
Recently we bought a Venus Fly Trap.
And it’s safe to say, I’m transfixed.
These plants shouldn’t exist. They’re literally bonkers.
A plant that eats the living. EATS. THE. LIVING.
It’s the sort of thing you’d expect to come from the mind of a z-grade movie writer, not a bloody gardening shop.
But here it is, living in our house and trapping flies like a serial killer.
Which reveals a truth about nature we often forget.
You see when marketers talk about nature, they tend to position it as calm … fragile … innocent. A gentle place where humanity can be restored by its peaceful resonance.
But as the Venus Fly Trap shows, nature is actually the original hard bastard.
Of course it should be obvious …
She’s lived sustainably for billions of years.
Survived dinosaurs, meteors and nuclear bombs,
Found ways to evolve regardless of environment or climate.
Created an eco-system far more impressive than anything DHL or Amazon can muster.
Sustained life for longer than all mothers put together.
Kept the planet breathing despite our best attempts to choke and burn her.
Developed an operating system light years ahead of anything Apple could come up with.
Knows more about life than every scientist, doctor and self-help guru in history.
Nature isn’t gentle. She’s as fierce as a tiger with a set of nunchucks and a bazooka.
Which begs the question …
Why the hell do all these brands keep flogging ‘nature’ as passive when she created things like the Venus Fly Trap?
It just goes to show they don’t even understand their subject matter, let alone their audience.
Thanks VFT. You’re nails.
Filed under: Dad, Daddyhood, Death, Family, Jill, Love, Mum, Mum & Dad, Otis, Parents

I almost forgot today was your anniversary Mum.
That’s twice that has happened.
Though this time I remembered weeks before the date, which makes me feel a little less guilty than last time. Which was literally a few days. And that was because someone wrote to say they were thinking of me, because they knew your anniversary was close.
But I still feel bad.
I just can’t work out why Jan 16th is so burned in my mind for Dad, but March 9th needs me to actively think about it.
I remember your birthday. I remember your anniversary – in fact I wrote a post about it on the same day I wrote this – but the date of your passing is one that can pass by.
That doesn’t mean I don’t think of you.
I think of you so much. And Dad.
Those memories make me laugh, smile or sometimes, can tip me over the edge into a land of tears without too much effort at all.
Especially when I think about how much I wish I could share things with you. Or discuss things with you. Or just have you as part of my life … and my families.
Now I know you would say, “don’t worry about it”. You’d then back it up with something like, “you have your family to think about and you’re so busy”.
But you’d be wrong.
Because it’s never about ‘making time’ to think about you. You and Dad are always there which is why you’re definitely part of my family, even though you’re not here.
In fact we talk about you all the time.
Otis talks about his Nona, and asks if you ever met him.
He loves hearing you loved him and loved seeing him over FaceTime. He also talks about Dad a bit … and how “he died because his brain had a bleed”.
He doesn’t say it to be mean, he’s fascinated … so it actually helps me feel you are both still around. I mean, you are – in my heart and mind – but you know what I mean.
But forgetting the anniversary of your death does bother me.
I remember every single second of that entire day. And the days after it. You could ask me anything. If I was on Mastermind, it would be one of my specialist subjects. Every single detail is burned in my mind. From the moment I woke up early so I could see you before your operation right through to watching the ticking of the clock and not understanding why you were still in there right up to the moment Paul and Shelly took me back to their house so I wasn’t alone that night.
Hell, I even have it tattoo’d on me.

