Filed under: A Bit Of Inspiration, Attitude & Aptitude, Childhood, Creative Development, Creativity, My Fatherhood, Otis
I’ve written in the past how Otis has taken after his dad in terms of loving tech.
An iPad encouraged him crawl at 10 months old.
He uses Alexa to interact with the house.
Youtube is his preferred entertainment channel, which he is incredibly proficient at working his way around … which, given the way they are running things, means we have to pay even closer attention to what he’s doing than ever.
He doesn’t understand why things like the television don’t respond to the same hand gestures as Daddy’s iPhone.
It’s amazing.
But what really blew me away was when a few weeks ago, he called me over to show me this:
Yes, it is a better looking version of me, but the reason I was blown away was he did it.
All of it.
From finding a photo of his Dad … uploading it to an app on his iPad … to editing, creating and playing with the image.
And he’s only three years old.
THREE!
Now I appreciate the technology is more available than in the past and the programs are more user-friendly than in the past … but it still astounds me how much kids can embrace and engage the unknown.
Sure it’s been designed with them in mind – which is testimony to the people behind the app – but for a 3 year old to be able to manipulate photographs astounds me and, with a bit of luck, means the future of the World might be in better hands than those in the present.
Here’s hoping.
Filed under: A Bit Of Inspiration, America, Attitude & Aptitude, Comment, Confidence, Context, Cunning, Empathy, Health, Insight, Otis
When I was a kid, a visit to the dentist was a thing to be scared of.
To be honest, it shouldn’t have because I had great teeth … but there was always that chance something might happen and that scared the hell out of me.
If further evidence of my dental naivety/good teeth was needed, when I finally did have to have some treatment – a wisdom tooth removal, when I was 14 – I was in utter shock that they were literally pulling the tooth out of my gob as I assumed they’d give my gums an injection and it would fall out.
The weirdest bit of all is that when you left the dentist, they gave you a sweet.
A SWEET!
Though now I think of it, it probably was their way of guaranteeing further business from you down the line.
And given how bad my teeth are these days, it seems that was a brilliant strategy.
Evil. Geniuses.
Now I appreciate when I was a kid, the World was a very different – and younger – place, but having just taken Otis to the dentist, I’m jealous how ace his experience is.
For a start the interior has been decked out in different animal themes.
From Giraffe’s to Panda’s … each room has a different theme to help kids feel they’re somewhere special and different.
Then there’s the video games for them to play in reception or – if they’re too young – a huge aquarium for them to look at.
But it’s when they are having treatment the real difference happens.
Not because there’s a video screen showing cartoons.
Or wireless headphones so you can hear the movie not the drill.
Or even the sunglasses so you don’t let the brightness of the dentist light affect you.
Or even the balloon [not sweets] they give you as you leave the building.
It’s the way they make sure they spend time explaining what each instrument is and what it does. Letting the kid hold it, hear it … get an understanding of what it does so it stops being a fearsome object of pain and simply a instrument of health.
Whatever stress they have is reduced.
They feel they’re in a safe environment.
A special environment.
With people who you won’t fuck you over but actually want you to have an exciting experience with a great result.
It turns a visit to the dentist from a scary experience to a positive one.
Even an awaited one.
All because they give the time and space for patients emotions and fears to be calmed, which gives them – and their parents – the confidence to let the dentist do their thing. That doesn’t just result in more efficient treatment but makes the parent feel OK about being charged an arm and a leg because their precious child had an experience that is the absolute opposite of what they feared they’d have.
Now I know creativity needs a place where chaos and curiosity is allowed to explore and wander – something we don’t get enough of at the best of times – but in terms of getting clients into the right frame of mind to allow agencies to do their thing without skeptical, questioning and damning eyes, adland could learn a lot from American Dentists.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Chaos, Comment, Creativity, Culture, Emotion, Experience, Immaturity, Insight, Jill, Management, Marketing, Otis, Parents, Wieden+Kennedy
I’m old.
In fact by adland rules, I’m a bloody dinosaur.
That’s not because I’m switched off to contemporary culture – quite the opposite – but because the industry is ageist to the core.
The reality is anyone at my age tends to face an interesting dilemma in terms of how they are perceived …
Be old but think young and the industry sees you as a try-hard.
Be old and act old and the industry sees you as past-it.
Both things are wrong of course and it’s one of the reasons I always loved Wieden because they valued creativity rather than devaluing age. Of course, you have to keep the flow of new, exciting, dangerous talent coming into the place … but in my experience, when people have an open mind, the young learn from the old and vice versa and the end result is something even more potent than it would have otherwise been.
But maybe that’s just me trying to post rationalise my value.
The thing is, as I get older, I don’t want to subscribe to the ‘life’ I am supposed to have.
That doesn’t mean I aspire to living a long-term midlife crisis any more than I want to spend my time gardening, drinking wine or playing golf … if people want to do that, that’s fine, but I want to indulge in the things that continue to fascinate, intrigue and challenge me.
I wrote about this once before, but the best and worst thing about growing older is that you are continually discovering things you want to explore – in fact, the more you explore, the more you discover additional things you want to explore – but underpinning all this is the unshakable knowledge the time you have to do it is more limited than ever and so there will be paths that will be unexplored.
That’s quite the mindfuck.
Years ago a man I met said, “you know you’re getting old when you can’t feasibly double your age”.
At the time I remember laughing but now I’m in that situation, it’s confronting.
I have so much I want to do. See. Try. Explore.
Then there’s the things like seeing my son forge his own path.
