The Musings Of An Opinionated Sod [Help Me Grow!]


Have We Hit Peak Daily Mail?

I hate the Daily Mail.

I hate what they stand for.

I hate how they conduct their ‘journalism’.

I hate the way they fan the flames of hate under the guise of revealing truth.

And yet I read it every day.

Every bloody day.

Not for the ‘news’, but because I enjoy the hate they ignite in me.

Of course, by me reading it, they are benefiting from me – and that drives me nuts – but there is something in understanding the depths they will go to appear relevant that is addictive.

They go on about news they have broken.

They go on about justice they have driven.

But the reality is the entire rag is dedicated to letting white middle Englanders, feel superior, which is why I love how they think they’re cutting edge without realising they continually revea how out of touch they – and their readers – actually are.

Recently, they printed an article that was pure gold.

This was the headline.

I can just imagine the horror on the faces of James and Margaret in Tunbridge Wells – spitting out their Earl Grey tea over breakfast – as they worried their darling grandchildren may be being assaulted by sex pest foreign perverts via endless aubergine and peach emojis.

What makes it even better is the article has been written as if the Daily Mail had just conducted some Pulitzer winning, investigative journalism.

No doubt there will be an article coming up in the next few weeks stating the Daily Mail is committed to eradicating emoji filth from our young children’s phones … conveniently ignoring the hate they continually perpetuate towards the young, the poor or the people who question the actions or behaviour of the British Government or Royal family.

Like this blog, the Daily Mail are about 10 years too late to cultural topicality which is why I leave them with this, safe in the knowledge they won’t work out what I’ve said till 2030.

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