Filed under: A Bit Of Inspiration, Advertising, Apathy, Attitude & Aptitude, Authenticity, Colenso, Creative Development, Creativity, Culture, Imagination, Management, Marketing, Music, Provocative, Relevance, Reputation, Resonance, Respect, Standards, Success, Wieden+Kennedy
One of the things I’ve always rallied against is the view the advertising industry is in the ‘service industry’.
Sure, our job is to service our clients need to grow or evolve or deepen their relationships with customers and/or society at large – but that doesn’t mean our job is simply to do whatever our clients want.
In fact, what clients want is the last thing we should be doing – it should always be focused on what they need – but nothing highlights how the industry has fucked itself by adopting ‘subserviency’ as its business strategy.
Or said another way, ‘pandering for pay’.
What makes it worse is this approach – albeit with toxic organisations – tends to work, which is why I think Succession connected to so many people. Because while it was filled with the egos, power plays and delusional drama of the wealthy, the underlying message was ‘those who enable them, benefit from them’.
Which is fucking depressing isn’t it.
But it’s not all bad news because not all people are like that.
Colenso live by the belief of ‘truth over harmony’.
Wieden adopt an attitude that ‘transparency is a demonstration of respect’.
And just recently, I wrote about an artist I’m working with who was evaluating an offer to perform at a major global event based on whether they felt they could do something that would challenge them rather than simply do it for the exposure and/or cash.
Which leads me to the point of this post …
Recently I saw a post by the band, The Pretenders. It was this …
Now I appreciate to some, this may read like they’re biting the hand that feeds them … but that’s not the case. In fact it’s the opposite, because the reality is ‘performing is a two-way street’ so what they’re actually doing is ensuring they can give the audience the best performance they can deliver.
It’s kinda similar to why Billy Joel refused to sell the front row at his Madison Square Gardens residency … because he understood performing to an audience who provide energy – rather than just take it – elevates how he performs because it positively effects how he feels.
Now I get this may all sound like some happy-clappy, hippy bullshit … but be it on stage or performing in an office, the environment you’re in, dictates the level of performance you give.
Or said another way, the less oppressed you feel, the further you can go.
Sure, I get we all have a responsibility to deliver certain standards – especially when it’s your job – but contrary to what many management consultants or C-Suite execs believe, oppression and control doesn’t drive standards, it limits them.
It demands you focus on what’s been done before than what could be next.
It makes you play within the limits of the company mindset rather than culture.
It encourages you to aspire for C-Suite acceptance than debate.
It pushes you to play small, than risk swinging big.
It reinforces bad behavior, than challenging it.
Which is why I have such a problem with the whole ‘service industry’ analogy … because the underlying message is ‘conformity over creation’ and conformity doesn’t seem to take us to many places where we can show what we’re capable of delivering, changing or enabling.
And while tension can unlock the doors of possibility from a creative perspective, it’s as destructive as fuck when it exists between artist/agency and audience/client … because when that happens, you’re not working towards where you could be, you’re working on where you’ve been before.
Resulting in a culture that mistakes:
Busyness for productivity.
Acceptance for success.
Efficiency for effectiveness.
And you know who wins with this?
No one.
But do you know who wins when everyone is excited by what you can do and be together?
Everyone.
Because even if things don’t quite go as well as everyone hopes, you’re still further ahead than you’d be if you simply did what others expected or demanded.
Musicians get this.
Musicians know who you play for impacts how you play.
Which is why I find myself saying [once again] that we should follow the ‘paraphrased’ advice of The KLF – which is focus less on giving clients what they want, and focus more on giving their customers what they’ll never forget.
Or to quote Rick Rubin from my RulesOfRubin series from a few years back:
“If you’re not enjoying it, and there’s not much love in it, how can the work be good?”
Filed under: Aspiration, Attitude & Aptitude, Communication Strategy, Crap Products In History, Delusion, Status Anxiety
I kinda touched on this subject last week but this is – in some ways – an even more powerful/horrific [delete as appropriate] example of what I was taking about.
