leads to the bad news.
Because while all the other invited speakers are giving talks about the role strategy in terms of it’s future, it’s role in driving business and effectiveness, the emerging roles, trends and opportunities for the discipline, our talk is called:
Strategy is constipated. Imagination is the laxative.
And while we haven’t written a word of it yet, I’m not joking.
I’m so sorry …
For Paula.
For Martin.
For WARC.
For the discipline.
For all the attendees.
But hey, at least I’ll get another photo op out of it, even if it ends up looking like this:
As I mentioned at the time, my Easter holiday was rubbish.
I got a virus the day before Good Friday and basically was ill – in bed – for the entire holiday.
To pass the time between falling asleep, I watched endless TikTok’s and Reel’s.
In-between the wannabe’s and impressive, there were more than a few that triggered a lot of emotions in me.
Posts that talked about memories and loss …. whether of friends, family or pets.
I’d love to say that I cried a lot because I was feeling sorry for myself, and while that is true – there was a lot more going on.
Despite being 52.
Despite my parents being gone for 8 years and 24 years respectively.
Despite having an utterly wonderful family and professional life.
I’m a bit of a mess.
There’s a whole host of reasons – part of it simply being a sentimental emotional bastard [as Andy used to say] but there was one clip that dug deep.
It was a kid on the streets of London who was asked what was one of the saddest times of their life.
They talked about the loss of their Dad and then they mentioned how amazing their Mum had been, because even though she had to deal with the loss of the person she loved most, she had to also ensure their son didn’t fall too far.
And while I’ve always recognised and realised that, something in their comment hit me hard.
There have been far too many occasions where I’ve been stuck in my own pig-headed selfish world. Thinking about the impact of things on me, not really considering the impact on those around me. And while most people have let me get away with this – knowing I’m going through a hard time – it still upsets me I can get so lost in my own shit.
That’s not how I was brought up. That’s not how I used to be.
So with that I want to say thank you to Mum.
Thank you for your love and support.
Thank you for sacrificing your pain to help me get through mine.
Thank you for always being there with your gentle encouragement.
Thank you for your strength when everything was falling apart.
Thank you for your love, support, patience and protection.
I am so sorry I took more from you than I gave.
I am so sorry I chose to be ignorant to the truth for so long.
Believing you were being negative about Dad’s situation when you were caring for him 24/7 and I was visiting from Australia.
I appreciate now how much additional worry I must have caused you, wondering how I’d cope with his health reality, when I chose to finally let it in.
When I would be forced to let it in.
I wish I had not been so blinkered and blind and lost in my own distress.
I wish I had been stronger so you could fall, rather than always pick me up.
I wish you had not lost the man you loved so much so early.
I am so grateful for all you did for me. And continue to do for me.
Thank you for being the best Mum I could ever have.
Love you Mum.
Rx
Watch theft – or should I say, expensive watch theft – has reached insane levels.
It’s so bad that some nations are warning their citizens to not wear expensive jewellery when visiting London – because things are so bad.
You can learn more by following Stolen Watch Group on Instagram.
The driver of this theft epidemic is not simply their current value … it’s that certain brands are seeing incredible increases in their worth and at a time where everything else seems to be falling dramatically, they’re proving to be a better investment than many traditional choices.
Anyway, luxury watch brand Audemers Piguet have seen an opportunity to benefit from this situation by being the first watch company to guarantee watches against theft.
OK, so the watch has to be $55,000+ but it’s still a smart idea … because even though most people who can afford a watch of that value would insure it against theft, the hassle – and cost – of external insurance makes this a pretty compelling offer, if only for simplicity should the worst happen.
As usual there are clauses galore – but in terms of taking an issue head-on – it’s not just smart, they’ve been quick to act and for a category often viewed as being slow and set in their ways, it’s good to see someone adopt the attitude of ‘don’t let a crisis go to waste’ rather than keep your head in the sand and wait till it blows over.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Confidence, Content, Context, Creative Brief, Creative Development, Creativity, Culture, Management, Marketing
A while back I was in conversation with a very successful football team manager.