While spending more time with my beloved wife.
More memories. Less dreams.
The idea that time is getting shorter can really fuck you up.
And that’s why for me, it’s about trying to ensure my family life a life of fulfillment.
I don’t want to subscribe to irrelevance.
Sure, one day I might be regarded as that for companies, but this is not about them – but me.
My Mum always had a desire live at the speed of contemporary culture.
She didn’t want to feel she was left behind.
That didn’t mean she did things she didn’t want to do, but she also didn’t want to live in a bubble where her context for life was far removed from the realities of life so she was open to the new and actively explored it … not in the bullshit way advertising portrays it, but in her interest in culture, from comedians and artists to music and politics.
That’s an amazing lesson to be taught – one I wholly subscribe to – which is why I think the industry is missing the point when it labels people over 40 as over-the hill. For me, rather than judge individuals by their physical; age, they should judge them by what they bring … what they challenge … what they change … because it’s the one’s who refuse to be labelled who can make exciting things happen.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Confidence, Culture, Dad, Daddyhood, Education, England, Family, Happiness, Innocence, Insight, Jill, Love, Mum, Mum & Dad, Otis, Parents, Relevance, Resonance, Standards, Unexpected Relevance
As I’ve written before, I didn’t go to University. I knew pretty early on that I didn’t want to continue my formal education.
That doesn’t mean I didn’t/don’t like to learn, it just means I find it far more powerful when it’s not in an academic environment.
I still remember telling my parents my decision and being slightly scared.
They desperately wanted me to go so I was worried they would see this as a slight on them – which is absolutely not what it was meant to be.
They asked for my reasons and when I told them, they said that they would support my decision as long as I applied in case I changed my mind.
So I did.
And I got accepted.
But I was still sure not going was the right thing for me, so my parents – while obviously disappointed – supported my decision and never brought it up again.
Looking back now, I feel that must have been very hard for them.
At that point, going to university was the fast track to a career and yet – as another act of their love and confidence in me – they pushed me to follow the things that genuinely interested and excited me and hoped it would all work out.
I’d say it did.
But now I’m a dad and while Otis is only 3, the thought of education looms large.
Would I do the same thing as him?
Of course I want to help equip my son in the best way possible for the life he wants to lead and one of those ways is to provide him with a good education. But the fact is I’m vehemently opposed to private education and while general access schools can be very good, the reality is private tends to offer better opportunities simply because of the funding and the facilities … which leads to an interesting conflict.
What’s best for my son versus what’s true to me?
Given Otis is so young right now, the decision will ultimately be mine and his Mum’s, but once he’s older, what do I do if he chooses a path I feel is not in his best interests.
Sure, it worked out for me, but the World was different back then and then I saw the ‘god’ instagram above – a sentiment that was absolutely reinforced by our recent America In The Raw research – and realised that by the time he has to make some choices, he will be far more aware of what he needs to do to increase his odds of success than his Mum or me.
But then I realised something else …
It’s not just about acknowledging their view of their World will be better than yours, it’s also backing your parenting.
When my Mum and Dad supported my decision, they were ultimately supporting how they raised me.
They believed the values and smarts they’d instilled in me were the right ones to enable me to make the right choices … and while I know they would have been there if it all fell down, that sense of confidence and belief probably enabled me to go to places I might otherwise not have done. Places I might not otherwise have felt I deserved to be.
And that’s why backing your team is everything.
Of course you have to instill values and standards into them, but once that’s done, you have to back them including what they think is right – even if you don’t – because if that doesn’t happen, you’re literally stopping their potential rather than liberating it.
Thank you Mum and Dad. Again.
Filed under: A Bit Of Inspiration, Comment, Confidence, Culture, Daddyhood, England, Mum & Dad, My Fatherhood, Nottingham Forest, Otis
Can you remember some of your greatest days?
I don’t just mean the big ones, but the ones that should have been a ‘normal 24 hours’ but somehow turned into something different.
Better.
Seminal.
Jill recently sent me a photo that captures one of those days.
Yes, that’s me watching TV.
More specifically, watching Forest.
Live.
Playing Arsenal.
In the FA Cup.
Fallen giants versus FA Cup holders.
Championship team versus Premiership establishment.
Managerless versus longest serving manager.
And we won.
4-2.
FOUR BLOODY TWO.
More than that, we won in style … so much so that a blind Arsenal fan, who was at the game, expressed that he had finally found a positive to being blind because he didn’t have to see how much Forest bossed Arsenal on the pitch, but only hear it.
But as much as that is most definitely a big and memorable event, that’s not what made it seminal for me.
It’s that little head resting against my body on the sofa.
Yep, that’s Otis.
Watching the game with me.
His first ever football match.
Where his Dad’s beloved Nottingham Forest, won.
Now I appreciate this isn’t the same as when I was a kid and started watching Forest.
Back then, they were not just winning against the champions, they were the champions.
First of the league, then of Europe and beyond.
Their success cemented my love of the reds … taking it beyond just geographic loyalty and into more personal identity.
And even though they have fallen so far from those heady days – where they have had 26 different managers in the time Arsene Wegner has been boss of the gunners – I still love them and hope this match, where Forest secured an unlikely yet thoroughly deserved victory in front of a 3 year old living in Manhattan Beach, means he will love them too.
Maybe I’m being massively unfair on Otis.
Maybe I’m setting him up for a lifetime of disappointment.
But then, when you hear stories like this that come out of matches like that, it does teach you that the events of the past don’t have to dictate the events of the future if you commit to always doing your best.