For years, we’ve been hearing how society are actively choosing ‘purpose driven brands’.
That more and more people are choosing to adopt an anti-materialism stance.
That thrift culture is becoming mainstream culture.
And while there is a lot of truth in that for a lot of people, it is not the only truth going on … and yet, it is often the only narrative that seems to be spoken about.
Ironically, by people and brands who are the opposite of who they try to claim they are.
I’m looking at you, Unilever. Cough Cough.
Which is why, while I hate the arrogant, overly confident, condescending asshole brands who peacock their one-dimensional status credentials – or should I say, ‘wannabe status’ credentials – to the masses, I at least begrudgingly admire their ownership of who they are.
And nothing sums this up more than this whoever is behind this bullshit:
Yep, it’s a 24k toothbrush.
A FUCKING GOLD TOOTHBRUSH!
Though given it’s US$60, I assume it’s ‘only’ a gold-plated toothbrush … which makes it even more stupid to own and says far more about your ‘status delusion’ than how much you care about your teeth.
Which is why I wish anyone who buys this has a lifetime of cavities, because if anyone deserves to make dentists even richer than they already are, it’s someone who uses puts a 24k gold plated toothbrush in their gob.
Never has the words, ‘eat the rich’ been so perfect.
Filed under: Attitude & Aptitude, Context, Dad, Jill, Love, Mum, Mum & Dad, My Childhood, Otis, Relationships, Resonance, Tattoo
So I’m back again.
Kinda.
I say that as by the time you read this, I’ll be off again.
On a plane, to a different country. But don’t get too excited because unlike the other recent trips, it’s only a few days so this blog – if anyone reads it – will be back on Thursday.
You’d think with all the time I’ve been away, I’d of had a chance to think up some new topics to write about. But quite frankly, the biggest news is the realization we’re now entering the last month of blogging for 2025.
How the hell did we get to this point of the year so quickly?
The thought that in just over a couple of months we enter the 19th year of this rubbish is mindblowing … though maybe I should say mind numbing, hahaha.
Anyway, this post is about tattoos.
Hang in there, it’s quite a personal post.
I got my first tat when I was about 41 years old.
I’d always thought about them but either was worried about the pain or not sure what I would want on me.
Things changed when I found myself in a tattoo shop in LA while on holiday with Jill, Paul and Shelly … and suddenly the opportunity to ‘go for it’ was just a head-nod away.
So, I did and almost immediately it made more sense to me than I ever imagined.
You see, for a sentimental fool like me, tattoos are a way to commemorate and celebrate all that is – or has been – important to me.
More than a reminder, but a way to keep these things alive in my consciousness.
Maybe that’s why I find having them peaceful.
Proper peace.
To the point I sleep through them rather than wince because of them.
So, while some can have any old shit inked onto their body, for me each is deeply personal and that’s why my arms are covered in a hotchpotch of weird personal references and deeply emotional significance … from toast with the Superman logo burnt into it to a mooncake, an owl, an octopus, a black heart with flowers and Ms Piggy right through to things like my old Nottingham post code and phone number, Rosie’s face, paw and nose and Otis birth date to name but a few.
But recently I had 2 more added that had a bigger impact on me than I imagined.
While going through some old photos, I found my parents passports.
As I looked through the pages, I saw their signatures and it really got to me.
Part of it was I’d not seen them for a long time.
Part of it is knowing they won’t ever write them again.
Part of it is because they’d written them with their own hand, so I felt close to them again.
It was an emotional moment and decided there and then I wanted them tattooed on me.
Now I have tattoos for Mum and Dad already [the Owl and Ms Piggy] but this was different and so when I talked to an artist near our house about it, she readily agreed and created scans she could use as a template to ink.
And this is the result.
They’re perfect.
Both in terms of how they look and where they are.
But more than that, they’re perfect in what they mean and represent.