But maybe I’ve answered the question with this post.
Because when I look at what I’ve written, it reveals I think far more of the life we enjoyed, rather than ‘the’ moment it ended.
It took me 10 years to get to this place with Dad, but with you, it was much quicker.
I was older.
I was married.
I had experienced the tragic sense of loss and despair together.
I had a 3 month old baby – your grandson – to stop me falling too far into the abyss.
So your life is part of my everyday rather than defined by this single day.
And when I think of it by that, today suddenly is filled with optimism and love rather than darkness and despair.
And I know how happy that would make you, which would make me happy too.
So here’s to more anniversaries of pain that I remember late.
Because nothing shows how much I love and miss you than thinking about you every day of the year rather than just this one, tragic day.
Rx
Filed under: A Bit Of Inspiration, Agency Culture, Anniversary, Attitude & Aptitude, China, Colenso, Comment, Creativity, Culture, Effectiveness, Environment, Family, Jill, Love, New Zealand, Otis, Rosie
A year ago today, Jill, Otis, Rosie and I left our beautiful family home – that we only had bought and moved into 6 months earlier – to get on a plane for the first time in over a year and fly to the other side of the planet to start a new life in New Zealand.
Now of course, because Kiwiland is so fucking far away from everywhere, it took us 2 days to get here which means we’ve not officially been here a year … but if you will excuse the early anniversary, it still something I wish to celebrate.
Despite having moved countries more times than anyone should be allowed to … the build up to this move was the most stressful we’d ever had.
Of course, the reason for that was bloody COVID … but with changing rules, changing flights and changing timelines, it felt like an impossible dream when we boarded the plane 12 months ago today.
Then there was the 2 weeks of quarantine we had in Hamilton.

While it was restrictive, it was actually an amazing way to settle in a country because whether we liked it or not, we were not allowed to do anything.
Normally when we land in a country, it’s mayhem trying to learn the areas, find a house, buy a car. But this time it was easy, mainly because – in a moment of madness – we had bought a house and a car when we were in England.
While that might sound mad, the car was easy because it was simply the latest version of the car I bought in the UK. Which was the same as I bought in the US. Even down to the colour.
As for the house … OK, that was bonkers, but sadly for our bank manager, that wasn’t the first time we’d done it.
But it all worked out.
Not just in terms of house and car, but life.
We’re settled.
Otis loves his school.
Jill loves we live in the trees.
Rosie loves she can watch birds all day.
I love the talented mob I get to work with each day.
Colenso has done some lovely stuff – but it’s only the start – but we’ve won some global business, awards and a bunch of friends [not to mention the odd bitter enemy] but even more importantly, is that I’ve lucked in with the people I get to work with each day.
What a top bunch they are … with a special mention for my wonderful team who are a bunch of beautifully opinionated, creative and interesting assholes.
Just as I like them. [Most of the time, hahaha]

In fact the only thing that has been horrible has been the timezone … which means when I’m doing my Metallica duty or Gentle Monster duty, it ends up being so early or late I could cry.
Actually, for the first few weeks I probably did in shock … but now it’s second nature and they’ve all been ace. Hell, even the 4+ months of lockdown didn’t dampen our spirit.
Sure, we had travelled half way around the World to end up back where we started … but COVID here was very different to COVID in the UK.
Here there was a plan with clarity and communication.
And while people here say there’s a bunch of stuff the government could have done better – which, in some cases, is fair – compared to what we experienced in the UK, it’s all A+.
While we know we won’t be in NZ forever, we do love it here.
We are so appreciative of the chance we have been given … even more so when so many Kiwi’s have found it so hard to come back. NZ has been generous, supportive, open and encouraging. Hell, not only did they let me meet Noel Edmonds, James Cameron and brilliant Jacinda, they even looked after us when we all individually found ourselves having to go into hospital. In terms of ensuring you can deal with the sadness of not seeing friends and loved ones, NZ did it with absolute bloody panache.
I hope in our time here, we are seen as contributing to the nation. We want to do that so much. Celebrate it. Honour it. And – where possible – help it. Not just so we can learn and know more about this special place, but so we can say thank you for letting us be here.
Happy [almost] anniversary NZ.
You might wish it hadn’t happened, but we’re glad it did.
Filed under: Attitude & Aptitude, Comment, Distinction, Emotion, Hope, Love
Not too long ago, someone on Twitter posted a ‘wedding announcement’ that had appeared in their parent’s local newspaper.
It’s one of the most fascinating pieces of writing I’ve ever seen.
A cross between a 1970’s intense paperback romance novel and a twisted remake of the film, Mean Girls. With maybe some sprinkles of Dungeons and Dragons in there.
There’s nothing else to add, other than read it because it’s utterly awesome and slightly scary.
Plus it serves as a great reminder that there’s someone out there for everyone.
Though I am not sure if you would want to meet them.
Oh well, love is love and they are most definitely in love and however way you look at it … that’s pretty wonderful.
Happy Monday.