In many ways, they’re the managers, manager.
When I asked how – or who – they used to look to for guidance, inspiration or technical advice, they immediately responded with:
“Learn from winners, not players”.
And when I asked why only winners … they replied:
“Because winners face greater challenges than players and still come out on top”.
Interestingly, later in the conversation, they indicated their definition of ‘winner’ was more than simply someone who has achieved success in a league or a tournament … but someone who has achieved success in multiple league or tournaments, because – to paraphrase an old Nike campaign I did – it’s easier to get to the top than to stay there.
Which made me think about my industry …
Because when I look at who we can turn to, to evolve the standards, abilities and skills of our people, I feels there’s more players than winners.
Of course, being ‘a winner’ is much harder to define in our industry …
+ Creativity is as subjective as fuck.
+ Awards have become as much about how you enter as what you enter.
+ Success is defined by more factors than simply scoring more goals than the opposition.
+ The environment we operate in – and who against – is always changing at rapid rates.
+ You can be respected for your opinion without ever having made work that is respected.
+ Blah blah blah blah.
What bothers me most is how much of the industry outsources its training to people who are good players, but often not great players. And by that, I mean people who never made great things, even if they have great opinions on things.
Some may question why it’s important to have actually made things …
Well it’s simple. Anything is easy when you don’t have to do it, so those who have, have better advice than those who don’t.
That doesn’t mean they don’t have things of value to teach, but to paraphrase the manager I interviewed – those who have made work of note, have better lessons to give than those who have simply an opinion on making good work.
That said, it’s not players fault they’re being paid by companies to train their staff. What is far scarier are the reasons why they’re being asked:
One. It’s cheaper for companies than investing in on-going, personalised training for staff.
Two. Few companies have their own philosophy towards work, so having broad training schemes work for their needs.
Three. You are only as good as the people you are exposed to, and many companies confuse billings or popularity with craft and quality.
I know our industry faces many challenges from clients who value different things. But fundamentally, this issue was caused by our industry selling the value of creativity and understanding society down the river. By focusing on ‘players rather than winners’ to drive our standards and knowledge … we’re not moving putting ourselves back in contention, we’re just delaying our downfall.
To leave this post with a final football punditry reference.
We need to get back to playing to win, not playing not to lose.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, Confidence, Creative Development, Creativity, Culture, Differentiation, Management, Marketing, Marketing Fail, Trust, Truth
I was going through some old folders when I found this lovely campaign for Staedtler Highlighters.
To give a highlighter a desirable role in society is a pretty big achievement.
OK, so it’s not as thought-provoking as that door handles ad I wrote about, but it’s pretty close.
But this post isn’t about celebrating luminous green … it’s about what it is promoting: Getting to the point.
Or as this post is titled, cutting the crap.
And my god is there a lot of crap to cut.
The great irony of the above ad is that what it uses to demonstrate its ability to get to the point is something you would see in many companies self-descriptions.
Over-inflated, self-important expressions of what they do and how they do it.
It’s everywhere.
From the umbrella stand that claims to be a protection and lifestyle solutions company to We Work who decided they were a tech company simply because they had an app that people used to book a fucking room.
Look I get we all want to feel validated in what we do.
I get it provides an ability to charge a premium.
But just because you say it doesn’t mean others will think it’s true.
In fact, it can have the total opposite effect … where the good things you do are clouded by the fairy dust being constantly released.
With tech enabling people to check claims like never before, it blows my mind how much delusional ego inflation continues to rise.
Of course, part of it is because companies feel they can continue to get away with it … and there’s an element of truth in that, except in many cases, it’s because no one gives a shit about who they are or what they say and so the relationship is shallower than a Hollywood romance.
10,000 years ago I wrote about something I called unplanning … and in many ways, it’s more relevant now than it’s ever been.
That doesn’t mean being brutally honest downplays your role or value, if anything it can elevate it … especially when surrounded by big talking idiocy. But it’s more than simply differentiating from a crowded competitive space, because as someone wise once said to me, “nothing makes mistakes like someone who can’t be honest with themselves”.