I was gobsmacked when I first saw them because it felt so surreal to see their signatures written new again.
Yes, I know I’d asked for them, but these were ‘fresh and new’ and given Dad has been gone 25 years – and Mum 9 – it felt like they were part of my present, not simply my past.
Being able to look at my wrist and not just see their names, but their actual signatures is very special to me as it means they are now living in my world … but more than that, I’m taking them with me. Showing and sharing with them how I live and what I do. Having them on the journey with me rather than just in my memory.
I appreciate not everyone will get this and some may think I have finally – or officially – cracked, but I hope some people get it, because the point of a tattoo, at least for me, isn’t about branding, but living.
Ensuring things of significance in life are not consigned to ‘memory status’, but liberated to be oxygen for where you go. Not because you can’t let go or are frightened to … but because the energy of what they are helps take you further. In the now. In the present. In the forever.
Filed under: A Bit Of Inspiration, Apathy, Attitude & Aptitude, Complicity, Content, Context, Creativity, Culture, Curiosity, Effectiveness, Egovertising, Emotion, Empathy, Mum, Mum & Dad, My Childhood, Parents, Perspective, Point Of View, Positioning, Provocative, Purpose
In many ways, this post is a continuation of yesterdays … except this was written 3 weeks ago and yesterdays – in an alarming moment of relevance for this blog – was written yesterday.
So let’s get on with it shall we?
Oh the 80’s.
The decade of excess.
Excess living.
Excess spending.
Excess movie stars.
Excess fashion styles.
Excess exuberance. Excess. Excess. Excess.
But as is always the case, too much of one thing causes a correction and different nations and generations have been dealing with the byproduct of that for the last 40 odd years.
However, over the past few years, there has been a narrative coming from the industry that suggests all this economic instability has changed attitudes and behaviour.
More frugalness.
Less materialism.
Higher levels of thrifting
Greater emphasis on life more than work.
Increased importance on values and purpose.
And while this is absolutely true for millions, to suggest everyone on the planet thinks and acts this way, highlights how the marketing and advertising industry loves to jump on bandwagons and then conveniently ignore – or fight againt – any voice that challenges their view.
Now don’t get me wrong, I’d be less annoyed if people acknowledged there were multiple segments but they were deliberately choosing to focus on one for reasons that suit their values/product/ego … but I am amazed how many orgs and experts talk in absolutes and not even acknowledge there are other groups/ways/approaches.
Nothing highlighted that more to me than this …
Yes, it’s a company that will take your everyday credit/debit card and make it look like an AMEX Centurion – also known as the AMEX ‘black’ card.
For those who don’t know what the Centurion is, it’s a credit/charge card for AMEX’s most wealthy customers.
And while it comes with a host of ‘perks’, you only get to apply for it if your annual spend/payment on another AMEX is US$500,000 per year … and even then, you have to pay thousands of dollars per year as an annual fee.
Except this isn’t an AMEX Centurion is it. It’smore likely a Natwest Debit card with an overdraft facility of £500 … so you may well be asking why would anyone do it, especially because when you use it, I imagine it tells the retailer it’s absolutely not an AMEX card whatsoever. Add to that, more and more people are using their phone to pay for goods, which means no one even see’s what card you’re using and you have to wonder what’s the point. Except it doesn’t take much looking around to see there’s millions of people who see the fake [reframe: replica] and/or toxic [reframe: alt/anti-woke] materialism lifestyle symbols, an investment.
An investment in their ego.
An investment in their belonging.
An investment in their status.
An investment in their ‘in-the-know’.
An investment in their delusion.
An investment in their taste.
An investment in their ambitions.
An investment in their quest for equality.
An investment in their need to not feel being left behind.
An investment in their connections.
An investment in their truth.
An investment in who they are or want to become.
And while we may not understand all of them … agree with all of them … even like all of them, it doesn’t mean they don’t exist or that their views and opinions don’t have any validity [even if it’s just to them], so dismissing them, ignoring them, judging them or being deliberately ignorant to the reality of them doesn’t help anyone, including yourself.