Filed under: A Bit Of Inspiration, Attitude & Aptitude, Authenticity, Brand, Comment, Confidence, Context, Craft, Creativity, Culture, Cunning, Devious Strategy, Distinction, Emotion, Empathy, Experience, Family, Love, Loyalty, Membership, Perspective, Relationships, Relevance, Resonance, Respect
Like most things in life, there tends to be 2 sorts of people.
Those who chase the cash.
Those who chase their passion.
Or said another way, the business folks and the creative folks.
But one thing I’ve learned from working with a number of highly successful bands over the last few years is this.
Those who chase cash can be hugely financially successful, but they’ll never achieve the level of creative respect those who chase their passion will receive.
Now you may go, “who cares, they’re rich”.
But here’s the thing …
People who chase their passion can end up being even more financially successful than those who simply chase the cash.
Sure, it doesn’t happen often, but it also happens more than you may imagine. And when it does, that’s when things get really interesting.
I’m working on a project for a band [not Metallica] that is – quite simply – bonkers.
Not just bonkers in terms of what they want to do, but why they want to do it.
And why do they want to do it?
Because they their die-hard fans to be properly rewarded for their die-hard loyalty.
I don’t mean that in terms of getting early access to something they have to pay for – which is the way many companies think loyalty works. I mean rewarding them with something that has real – and long term – economic and emotional value to them.
Obviously I can’t go into specifics … both for the fact I’d be murdered and there’s still a fuck-ton of hurdles to be dealt if we stand any chance of pulling this off … but what I’ve loved seeing is how artists who have built their fortune as a byproduct of their passion [rather than just a focus on the cash] seem to reach a point where they kinda turn into a musical version of Robin Hood.
I should point out this does not mean they suddenly start doing things for free.
Nor do I mean they start giving all their money away.
There may do some of that but by then, they’ve finally learnt the value of their value.
No, what I mean is they put a lot of effort into ensuring their long-term fans feel the respect the artist has for them and all they’ve done for them … and one way they are increasingly doing this is by finding ways to ‘steal’ from the rich, so they can reward the loyal.
Case in point.
Billy Joel.
In 2014 he started a residency at Madison Square Gardens and vowed to keep playing there once a month until his concerts stop selling out.
Well, he’s still playing … and given he allegedly makes US$3-4 million per show, it’s proven to be an incredible relationship.
But this is where it gets fun …
You see Billy Joel no longer allows the first row of the venue to have people sitting in it.
There are 2 main reasons for this.
1. It stops scalpers from making huge money off him.
2. He hated looking down and seeing rich people looking back at him. Not really into the evening, just there because they could afford the seats and could brag about it to their friends.
So instead, every time he plays, he gets his crew to find fans who are sitting in the worst seats in the venue and gets them to bring them down and give them the best seats in the front row. People who are really happy to be there – not for the bragging rights – but for the chance to get the best view of an artists they love, singing the songs they adore.
In essence, he uses the wealth of the uber-rich to pay for the seats for the real fans.
Giving them the night of their life and letting Billy show that money can buy lots of things, but it can’t buy the respect he has for his true fans.
Now before anyone slags this post … or Billy off.
While I appreciate what he’s doing is not perfect … it’s more considerate, respectful and loyal than 95% of companies who talk a great game in terms of their customers/employees being their greatest asset right until the point it actually might result in costing them more than they want to spend.
Which is why I’d rather be loyal to a kinda musical version of Robin Hood than a smiling snake.
And before I go, I just want to leave you with my favourite little film about Metallica.
Unlike the Billy Joel story, this is not about repaying fan loyalty – at least not in the way I’ve just described how Billy Joel has. This is more about the sentimentality the band has for people and places that they believe has had a significant impact on the life of the band.
I’ve written about this before, but whereas that was about their ongoing relationship with Cliff Burton’s father … this is about one of James’ guitars.
That might not sound enticing, but I assure you it is.
Because while this film talks about where this guitar came from … what it represents and how it was crafted to have even greater meaning and significance to James and the band … it’s really a story of loyalty, legacy and love.
Enjoy. They’ve come a loooooooong way since Some Kind Of Monster, ha.