Because nothing sets you up for failure than only choosing to see, relate or value the people who are the same as you, which is why I find it so funny that for all the research companies invest in, so many of them only focus on what lets them them feel better about themselves rather than what reveals the truths and reasons they need to know.
Or at least acknowledge.
And that’s why the older I get, the more grateful I am to my Mum for instilling in me the importance of “being interested in what others are interested in”.
Not because you’ll always agree with them … or even end up liking them … but because when you make the effort to understand how – and why – they see the World, you better understand how you see it too.
We could all do with more of that … because being blinkered often stops you seeing who you can be, not just who others are.
Don’t get me wrong, taking a position is very important … but it only has value if the journey towards that point of view has come from understanding, rather than arrogance and ego.
Talking of 2024 being like the excess of the 1980’s …
There will be no posts next week as I’m off on a ridiculous trip.
Los Angeles.
Sydney.
Melbourne.
And errrrm, Hobart in Tasmania.
I know … I know …
But as I pointed out at the beginning of this post, for every action there’s a reaction … which in this case means you’re free from a week of my blogging rubbish, so if anything should highlight the benefits of acknowledging the different sides of situations, it’s this.
Systems.
Processes.
Proprietary Tools.
Innovation ecosystems.
Focus Groups.
Bot-driven modelling.
AI driven insights.
Insights.
Effectiveness frameworks.
Our industry loves to bang on about the power of all this stuff and yet – sadly – the US election result shows most of them don’t work.
Or they don’t know how to actually use them. At least in terms of identifying the issues, the momentum, the considerations of the people they claim to know so much about.
Of course, it’s not just them who are lost in their own tunnel vision.
There are the opinion pollsters, political experts, podcasters and, let’s not forget, the Democrats … who sat on their hands for 8 years and then arrogantly thought they could turn it all around in a few months.
I wanted Kamala to win, but It was all so horribly inevitable that Trump would triumph.
Or it was inevitable if you opened your eyes rather than saw the world through your blinkers.
For me, nothing sums up the issue more than these images.
First this.
Then this.
And finally, this.
This last one is particularly telling because of the uncomfortable truth it reveals.
An uncomfortable truth that has been there to see for a long time if we stopped with our own prejudices against Trump supporters and looked at our own behaviours through others eyes.
You see I suspect Trumps voters know he is a hypocrite and a liar.
I also suspect they know he knows he is too.
But it’s much easier for them to trust a person who they see as openly and obviously lying than someone they believe is trying to hide their lies.
For them, Kamala can’t possibly be telling the truth when she is presenting herself – and the Democrats – as ‘goodie two shoes’.
Not just because they don’t like her, but because they believe no one can live up to that level of integrity.
They’re not wrong … especially where politics is concerned … which means they trust open liars more than who they perceive as secret liars.
That’s where society is right now.
That’s where politics is.
Which reminds me of how someone once described the difference between the Republicans and Democrats.
“Republicans want to win, Democrats want to be right”.
People like winners more than they like know-it-all’s.
If a 54-year-old, English man in New Zealand knows that … why don’t the Democrats?
Why don’t the experts?
Why don’t the systems?
Not because they’re stupid – far from it – but maybe because they chose to be deliberately blind.
Choosing to ignore the bits that make them question their own complicity.
Their own prejudices, hypocrisies, inconsistencies.
I hope the Democrats learn from this. To grow and evolve. To win in the future.
But then I hope my industry also learns from this.
I fear not though.
Preferring to carry on as before so as to not have to face the issues and behaviour they could or should do better.
Acting with the sort of arrogance we accuse Trump and his supporters of having.
They say it’s only a mistake if you don’t learn from failure … well, we failed.
Time to learn from our mistakes.
Time to open our eyes and ears rather than rely on the self-serving systems and processes we developed and rely on to make us feel better about who we are and what we know.